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Packaging Assets & Publishing Articles

2020

THE NEW NEWS The New News offers an approachable, practical guide to the 21st-century newsroom, equipping journalists with the skills needed to work expertly, accurately, and efficiently across multiple media platforms. Emphasizing the importance of verification and authentication, the book shows how journalists adapt traditional practices of information-gathering, observation, interviewing, and newswriting for online publications. The text includes comprehensive coverage of key digital and multimedia competencies – capturing multimedia content, “doing” data journalism, reporting with mobile equipment, working in teams, participating with global audiences, and building a personal brand. Features developed exclusively for this book include innovative visuals showing the multimedia news structures and workflows used in modern newsrooms; interviews with prominent journalists about their experiences in contemporary journalism; a glossary of up-to-date terms relevant to online journalism; and practical exercises and activities for classroom use, as well as additional downloadable online instructor materials. The New News provides excellent resources to help journalism students and early-career professionals succeed in today’s digital networked news industry. The authors are donating all royalties to nonprofit LION’s programs to support local online news publications. Joan Van Tassel, Ph.D. (Annenberg School for Communications/USC, 1988) is an educator, author, and journalist. She’s written seven research-based books about the information, telecommunication, and entertainment industries, including Managing Media: Making, Marketing, & Moving Digital Content. Dr. Van Tassel taught journalism at National University, Pepperdine University, and UCLA Extension School. She produced news, documentaries, and TV movies for CBS, NBC, ABC, and PBS. Her work won numerous awards, including the Cable Industry Book Award, an Emmy nomination, the Kenny Rogers/UN Prize, Los Angeles and San Diego Press Club Awards, and New Media Institute Standard of Excellence. Mary Murphy is an Associate Professor at the USC Annenberg School for Communication and Journalism. A Press Club award-winning journalist in print, TV, and online, she was on the staff of Esquire, New York, New West, and TV Guide magazines, and the St. Louis Post-Dispatch and the Los Angeles Times. She was an on-air correspondent for Entertainment Tonight. Currently, she writes a blog for TheWrap.com and other digital publications. She coauthored Blood Cold, an investigation of the Robert Blake case, and is working on another book about Hollywood. Murphy sits on the Boards of Directors of the Broadcast Television Critics Association and Fordham/Marymount University. Joseph Schmitz, Ph.D. (Annenberg School for Communications/USC, 1990) is an educator, researcher, and author. Joe developed and tested the Social Influence Model of Communication Technology. He chaired the International Communication Association’s Communication and Technology Division. Schmitz was the co-principal investigator and primary research methodologist for National Science Foundation, Technology Opportunity, and US-EU Trans-Atlantic grants. He helped develop the City of Santa Monica’s innovative Public Electronic Network. Schmitz taught research methods and organizational communication at Pepperdine University, The University of Southern California, Tulsa University, and Western Illinois University. Joe collaborated with students to frame important questions and guide their discoveries toward logical, fact-based empirical answers. THE NEW NEWS THE JOURNALIST’S GUIDE TO PRODUCING DIGITAL CONTENT FOR ONLINE & MOBILE NEWS Joan Van Tassel, Mary Murphy & Joseph Schmitz First published 2020 by Routledge 52 Vanderbilt Avenue, New York, NY 10017 and by Routledge 2 Park Square, Milton Park, Abingdon, Oxon, OX14 4RN Routledge is an imprint of the Taylor & Francis Group, an informa business © 2020 Joan Van Tassel, Mary Murphy, & Joseph Schmitz The right of Joan Van Tassel, Mary Murphy, & Joseph Schmitz to be identified as authors of this work has been asserted by them in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988. All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers. Trademark notice: Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe. Library of Congress Cataloging-in-Publication Data Names: Van Tassel, Joan