Vol. 16, No. 3, 2023, p. 590-607
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ISSN: 2654-7856 (Online)
ISSN : 1829 -7935 (Print)
EVALUATION OF FAILURE BALANCED SCORECARD AND ADVANTAGES
OF OBJECTIVES AND KEY RESULTS AS A STRATEGIC CONTROL
SYSTEM: CASE STUDY ON THE ABC FOUNDATION
Rahmad Rahandi Nasution1, Hilda Rossieta2
1
Master of Accounting Study Program, Faculty of Economics and Business, University of
Indonesia, Jl. Universitas Indonesia Salemba No.5, RT.1/RW.5, Kenari, Kec. Senen, Kota
Jakarta Pusat, Daerah Khusus Ibukota Jakarta, 10430, Indonesia, rahmadrahandinst@gmail.com
2
Master of Accounting Study Program, Faculty of Economics and Business, University of
Indonesia, Jl. Universitas Indonesia Salemba No.5, RT.1/RW.5, Kenari, Kec. Senen, Kota
Jakarta Pusat, Daerah Khusus Ibukota Jakarta, 10430, Indonesia, hilda.rosieta@ui.ac.id
DOI : https://doi.org/10.21107/pamator.v16i3.21321
Manuscript received 27th June 2023, Revised 22nd July 2023, Published 8th July 2023
Abstract
An organization needs a strategic control system to keep tabs on how well its long-term goals are
being met. The Balanced Scorecard (BSC) is a widely adopted strategic control system with a high
rate of unsuccessful implementation. OKRs, on the other hand, seem like a strategic control system
with several benefits. The purpose of this research is to learn more about the factors that lead to
BSC failure and the benefits of OKRs as a strategic control system. Case study analysis and other
forms of qualitative research were used to compile these results. This investigation focuses on the
ABC Foundation, a non-profit organization that used BSC from 2010 to 2018 before switching to
OKRs. Lack of senior management commitment, insufficient BSC team capabilities, and the fact
that BSC is underutilized in SMEs were all identified as causes of BSC failure in this research.
OKRs are advantageous because they are simple to comprehend, promote participation from all
team members, and have shorter cycles to promote flexibility and openness to change.
Keywords: balanced, scorecard, key results, abc foundation
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INTRODUCTION
An organization's level of success in implementing its strategy may be gauged with the
use of a strategic control system. When it comes to strategic control systems, Balanced
Scorecard (BSC) is among the most well-known and all-encompassing options. The ABC
Foundation is a philanthropic group focused on bettering society via education and human
resource development; it employs BSC to meet its long-term objectives and boost its
finances and effectiveness. From 2010 till now, it has been used by the ABC foundation.
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ISSN: 2654-7856 (Online)
ISSN: 1829-7935 (Print)
The BSC failed to have the desired impact of improving the economy. The ABC
Foundation's finances have had several ups and downs throughout the years, as can be
seen in Table 1.
Table 1. Financial Performance of the ABC Foundation for 2012-2018
Source: Processed by the Author from the ABC Foundation Financial Statements
Donation revenue fell by -32% in 2013 and by -4% in 2016, as shown in Table
1.1. Reductions of -65%, -77%, and -56% in net assets and -41%, 50%, and 85% in cash
flow from operational operations were seen in 2013–2016–2017.If a company continues
to deal with a precarious financial condition, it will be unable to implement the programs
necessary to realize its vision and purpose. Although BSC is widely accepted as a reliable
strategic control system, it is not always implemented properly. Although many
businesses have embraced BSC, many have struggled to implement the idea. There is
clearly a steep learning curve associated with implementing BSCs, as over 70% of such
projects have failed.1
The BSC idea has shown a lot of promise in major corporations, but it has to be
approached with care in smaller businesses because of their fundamentally different
nature. In Small and Medium-Sized Businesses (SMEs), because UKM often implements
new strategies, BSC is underutilized. Because of this, a majority of SMEs experience
BSC failure. There are several studies on the benefits of BSC for big companies, but much
less is known about its implementation and limits in small and medium-sized enterprises
(SMEs). This study aimed to address that void by examining the causes and consequences
of BSC non-implementation in a small and medium-sized enterprise. Therefore, the
purpose of this research is to identify the factors that contribute to the BSC's demise as a
strategic control mechanism.
The ABC Foundation switched from using the Balanced Scorecard to the Objective
and Key Results (OKRs) method for strategic management. To boost its financial
performance and expand its capacity for program development, the ABC Foundation
required a new strategic control system that could serve as a diagnostic and interactive
control system in regulating and communicating strategy efficiently. OKRs are an easyto-implement tool for regulating organizational rhythms and generating alignment via
1
Helen Atkinson, 'Strategy Implementation: A Role for the Balanced Scorecard?', Management
Decision, 44.10 (2006), 1441–60 <https://doi.org/10.1108/00251740610715740>.
