Author’s original preprint draft. Please cite the published version:
Fabiola Mancinelli & Jennie Germann Molz (2023) Moving with and against the state: digital nomads
and frictional mobility regimes, Mobilities, DOI: 10.1080/17450101.2023.2209825
Moving with and against the state: Digital nomads and frictional mobility regimes
Corresponding author:
Fabiola Mancinelli, Universitat de Barcelona. fabiolamancinelli@ub.edu. ORCID: 00000001-8142-614X
Jennie Germann Molz, College of the Holy Cross. ORCID: 0000-0001-6858-8144
ABSTRACT
The mobile lifestyle of digital nomads mingles remote work, international travel, and multilocal living in ways that both submit to and resist state-based mobility regimes. In this article,
we examine this apparent paradox by asking how digital nomads move both with the state
and against it. Employing the metaphor of ‘friction’, the analytical lens of ‘governmobility’
and ethnographic fieldwork with digital nomads, the article illustrates how nomads leverage
state-imposed constraints into creative forms of ‘border artistry’ that allow them to achieve
their lifestyle goals in the shadow of the state. At the same time, however, the article suggests
that states are also border artists, an argument developed through an analysis of government’s
recently established special visa programs. The findings suggest that mobility regimes do not
merely determine who can or cannot move, enter, or stay, but rather exercise a kind of
governmobility that encourages mobile individuals to discipline themselves according to
desirable qualities such as self-sufficiency, consumer citizenship, and depoliticised mobility.
In this sense, mobility regimes emerge as the mutual interface between digital nomads’
individual strategies to stay on the move and state’s institutional strategies to codify and
commodify their legal status.
KEYWORDS
digital nomads; mobility regimes; friction; governmobility; neoliberal subjectivity; visa
systems; lifestyle mobilities; citizenship
Disclosure statement:
The authors have no conflicting interests to report
Acknowledgements:
We wish to thank Caterina Borelli and Olga Hannonen for their generous comments on the
early draft of the article.
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Introduction
Over the past several decades, advancements in internet connectivity, access to cheap travel,
and new mobile arrangements of work have made the self-fashioning of ‘mobile lives’ (Elliott
and Urry 2010) both desirable and possible. This is particularly evident in the rise of digital
nomads, remote professionals who travel alone or with their families and engage in locationindependent work online while abroad or on the road.
Digital nomads epitomize a kind of neoliberal subject who carves out individualistic
exit strategies to cope with labor precarity, growing inequalities, and eroded welfare in affluent
industrialised countries. For instance, they use the power of their passports to enjoy apparently
seamless transnational travel and choose destinations where they can maximise the purchasing
power of income earned in strong currency, tactics they frame as expressions of individual free
choice. Through such strategies of self-conduct, digital nomads navigate economic and power
structures to their advantage and create a good life for themselves. We argue, however, that if
digital nomads can be understood as neoliberal subjects, they are not alone. Nation-states also
adopt entrepreneurial and utility-maximizing policies, creating special visa programmes to
attract a high-quality niche of consumers. State mobility policies divide mobile subjects into
desired/undesirable migrants, establishing hierarchies based on national belonging, presumed
productivity, and economic criteria. Codifying such categories through new visa programs,
mobility regimes are not merely dictating who can move, enter, or stay for a while in a
particular country, but rather exercising a kind of governmobility (Baerenholdt 2013) that
encourages mobile individuals to govern and discipline themselves according to desirable
qualities such as self-sufficiency, consumer citizenship, and depoliticised mobility.
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Hence, this article further pushes the argument around neoliberal subjectivity by
examining the interplay between digital nomads and mobility regimes. Digital nomads’ pursuit
of unfettered global mobility and explicit rejection of statist ideologies rubs up against their
submission to state-based immigration regulations. The result is that their mobile lives are
characterized by friction, not by smooth or seamless mobility. Existing ethnographic research
has emphasised this paradox of constrained freedom as a defining feature of nomadic lifestyles
(Kannisto 2016; Thompson 2018, 2019; Cook 2022). In this article, we frame the paradox as
nomads moving both with and against the state.
In particular, we ask how this paradox plays out within the mobility regimes that make
it more or less possible for these contemporary nomads to travel to their heart's content. We do
so by looking at the connections between digital nomads’ lifestyle and the emergence of the
so-called “digital nomads” visas. By simultaneously interrogating the strategies by which
digital nomads attempt to become free, self-governing subjects alongside state-imposed
constraints and how nation-states seek to anchor the movement of these relatively privileged
mobile subjects, we hope to shed new light on how mobility regimes operate, not necessarily
as a fixed apparatus of state control but as a frictional interface through which nomadic
subjectivities and state power are co-constituted. We thus aim to offer a more complex and
nuanced conceptualization of mobility regimes as an effect of individual and institutional
interactions, rather than as pre-existing mechanisms or infrastructures.
The article starts with a review of our theoretical framework, where we define the
concepts of digital nomadism and mobility regimes and discuss the concepts of governmobility,
‘border artistry’, friction and discordant privilege that inform our analysis of digital nomads’
entanglements with the state. The next section presents our methods, which are based on longterm ethnographic observations and a variety of primary and secondary sources. The core of
the article consists of two ethnographic sections that analyse the individual and institutional
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strategies nomads and states, respectively, deploy to maximise friction to their own advantage.
This then leads to a final discussion and concluding remarks.
Theoretical Framework
Digital Nomads and Mobile Lifestyles
We enter into this theoretical debate through the mobile figure of the digital nomad. Digital
nomadism is a category with fuzzy borders, however, recent efforts to pin down a definition
describe digital nomads as untethered professionals who capitalize on advances in digital media
and internet connectivity, free-lance and remote work arrangements, and geographic cost-ofliving disparities to live a fulfilling lifestyle of leisure, travel, and independence (Altringer
2015, Hannonen 2020, Ehn, et al. 2022).