M., author. | Murphy, Mary, 1944- author. | Schmitz, Joseph, 1942- author. Title: The new news : the journalist’s guide to producing digital content for online & mobile news / Joan Van Tassel, Mary Murphy, Joseph Schmitz. Description: New York : Routledge, 2020. | Includes bibliographical references and index. Identifiers: LCCN 2020008455 | ISBN 9780240824185 (paperback) | ISBN 9780367508692 (hardcover) | ISBN 9781003051596 (ebook) Subjects: LCSH: Online journalism. | Journalism–Technological innovations. Classification: LCC PN4784.O62 V46 2020 | DDC 070.4–dc23 LC record available at https://lccn.loc.gov/2020008455 ISBN: 978-0-367-50869-2 (hbk) ISBN: 978-0-240-82418-5 (pbk) ISBN: 978-1-003-05159-6 (ebk) Typeset in Sabon by Swales & Willis, Exeter, Devon, UK Visit the eResources: www.routledge.com/9780240824185 Dedication Joan Van Tassel To Gordon, Karen, Bailey, and Emmy Van Tassell, Sisters Nancy Van Tassel and Elaine Baer and Walter H. Annenberg for providing for my graduate education Mary Murphy To my family, Nick, Meg and Brett, Sean and Caroline, the students at the USC Annenberg School for Communication and Journalism, and Clancy Imislund Joseph Schmitz To my parents, Joe and Betty Schmitz – fierce doers and readers To my two sons, Joseph and Karl, and their families To the USC Annenberg School for Communication faculty – teachers and mentors par excellence To my research methods students – who taught me how to coach others’ discoveries CONTENTS Acknowledgments ix List of Figures xi List of Tables xv Preface xvii Introduction: The Gist PART I: NEWS NOW 1 5 1 Be Here Now: The View From 30,000 Feet 2 News by the Numbers 3 Journalists @Work: Remix & Reboot 7 31 53 PART II: REPORTING: PARTNERING WITH PROCESSORS 4 Wwword Slinging: Online Story Structures & Strategies 81 5 News Gathering and Reporting: New Tech, New Tricks 117 6 News Gathering and Reporting: Time-Honored Techniques & Tools 7 In Verification Veritas 8 Acquiring Story Assets 79 151 187 227 PART III: THE DIGITAL ASSEMBLY LINE: NEWSROOMS TO NEWS PAGES 261 9 Processing Workflows: Transforming Assets Into Content 10 Packaging Assets & Publishing Articles 11 Mobile Journalism: News on the Move 12 Journalism: “It’s A Grand, Grand Caper.” Glossary 375 Works Cited 403 Index 431 301 331 355 263 ACKNOWLEDGMENTS It gives us great pleasure to write this section of the textbook because it means so much to authors and the people who help them – and there were many. Let us begin by thanking Margaret Farrelly, Editor of Media and Journalism Studies at Taylor & Francis, for leading this project to the finish line. At USC, we acknowledge the wonderful work of Christina Campodonico. So: To all of you, thank you! Focal Press commissioned this textbook due to the efforts of Acquisitions Editor, Megan Ball, Associate Acquisitions Editors Michele Cronin, Katy Morrissey, and Deirdre Byrne. Brianna Bemel devoted many hours to making suggestions for its early development. After Focal Press became an imprint of Taylor & Francis, Ross Wagenhofer, Editor of Broadcasting and Communication, graciously helmed the effort. Nicole Salazar was wonderfully supportive, bringing efficiency and attention to detail throughout a long process. Carlin Reagan and Matthew Scott provided able assistance. Special thanks go to Editorial Assistant Priscille Biehlmann for all she did to bring this project to print. And we’re grateful to Copy Editor Martin Pettitt, whose sensibilities, eagle eyes, and patience were invaluable. The exceptional work of Jess Bithrey and Swales & Willis helped immeasurably with the production of the text. We also want to acknowledge the contributions of the anonymous reader who provided such excellent feedback. The helpful comments improved every chapter in the book, and for that we extend our grateful appreciation. Thank you to all the journalists who took the time to give us interviews for this book. They are a busy lot and we are grateful. In the writing of the book, Dr. Neal Krawetz, an expert on forensic methods of authenticating pictures, examined an early draft about this topic. He kindly sent us a careful and complete response, teaching us quite a bit about the metadata accompanying photographs and correcting our errors. Finally, we thank those companies and organizations, especially Wikimedia Commons and the Creative Commons License that let us reprint the graphic content. Many of the points we addressed might have remained trapped in text, without these permissions given that let us put