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performance monitoring. The purpose of OKRs is to keep everyone on the same page and
working toward the same goals at all times.
Rapid changes in the organizational environment demand the development of
new organizational characteristics, such as flexibility or expertise to quickly respond to
changes in technology, competition and customer preferences/stakeholders. In general,
system OKRs are established, tracked, and re-evaluated every three months. In a global
context, there are more than 1,000 international organizations that have implemented the
OKRs system, ranging from SMEs to well-known large companies such as Google,
LinkedIn, Intel, Zynga, Sears, Oracle, Twitter, Adobe, Amazon, Facebook, Microsoft,
Netflix and Samsung.2This study aims to evaluate the conditions that cause the failure of
the BSC and the advantages of OKRs as a Strategic Control System (SPS) at the ABC
Foundation.
While OKRs have been shown to be superior over BSCs in terms of both
interactive and diagnostic SPS in the ABC Foundation, the scope of this study is confined
to scenarios under which the BSC fails. A look back at the BSC and OKRs eras (20102019 and 2019-2020). Nopadol Rompho has done some prior study on this topic, and it's
titled "Why the Balanced Scorecard Fails in SMEs: A Case Study”.3 The research found
that one reason why the Balanced Scorecard fails to be implemented in SMEs is the
frequent changes in strategy.4 In addition, The Challenges of Implementing Balanced
Scorecard (Bsc) in Public Sector: in the Case of B/G/R/S, Some Selected Bureaus by
Geneti, Abebe Gurie. The research indicates that upper-level management is not fully
invested in the company's work culture. The breakdown of BSC implementation may be
attributed to issues with communication and cascade.5
Charoenlarpkul also conducted a study on the SG Group of Companies, titled A
Proposed Employee Development Program from Objectives and Key Results.
Organizational leadership was shown to have the greatest impact on productivity and
morale, according to the data. However, qualitative evidence from interviews indicated
that every component of the OKRs idea significantly impacted both productivity and
morale.6 Different study objects were utilized in each of the prior studies, but a number
of the findings about the variables contributing to the failure of BSC implementation were
2
Chayapol Charoenlarpkul and Somchai Tantasanee, 'A Proposed Employee Development Program
from Objectives and Key Results: A Case Study of SG Group of Companies', ABAC ODI Journal Vision.
action. Outcomes, 6.2 (2019), 133.
Nopadol Rompho, ‘Why the Balanced Scorecard Fails in SMEs: A Case Study’, International Journal of
Business and Management, 6.11 (2011), 39.
3
4
Rompho.
5
Geneti Abebe Gurie, 'The Challenges of Implementing Balanced Scorecard (BSC) in Public Sector:
In the Case of B/G/R/S, Some Selected Bureaus', International Journal of Research in Social Sciences, 9.7
(2019),
26–44
<https://www.indianjournals.com/ijor.aspx?target=ijor:ijrss&volume=9&issue=7&article=003> [accessed
22 July 2023].
6
Charoenlarpkul and Tantasanee.
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consistent across investigations. Based on the aforementioned studies, we will evaluate
the drawbacks of the BSC and the benefits of the OKRs systems.
RESEARCH METHODS
This final report makes use of the case study approach and descriptive qualitative
writing style. This approach will describe a variable in detail over several examples, all
of which will be geared toward solving the formulated issue. Several devices were used
to aid in the data gathering processes for this investigation.To begin, the published
studies. The purpose of this research is to collect secondary data on organizational SPS
from sources like businesses and publications, focusing on methodologies like BSC,
OKRs, papers pertaining to organizational and strategic control systems, and studies from
the scientific literature.The second is doing experiments in the real world. Research is
conducted on actual research items that can help in getting a bird's eye perspective of
things. Information gathered via talking to people. We conducted interviews to get insight
into the situations that lead to flaws and failure factors in BSC implementation, as well
as the benefits of OKRs. The following is a list of recommended readings that may help
you address the issues brought up in the problem formulation.
Table 1. List of Sources
No
Source person
To answer questions on the
research element
1
dir. Executive
1. Conditions that cause
Code
A1
failure of BSC as SPS
2. Conditions that cause
advantages of OKRs as SPS
2
dir. HR and General
1. Conditions that cause
A2
failure of BSC as SPS
2. Conditions that cause
advantages of OKRs as SPS
3
Development SPV
2. Conditions that cause
B1
advantages of OKRs as SPS
4
HR and General Staff
2. Conditions that cause
C1
advantages of OKRs as SPS
The ABC Foundation's Executive Director and HR & General Director will field
inquiries on the causes of the BSC's demise and the benefits of using OKRs as SPS. The
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ISSN: 2654-7856 (Online)
ISSN: 1829-7935 (Print)
SPV Development and HR & General teams, on the other hand, solely addressed concerns
about the BSC's demise and the benefits of OKRs as SPS. This was done because they
had insufficient information about the BSC's implementation at the ABC Foundation due
to their lack of involvement during its first rollout.
