IASSI Quarterly: Contributions to Indian Social Science, Vol. 42, No. 4, 2023
Perspectives on Emerging Trends and Technologies in
Digital Journalism
Debastuti Dasgupta and Alok Kumar Sahai*
Journalism has seen a sea change in the way data and information are gathered, processed,
produced, distributed and consumed. This calls for novel and more efficient ways to process
and distribute news content. With the shortened attention spans and a multitude of offerings,
only the most attractive and captivating content will find takers and the associated advertising
revenues.
New-age technologies such as artificial intelligence, machine learning, robotics, virtual
reality and augmented reality have automated the news and entertainment content creation
process. With the rise and popularity of interactive and immersive content and social media
publishing, consumers have become co-creators of content. The miniaturization of consumer
electronics has reduced the size of screens while multiplying the number a million times.
Artificial intelligence has enabled micro-targeting of the consumer as per his choice while
VR/AR provide an immersive experience. Digital tracking of consumers makes it possible to
change the style and flavour of the content. Already AI applications like Chat GPT have started
creating content and by 2050 AI-enabled writing and reporting might be the norm. This paper
presents a panoramic view of the emerging trends and technologies taking place in the field
of journalism.
Keywords:
I.
Artificial intelligence, Virtual reality, Augmented reality, Robotic journalism,
Blockchain, Chat GPT
INTRODUCTION
Information touches our everyday lives in more than one way. A flurry of messages
calls for our attention all day long. Global news, current affairs, traffic, sports fixtures,
and financial updates are coming from all directions. Our sensory organs of eyes and
ears are constantly barraged by a multitude of threads of news ranging from simple
text messages to highly complex multimedia messages. Even if we are not looking
for news it comes to us often creating information overload and deluge (Shenk,
1997). This marks a sea change, in the way news media is consumed today, brought
*
Assistant Professor, Department of Journalism and Mass Communication, Asutosh College,
Kolkata. Email: debastuti.dg@gmail.com and Associate Professor, Faculty of Management
Studies, Sri Sri University, Cuttack. Email: alok.s@srisriuniversity.edu.in, respectively.
Perspectives on Emerging Trends and Technologies in Digital Journalism
859
about by the modern digital era of communication. Previously users accessing some
information or news would make some efforts to search for the same whether at the
corner newsstand or tuning into the scheduled broadcast media at the appointed hour.
Television and radio were the places where the family would gather in the drawing
rooms to consume the programming as per the time schedules.
The viewers or the listeners had little control over the media content dished out by
the newspapers, radio or television and the audience could only choose to consume
or skip the programme/news. The audience was captive for the programmers and
the schedulers or programmers ruled the day. The digitalization of information and
satellite communication in the past decades has completely changed the vintage
distribution methods and rules of journalistic, commercial and entertainment media
content.
Today the choice of the media to consume is in the hands of each one of us. The
place, format and content are decided by the consumer of news alone and the scheduler
and programmers of content are now chasing the audience which means advertising
dollars. While the users benefit from the increased scope and content variability, they
also benefit from the content targeting. Advances in new technologies such as artificial
intelligence (AI) help in this micro-targeting of the consumers of news. AI is at the
core of the bunch of new technologies driving the new age of contemporary digital
journalism (Newman, 2017). Powering all the digital output platforms and devices,
these technologies let the content creators and distributors tailor their offerings as per
the preference and consumption pattern of each consumer.
Technology has therefore allowed profiling of the interests of the end-users with
clinical precision marking a great advancement for content providers. The consumers
are given to believe that they are searching and choosing content when in fact they are
manipulated by artificial intelligence and algorithmic targeting of content. Artificial
intelligence-based technologies provide journalistic, advertising and commercial
content to the users based on their past preferences targeting their tastes and likings.
Contemporary media consumers are all enveloped by a sea of information.
II. INTERNET OF THINGS (IOT) AND THE EVOLUTION OF NEWS
Information technology has bridged the gap between people and the need for
information. The digitalization of technologies in the last three decades has transformed
media content, the field of journalism, news production houses and even consumers
(Salaverría and Sádaba, 2003). In the last decade of the 20th century and the first of
the twenty-first century, digital technologies have metamorphosed the production
processes largely and caused a major disruption in the media business models and
journalist profiles.
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IASSI Quarterly: Contributions to Indian Social Science
To understand modern journalism, it is imperative to understand the disruptive
technologies involving IoT such as big data analysis, machine learning, artificial
intelligence, remote control of electronic systems and data capture systems among
others (Greengard, 2015). A few years ago, they would be dismissed as science fiction,
but IoT technologies today take centre stage in robotic mechanization and artificial
intelligence systems.