While digital nomadism has gained popularity, thanks in large part to its circulation as
a social media narrative, it is important to note that this supposedly new trend belongs to a
broader set of lifestyle mobilities that scholars have been tracing for the past several decades
(Cohen, et al. 2015), including retirement migrants (Benson and O’Reilly 2016, 2017, Botterill
2016, Green 2015a,b), long-haul backpackers, neo-nomads, and global nomads (D’Andrea
2016, Kannisto 2016, Cohen, et al., 2015, Kalčić, 2013), flashpackers (Paris 2012, Germann
Molz 2015), and location-independent and worldschooling families (Korpela 2014, Mancinelli
2018, Germann Molz 2021). These mobile lifestyle practices are heterogeneous, and there are
certainly “significant differences in the lifestyles, identity, work, and blurrings between leisure
and work of these subjects” (Green 2022, 2), but they share something in common: they are all
part of a growing constituency of individuals who pursue the ‘good life’ under the banner of
mobility and free choice. Indeed, a common analytical thread across much of this research
describes the protagonists of these mobile lifestyles as neoliberal subjects who equate mobility
with freedom, individual choice, and self-actualization (Korpela 2014, Åkerlund and Sandberg
2015, O’Reilly and Benson 2016, Benson and O’Reilly 2018).
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Michel Foucault outlines neoliberal subjectivity as a dispositif that incentivises the
reconfiguration of self-conduct along the lines of rational utility-maximisation (Christiaens
2020). Thus, under neoliberal governmentality, individuals become ‘entrepreneurs of
themselves’ who rationally ‘calculate the costs and benefits of each choice they make’
(Christiaens 2020: 2). The choice to become a digital nomad, or to undertake other forms of
lifestyle mobility in pursuit of the ‘good life,’ represents precisely the kind of self-reliant and
entrepreneurial approach to lifestyle design that make them a desirable niche of travellers for
receiving states.
Mobility regimes and the art of governmobility
According to Glick Schiller and Salazar (2013), regimes of mobility refer to the regulatory and
surveillance systems – both at the scale of individual states and at the international level – that
control, allow, or prohibit mobility within and across borders. Mobility regimes comprise
material infrastructures, administrative institutions, and social and cultural imaginaries that
privilege some movements and propel some bodies while prohibiting others from moving or
moving with ease. The authors point out that through mobility regimes, ‘states attempt to
maintain their authority, not only over mobilities but also over their meaning’ by casting some
forms of movement as valuable or glamorous while stigmatising and criminalising others
(Glick Schiller and Salazar 2013, 195; Gössling and Cohen 2015).
Let's consider the question of meaning that Glick Schiller and Salazar raise. We see that
lifestyle nomads assert tremendous effort – and with a reasonable degree of success – to frame
their mobility as a valiant choice (Mancinelli 2018, Germann Molz 2021). But what looks like
an utterly personal decision to live on the move is constrained and enabled by the state and its
subsidiary institutions, namely passport and visa-issuing agencies, border and immigration
control, currency exchange and banking systems, tax bureaux, health care, pension or social
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security systems, and in some cases, school systems, education regulations, and child
protection services.
We argue, however, that while mobility regimes can exert significant authority in
determining who moves and who does not, they are not simply fixed or top-down filtering
mechanisms, unwavering in their application of laws, meanings, and consequences. For
example, the state may respond to the same legal infraction of overstaying a visa by detaining
or deporting migrants it deems to be unwelcome while designing altogether new immigration
policies for those deemed to be desirable (Khosravi 2007; Gill, et al. 2022). From our
perspective, mobile individuals and mobility regimes mutually constitute one another, a power
relation that can be better understood by engaging Bærenholdt’s (2013) concept of
governmobility.
Drawing on Foucault’s notions of biopolitics and governmentality, Bærenholdt
introduces the concept of governmobility to think about how states not only control who moves
and who doesn't but also govern through mobility. As Bærenholdt argues, ‘mobility may be
governed, but it is first and foremost a way of governing, a political technology’ (2013, 20).
Rather than seeing the state as a controlling authority, Bærenholdt’s concept of governmobility
frames it as a set of institutionalised mobility practices ‘whereby the population governs itself’
through ‘moral self-conduct and a common economy’ (2013, 25). Governmobility is thus the
‘art of government,’ to use Foucault’s (2010) terminology, applied to and through the
regulation, surveillance, and self-discipline of people’s embodied mobilities. This art of
governmobility is especially evident in performances of ‘border artistry.’
We encounter the concept of border artistry in Päivi Kannisto’s (2016) ethnography of
global nomads where she describes how long-term travellers in her study negotiated power
with state regimes. Their ‘homeless, stateless, and footloose’ (225) status put them at odds with
state-based systems of employment, taxation, insurance, social services, and banking in ways
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that constrained their aspirations for unfettered mobility. However, from the perspective of the
nomads, mobility regimes did not represent a set of rules to be followed, but rather invited
clever, and not always entirely legal, bypass manoeuvres.
In response to these requirements, Kannisto explains, global nomads engaged various
strategies to exploit systemic loopholes, such as creating fake physical addresses or lying about
the purpose of their visit to border officers (229). Kannisto calls global nomads ‘opportunists’,
because they use these discrepant power strategies, alternately asserting claims to freedom
while holding tight to their state-issued passports and any other benefit the state extended them.
Following Beck (2007, 697-698), she describes such strategies as ‘examples of “border
artistry” by which people deal with, transcend, ignore, overcome, use and build borders’
(Kannisto 2016, 230). We discovered similar strategies in our own research as well. To borrow
an insight from Cook (2022, 306), ‘digital nomads view the bonds between citizens and states
as unnecessary annoyances; restrictions to be negotiated, hacked, or broken.’ These restrictions
produce friction in their mobile lifestyles, yet friction is part of the same mobility regimes that
make nomads’ travels and lifestyles possible. The way digital nomads leverage such frictions
reveals the interconnectedness between neoliberal subjectivity and its governance. From our
perspective, and as we will argue below, governmobility and related tactics of self-governance
are forms of ‘border artistry’ practiced both by the state and by digital nomads in order to turn
the friction of mobility regimes into an advantage.
By recasting society and the state in terms of mobilities and populations rather than
geographically bounded territories, the concepts of mobility regimes and the art of
governmobility ask us to reconsider the grounds for – and possibilities of – citizenship. In
particular, these concepts emphasise that mobility is a resource that is not equally available to
everyone, however rather than asking who moves and who doesn’t, we ask how such
movements pivot between freedom and friction.
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Friction and Discordant Privilege
We borrow the notion of friction to explain the dialectic that governs global nomads’
mobilities. The metaphor of friction gained traction amid the ‘mobilities turn’ in the social
sciences as a counterweight to the celebratory backdrop of unimpeded global flows as journeys
of self-actualisation. Such tales, Anna Tsing (2005) argues, fail to account for the frictions of
contingent articulations between mobility and power. For Tsing, the friction metaphor pictures
those ‘sticky materialities’ that slow down the movement of people and goods, but indicates
also a place of social interaction, where conflicting encounters can produce new arrangements
of power.