pictures to print. Joan Van Tassel: I am grateful to all those people who gave me knowledge and inspiration. At the beginning of my work as an author at Focal Press, I must give a tip of the hat to then-Editor Marie Lee, now Executive Editor at MIT Press, for giving me a chance. Thank you! And I am deeply indebted to Tim Vos for allowing me to participate in the University of Missouri, Columbia Conference on Digital Disruption to Journalism and Mass Communication. I learned a great deal from the wonderful researchers and papers I heard there. I could not have devoted so much time to this text without considerable support from so many people at National University, where I taught strategic communications and journalism. Chancellor Michael Cunningham, then-Provost Debra Bean, Deans x ACKNOWLEDGMENTS Carol Richardson and Karla Berry, and Chair Janet Baker gave generously of release time and financial support. I fondly recall all the encouragement and understanding of Louis Rumpf, Sara Ellen Amster, Sara Kelly, Laine Goldman, Federica Fornaciari, and Peter Serdyukov. And I received so much help from Karen Goldman. Finally, I acknowledge the privilege of studying at the Annenberg School for Communications at the University of Southern California. I am forever grateful to my mentors and teachers there: Peter Clarke, Susan Evans, Peter Monge, Janet Fulk, Joseph Schmitz, Everett Rogers, Elihu Katz, and Daniel Dayan. The opportunity to study there for five years changed my life. Mary Murphy: I want to acknowledge Christina Campodonico and all my fellow journalists who are riding with the technological changes to our reporting way of life. Joseph Schmitz: I’m grateful to Joan Van Tassel and Mary Murphy for bringing me into their important project. Sharing ideas and writing the book has been deeply informative, satisfying, and fun. Like Joan, my teachers and mentors from the Annenberg School for Communications at the University of Southern California transformed me and my views of the world in unexpected ways. Janet Fulk, Everett Rogers, Peter Monge, Elihu Katz, Tom Cummings, and Ron Rice at USC literally changed my life’s trajectory, as did Ken Phillips in the City of Santa Monica. Their gift of agency – to share interesting and impactful ideas with others – lets us empower people far beyond our own limited horizons of time and space. Thank you. It’s also been a huge privilege to work with so many eager, thoughtful undergraduate students – especially “my” research methods crews. FIGURES 1.1 1.2 1.3 1.4 1.5 2.1 2.2 2.3 3.1 3.2 3.3 3.4 3.5 4.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8 4.9 5.1 5.2 5.3 5.4 6.1 6.2 6.3 6.4 7.1 7.2 7.3 7.4 On the job, on the scene 12 Student protesters in Tehran, Iran, 2009 13 News now 15 M2M and verification meet head-on 18 Bots gain followers quickly 26 Growth of number of internet users, 2011–2016 34 Secretary of State Michael R. Pompeo conducts a press gaggle 40 Forces influencing the competitiveness of a market 43 Legacy newspaper newsroom and early digital newsroom, before IT integration 65 The BBC Newsroom 66 Oh, wow! So that’s virtual reality! 69 Augmented reality that you can share with your friends 69 Journalist and newsroom adaptation to emotional events 72 Immersed in content on their mobile phones 83 The inverted pyramid 89 Comparing structures of reports and narratives 90 Tools of the trade: peg, hook, and angle 93 Take Bessie to the bank 98 Contexts of a school board meeting 99 The news feature structure 102 Cave painting from Lascaux, France 103 Narrative structure 107 Don’t let this be you 119 Screenshot: Wikipedia homepage on the day it went dark 126 Online record of bankruptcy filings in Davidson County, Middle Tennessee District 126 How validity and reliability affect gathered data 135 Strong south-westerly winds ripple the water 157 Hi, I’m a dog 159 Buzz Bissinger makes a point 162 User interface, Tails Operating System 180 Created, 1894: Charges of fake news and sensationalism are not new 189 Triangulation in navigation 195 Protess method information source categories 199 Screenshot: Whois domain lookup page 207 xii 7.5 7.6 7.7 7.8 7.9 7.10 7.11 7.12 8.1 8.2 8.3 8.4 8.5 8.6 8.7 8.8 8.9 8.10 9.1 9.2 9.3 9.4 9.5 9.6 9.7 9.8 9.9 9.10 9.11 9.12 9.13 9.14 9.15 9.16 10.1 10.2 10.3 10.4 10.5 10.6 10.7 10.8 10.9 10.10 FIGURES Analog and digital: Two ways to measure and present the same underlying reality 208 Making continuous information into discrete digital data 209 Metadata makes