Table 2. List of Interview Questions
1.
Conditions that cause BSC Failure as SPS
1.1
Transition Failure
a.
Has there been a new management change and disapproved of BSC implementation in the
foundation?
1.2
BSC Design Failure
a.
Does the specified BSC perspective cover all aspects and activities of the organization?
1.3
BSC Process Failure
a.
Is senior management commitment lacking in Organizational BSC implementation?
b.
Does the BSC Team have sufficient skills in Organizational BSC implementation?
c.
Is the low level of individual involvement in BSC implementation a factor in the failure of BSC
implementation?
d.
Is the BSC Foundation determination taking too long?
e.
Does the Organization employ inexperienced consultants to assist in the BSC implementation
process?
f.
Apart from the factors mentioned above, are there other factors that cause the failure of the BSC
in the ABC Foundation?
1.4
BSC essay
a.
Is BSC appropriate to be used as a control system for small and medium organizations such as
the ABC Foundation?
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b.
Does the hierarchical top-down BSC formulation system cause problems in the interaction
between top management and operational staff, thereby hindering the achievement of
organizational goals?
c.
Are there any weaknesses in the BSC System in monitoring competition and technological
developments due to the lack of interaction processes?
2.
Factors that cause OKRs to excel as SPS
2.1
Advantages of OKRs
a.
Is the system easy to understand in implementation?
b.
Is the process of establishing OKRs shorter to foster agility and change readiness?
c.
Do OKRs encourage organizations to focus on important things in achieving organizational
goals?
d.
Do OKRs promote alignment across organizational functions?
e.
Do OKRs encourage individual involvement in achieving organizational goals?
f.
Do OKRs encourage individual organizations to give their best thoughts in achieving
organizational goals?
g.
Are there any advantages of the OKRs system compared to the BSC other than those mentioned
above?
Literature in the field of control systems is employed for this purpose. According to
Miles and Huberman, qualitative analysis includes gathering, reducing, displaying, and
verifying information gleaned through interviews.7 Transcripts of the interviews were
taken. The field data is substantial, intricate, and sophisticated. Because of this, data
analysis through data reduction is required. The process of data reduction involves
summarizing, selecting the most important aspects, and searching for recurring patterns.
After data is filtered, it must be presented. Data from qualitative studies may be
presented in a number of ways, including tables, charts, and explanations of connections
7
Ajat Rukajat, Pendekatan Penelitian Kualitatif (Qualitative Research Approach) (Yogyakarta:
Deepublish, 2018).
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between variables. Narrative text is the standard format for presenting results from
previously conducted qualitative research.
According to Miles and Huberman, the next stage in analyzing qualitative data is
developing conclusions and verifying those findings. In qualitative studies, the final result
is always an original discovery. A discovery may take the shape of a description or
description of a previously ambiguous item that, upon closer inspection, reveals its true
nature.8 The factors that contributed to the BSC's failure and the benefits of OKRs as SPS
at the ABC Foundation may be determined by qualitative and quantitative data analysis.
RESULTS AND DISCUSSION
The Balanced Scorecard (BSC) was created by Kaplan and Norton to standardize
performance evaluations across four distinct dimensions: financial, customer, internal
business process, and development. There is a causal connection between the four factors,
which is a hallmark of the BSC-based measuring method.9
Beginning with the notion that financial outcomes can only be accomplished if the
targeted consumers are happy, the BSC framework describes how the strategy of
connecting intangible assets with the value creation process. The customer value
proposition outlines the steps necessary to attract and retain a certain group of consumers.
A customer value proposition is developed and delivered via internal procedures. The
learning and development viewpoint pinpoints a company's most valuable intangible
assets. Value creation relies on a targeted and internally consistent strategy that ensures
goals are aligned within these four viewpoints.
The BSC serves as a diagnostic control system, documenting financial goals,
evaluated markets, underperforming processes, and qualified personnel. Variance
information may be used as feedback to adjust inputs or processes to better align with
company objectives, but the lengthy BSC cycle might make this difficult to do. Users of
the BSC typically face a difficult decision-making process when trying to balance
competing interests. Strategic statements are sometimes phrased in a way that makes them
difficult to grasp, and this is a common difficulty. There is no participation from workers
at the operational level in the development of measures or in their distribution to teams
and individuals. This leads to issues during implementation, such as communication
breakdowns between upper management and frontline workers. In order for the BSC to
properly operate as an interactive control system, managers must arrange in-person
meetings with staff to review data, assumptions, and action plans, and to answer issues
prompted by new data.