Echoing the idea that friction results from ‘arrangements of power’, Cresswell (2014)
draws our attention to those moments when mobile people, things and ideas are slowed down
and stopped, but also propelled, by friction (108). For example, he describes the difference
between trying to run on ice with smooth-soled shoes, which results in slipping, versus rubbersoled shoes, where friction makes it possible to move on the ice. ‘In other words,’ he writes,
‘friction hinders and enables mobilities’ (Cresswell 2014, 113). Like mobility, friction is
unequally distributed and double-edged: some groups are more likely to experience it than
others, and some groups are better able to leverage it than others. For the latter, friction can be
used to resist certain kinds of mobility or claim back agency against the impediments of a
limiting structure. In our research, friction highlights the pinch points and sticky encounters
that disrupt movement, while illuminating at the same time the unexpected strategies of
resistance and tension that constantly reshape the contingent articulations between mobility
and power in mobile lives.
Friction also shows the work of governmobility: it illuminates how the alleged freedom
of lifestyle nomads constantly rubs against mundane impediments, bureaucratic obstacles and
everyday barriers, yet, at the same, it reveals the creative strategies nomads use to deal with
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these imposed limiting structures. Through the metaphor of friction, we can see that mobility
regimes are not top-down forms of control, but rather complex assemblages of infrastructures,
laws and policies, and discursive framings and meanings that leave room for a two-way
dynamic of negotiation. Through their self-governance strategies, nomads assert the dialectic
nature of their position towards mobility regimes. Rather than merely being passive subjects
of state norms, they live in constant friction with them, whether they respect them, reject them,
or bend them towards their lifestyle goals, depending on their relative privilege and various
forms of capital.
To understand the shifting position nomads occupy vis-à-vis the state's power, we must
consider how their mobility situates them at the nexus of privilege and precarity. The nomads
we interviewed in our ethnographic research arguably enjoyed extensive privileges. They were
predominantly, though not exclusively, white, relatively well-educated professionals who were
resourced in various forms of economic, cultural and social capital, as well as network and
mobility capital. They travelled on passports issued by geopolitically powerful countries in the
Global North, namely the United States, Canada, and the United Kingdom. Because they selfdefined as professional and middle-class individuals, we understood their ‘mobile aspirations’
(Robertson, Cheng and Yeoh 2018) and taste for tourism, adventure, and self-actualisation as
increasingly normative expressions of their class habitus (O’Reilly 2014). However, a closer
look at their motivations for going mobile suggests that shifting socioeconomic conditions may
have severely narrowed their options (Hannonen 2022, Thompson 2021). Studies on retirement
migrants (Bell 2017b, Botterill 2016, Green 2014, 2015a, 2015b; Stones, et al. 2018), highly
mobile expatriate and freelance workers (Amit 2007), and lifestyle migrant families (Korpela
2020) have illustrated how a relatively privileged status abroad often hides financial insecurity,
employment and visa obligations, or housing insecurity. As Botterill explains, ‘lifestyle
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migrants remain in a fragile and de-rooted state hovering above citizenship without key
economic and political rights and “no safety net”’ (2016, 10).
Despite the structural privileges that allow digital nomads to travel globally, precarity
emerged as equally constitutive of their experiences (Germann Molz 2021, Mancinelli 2020).
Not only is precarity a feature of freelance work and of life on the move, it can also be
considered as the trigger to search for a better life. The job market instability and the erosion
of social welfare in affluent countries have made digital nomadism a coping strategy as much
as a lifestyle choice. For this reason, we suggest that digital nomads may experience a
‘discordant’ (Botterill 2016) status, where the mobility enabled through their middle-class
identities, resources and aspirations acquires a different meaning as they move through
different geographic areas, social contexts, and mobility regimes (Robertson and Roberts
2022). Even when their ‘white capital’ (Lundström 2014) travels well, their deliberate choice
to question ‘the fixed coordinates that form the basis for everyday life in societies’ (Kannisto
2016, 221) can produce precarity. If that could be read as an act of radical rebellion, or even as
‘a declaration of independence from the status quo’ (Germann Molz 2021), it remains an
ambiguous one, as it reveals the contradictory relationship between nomads and the state. As
such, digital nomads’ discordant privilege shapes, and is reshaped by, the multiple and often
contradictory performances of ‘border artistry’ as mobile individuals manage their practical
logistics and everyday frictions in the context of mobility regimes.
Methods
To develop the arguments in this article, we draw on two separate data sets that offer insights
into these layers of governmobility: 1) qualitative data generated previously through our
respective ethnographic fieldwork with digital nomads and location-independent travellers;
and 2) a database of official policies regarding temporary resident and travel visas, also known
as ‘digital nomad visas,’ published on government websites. The geographical scope of the
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ethnographic and policy data we consider here is neither global nor specifically regional, but
rather maps onto emerging geographies of “North-South lifestyle mobility flows” (Green,
2022, p. 15).
Mobile Virtual Ethnography
Since 2015, both authors have conducted separate but complementary ethnographic projects
with digital nomads who were travelling solo or with their families. We refer to our respondents
here as digital nomads although in practice these travellers often occupied multiple mobile
lifestyle categories or shifted between categories. For example, parents of worldschooling
families were often also working as digital nomads to fund their families’ traveling lifestyles.
To immerse ourselves in the lives of research participants who are continuously on the move
across geographical and virtual spaces, we combined ethnographic fieldwork and netnographic
methods (Kozinets 2020, Mancinelli 2018, 2020) in an approach Germann Molz (2012, 2021)
calls ‘mobile virtual ethnography’.
In our fieldwork, we each engaged with our respondents and their mobile communities
online and in person, following them via their blogs, websites, and social media platforms as
well as travelling and meeting up with them in destinations in Argentina, Australia, Singapore,
Spain, Thailand, and the United States. In online and in-person interactions, we were
transparent about our role as ethnographers, but it was also our status as parents, as well as our
identities as white, middle-class professionals with resources to travel, that helped facilitate our
access to these respondents.