life easier 209 Screenshot: Home page with input fields for www.fotoforensics.com 211 Screenshots: Metadata structural file, IPTC, and EXIF 212 Blue eye 215 Recreation of opening shot of film, “The Blair Witch Project” 217 Where is he? A green screen lets editors substitute any image behind the person 217 The difference between design of a newspaper front page and the Daily Breeze online homepage 230 Preparing to acquire multimedia story assets 234 Controlling lens settings 237 Rule of thirds, vertical and horizontal 238 Example of shallow depth of field and bokeh 239 Microphone pickup patterns 248 Handheld microphone 248 Lavalier microphones 249 Shotgun microphones 249 Clipping in audio is worse than in football 250 Transforming information to news 265 Pre-processing workflow: Getting ready to get rolling 267 Story structuring apps: Mindmap and timeline software 268 Copy processing workflow 273 Watch those hyphens: This headline went viral on the Net 273 Mind-map or workflow process diagram of annotated story outline 275 Photo processing workflow 276 Cropping to the story 277 Histograms of cropped grayscale image, before and after adjustment 278 Original photo and photo corrected for exposure and detail 278 Video asset processing workflow 281 Editing workflow for video and audio 283 Details of sweetening workflow 284 Audio-only processing workflow 286 Effect of polio vaccine on incidence of polio worldwide 287 Data processing work flow 288 Structure of Alciato’s “Emblems” 303 End-to-end online news content editorial workflow 304 From story to narrative 306 Storyboarding the multimedia story 307 The linear-embedded article structure 308 Hierarchical narrative article structure 309 Nonlinear narrative article structure 310 Workflow to assemble the online news package 310 Technology in online publishing, distribution, and consumption 315 Web home page wireframe and article page mockup 317 FIGURES 10.11 10.12 10.13 11.1 11.2 11.3 11.4 11.5 11.6 11.7 11.8 11.9 11.10 12.1 12.2 12.3 12.4 12.5 12.6 12.7 Chartbeat dashboard mockup 322 Eye-tracking user scanning: The F-pattern 323 Eye-tracking user scanning: The Z-pattern 323 Diffusion of Innovations: How new ideas and products spread 333 Smartphones give users a gazillion ways to share content 337 Users just say no! 337 Workflow for mojos in the field 339 Newsrooms can reach mobile users who are in a GPS-defined area 340 Welcome to 5G wireless infrastructure! 342 Mobile users like short and long-form stories 345 How mobile users check out content 346 New techs, new models – new screen sizes 346 A general systems model of newsroom workflow 350 Russia invades Ukraine, May 24, 2018 357 News: Breaking it or faking it? 360 Artificial intelligence model: Based on brain neural networks 363 Open up the inverted pyramid to add a “methods” graf 368 Journalists build a personal brand on social media 368 Protests in Ferguson, Missouri 370 Two tweets from journalists (both women) 372 xiii TABLES 1.1 2.1 3.1 3.2 4.1 5.1 5.2 6.1 6.2 7.1 7.2 7.3 9.1 10.1 10.2 10.3 10.4 Digital changes everything 15 Percentage of U.S. adults reached each week and size of audience/user base, by consumer device category 35 Ten roles of the press 55 Differences in news production between traditional and digital, online organizations 60 Ten stories journalists can tell with data 110 Information-gathering method, reporting strategy, and article type 119 The Guardian game buttons: Reader assessment of expense claim 137 Interview preparations 163 Interviewing with Tech: Cues, pros and cons 164 Metadata types and sources 210 An informal translation of technical jargon 212 Finding fakery 215 Fictitious aircraft flights at the Santa Monica Airport (SMO) 290 Story and structure 304 Comparison of communication affordances between non-interactive media and networked digital media 312 Affordances play well together 314 Parsing the micro-promotion 320 PREFACE The authors honor the dedication of journalists who struggle to deliver accurate, timely information about the novel coronavirus pandemic to the people they serve. Their commitment to informing the public about this global catastrophe and its consequences, even as reporting itself carried risks for them and their families, is truly heroic. DAVID FALLIS, APRIL 5, 2020, DEPUTY EDITOR FOR INVESTIGATIONS, WASHINGTON POST The novel coronavirus pandemic brings into sharp relief the critical need for what we do as journalists. We are the eyes and ears of the public, gathering information and