The extent of the impact of IoT on digital journalism might not be easy to estimate
but there can be little doubt that it would be huge and wide-ranging. This is because
IoT touches the three legs of journalism namely, gathering, processing and collating
the information and distributing the content. The gathering of information will be
much denser and more efficient with the multitude of bytes collected from millions
of sensors present in small handheld digital devices. High-end Samsung mobile
phones have been used successfully by mainstream TV news reporting by several
national channels. The enormous amount of data on global temperature, climate,
vehicular traffic, pollution, accidents and insurance data is known as Big Data due
to the enormity and scale of the data. Big Data has become the major data source
for journalists besides traditional sources of information such as interviews, personal
observations or secondary and primary data.
Information processing employs IoT technologies in a big way. Natural Language
Processing is a frontline area where IoT has made its mark of usefulness. Natural
Language Processing is an amalgamation of computing technology, linguistics and
artificial intelligence and is being used to establish and facilitate communication
between humans and computers. These technologies sit at the heart of chatbots and
applications that use automatic writing on texts (Veglis and Maniou,2019). The IoT
applications have led to algorithmic journalism (Dörr, 2016), and are expanding the
scope of technology in newsrooms, springing novel challenges for journalists to adapt
to the role of such technologies as full communicating and mediating as well (Lewis
et al., 2019).
News distribution and dissemination is the third area affected by IoT. The
manifold increase in the number of mobile smartphones has taken a new dimension
and the scale of news and media consumption has reached a new height (MartínezCosta et al., 2019). In the modern digital ecosystem, all digital devices are seamlessly
connected and interact with each other. The machines get in touch with each other and
continuously exchange information, churning out data suitable for consumers (Pavlik,
2014).
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861
III. DIGITAL TECHNOLOGY IN PRODUCTION AND CONSUMPTION
Technology has changed the way news is compiled and distributed. Before radio and
television made their appearance in the twentieth century, newspapers were the most
popular sources of information (Smith, 1980), but modern news media eclipsed the
popularity of newspapers as a media.
Internet and the spread of internet technologies have marked the certain demise
of newspapers and news consumption patterns and habits. Circulations of national
dailies have been affected and in a survival response, most national dailies have
moved to subscription-based digital deliveries on the internet. The spike in the
number of digital interfaces such as laptops, tablets and affordable smartphones
has opened newer ways to communicate, deliver and consume the news and allied
content. However, as the consumers are now shared by all content providers equally
through digital delivery, the producers have to struggle more to find a profitable
revenue model. News organizations have struggled to maintain their revenue streams
and the competitiveness and relevance to the consumer depend largely on the quality
of information content delivered. Newer technologies such as augmented reality (AR)
and virtual reality (VR) are marking the next wave of change in immersive content
delivery marking the digital transformation of society and the economy (Hassan,
2019).
Additionally, there are other front-runner technologies driving innovations in the
newsroom such as drones, wearable technologies, interactive and visual storytelling
and news bots to name a few.
IV. EVOLUTION OF NEWER FORMS OF JOURNALISM
The major technology that created a major impact was radio communications
with handheld devices. The handheld radios or walkie-talkies kept the editors
with reporters as the story unfolded. The nascent technology that was adopted for
commercial communications after WWII was used widely by US newspapers (Mari,
2018). The present-day reporting from the scene of the war zone is a more advanced
form of radio communication now helped by the internet and satellite radios.
By the middle of the last century, newspapers were almost fully automated and
radio communication, battery-operated recorders, radio cars and telephones changed
and strengthened the work routines of the newsrooms of the era (Mari, 2018). The
technologies of the day shaped the news content and the formats in which they could
be presented. What we are seeing now is only a change of episode and scale with
technologies like AI, ML, advanced computing and robotics doing what telephone,
telegraph, automobile and radio communication did decades ago. Computers made
their presence felt in journalism in the 1950s (Cox 2000) but it was not until the early
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1990s that extensive deployment of data changed the very way journalism was
practised or known. Meyer (1973) predicted that precision journalism or computerassisted production of content would make significant headway in newsrooms across
the board. Coddington (2015) called it data journalism. The internet has democratized
access to databases, resources, tools and information content to all.
The usefulness of data journalism within the ambit of the whole ecosystem of news
production needs to be realized by production houses. The multi-device multi-point
data journalism is capable of bridging the gap between technological advancement
on one side and newsroom journalists on the other side. It can expand and widen the
horizons of the processes and practices of journalists to have a deeper understanding
of relevant things.