The data generated through this ethnographic fieldwork included content from a
combined total of more than 60 travel blogs and 7 social media groups dedicated to digital
nomads and location-independent families, TED talks, podcasts and webinars published online
by respondents, and transcripts from a total of 37 in-depth qualitative interviews (in person and
11
via video) and 21 semi-structured interviews with respondents who were identified using
snowballing and virtual snowballing techniques (Baltar and Brunet 2012). The majority of our
research participants identified the United States as their primary country of origin, with others
coming from Australia, Bulgaria, Canada, France, Italy, Japan, Netherlands, Philippines,
United Kingdom, and South Africa.
Although we compiled our research samples separately, the demographic profiles of
our respondents were strikingly similar. As described earlier, most respondents in our studies
were white, middle-class, mid-career professionals ranging in age from their twenties to fifties.
The make-up of our samples parallels what scholars have found in other studies of lifestyle
migration, which is that lifestyle nomads tend to be an overwhelmingly, though not exclusively,
white, educated, and affluent population with passports from countries in North America and
Western Europe. The age range of our respondents trends slightly younger than in studies of
retired migrants (Green 2015b, Botterill 2016) but slightly older than recent studies of digital
nomads (Altringer 2015, Reichenberger 2018, Thompson 2018).
For the purposes of this study, we examined the data from our mobile ethnographies
spanning from 2014 to the COVID-19 pandemic to understand how digital nomads reconcile
their claims of free-floating autonomy with state-based regulations that dictate border
crossings, entries and exits, and length of stays. While this analysis enabled us to see how
digital nomads make sense of their lifestyle choices against the backdrop of state controls, we
needed to turn to another source of data to understand this interface from the perspective of the
state.
Policy Analysis
Our second data set examines the policies and protocols issued by governments to attract digital
nomads. In 2021 and 2022, we compiled a database of information from 27 countries’ official
12
immigration websites related to the temporary residence and travel visas they offered. The 27
countries in our sample were selected based on advice circulating among digital nomads’ blogs
and social media forums about the best places to work remotely. We conducted a preliminary
qualitative and comparative analysis on this database to identify relevant and recurring themes
across the sample.
INSERT TABLE 1a and 1b. Country table
For each of the countries in the database, we collected details about the visa eligibility
and required documentation, possibilities for extension or renewal, regulations regarding
children’s schooling, information about bringing pets, and allowable forms of work and sources
of foreign income.
We also documented the online presentation of the policy, noting whether the website
included images, references to tourism attractions, or welcome letters from local ministers and
officials in addition to legal requirements and application forms. Organising the data according
to these categories allowed us to make country-by-country comparisons, an exercise that
highlighted key patterns but also revealed telling aesthetic differences in appeals to potential
visitors.
We then conducted a qualitative and inductive analysis of the ethnographic and policy
data with the aim of understanding the connections between neoliberal subjectivity and
mobility governance. We looked at the individual self-governance strategies depicted in the
ethnographic data and how they become institutionalised through regulatory state policies that
aim to attract and anchor digital nomads’ mobilities. In the following sections, we highlight the
themes that emerged, beginning with the constraints that travellers faced from an individual
perspective, next describing the visa programs and policy language responding to these lifestyle
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mobilities, and finally discussing the ways in which these strategies of ‘border artistry’
intertwine in the mutual production of mobility regimes and mobile individuals.
Leveraging friction: How digital nomads skirt the law
Despite their repeated claims to autonomy, the nomads in our ethnographic studies found that
their freedom to move – or to stay in a place – required them to submit to bureaucratic protocols
and state-imposed regulations. They needed to adhere to tax obligations, health insurance
systems, compulsory schooling laws or laws limiting single parents from taking children
abroad, and remote working conditions like finding internet connectivity or straddling time
zone differences, not to mention recent pandemic-induced travel restrictions. Perhaps most
importantly, they had to secure the proper visas.
As much as digital nomads emphasise being untethered global citizens, ‘celebrating
their “ethos of freedom” is not sufficient for them to escape the prevalent socio-political order,
even though some digital nomads view their experience in such terms’ (Mancinelli 2020, 419).
Instead of challenging mobility regimes, global nomads fuel their transnational agency with
self-governing strategies that adapt opportunistically to the conditions created by neoliberal
governance (Thompson 2019, Mancinelli 2020, Kannisto 2016, Cook 2022). These adaptive
techniques include multiple and sometimes paradoxical strategies like claiming citizenship to
the world rather than the nation, holding multiple passports, doing ‘visa runs’ to side-step
immigration laws, avoiding or minimizing tax obligations, and practicing geographic arbitrage.
The COVID-19 travel lockdowns and quarantine protocols added another layer of bureaucratic
regulations for nomads to navigate on a country-by-country basis, which they did in diverse
and creative ways (Ehn, et al. 2022).
The forms of border artistry we detail in this section, show us how nomads make sense
of the ongoing collision between freedom and friction. Here, we draw on data from our mobile
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and virtual ethnographies to illustrate nomads’ discursive strategies of self-narration,
exploitation of bureaucratic loopholes, and practices of self-governance to continue moving
within, if not against, mobility regimes.
A good passport. Or two.
Visas and passports were a popular topic in blogs, interviews and social media forums, where
nomads reiterated their philosophical rejection of national allegiances while, at the same time,
discussing advice on navigating the arcane world of visa applications and obtaining multiple
passports. This tension between claims to freedom and bureaucratic friction is evident in the
following comment from Simona, a writer from the United Kingdom who was traveling with
her school-aged son:
Visas give me huge angst when I don’t know whether we’re going to be able to go to the next
place or stay in the current place, but most of the time the sense of freedom triumphs. [blog
post]
This comment begs the question: How does freedom triumph? How do nomads reassert
personal agency in the face of regulatory obstacles that threaten to block their movement or
slow them down? The answer lies in a combination of discursive and bureaucratic tactics.
One example of a discursive tactic is the way nomads frame their subjection to
government regulations through the lens of gratitude, namely gratitude for their ‘strong’
passports from the United States, Canada, or the European Union, which are welcomed at most
borders and made visa applications smoother. Bella, a nomad from the United States who
traveled with her partner and their twin children, reflected on her blog:
We were lucky to travel on American passports on our RTW [round-the-world] journey. We
were able to get visas or, more usually, visa-free entry to everywhere we wanted. [blog post]
15
Nomads stress, however, that their gratitude for their passports should not be
misunderstood as conveying a sense of belonging or national identity. They see their passports
as mere devices to navigate mobility regimes and facilitate a cosmopolitan lifestyle. The
following interview response from Yvonne, a digital nomad entrepreneur from the United
States, illustrates this tension as well:
I am grateful for my passport, which allows me to go whenever I want to go. But I do not buy
the patriotic discourse for which I come from the best place in the world. I do not want to be
isolated in one spot or one culture. I feel like the world is my home, I am a world citizen, and I
am much happier elsewhere than in the US. [interview extract]
For these nomads, holding a strong passport is ‘less a marker of one’s national identity and
more a promise of free and unfettered global mobility’ (Germann Molz 2021, 167).