Despite widespread support for the BSC framework, its implementation has proven
challenging for many businesses. However, the rising complexity of models is a major
concern voiced by businesses. Experts' adoption of ever-more-complicated methods has
led many businesses to believe that the BSC is too difficult to implement company8
Zuchri Abdussamad, Metode Penelitian Kualitatif (CV. Syakir Media Press, 2021).
9
Robert S. Kaplan and David P. Norton, The Strategy-Focused Organization: How Balanced
Scorecard Companies Thrive in the New Business Environment (Boston, Massachusetts: Harvard Business
Press, 2001).
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wide.10 This goes against the grain of what is required of a good interactive control
system, which is that it be straightforward and simple to use. Organizations will have a
hard time making changes and improvements within this complicated structure.
Niven elaborates on the reasoning for this connection with regards to NGOs. The
BSC for NGOs has four interrelated views, each with its own set of connections. The
defining feature is the consumer's viewpoint, which stands above all others.11
Community support for organizations is growing thanks to the public's viewpoint.
ForTo do this, businesses need to create internally-focused procedures that are both
creative and efficient. Organizations require strong capacities to realize new internal
processes. From a learning and development standpoint, it is believed that more training
may boost organizational capacities. Adequate funding is required to carry out training.
Non-profits rely on charitable contributions from the public for their operating budgets,
thus raising more money boils down to attracting more givers.
These four views allow the company to regularly control, monitor, and assess the
strategy's efficacy. In this approach, the BSC can help the organization realize its goals.
Kaplan and Norton described instances of BSC implementation failure and grouped the
causes of these failures into three broad groups:12
1. Transition Failure.
Cases when BSC implementation fails because of transitional difficulties include
when a company has a change in leadership and that leadership refuses to adopt
the model. The ABC Foundation did not have a failed transfer. Both A1 and A2
acknowledged that there was no change in ABC Foundation management
throughout the BSC implementation period that would have prevented the success
of the BSC. The (J/A1/1.1a, J/A2/1.1a)
2. BSC Design Failure
Some businesses fail because they construct a poorly functioning BSC. Consider
a company that uses just a few of measurements for each viewpoint. Some have
too many metrics while missing the most essential ones. When companies and
shared service units are not in sync with the bigger picture, that's another recipe
for disaster. If different departments use different approaches to building the BSC,
the company as a whole won't be working toward the same objectives. There was
no design failure at the ABC Foundation since the BSC had been adequately
prepared and the BSC viewpoint that had been defined encompassed all areas and
activities of the organization in light of its requirements, strategies, and objectives.
Sources A1 and A2 have verified this. A pair of J/A1/1.2a documents
3. Process Failure.
Process failure is the most common cause of BSC failure namely:
10
Paul R. Niven, Balanced Scorecard: Step-by-Step for Government and Nonprofit Agencies
(Canada: John Wiley & Sons, 2008).
11
niven.
12
Kaplan and Norton.
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a. Lack of senior management commitment
There are a number of factors that need the backing of upper management. The first
step is for top executives to define the direction the company will take. Kaplan and Norton
found that the vast majority of middle managers know nothing about strategic planning
for their company. As a result, the BSC cannot be built with input from the middle
management team who are responsible for capturing the organization's strategy.13 The
second is that top-level leaders are required to make the tough calls and concessions that
are necessary to any successful plan. To choose target consumers and market categories
and to establish the value proposition that will attract, keep, and deepen relationships with
target customers, senior management cannot abdicate these responsibilities to the middle
management task force. Because of a lack of information or authority, the middle
management team is unable to design BSC for the business unit.
The strategic hypotheses of a corporation may be defined by its objectives and
metrics on its balanced scorecard (BSC), as well as the cause-and-effect links shown on
its strategy map. The BSC as a means of strategic communication and the management
processes that are strategy-focused are strengthened via these gatherings. This level of
support from upper management seems to be both required and adequate for achievement.
The ABC Foundation's inability to successfully implement the BSC is at least
partially attributable to a lack of top management commitment to monitoring and
evaluation. According to A1's explanation and A2's confirmation (J/A2/1.3a),
management commitment was lacking until late in the BSC implementation process.