Robotic journalism is yet another emerging facet of modern digital journalism
(Lemelshtrich, 2018). Automated journalism can be illustrated with the help of a
scenario where the machine could convert data into a news item without much or any
human interference. Such technologies are being developed by technology companies
that are far removed from traditional media companies. The convergence of digital and
communication technologies with generous inputs from semantics, natural language
processing and machine learning has led to a product that is causing and creating
disruptive advancements in media production and automation. (Caswell and Dörr,
2017).
News organizations the world over have resorted to automatic news drafting
technologies. The technology behind these automatic writing robots is called natural
language generation (NLG) which creates content automatically from digitally
structured data (Carlson, 2015). However robotic journalism has found its widest use
in sports and financial reporting for the simple reason of the data-driven reporting in
these sectors. With the rapid strides made by AI, ML and IoT technologies, we might
see robotic journalism and reporting take up complex stories too (Caswell and Dörr,
2017).
On the positive side, any new advancement in productivity means more
production, more efficiency and lower costs which in today’s competitive times is
any day a welcome sign. The coverage decision in any newspaper is decided by the
limited availability of staff and space to include newsworthy ideas to maximize the
pull of the consumers (Carlson, 2015). Robotic journalism can thus not only increase
the coverage scope cost-effectively but also affect the conditions of news reporting,
filling the news items automatically as it happens. The advances in technology have
allowed publishing houses to create novel forms of multimedia content. Autonomous
video creation software systems automatically combine and compile text, pictures and
videos in the form of new deliverables. Increased automation seems essential to the
Perspectives on Emerging Trends and Technologies in Digital Journalism
863
practice of journalism in the times to come. These technological tools are not only able
to access information but also provide a wealth of useful audience data to advertisers.
To sum up, technology can switch the power equations between the stakeholders
involved in technology development and newsroom innovations.
Innovation in news production traditionally has happened outside and then
was adopted by a process called technology diffusion (Belair-Gagnon et al., 2017).
Unmanned aerial vehicles or drones are being increasingly used in disruptive
journalistic reporting and find their use in producing long video shots for the scenes
of reporting. Drones were not developed specifically for newsroom applications but
they are now increasingly being used for the same. News media first deployed drones
in 2011 in Warsaw during the riots (Lauk et al., 2016). Drones have held considerable
promise and potential to provide gains in productivity with large cost savings in
gathering data in action journalism. Drones provide surveillance capabilities and
reduce the risk of human exposure in hazardous situations. Advanced drone control
technology has found its way to consumer electronics and news publishing houses
now have a cost-effective and efficient means of digital data gathering through
visuals.
V. PERVASIVE DIGITAL JOURNALISM
The Internet has commoditized information. Social media networks in the last few
years have shown the participatory culture of the common people (Jenkins et al., 2013).
Social media networks also have shown a linkage and influence on what is called
ubiquitous journalism or some kind of citizen journalism which is an entirely new way
of distributing information and news content. Twitter has emerged as a commonly
used tool for journalists of all colours and creeds to instantly report breaking news
events either as print or as pictures and videos. Trending threads follow on top of
the lot allowing everyone to add his reactions making the whole media distribution
interactive. Even government and business organizations have taken to Twitter for
quicker grievance handling besides posting relevant data of interest. The current Covid
guidelines and the daily infected morbidity and mortality rates are being published
several times a day. Social media offers high visibility at a low cost to ubiquitous
digital journalism (Uskali, 2018).
New devices such as smartwatches and smart speakers are going to change the
way news and media are consumed. These interactive devices enabled with artificial
intelligence can double up as a radio with voice command interactive immersive
experience. Smart speakers can augment or replace normal radio broadcasts with a
conversational treat (Bullard, 2019; Newman, 2018). In the US only 18% of owners
used smart speakers daily to listen to the news while 22% tuned into podcasts. Already
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users are complaining about the lack of variety in programming and there is a huge
untapped demand in this form of content delivery. The prospect of engaging with the
listener builds on the success of the numerous FM channels that allow engagement
of the audience. Media providers can now customize their offerings to the taste of
individual customers in a way that is more engaging and riveting (Bullard, 2019).