This is how nomads justify another tactic: carrying multiple passports. In this case, rather
than resisting the state, nomads double down on their bureaucratic ties to the state by obtaining
a second (or third) passport. The possibility of applying for a second passport, whether through
ancestry, marriage, or residency, is another frequent topic in the social media forums. Nomads
debate which additional passport(s) would be most desirable for minimizing tax obligations,
capitalizing on employment opportunities, and maximizing freedom to travel.
In one such discussion in an online form, a member commented: ‘I want a travel
document, [I do] not [want] to pledge fealty to some government that I will likely disagree with
often.’ [discussion forum post] In fact, national loyalties barely enter the conversation at all;
more passports merely mean more freedom to pursue their cosmopolitan lifestyles. In this
sense, nomads justify their adherence to the state’s requirement to acquire travel documents
and to display them in systems of border surveillance by emphasizing their passport’s symbolic
meaning as one of freedom (for which they are grateful) rather than subjection or allegiance to
a particular nation (which they summarily reject).
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Doing the visa run
Another strategy digital nomads use to move both with and against the state is the ‘visa run.’
Like other lifestyle travellers described in the literature, digital nomads usually enter countries
on temporary tourist visas which must be renewed through repeated border crossings. For
example, non-European Union citizens describe doing the “Schengen shuffle” by crossing in
and out of EU countries to maximize the time allowed by their Schengen visas, nomads living
in Thailand might have to cross the border every few weeks to reset their Thai tourist visas,
and European families living in Goa will periodically leave and re-enter India before their visas
expire (Cook 2022; Korpela 2020).
Visa running exposes the ambiguity of categorising digital nomads as tourists or
migrants. While doing visa runs to extend tourist visas is common practice, the fact that digital
nomads perform them while working remotely or homeschooling their children stretches the
definition of a ‘tourist’, and nomads are aware that they are skating close to the edge of visa
laws.
One respondent in an online conversation stated:
You can live for a few months (or longer) at a time in many countries on a tourist visa. You're
not supposed to work, but nobody really cares if you work remotely for a foreign company
since you're bringing in revenue and not affecting local jobs. Just avoid the words ‘job’ and
‘work’ when you're crossing the border, and nobody will ever know, in most cases. [discussion
forum post]
As this extract suggests, digital nomads take advantage of slack in the system, avoiding certain
language so as not to raise suspicion. At the same time, however, visa runs can make nomads
vulnerable to being detained, denied, or deported, and every once in a while, a cautionary tale
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to this effect will circulate on social media forums (Mancinelli 2020, 430). Despite these risks
and the questionable legality of this strategy, nomads, like other lifestyle migrants, talk about
doing the visa run – including stretching the truth about the purpose of their visit – as a normal
part of the mobile lifestyle (Green 2015a, Benson & O’Reilly 2018, Korpela 2020).
Incorporating visa runs, both physically and narratively, into their mobile lives is one
way nomads leverage the friction of visa requirements as part of their freedom. While
navigating visa regulations, digital nomads might knowingly ‘skirt’ the law to sidestep the
obstacles that mobility regimes impose upon them. As Green argues, such cross-border tactics
allows us to recognise how ‘migrants incorporate, yet also exceed the sense in which these visa
regimes condition and control the movement of bodies across national borders’ (Green 2015a,
761). Some nomads write about following state regulations not as a restriction on their
freedoms, but rather as an opportunity to perform a kind of governmobility that grants them
entry as tourists, consumers or even investors. In all these cases, the frictions posed by the
mobility regime – in the form of state surveillance and controls – were seen as beneficial to
travellers privileged enough to qualify for strong passports.
Geographic arbitrage and taxation
Much of the recent scholarship on the rise of digital nomadism points to another common
strategy, that of geographic arbitrage, or ‘geoarbitrage’ (Mancinelli 2020, Thompson 2019,
Green 2020). Popularized by lifestyle guru Tim Ferriss (2007), geoarbitrage entails earning
income in a strong currency, often through remote work for companies based in the Global
North, while living comfortably in a low-cost-of-living destination, usually in the Global South.
Lifestyle migrants from the US or the UK can stretch modest retirement incomes earned in
hard currencies to ‘live like kings’ in places like Ecuador or Thailand (Botterill 2016; Hayes
2014).
18
For digital nomads, another benefit of geoarbitrage is the possibility of manipulating
one’s exposure to tax obligations. As digital nomads can perform their work from any location,
often for a remote employer outside the country of visit, their fiscal obligations gambol in a
grey area as far as taxation policy goes. Nation-states’ tax systems are conceived for sedentary
populations, but digital nomads, as serially mobile subjects, may transit over multiple tax
jurisdictions systems during a tax year, living and earning income that might be taxable in
different places, depending on the nomad’s passport country. For example, U.S. citizens are
taxed on worldwide income, regardless of where they are living while earning, whereas most
other countries may be allowed to offset taxable income earned abroad. As one nomad
commented in an online thread about taxation: ‘Legally there is no such thing as a digital
nomad. That is just a term for a lifestyle. You are either a tourist or a resident.’ [discussion
forum post] Nevertheless, the nomads in our studies resisted being labelled in this way, angling
instead to occupy an in-between space, especially in regard to tax repercussions. As another
online forum user stated: ‘Taxes do not become an issue until you reside somewhere for 180
days’ [discussion forum post], suggesting that they can side-step their obligations if they do
not stay in any country long enough to register.
A cottage industry of services to help nomads facilitate such bureaucratic bypass
manoeuvres has emerged. In a forum for digital nomads, a member announced a newly founded
business, whose motto was ‘Go where you are treated best!’ [discussion forum post]. Aimed at
US citizens, the service promised to ‘help successful entrepreneurs and investors legally reduce
their tax bill, create a plan B, and grow their wealth globally’. Among the services advertised
were various forms of economic citizenship and residency permits. And in a series of webinars
on the different so-called ‘digital nomad’ visas, the organizer commented that the intention was
‘to shop for countries’, meaning to find the countries with most advantages and ease to do
business, in the attempt to ‘build the dream life’.