"Yes, it's only a commitment at the beginning, but in monitoring and evaluation like
the start of implementing the BSC..., because management doesn't monitor it
intensely, staff are also not motivated to maintain this BSC system." (J/A1/1.3a)
In order for the organization's BSC to be successfully implemented, senior
management buy-in is required not only during the creation of the BSC, but also in
monitoring and assessing the BSC. The success of BSC is threatened by a lack of support
from upper management.14
Since BSC is a sophisticated system, yet BSC knowledge is learned by self-teaching
rather than by employing experienced consultants, as indicated by resource person A1
and verified by resource person A2 (J/A2/1.3b), the inexperience of the BSC Team was
a contributing factor to the failure of the BSC implementation at the ABC Foundation.
"No, because we know what the ideal is like and we know what went yesterday like,
so I can say it's not good, yesterday we had knowledge at the beginning not from a
consultant, so we were self-taught." (J/A1/1.3b)
In order for a BSC to serve as an efficient diagnostic control system and interactive
control system, thorough familiarity with the system is essential.
13
Kaplan and Norton.
14
Gurie.
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b. Too few individual organizations involved.
In certain organizations, a key member of the senior leadership team, such as the
CFO or CPO, establishes their own business strategy council (BSC). The lone CEO
makes two assumptions rather than directing the team's approach to produce the BSC. To
begin, there are already too many meetings scheduled for the senior leadership team, who
are dealing with too many projects at once. It will be challenging to add another round of
meetings to this team in order to develop BSC. Executives at the highest levels of a
business might develop their own BSC by using their expertise in analysis and strategic
planning.
One reason BSC hasn't taken off at the ABC Foundation is because individual groups
haven't gotten on board. According to replies A1 and A2, below, individual engagement
is limited since the BSC is only prepared and understood by the highest level of the
company.
"Yes, because only the top leadership level understands and is involved from start
to finish, socialization is also lacking, so participation is also lacking." (J/A1/1.3c)
"Yes, for BSC, yes, it's still top down and there's rarely any feedback from
below."(J/A2/1.3c)
As was seen above, the sole element of management involved in BSC planning is
that of the company itself. It's likely that many workers are unaware of the goals and
objectives of their organization. More people inside the company need to be involved in
BSC for it to be successful. Everyone in the company should be on board with the plan
and helping to put it into action.
c. Keeping BSC at the top level
Having just the top executives involved is the polar opposite of having no executives
at all involved. Effective BSC requires that it be disseminated to all employees. Everyone
in the company should be on board with the plan and helping to put it into action. The
distributed BSC gives a framework for launching projects and encourages staff to
understand more about the company's overall strategy. Businesses who don't implement
BSC across the board are losing out on opportunities for growth in these areas. In most
companies, strategy isn't seen as a core function.
d. BSC development process is too long
The pursuit of perfection in BSC production is a contributing factor to its eventual
demise.15 According to Kaplan and Norton, many businesses spend months collecting
reliable data for each BSC metric. There has been no usage of the BSC in management
meetings in the eighteen months since it was first introduced. Imperfect measurements
are the foundation of the most effective BSC systems. Up to a third of the procedures may
be unavailable during the first few months. However, the BSC is still included into the
management system by being used as an agenda for reviewing and allocating resources.
15
Kaplan and Norton.
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The BSC evolves into a dynamic resource. Even without concrete information,
discussions about objectives and next steps continue. The size of a user's BSC may
increase with practice and familiarity. The organization's learning will inform periodic
adjustments to its aims, methods, and data-gathering procedures.
As described by resource person A1 and A2, the development process takes a long
time; in the instance of the ABC Foundation, the determination of the BSC was carried
out for one month and was highly time-consuming and energy-intensive, but not
implementable and only lasted 2 to 3 months.(J/A2/1.3b)
"Yes, we have a month, yes it is quite draining of time and energy too. This means
that a month is long in the sense that the energy released, the time spent making it,
when it's finished, is not very implementable, so we are tired of making it and the
implementation is weak... Sometimes this BSC only lasts for the first 2-3 months.
(J/A1/1.3s)
Instead than waiting for the BSC to be flawless before making changes, the BSC
should be seen as a living document that is constantly enhanced. Despite much planning
and effort, the implementation of the organization's BSC has stalled owing to a lack of
dedication to monitoring and assessment.
e. Hiring an inexperienced consultant
When businesses need help adopting the BSC, they turn to a wide variety of
consulting firms for advice. When asked about their measuring methods or information
systems, consultants typically just label them as "BSC" instead. Using a junior consultant
who presents their pet approach under the BSC banner is a certain way to be burned.