Immersive journalism is an offshoot of post-mobile technologies such as augmented
reality (AR) and virtual reality (VR). Around 2016, VR and AR provided a new format
of storytelling where the audience could have a firsthand immersive feel of the events
as they happened. The immersive experience is the high point of VR technology which
brings a new wave of digitally-enhanced video experience of the economy, society or
culture. The experience could be immersive and interactive taking the viewer through
a 360-degree view of the content giving them the experience of being in the middle of
things (Terdiman, 2018; Mabrook and Singer, 2019). Shot with multiple cameras angles
these videos are emotionally impactful and engaging new forms of filming (Hassan,
2019; Mabrook and Singer, 2019). Augmented reality offers another type of immersive
journalism. AR offers to promise an attention-grabbing experience through a semi-real
world where the technology brings and builds a reality into the story.
VI. UBIQUITOUS JOURNALISM
Technological advances have driven journalism to a new frontier that can be labelled
as ubiquitous journalism. This is an emerging form distinguished by the expanded
methods of production and consumption of personalized information content with
extensive employment of technology to cater to a wide audience on all kinds of
digital devices. Starting with the digitalization of media the technologies have taken
journalism through participative journalism and robotic production of content is
already here. Journalism has come far from the classic media outlets of the old press,
radio, television and internet and any personal digital device today is a media platform.
Ubiquitous journalism is marked by some essential features namely, i) expanded news
production by journalists, users & robots, ii) digital access to the content, iii) flow of
information without time or space restrictions, iv) AI-based personalized distribution
of content and, v) Immersive news storytelling using VR and AR. There is a possibility
of combining a few or all five elements to create myriad possibilities of media offerings.
VII. ALGORITHMIC JOURNALISM
News written automatically is already a reality and the quality of content is also
improving. Content created by the machines started with meteorological reporting
over half a century ago and was included as a snippet in the daily news (Meehan, 1977;
Glahn, 1970). The last decade of the 20th century marks the advent of automated news
with the development of hardware and software resources to generate financial news
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content that was offered to a portfolio of clients which included names such as Reuters
and New York Financial Press (Winkler, 2014) to name a few.
The origin of the automation of content creation can be traced back to the days
of data journalism or what was popularly known as computer-assisted reporting
(Gynnild, 2014).
The 21st century ushered in new ways the data was visualized. Los Angeles Times
then in 2007 launched the Quakebot, an algorithmic bot to track the seismic data
received from the seismograph to prepare reporting as per a predefined template.
The exercise by the LA Times not only computerized the news but also provided for
automatic publication of news of an earthquake if the magnitude of the earthquake
was less than six. Below 6 magnitude earthquakes are routine and do not cause such
damage as to merit a full-blown news story.
The important and noteworthy transformation, in this case, is from an analytical
algorithm to a creative algorithm. This is the path of evolution of digital media,
characterized by the semantics of the web interface and simultaneous application of
AI/ML applied to robotic advancements in the newsrooms. This marks the transition
and passage from data journalism to computer journalism. “Computational journalism
works primarily through the abstraction of information to produce computable
models, while data journalism works primarily through the analysis of data together
to produce data-oriented stories” (Stavelin, 2014).
VIII. BIG DATA JOURNALISM
Automated journalism became possible through the intersection of journalism and Big
Data (Carlson,2014). While computers can retrieve and process data at lightning speed,
Big Data can be mined for useful hidden information in unstructured information silos
(Wölker and Powell,2018). Big Data and computer integration also allow interactivity
between consumers and news producers and providers (Flew et al., 2012). The start of
the robotization of news can be traced to the computerization of the newsroom. The
computers replaced typewriters and news reception systems were computerized as
technological advancement arrived at the scene.
Big Data is therefore an umbrella term for several strategies and tricks involving
huge data sets and associated technologies that extract meaningful insights from this
vast amount of data. The Big Data trend has created an impact in the media industry
like other industries as new technologies are being developed to simplify and automate
the data analysis process.
For the media industry, Big data can be defined by the four V’s, namely Volume
of the data; Velocity of data (speed is of utmost importance in news); Variety of
the structured and unstructured formats of reporting and Value for the journalistic
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content suited to draw the consumers and the advertising revenues. as contrasted with
Little Data that can be stored on personal computers or company servers, Big Data
places huge demands on data storage offered by the cloud alone. Google and YouTube
process over 24 petabytes of Big Data every day. A petabyte (one million GB) could
store over 13 years of continuously running HD videos.