19
Whereas Ferriss (2007) promoted geoarbitrage as a creative life hack, scholars have
criticized it as yet another example of how already privileged travellers are able to leverage
global inequalities in their favour (Hayes 2014, Koh 2021). If global nomads are ‘opportunists’,
as Kannisto (2016) argues, then they are in the company of Aihwa Ong’s (1999) ‘flexible
citizens’, whom Ong describes as strategic in their choices about where to establish their
businesses, plant their families, invest their assets, and hold their passports. There are echoes
of flexible citizenship in twenty-first-century nomads’ approach to the world as a menu of
citizen services. For example, in a recent post on a forum for traveling families, one participant
wrote:
I’m not sure where else to ask. We’re searching for a new country to settle after our travel
adventure. We have three girls. Where is the place with most freedoms? Medical, educational,
economical, etc. [discussion forum post]
The nomads in our studies are not necessarily as wealthy as the subjects in Ong’s study,
which means they have to find other strategies beyond money to move around mobility
regimes. They do this by leaning on knowledge circulated through digital networks, where.
they share information to identify destinations with low cost of living or lax homeschooling
laws and advise one another on how to extend visas in certain regions or pay less taxes.
As these challenges suggest, pursuing freedom through mobility requires nomads to
engage in complex ways with the mobility regimes that both enable and limit their movement.
Digital nomads’ lifestyles pivot on this tension between angst and freedom, and they become
‘border artists’ (Beck 2007) who deploy reflexive bypass manoeuvres to leverage institutional
friction to their individual advantage. In turn, this provides insights into their capacities to act
as neoliberal subjects.
Nomads may worry and complain about visa applications and restrictions, but by and
large they complete the self-documentation, present themselves for surveillance by customs
20
and immigration agents, and comport themselves as grateful and compliant subjects who are
entitled to travel easily across borders. Rather than directly resisting bureaucratic requirements
or border controls, nomads ‘skirt’ them (by doing visa runs to extend short-term tourist visas
rather than applying for long-term resident visas), submit to them (by obtaining and displaying
passports), and even internalise these requirements as a necessary trade-off for the freedom
they desire.
Nomads also work within the system by fitting themselves to the ‘globally accepted
categories of race and class’ that position them closer to the category of tourist than that of
migrant along the spectrum of mobile people (Sebro and Hallbauer 2021, 186), and by taking
advantage of the benefits that follow. Lately, those benefits have been expanding, as evidenced
by the relatively recent emergence of new ‘digital nomad’ visa policies in some countries.
These policies suggest that it isn’t just nomads who are practising border artistry against the
fixed backdrop of the state: States are also ‘border artists’.
Capitalizing on friction: States as border artists
In the wake of the pandemic, several countries have started promoting special visa programmes
to reactivate their battered tourism economies and place themselves on the digital nomad map.
Such programs show how nation-states are willing to meet nomads where they are, negotiating
new possibilities to anchor their mobility and attract them as a new typology of resident
consumers. In doing so, states are also ‘border artists’ governing through mobility, as they
intentionally play with the creation of new categories of desirable travellers to whom they can
grant special rights while gaining economic benefits. Such initiatives to implement ad hoc
immigration frameworks for appealing to a supposedly attractive niche of consumers are not
new. In the late 1980s and early 1990s, countries such as the Philippines, Malaysia and
Thailand pioneered specific programmes to attract international retirees (see Mancinelli 2022).
In the post-pandemic context, many countries, namely in the Caribbean, South America and
21
Europe, have started promoting special ‘digital nomad’ visas or temporary residence permits
(and see Sánchez-Vergara, et al. 2023). Like citizenship by investment or ‘golden visas,’ these
programs follow economic imperatives and dissuade applicants who do not meet specific
financial requirements. Unlike tourist visas, which typically entitle visitors to a maximum stay
of 60 to 90 days, special digital nomad visas allow applicants an extended legal stay in the
country ranging from a minimum period of 3 months to up to 2 years.
The ideal newcomer as self-sufficient
Our review revealed that, although access to such programmes has a wide range of fees and
involves different degrees of paperwork, the vast majority of them share three requirements: 1)
the presumption of financial self-sufficiency, demonstrated through a declaration of minimum
income, a letter of employment or proof of ownership of a business; 2) evidence of health
insurance; and 3) a clean criminal background record.
Such requirements allow us to see the emergence of an ideal type of incomer. The
notion of self-sufficiency draws a clear line between relatively affluent, and thus welcome,
migrants and other categories of mobile people, such as labour migrants, asylum seekers or
refugees. At the same time, the visa fee and income requirements demarcate further distinctions
(see Table 1), asking us to critically consider the income requirements in relation to local
residents’ minimum wages. Some visas are free or very low-cost. In these cases, one could ask
what governments gain by attracting new residents. Unlike tourists, people with special visas
pay the local VAT and they will spend money on day-to-day services in addition to tourism
activities, thus contributing to the recovery of the tourism sector after the pandemic. An
immigration specialist in a promotional video about the Brazil visa comments:
Digital nomads will contribute to the local economy in many ways: by renting an apartment, by
using local services such as gyms, hairdressers, and public and private transportation. As the local
22
employer must be abroad, it does not jeopardise the local workforce. The digital nomad visa does
not only benefit the individual. It can also be a tool for ‘talent retention’ [Youtube video].
The prospective applicants include students learning remotely or nomads travelling
with families and pets. From the country’s viewpoint, families, applying for what is often
referred to as a ‘bundle visa’, could perhaps be considered more desirable incomers than single
digital nomads due to their heightened needs of services and provisions. The websites of
Antigua & Barbuda, Seychelles and Dominica all offer links to private schools, while
Anguilla’s official website informs about the possibilities of homeschooling.
A fuzzy distinction between tourism and migration
The preliminary considerations about the ideal type of newcomer lead us to acknowledge an
even fuzzier distinction between tourism and migration, observed at the level of management
and communication of the various schemes. Our screening highlighted two broad typologies
of countries offering such special visa programmes: 1) Countries whose economies were either
strongly reliant on tourism1 or who aspire to boost an existing industry (including island-states
in the Caribbean, some EU countries, like Croatia and Malta, and neighbouring ones, like
Iceland or Georgia); and 2) countries whose economies do not depend heavily on tourism but
who are willing to attract skilled long-term visitors, namely entrepreneurs, freelancers and
business owners.