Studies conducted in 25 different countries and involving 103 different businesses
were particularly helpful in pinpointing the reasons why BSC implementations have
failed. Three primary criteria were identified based on the findings.16
Consultants are not used in the ABC Foundation's BSC implementation, and BSC
expertise is acquired by self-study. According to confirmation from informants A1 and
A2(J/A1/1.3e & J/A2/1.3e), the consultant's participation in the BSC implementation
process is unnecessary in the instance of PT ABC. Because the BSC is a complicated
SPS, the ABC Foundation would benefit greatly from having a consultant with experience
providing BSC assistance and best practices while creating their own BSC.
Dominant variables are those that have a high likelihood of having a significant
impact on the success of the BSC's implementation. The dedication of executives and
senior managers, the BSC team, and the identification of suitable BSC perspectives are
the primary determinants of the success or failure of the BSC's implementation. There are
three main elements, and they are:
1. Executive support and commitment
Without buy-in from upper management, it's impossible to complete a project
successfully. For BSC adoption to succeed, managers must make it a top priority.
16
Ali Assiri, Mohammed Zairi, and Riyad Eid, 'How to Profit from the Balanced Scorecard: An
Implementation Roadmap', Industrial Management & Data Systems, 106.7 (2006), 937–52
<https://doi.org/10.1108/02635570610688869>.
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In addition, their dedication and support must continue through the BSC's
inception and facilitation stages and into the project's final stages of execution.
They need to show their dedication to the project by participating in each phase.
2. Form a skilled BSC team
The BSC team is essential to the program's growth and execution. In order to
successfully complete BSC initiatives, upper management must first select the
most capable employees, form them into cross-functional teams, then give those
teams significant autonomy. The BSC group has to be able to get information,
process it, and then relay the results to others. The BSC group has to be aware of
the strategic concerns facing the company.
3. Identify an adequate BSC perspective
Successful BSC deployment relies heavily on identifying relevant BSC views. It
has been shown that the four lenses proposed by Kaplan and Norton are applicable
to the vast majority of businesses and sectors. The four viewpoints mentioned
above, however, should be revisited as a guide. As a result, a business strategy
center's (BSC) point of view should reflect the needs of strategy execution and the
development of a sustainable competitive advantage.
Financial outcomes are far more favorable for businesses that adopt organized
management procedures that center on monitoring performance and objectives. The
probability of a company's financial success rises once it introduces an OKRs program.
Some of OKRs' more compelling benefits are outlined here.
1. OKRs are easy to understand.
The OKRs framework's simplicity is a major selling point. Basically, it boils down
to just two words: Key Results and Objectives. Employees who are being bombarded
with a company's goal, vision, core values, and key performance indicators may get even
more confused by the jargon-filled approaches of other performance management and
strategy execution methods. When OKRs are implemented properly, however, employees
at all levels of an organization may hone their predictive abilities, ensure that the
company's founder or CEO is included in all major decisions even when they are not
there, and improve their capacity to say "no" to unnecessary tasks. The OKRs method
provides a straightforward framework for defining and monitoring organizational
objectives and providing feedback on progress toward those objectives.
When OKRs are put into place at the ABC Foundation, benefits such as those
presented by B1 and C1 below, as well as confirmation from A1 and A2, will be realized.
(J/A1/2.1a),(J/A2./2.1a)
“The OKRs system is quite easy and simple too. And we use the Ally system, a tool
that is easy to understand because all administrators are involved in these OKRs…”
(J/B1/2.1a)
"In my personal opinion, this is very easy to understand, starting from the
framework, then from the flow, and the ongoing implementation process. So with
the existing OKRs it is very easy to achieve the targets that have been
set.”(J/C1/2.1a)
With a good understanding of organizational goals, each individual will be
encouraged to contribute in achieving the goals that have been set.An important
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difference from OKRs is their focus on inclusiveness which reflects a mix of top-down
and bottom-up goal setting.17
OKRs may be used to get more people involved in the organization's strategic
objectives, such as getting more people to talk to resource persons A1, B1, and C1, as
stressed by resource person A2. (J/A2/2.1.e)
"Yes, because each individual is given space to participate, from the start we
ensured that each individual was involved." (J/A1/2.1e)
"Each field has objectives as the goals we will achieve and we have initiatives, and
these initiatives are given to each individual in that field. Because of that, individual
involvement is needed and individuals have their own targets.” (J/B1/2.1e)
“Of course, all administrators must be involved in the OKRs project. So they will
be involved in OKRs. With the involvement of each individual, organizational OKRs
will be easier to achieve because everyone has their own Key Results. (J/C1/3e)
The following sources demonstrate how the OKRs concept may inspire team
members to work together toward common objectives. The level of contribution an
employee makes toward company objectives is a good indicator of that person's success.