distilling it into stories so readers can make informed decisions. I believe our mission, especially in the investigative field, is to serve the public interest, writing stories that reveal otherwise hidden, obscure, or unrecognized information. The pandemic only reinforces this. When the pandemic struck with its full force, our entire investigative unit – 21 writers and 4 editors spread across the quick-strike and long-term teams – shifted to virusrelated reporting. The challenge for us is that the pandemic is a moving target. As soon as we publish, the framing has changed. We realize that pandemic stories, about topics such as the lack of widespread virus testing, will likely be revisited again and again at successively deeper levels in the months and years to come. Our strategy is to investigate and write the most authoritative account possible in the moment and then move on to the next story target. The pandemic reminds me in some ways of The Washington Post newsroom response after 9/11 – all hands on deck for months after that day of the attacks. The key difference, however, is that the pandemic is a breaking news event that repeats and redefines itself day after day. The number of people the virus has infected and killed continues to grow. We have no idea when we will reach the turning point. Physically, all of us within The Washington Post are working remotely from our homes, which complicates everything. We only see one another virtually, and we only do so in scheduled conversations by videoconferencing. All of us have loved ones that we care about and we have our own safety and health to look after. Some of us have young children in school, shaky internet connections or cramped workspaces. Yet for weeks we have continued the mission exactly as before. This may continue for months. All of us are committed to the journalism and feel a deep sense of responsibility to our readers, who need the most up-to-date, authoritative information possible. Lives depend on it. INTRODUCTION: THE GIST Here we are, well into the 21st century, replete with digital communications technology in our pockets, purses, and briefcases, on our desktops, and perhaps on our wrists or in front of our eyes. Our users, publics, and audiences? They’re similarly outfitted: Hello world! These tumultuous times burst with stories that need telling and events that need explaining, analyzing, and clarifying. The long arc of digital development, still in its infancy, already opens up new directions for all the content-creation industries. Notably, the entire news biz morphs as journalists work in a field teeming with innovation and experimentation. And these transformations promise to continue into the foreseeable future. Where will you fit into all this? How can you plan your career in journalism in the face of such a rapidly changing environment? One good formula: Explore, prepare, and adapt! While you can’t (exactly) plan your future, you can equip yourself with the knowledge, skills, and your inquisitive temperament to make the most of whatever future you encounter. The whirlwind of digital technologies brings new opportunities – along with new practices, restraints, and ethical considerations. Continuous innovation demands constant learning to stay current with ongoing change. As generations of emerging journalists before you, you will need to understand the core principles and traditions of this profession. These fundamental precepts provide needed guidance to meet widely shared expectations for gathering and reporting news. This book also advocates close adherence to the large body of received wisdom (often garnered from painful experience) that guides working journalists and enables them to responsibly serve their audience, publication, public, and history. When we first decided to create this text, we soon realized that each of us wanted to help journalists succeed, whether they were novices or seasoned journalists. We believe that we can help students most by: ● ● ● ● ● Adhering to the revered truisms of journalism – truth, accuracy, fairness, independence, and public service. Acquainting you with those skills that you can acquire now. Suggesting how you can shape and hone needed skills. Imparting a journalism-oriented digital vocabulary. Preparing you to anticipate and embrace the near future with its myriad opportunities and challenges. 