Like neoliberal enterprises, nation-states compete to attract resident consumers and/or
to enhance the country’s competitiveness. Mirroring these intentions, the management is done
through national tourism authorities or public-qua-private tourism boards for most of the
countries falling into the first typology, and by immigration departments in the second one.
23
The programmes managed by the tourism authorities have a welcoming, dedicated and
easy-to-navigate web presence, often featuring stereotypical imagery of a white digital nomad
working on a laptop on a tropical beach. The marketing language is typical of the ‘selling mode’
of tourism promotion, emphasising leisure-related values and highlighting the country’s
amenities: its natural features, the safety aspects, the cuisine, the wide choice of
accommodations, the sport and the leisure infrastructure.
The programmes have specific names such as ‘One happy workation’ (Aruba),
‘Remotely from Georgia’ (Georgia) or ‘Work where you vacation’ (Belize) that blur the lines
between living, working and playing. The hedonist or escapist references are often explicit, as
in ‘Switch to a healthier, and more liberating lifestyle’ (Dominica), or, in the case of Anguilla,
the concept of ‘Lose the crowd’ puts a focus on how much space people will have to enjoy
freedom and openness. References to ‘paradise’ are widespread, especially among places that
have historically been advertised as ‘3S’ (sea, sun, sand) destinations. The business aspect,
however, is not absent. Much emphasis is placed on good connectivity and ever-present wi-fi,
responding to the digital nomads’ motto: ‘Home is where the wi-fi is’. Cabo Verde also points
out the convenient time zone ‘near target markets’ and showcases co-working and co-living
arrangements. Mauritius uses a similar communication strategy, mentioning its ideal time zone
for working remotely with Europe, Asia, Africa and the Middle East. Dubai emphasises
‘UAE’s safe and attractive business environment’. Host countries do not regard digital nomads
just as passers-by, but also as potential investors. For instance, the page of requirements on the
Anguilla website also links to instructions for registering a business, while Barbados’s
Welcome Stamp website advertises their very competitive corporate tax in case applicants
ultimately decide to start a business in the archipelago.
When the special visas are managed by the national immigration departments, as for
the countries of the second typology, the programmes often do not make specific reference to
24
digital nomads, but aim at a more generic target group: long-term visa (Iceland), D7 Visa
program (Portugal), residencia temporal rentista (Costa Rica), freelancer visa (Czech), or
white card (Hungary). The web presence of such schemes is reduced to one page of
bureaucratic information regarding remote workers as one more category of temporary resident
and features few details about lifestyle amenities. Consequently, the administrative process to
request such permits is more challenging to navigate and, depending on the case, may require
the use of an immigration lawyer or another kind of intermediary.
The tension between tourism and migration does not apply exclusively to the way these
visas are managed, but it became an explicit arena of conflict in the case of the Bahamas
Extended Access Travel Stay (BEATS) program. This special visa scheme was initially
launched by the Ministry of Tourism and offered the possibility to set up a home in the country
for a maximum of twelve months with little more than an online application and a processing
fee of 1,000 USD. In February 2022, however, the program was suspended by the Ministry of
Immigration through a vague single-page flyer posted on social media. A commentator of one
intermediary agency assisting digital nomads' relocations highlighted how this new world of
visas navigates in ‘uncharted waters’ with ‘potential downfalls’2. The case of the Bahamas
embodies the friction between conflicting regimes of mobility: it points out how digital nomads
do not fit neatly in any political category, as they are confused between long-term tourists and
temporary residents, but it also testifies to the sometimes frictional mobility regimes applied
by host countries depending on whether a visitor is labelled in one or the other way.
25
Competing over low costs of living and taxation
As if capitulating to digital nomads’ practices of geoarbitrage, many of these nation states
overtly compete for nomads’ attention by offering low costs of living, favourable taxation
regulations, and affordable lifestyle amenities. Belize's promotion openly states how:
Compared to other destinations offering similar programs, the cost of doing business from
Belize is relatively low. You'll find our accommodations, dining and general cost of living
affordable, and the cost of applying to and enrolling in the Work Where You Vacation program
is just 500 BZD.
Through their special visas, governments themselves are indirectly encouraging a form
of geographic arbitrage: as self-sufficient incomers, applicants draw their economic resources
from somewhere else and their presence does not threaten local jobs. While existing
scholarship has analysed this economic strategy in reference to individuals (Bell 2017a; Hayes
2014; Mancinelli 2020; Koh 2021; see also Germann Molz 2021), our contribution here is to
reveal it as a governmental strategy, consistent with the dominant trends toward liberalisation
and deregulation in the global economy (Ono 2015), which suggests nation-states themselves
operate as neoliberal subjects, applying an economic rationale to their governmobility.
Appealing especially to the libertarian sensibilities that many digital nomads express, countries
also compete for digital nomads through personal income tax exemption, one of the perks in
promoted by many countries we reviewed, like Antigua & Barbuda, Barbados, Costa Rica and
Dubai. A direct response, it seems, to the necessities of this emerging typology of
consumer/citizen.
26
Capturing the potential of delocalised productivity: the case of Estonia
As we have seen in the quote of the Brazilian immigration specialist, digital nomads' visas
often intersect with ‘talent retention initiatives’ targeting business owners and start-ups.
Exemplary, in this thread, is the case of Estonia, which draws our attention to the role of
digitalisation as a tool to capture the potential of delocalised productivity and experiment with
new forms of nation-building. Estonia offers two complementary programmes that can appeal
to lifestyle nomads: a special visa and the e-residency. Although this latter is not explicitly
devised for nomads, its genealogy allows us to understand ‘the changing rationality of the state
under conditions of global capitalism and neoliberal governance’ (Tammpuu and Masso 2018).
Estonia’s e-residency programme was launched in 2014 with the aim to create a ‘virtual
state’ (Tammpuu and Masso 2018) by incorporating businesses and start-ups as new virtual
citizens through the offer of innovative digital services for managing a business at distance.