2. Shorter processes foster agility and change readiness.
Goals in OKR are often established every three months. Setting priorities on a regular
basis is crucial. In order to keep up with the ever-increasing rate of change both within
and outside of a company, it is essential that all relevant data be collected, evaluated, and
turned into actionable insights. If the company just sets yearly objectives, this becomes
very difficult to achieve. Individuals are inspired to grow as learners and take initiative
by reviewing OKRs on a quarterly basis and keeping tabs on the business and its
environment. This will put the company in a better position to weather the inevitable
winds of change and upheaval.
OKRs allow the ABC Foundation to make strategic adjustments quickly if necessary
because of the quicker process of decision and review, as described by responders A1,
B1, and C1 below.
"Based on our experience, setting OKRs takes about 1 month, the difference is with
BSC, in the same time setting, BSC is more complex, less agile because it is top
down, whereas with OKRs it is very dynamic in preparation and implementation
during these 2 years we have used many new strategies." (J/A1/2.1b)
"Yes, we determine the work meeting per quarter, so almost every quarter we have
changes for improvement from the previous quarter. So that OKRs are more
agile..” (J/B1/2.1b)
17
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Dhere, setting OKRs is quarterly, every quarter we plan what OKRs to achieve”
because of the short timeframe, this requires agility from each administrator on
how to achieve these OKRs optimally. (J/C1/2.1b)
Shortening the time it takes to make decisions and assess results will make it simpler
for the company to see whether its strategy is producing the desired results.
3. OKRs focus on what matters most.
In order to use OKRs effectively, businesses must identify and focus on their most
critical objectives. OKRs are a tool for sharing the organization's strategy and the metrics
by which it will evaluate its performance. A management or executive must decide
between many options that can all be described with a simple yes or no. Organizations
that effectively employ OKRs get an advantage in two ways: they gain clarity about what
they should prioritize, and they gain the means to reject projects that aren't in line with
their objectives.
OKRs is a technique that helps businesses zero in on possible factors that will help
them achieve their objectives. Sources A1, A2, B1, and C1 below attest to this.
"Yes, it's automatic because it forces the organization to determine what the main
objective is and then later to achieve that objective what is the key result."
(J/A1/2.1c)
“Yes, that was earlier, OKRs are simpler, focused, what you want to achieve in
three months, can be directed there. So we focus on solving the problem and what
innovations we want to implement." (J/A2/2.1c)
“That's right…. Makes us focus on achieving our goals earlier and must have
initiative on how to achieve the targets that have been set.” (J/B1/2.1c)
"This is of course very optimal with these OKRs, where every organization has
important focuses that need concentration to achieve them. So this can be achieved
with these OKRs”(J/C1/2.1c)
From the explanation above, it shows that OKRs function well asDiagnostic
control system.
f.
Transparency drives alignment across functions.
Programs that use OKRs effectively function on several levels: Objectives and key
outcomes are executed at the corporate level, the department or business unit level, and
the person level. OKRs at each tier are not restricted to the concerns of that tier alone
while composing them. Well-developed OKRs, on the other hand, will have crucial
objectives and outcomes that promote teamwork. OKRs work best when everyone in the
company has access to the same data and can contribute comments and suggestions on
the OKRs set by others. This openness promotes cooperation and harmony in carrying
out the plan.
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The OKRs methodology acknowledges both vertical alignment (also known as
cascading down) and horizontal alignment (also known as crossing silos) to implement
organizational strategy.
OKRs were used at the ABC Foundation to foster alignment across organizational
activities, leading to the gradual resolution of various difficulties that required multisectoral action, such as those detailed in presentations A1, A2, B1, and C1 below.
"Yes, so the axis is in management and meeting with the captain, we hold a meeting
once a week, that's where we do the synchronization."(N/A1/2.1s)
“Several issues that have developed here have actually been rooted in the past, but
because they are resolved they need to be cross-sectoral with the OKRs system
being resolved little by little. The easiest example is the donor database. This donor
database is cross-sectoral between the finance section, the fundrising section, and
the coaching section, because for the SP program, donors get the progress of SP
participants from the SPV."(N/A2/.2.1s)
"The main core of the foundation is its development. And funrising is one of the
subs that encourages the training activities of the participants to run well. That is
supported by the fundrising that we collect from donors. so interdependence
between fields. (J/B1/3s)
"Yes, in one OKRs it does not only consist of one division but also some which
consist of several divisions, either from HR, the business sector, in the beneficial
sector, they are made into one group to achieve certain goals and of course this
will be more optimal and the productivity will be higher." (J/C1/2.1d)
Most tasks in businesses need collaboration across diverse teams in order to find
solutions to issues or develop new sources of value. This demonstrates the usefulness of
OKRs as a kind of interactive control.
g.
OKRs encourage engagement.