IX. NOVEL PRODUCTIVE ROUTINES
Recent developments in the production of news employ natural language generation
(NLG) which is a subfield of natural language processing. Terms like machine
journalism, robotic journalism, automated journalism and algorithmic journalism have
now abundantly appeared in the mainstream media and scientific discourse. With the
rising coverage and abundance of digital and digitalized data, NLG is defined as a
product of computers and software systems that automatically produce content in
human language from a computational presentation of information as data (Reiter and
Dale, 2000). Preliminary studies on comparisons of perceived quality and credibility of
algorithmically produced content have failed to show discernible differences between
machine-generated and human-generated content (Van Der Kaa and Krahmer, 2014).
NLG and its technical functionality and feasibility are tested within the framework of
the input- throughput-output or I-T-O model (Latzer et al., 2014). Latzer et al. (2014)
identified algorithmic selection as the functional and technical basis of many software
applications.
NLG is not a new research field and actually was born in the 1950s as a minor
part of machine translation (Reiter, 2010). It developed as a major research tool in the
1980s. The language generation processes gradually advanced and progressed with
the availability of data availability and the growing importance of statistical analytics.
Popularly known example was the text-based weather forecast, medical (Portet et al.,
2007), sports (Robin and McKeown, 1996), financial (Kukich, 1983) or the reporting of
engineering data (Yu et al., 2007).
Latzer et al. 2014) define the I-T-O model of algorithms as a finite set of precisely
defined software steps or stages that transform inputs (I) through pre-specified
computational procedures (throughput- T) into output (O). Depending upon the
applications under consideration Latzer et al. (2014) define the basic framework of the
algorithmic selection on the net where a set of rules is used to pick and process the
available raw data as feed and transform them into consumable journalistic reporting
as output.
X. BOTS AND ALGORITHMS IN THE NEWSROOMS
Artificial intelligence imitates human intelligence by way of computational processes
which are based on machine learning behaviour to interpret a stimulus and then
Perspectives on Emerging Trends and Technologies in Digital Journalism
867
respond accordingly. The inclusion of AI and ML in mass media and communication
content generation is marked by a sudden implosion of data from the numerous
digital devices producing content 24x7. The vast amount of raw data pouring in from
all sources which even includes the consumers of content needs enormous processing
power of computers to process and draw meaningful insights for the consumers of
news content.
Graefe (2016) pointed out that once an algorithm was designed and put in place, it
was capable of being programmable, and adaptive to minor tweaks to automatically
generate textual journalistic content or graphical and multimedia content from the
data. AI bots such as Chat GPT are already surprising many content writers in various
fields including journalistic reporting. Four interesting things need to a mentioned
here namely, i) the ability of artificial intelligence to substitute the cognitive part
of journalistic work, ii) database preparation, iii) the creation of algorithms and iv)
the possible generation of false and incorrect stories by the robots. Computers and
algorithms have brought the objective ability to analyze, collate, curate and narrate
content.
XI. JOURNALISM IN THE FUTURE
The digital revolution holds big challenges for the journalists such as how to morph
the content for an audience challenged with a short attention span and how to choose
the technologies to put the money on. To survive and thrive in the new digital media
environment, editors and producers will have to reinvent their art and rediscover their
work of collecting, processing and distributing news content. Journalism needs to
evolve to keep pace with the ever-changing data landscape and the changing tastes of
the audience. The producers have tailored their content offering to the laptop format
while the audience has chosen to consume 50 per cent of content on their mobile
phones. There need to be three-four or five default formats and one that is best suited
for any story will have to be used on the fly. The whole notion of the creation of
content, production schedules and delivery platforms has changed dramatically.
XII. CONCLUSION
Regardless of the speed of change the print, broadcast and digital media will be
confronting the challenges and opportunities thrown by the amount of data and
the newer technologies. These disruptive technologies include artificial intelligence,
robotics, virtual reality, augmented reality, blockchain, 3-D printing and driverless
cars.
Blockchain is the latest but least understood and exploited technology by media
production houses. Blockchain is a shared non-mutable ledger for the recording of the
history of transactions.it is expected that blockchain in media is likely to grow from $51
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million to $1 billion by 2023. That translates into a compounded annual growth of 81%.
Blockchain-enabled applications will help improve the production and dissemination
of content and prevent piracy, unauthorized and illegal file sharing and intellectual
property rights management. Blockchain-based licensing platforms such as Publica
are helping authors distribute their work. Blockchain-based licensing and distribution
solutions can connect authors with publishers while owning the content themselves.
Emerging technologies have offered both opportunities and challenges to
journalists and journalism calling for strategic decision-making to make headway.
5G connectivity, immersive audio-visual content, VR/AR, AI/ML and narrative
automation are the newer frontiers of exploration to continue the good old storytelling
with the latest adoption of technologies as they evolve.
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