The idea of ‘virtual state’, however, challenges the notion of migration and national belonging
as we know them, as the newly incorporated virtual citizens, selected through valuable assets
such as entrepreneurial talents and capital, do not need to physically move to the country. Such
an ‘alternative to physical immigration’ (Tammpuu and Masso 2018, 13) allows the state to
capture the economic benefits of affiliating entrepreneurial talents and their network capital to
a national project while simultaneously preserving the cultural integrity of the state. While
welcoming to digital entrepreneurs, Estonia has not been equally open to other forms of
immigration, especially during the refugee crisis (Tammpuu and Masso 2018).
Along the same lines of nation branding, Estonia launched its own Digital Nomad Visa
programme for remote workers in August 2020. The institutional website states that ‘digital
nomads and remote workers have long faced ambiguity when working while they travel, often
skirting the law by working while visiting a country with a tourist visa’ (emphasis added). As
we can see, the language explicitly refers to digital nomads who, as neoliberal subjects, may
27
stand in a grey area of legality. So, instead of letting them skirt the law, the state meets them
where they are, creating an ad hoc immigration framework to bring them within the law.
Discussion
As we have shown, border artistry does not necessarily mean that nomads actively resist or
reject the state. Instead, it implies finding creative yet opportunistic adaptations (Kannisto
2016; Mancinelli 2020) to leverage friction within the mobility regime to maximise one’s own
lifestyle goals. Such strategies provide insights into nomads’ disposition to act as neoliberal
subjects. Our research has revealed that when they introduce regulations conceived to attract
resident consumers or skilled entrepreneurs, nation-states are also neoliberal subjects practising
border artistry. The economic rationale of their governmobility consists in constructing new
categories of desirable aliens from whom they can draw economic benefits.
In her study of similar ad hoc immigration schemes to attract Japanese retirees to
Malaysia, Ono (2015) points out how such institutional policies understand privileged migrants
as de-politicised subjects, treating them as consumers or investors whose mobility is a nonideological problem, just a personal choice. Likewise, for digital nomads, we argue that such
forms of governmental neoliberal rationality tend to disguise the selective and exclusionary
aspects – often racialised or classist – of the special visa programmes. Unless we examine such
policies with a critical eye, we do not necessarily see how digital nomads’ smooth mobility is
premised on the curtailed mobilities of others, namely people travelling on passports from
developing countries or unable to qualify for visas (Verstraete 2001).
Similar to the lifestyle migrants in Ono’s research, digital nomads are treated as
‘customers’ who ‘do not intend to have political entitlements, only flexible choices’ (Ono 2015,
3). Like neoliberal enterprises, states make themselves desirable in the eyes of nomads,
28
promoting favourable tax status, access to internet connectivity, workspaces, networks to
enhance business opportunities and access to other lifestyle amenities. These unusual
marketable assets create new images of paradise, and new geographies of work and play,
changing the ways places are made attractive in the eyes of potential visitors (Sheller and Urry
2004)3.
The ambiguity between tourism and migration is another place where friction traverses
the relationship between nomads and the states. Framing an individual as a tourist or an
immigrant unlocks different kinds of state resources and state approval. In order to make
themselves desirable in the eyes of the state, nomads position themselves like tourists: selfsponsored consumers who will stay just long enough to enhance the country’s competitiveness
or contribute to its economy, but not forever. Even so, their ‘opportunism’ and bypass
manoeuvres trouble conventional conceptions of citizenship, recalling scholars’ attempts to
understand new forms of ‘flexible’, ‘nomadic’ or ‘post-national’ citizenship (Ong 1999; Joseph
1999; Urry 2000). Following Botterill’s (2016) concept of ‘discordant mobilities’, we argue
that digital nomads perform a kind of ‘discordant citizenship’, a precarious freedom strung
between the mobility rights granted by their national citizenship and the layers of regulation
that threaten to pin them down.
From the point of view of the states, the mobility regimes we have analysed also disrupt
the social contract between the individuals and the state (see Cook 2022). Rather than looking
to implement a conventional notion of quid pro quo where citizens pay taxes and pledge loyalty
to the state in return for protection and welfare, nation-states here strive to capture long-term
de-politicised spending residents and professional talents, attracting them with lifestyle
amenities rather than social welfare programmes. New practices and categories of mobile
citizenship thus emerge at the interface between nomads and state-based mobility regimes.
29
Concluding remarks
Throughout this analysis, we have used the metaphor of friction to move us beyond the
im/mobile binary. We have argued that digital nomads navigate frictional mobility regimes by
practicing ‘border artistry’ (Beck 2007), reflexive bypass manoeuvres of self-governance that
allow them to achieve their lifestyle goals in the shadow of the state. Border surveillance, timelimited visas, and other bureaucratic hurdles create friction in mobility regimes, but whether
this friction acts as catalyst or a snag depends on the nomads’ ability to frame their lifestyle
aspirations in line with the state’s interests – and for the state to align its interests with nomads’
entrepreneurial and mobility aspirations. Our findings reveal that, despite their claim to
freedom, nomads are not simply travelling with or against the state. As the concept of
governmobility suggests, mobility regimes become the state’s art of governing and the nomads’
art of lifestyle. This article contributes to the theorization of mobility regimes, showing how
they are embedded in and reproduce certain neoliberal ideologies, identities, and practices,
sorting between self-reliant and abject travellers and capitalizing on human resources vis-à-vis
geopolitical territories. Beyond mere top-down systems of control, mobility regimes are a stage
for performing border artistry on both the side of the individuals and the institutions. They are
frictional assemblages, where privilege, precarity and power differentials interplay to
determine which movements are valuable or glamourous and which are stigmatised or blocked.
Here, we have focused on the mutual constitution of digital nomads and mobility
regimes, however local residents and places are also crucial actors in these unfolding social
dramas. Although digital nomadism is a relatively new phenomenon, a vibrant literature is
taking shape to deepen our understanding of the lived experiences and future implications of
these practices. As this field develops, further research is needed to account for these local
impacts. More research is also needed to explore how many people actually apply for and are
granted visas through these programmes. Are these schemes reshaping nomad geographies or
30
are they merely branding tools through which nation-states make themselves visible and
marketable on an emerging map of supposedly privileged mobilities?
Notes
1
44% of countries in the world rely on the travel and tourism industry for more than 15% of their total share of
employment (source: https://www.visualcapitalist.com/countries-reliant-tourism/).
2
https://www.relocate.world/articles/Bahamas-digital-nomad-visa-suspended.
3
It is worth mentioning, in this case, how, a little less than a decade ago, Estonia was considered attractive for its
sparse population and silence (Kaaristo 2014), while now it is marketed for its networking opportunities.
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