OKRs are not a framework in which higher-level units and departments are expected
to impose their will on lower-level units and departments. Their emphasis on diversity
and inclusion is a key distinction from OKRs. Top-down and bottom-up approaches to
goal formulation will likely coexist, with people's input shaping the final product.
Everyone gets a chance to have input on the tasks that will be assigned to them. As a
consequence, employees will be more invested in their work, and employers will be able
to see that their investment has paid off by having them move forward in the firm.
h.
OKR encourages visionary thinking.
OKRs that are just carbon copies of the current system are doomed to failure and will
most likely turn off brilliant workers in search of deeper motivation. OKRs are designed
to foster growth by encouraging teams to reevaluate their approach to achieving
organizational objectives. When using OKRs, employees at the ABC Foundation are
prompted to consider other strategies for reaching goals that have so far proven
unsuccessful. In addition, people may contribute input to foster an innovative culture
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inside their own organizations via measures like the introduction of resource people A1,
A2, B1, and C1.
"Yes, because when the Objectives and Key Results have been set it doesn't
automatically succeed, on the way the achievements are continuously monitored
every week, meaning that like it or not we have to think about other ways to achieve
this target, we continue to look for ways when the target has not been reached."
(J/A1/2.1f)
"Yes, it was a matter of aspirations or feedback, becauseOKRstop-down and
bottom-up, each individual has a sense of belonging to innovation. If the BSC is top
down, it must be passed down from the director, while in OKRs individuals can help
set targets and strategies, so they have a sense of ownership of those objectives and
targets.” (J/A2/3f)
"Here, usually before the plenary enters the new quarter, the HR usually makes
something like a questionnaire which contains two parts, the first is about how the
process of running the system that was previously carried out, input is given, are
there any improvements that need to be made. The second is for the next quarter,
are there any suggestions or input in the next quarter. This is filled out to all
administrators. (J/B1/2.1f)
"Usually before the new quarter plenary session is held, we will be given a gform
or Bottom-Up Aspiration System to accommodate all the aspirations of the board
to be carried out in the following quarter. And usually the OKRs that appear in the
next quarter are based on the aspirations that have been given by the management
to what the organization will be like in the future (J/C1/2.1f
CONCLUSION
This study evaluates the failure of BSC implementation and the advantages of OKRs
based on criteria derived from the strategic control system literature. 18BSC failure
factors,19and lack of BSC.2021. This data suggests that problems with the implementation
process and a lack of BSC are to blame. BSC failure cannot be attributed to a failure in
the transition or in the BSC's design. This status implies that the BSC will fail even if it
has been adequately prepared since it will lack the support of a good process.
There are four main reasons why BSC development projects fail: (i) insufficient
support from upper management; (ii) insufficient expertise among BSC team members;
18
Robert Simons, Antonio Dávila, and Robert S. Kaplan, Performance Measurement & Control
Systems for Implementing Strategy: Text & Cases (New Jersey: Pearson Prentice Hall, 2000).
19
Kaplan and Norton.
20
Rompho.
21
Hanne Norreklit, 'The Balanced Scorecard: What Is the Score? A Rhetorical Analysis of the
Balanced Scorecard', Accounting, Organizations and Society, 28.6 (2003), 591–619
<https://doi.org/10.1016/S0361-3682(02)00097-1>.
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(iii) insufficient participation from individual firms; and (iv) insufficient time. ABC
Foundation's failed BSC implementation can be traced back to a number of factors,
including (i) the BSC's ineffectiveness in small and medium-sized organizations and (ii)
the formulation of a hierarchical top-down BSC's impedance of the bottom-up
interactions necessary for effective implementation. (iii) the BSC is unable to keep up
with competition and technical changes due to a lack of bottom-up input; (iv) the BSC in
non-profit organizations is different from BSC in profit companies, thus adjustments are
necessary, which are extremely difficult to apply.
In this research, the benefits of OKRs are used as criteria to determine the OKRs'
relative excellence.22 OKRs are beneficial in process and design because they meet these
characteristics. With these benefits, OKRs as SPS will be better equipped to help
enterprises monitor and communicate their strategy by acting as a diagnostic and
interactive control system.
OKRs outperform the ABC Foundation in the process dimension because (i) they're
simple to understand and put into practice, (ii) they promote the participation of individual
organizations, (iii) they foster agility and change readiness through shorter processes, (iv)
they encourage visionary thinking, and (v) they become a means of people development.
The ABC Foundation is a medium-sized organization, and achieving process excellence
will facilitate the adoption of OKRs as the organization's SPS. Meanwhile, the ABC
Foundation will benefit by adopting OKRs as SPS because (i)OKRs zero in on what really
matters, (ii)OKRs promote alignment across organizational functions, and (iii)OKRs
don't need any adjustments for non-profits.
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