Discussing tourism with robots #1
João Romão:
Traveling for the rich and Metaverse for the poor.
Can this be a possible future solution for environmentally sustainable tourism?
Answer [1] by Ask-skift (July 6, 2023)
It is indeed possible that different forms of travel could be utilized by different income levels, with
wealthier individuals potentially able to afford more environmentally sustainable forms of travel,
and less affluent individuals potentially turning to virtual experiences such as those offered by the
Metaverse. This could contribute to a more sustainable tourism landscape.
This idea is somewhat supported by a shift noted in the travel industry, where sustainability is
increasingly considered important. As suggested in articles from June 2023 and April 2023, the
majority of people worldwide believe sustainable travel is important and travelers are choosing
companies that prioritize environmentally sustainable practices. Club Med, for example, is
accelerating its sustainability efforts in response to consumer concerns about carbon emissions
from their travels (Skift, April 2023).
However, it's important to consider that sustainability should not be a luxury only the rich can
afford. Ideally, sustainable tourism practices should be accessible and affordable to all travelers.
Moreover, while the Metaverse could offer virtual travel experiences, it would be a significantly
different experience from physical travel and may not fulfil the same needs and desires.
Thus, while the scenario you proposed could be part of the solution, it is likely that a multi-faceted
approach to sustainable tourism will be needed, incorporating both technological advancements
and behavioral changes.
JR:
My scenario was not exactly a proposal: it was a kind of cynical view about what seems to be
happening. companies offering new "sustainable" options are currently using prices that are
prohibitive to very large parts of the populations.
Ask-skift:
You are correct in your observation that sustainable options in the travel industry are often priced
higher, making them inaccessible to a significant portion of the population. This is a trend that has
been recognized within the industry.
As per a Skift article from December 2022, the top product executive at Travelport mentioned that
sustainability for individual consumers is currently too expensive and too hard to understand.
Additionally, an article published in January 2023 highlighted that while many travel executives
bemoan consumers' refusal to pay for more sustainable offerings, the industry itself has not
offered many serious sustainable offerings to date. The skepticism of consumers is justified as
they question the value of many carbon offsets and the motivation behind certain policies, like
reduced housekeeping service in hotels.
So, while your scenario may seem cynical, it reflects some of the challenges in the current state of
sustainable tourism. It is hoped that as the travel industry progresses, more affordable and
understandable sustainable options will become available to a wider range of consumers.
Answer [2] by Open AI (September 19, 2023)
The concept of "Traveling for the rich and Metaverse for the poor" could be seen as a potential
approach to promote environmentally sustainable tourism. This idea combines elements of luxury
travel experiences for those who can afford it with virtual reality-based experiences for those who
cannot, in order to reduce the environmental impact of tourism. Here are some considerations:
Reduced Environmental Impact: Traditional tourism often involves significant carbon
emissions from flights, accommodation, transportation, and other activities. By promoting virtual
travel experiences for those with limited means, it can potentially reduce the carbon footprint
associated with travel.
Accessible Exploration: The Metaverse or virtual reality can provide opportunities for
people to explore destinations and cultures they might not have been able to visit physically due
to financial or physical constraints. This can promote inclusivity and cultural exchange.
Preservation of Natural Resources: High-end tourism often involves the use of resources
like pristine natural areas, which can suffer environmental degradation. Focusing luxury travel on
limited, controlled areas can help preserve these places.
However, there are also important considerations and potential challenges:
Digital Divide: Not everyone has access to the necessary technology or internet
infrastructure to participate in the Metaverse. Addressing the digital divide is essential to ensure
that this solution is accessible to all.
Economic Disparities: While this approach may reduce the carbon footprint associated
with travel, it doesn't directly address economic disparities or the root causes of poverty. It's
important to consider broader strategies for addressing these issues.
Cultural and Social Impact: Virtual experiences may not fully replicate the richness of realworld travel, including cultural immersion and interpersonal connections. There may be a loss of
authenticity and meaningful cultural exchange.
Economic Implications: The tourism industry is a significant source of revenue and
employment in many regions. A shift toward virtual experiences could have economic implications
for these areas.
Technological Advancements: The success of the Metaverse as an alternative to physical
travel relies on the continued advancement of virtual reality and related technologies. This may
take time to develop and may not be accessible to everyone immediately.
In conclusion, "Traveling for the rich and Metaverse for the poor" could be a part of a larger
strategy to promote environmentally sustainable tourism and increase access to travel
experiences. However, it should be implemented thoughtfully, considering issues like the digital
divide, economic disparities, and the preservation of cultural and natural resources. Additionally, it
should be complemented by other efforts to reduce the environmental impact of tourism and
address its social and economic consequences.