2 INTRODUCTION We’ve strived to create a text that isn’t boring or hidebound. Many chapters include sections called Vox Verbatim, quotes from one-on-one interviews for the book, featuring Mary Murphy asking working journalists and news content creators about their work. You may already know many of them: David Fallis, Deputy Investigations Editor at the Washington Post; CNN digital producer and correspondent Ashley Codianni; Guardian reporter Les Carpenter; Gabriel Dance, Deputy Investigations Editor at The New York Times; and Brandi Buchman, reporter for Courthouse News; and other notable practicing journalists. We organized chapters to give students a beginning-to-end understanding of how journalists work online: ● Part I: News Now ● Chapter 1 gives you the view from 30,000 feet, explaining how digitization and global networks changed the overall environment for news and information. ● Chapter 2 summarizes how the news industry adapted (and continues to adapt) to the technological changes sweeping the globe. ● Chapter 3 examines how journalists work now and what you can expect in the workplace, from pay and hours to story promotion and personal branding. ● Chapter 4 covers how to think like a digital journalist, creating digital news stories: Participative and interactive, with embedded multimedia content. ● Part II: Reporting: Partnering with Processors ● Chapter 5 delves into how online information helps trained journalists discover secrets and uncover stories. ● Chapter 6 considers the valuable lessons of traditional shoe-leather reporting and suggests when you should rely on reporting in-person in the real world. ● Chapter 7 specifies the truth-in-news requirements that you need to understand to publish accurate stories. And it shows how digital tools offer remarkable ways to verify online media, confirm sources, content, and reports. ● Chapter 8 gives you a practical guide to capturing multimedia assets – photographs, videos, audio podcasts and clips, data visualizations, and interactive opportunities. ● Part III: The Digital Assembly Line: Newsrooms to News Pages ● Chapter 9 describes how you can transform story assets, including all the multimedia content, into content that works in online articles and publications. ● Chapter 10 outlines how journalists put all the pieces together so that multimedia stories travel over networks to platforms, sites, and users. It’s a packaging job that demonstrates how digital distribution differs from traditional paper-based circulation. ● Chapter 11 analyzes what it means for news organizations and journalists that users access news primarily from their mobile phones. It shows how to write and package news stories and how newsrooms adapt to publishing for mobile devices. ● Chapter 12 stands by itself, summarizing the main points of the book: The importance of journalism, the primacy of user choice, the pervasiveness of ongoing change, the professional skills required to “do” digital journalism, and how new journalists entering the news industry can handle the demands of such an important job and seize the opportunities journalism offers. INTRODUCTION 3 We tried to bring innovative presentation modes into the text. We broke up each chapter into readable chunks; sections labeled Chapter Learning Objectives, The Gist (a summary of what to look for in the chapter), and Takeaways and Key Concepts and Terms (what you should know after reading the chapter). We end each chapter with an Advancer to prepare you for the next one. These chunks help focus your attention on the most important ideas and topics and let you know what to expect. We carefully designed Exercises and Activities to encourage experimental, practical activities that bring the most important concepts, resources, and skillsets into the realm of your personal experience. Throughout the book, we show how digital journalists adhere to (but sometimes adapt) long-standing journalistic standards in the real-time reporting environment of now. We sprinkled Pro Tips in the chapters to inform you about common practices. There’s a more informal side to this book, too. We wrote section headings that will remind you of internet phraseology, and livened things up with some fun puns, alliterations, and jokes. (And we shared some tall tales and clever tricks of our trade.) You’ll find other resources on the website: www.routledge.com/9780240824185. We hope that you will share some of the resources you discover with your present and future colleagues. And we wish you all the best as you claim your future! 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