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THE GYPSY MOTIF
David Nemeth
University of California, Los Angeles
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According to the Membership Directory (1983-1984) of this
Society Chapter, many people consider the Gypsy in art and the
Gypsy in literature to be their major areas of interest within
Gypsy Studies. Exactly what the word "Gypsy" means in this
context--to our membership, to the Gypsies themselves, or to
non-Gypsies in general who respond to the Gypsy theme--can all
be discussed under the topic of "the Gypsy Motif."
Although many people seem interested in, and even motivated
in their thoughts and actions by Gypsies, research on the Gypsy
theme itself has not been much a part of North American Gypsy
Studies. Why not? During conversations with other members of the
Chapter I have heard it said that serious study of the Gypsy as a
traditional cultural motif is "unnecessary" because such a study
would appear to generate no "significant" questions. Some elaborate on this, saying that study of the Gypsy motif seems "frivolous" given the increasingly pressing issues of Gypsy genocide,
human rights, and political action.
This criticism appears unwarranted. A close inspection of the
Gypsy motif suggests that 1) the motif may in fact generate substantial research questions, and 2) the motif may have value in
the analysis of some of the more current problem areas within
Gypsy Studies, including Gypsy human rights issues and the
Holocaust.
The "Real" Gypsy in the Popular Motif
There Is remarkable similarity between the Gypsy form as it
was perceived by non-Gypsies in the late 19th and early 20th
centuries, and the Gypsy concept that now prevails in North
America. This concept is a permanent fixture of contemporary
American popular culture, and it continues to spread with American
cultural expansion, even into areas of non-Western culture where
the Gypsy in the motif probably never ventured (e.g. China, Japan,
etc.).
It is widely accepted that an idea exists only by virtue of
its form, and that all concepts of Gypsies originate from real
Gypsies, whether through direct personal experience with them, or
through those vicarious experiences of them indirectly provided
by popular lore and the media° Exactly which Gypsies provide the
archetype for the prevailing Gypsy idea, and therefore represent
"real" Gypsies to most people, is an interesting and significant
question.
The "real" Gypsy in the motif is a composite image of a
swarthy, stormy, and mysterious ethnic vagabond who, during the
last century, appeared in thousands of stories and novels, on
artists' canvases and on the silver screen. Never mind that in
the present urban-industrial era many Gypsies in the United States
belie the familiar theme of the enchanting rural ethnic wanderer
by practicing citified, sedentary, and inconspicuous lifestyles.
For most non-Gypsies, the romantic motif prevails and the "real"
Gypsy remains the compelling wanderer of yore.
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Among Gypsies, however, there are at least some who are dog-
matically opposed to thinking of themselves as related to the
"real" Gypsies depicted in the popular motif. But these are not
many, and I venture to say that most present-day Rom Gypsies in
the United States are eager to accept much of what appears in the
"real" Gypsy image when it benefits them° Both non-Gypsies and
Gypsies accept the "real" Gypsy in the motif. That image prevails
exactly because it is popular. Such enduring popularity must also
derive from social benefits that have accrued over a long period
from the motif° Some of these social benefits are discussed below.
Gypsy Activism versus the Endurinq Motif
Does it not seem odd that although the arcadian Gypsy life-
style captured in the motif has for the most part altered with
time to become the contemporary urban Gypsy lifestyle, the public
image of the Gypsy has meanwhile undergone no significant reformulation? Indeed, the popular Gypsy motif has been so resistant
to change over the decades that recent Gypsy-organized political
efforts intended to erase its influence over the public mind seem
wasted.
Consider, for example, what happened when urban-based Gypsy
cultural brokers and human rights activists--recently soliciting
for their causes in the United States--tried to establish credibility, first as Gypsies, and then as reliable spokespersons for
all Gypsies. Often, where these activists have presented their
claims, at the local, regional, and national levels, influential
but uninformed non-Gypsies have typically measured their "Gypsyness" ÿgainst the touchstone of the ethnic rural wanderer of the
nÿtif. Such educated and otherwise well-informed non-Gypsies
may not even believe that Gypsies still exist, so they look to the
motif for evidence that the persons in front of them are "real"
Gypsies° As a result, contemporary Gypsies (who do not fit the
stereotype) have often been disappointed during their meetings
with non-Gypsy officials. Where Gypsies have been unable to dispose of the ominous cloud of skepticism hanging over themselves
and their claims, they have blamed the motif rather than themselves for the outcome.
For this reason, some Gypsy activists have been more than
anxious to distance themselves from the stereotype of the motif,
the false image that continues to be idealized in American society
and disseminated by the non-Gypsy media. In essence, these activists are forced to plead "We are 'real' Gypsies, but we are not
the Gypsies you think we are." However, this gambit renders a
known quantity (the "real" Gypsy) into an unknown quantity (some
kind of "new" Gypsy), and thus the tactic must fail because it
only fuels non-Gypsy skepticism.
Recently, however, some Gypsy activists have adopted a more
sophisticated approach in their politicking. This new gambit allows them to successfully redefine their own group identity based
on cultural forms and historical evidence that previously never
conveyed the idea of Gypsyness to the non-Gypsy: They have begun
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to educate non-Gypsy skeptics to the little-publicized tragic
events of the Nazi Holocaust, when hundreds of thousands of
Gypsies were the victims of the racist policies of German National
Socialism° Thus, a more progressive and compelling Gypsy motif-the Gypsy as Innocent Victim of non-Gypsy racism--is offered by
the Gypsy activists as a replacement for that romantic, wandering
Gypsy in the motif.
However, if you want people to believe something, you must make
them want to believe ito Death camps, monuments to martyrs, atrocity museums, mortality statistics, survivors' testimony, and so
on, are so melancholy and charged with guilt and politics that
wide acceptance of the new idea by non-Gypsies is as yet far from
certain. This uncertainty also persists because many ethnic Gypsies
in the United States are accepting the long-popular Gypsy motif as
harmless, amusing, and even as useful at times as a kind of smokescreen behind which they can continue to conceal their contemporary
private lives from outsiders° More traditional Gypsy power brokers,
for example, may still play up many aspects of the "real" Gypsy
in the popular motif, thereby continuing to attract some wealthy
and influential patrons. Also, such Gypsies may prefer being portrayed by the media as hustlers, and even as predators, than as
the pathetic prey of Nazis and other racists. Who wouldn't? Like
many non-Gypsies, Gypsies, too, may find the topic of their genocide morose. It should be clear by now that the discussion of the
Gypsy motif bears on the,discussion of Gypsy politics and social
change, and is therefore worth pursuing.
Why Does the Popular Motif Endure?
The discussion has thus far postponed explaining the durabil-
ity of the popular motif. Although this motif is well entrenched
in contemporary Western popular culture with all its distinctive
icons--the crystal ball, the caravan, the golden earring, and the
campfire, to name but a few--its interpretation is problematic
because the motif has several levels of meaning, some with profound implications° It is possible that the range of meaning in
the Gypsy motif is generally underestimated, perhaps because it
is too familiar° Important social forces as yet unidentified may
be responsible for the popularity of the motif. What might some of
the more subtle, yet significant meanings in the popular motif be
and how may they help to explain its durability? As suggested
earlier, evidently owing to the continuing strength of the Gypsy
motif, contemporary Gypsy activists and nationalists still have
very limited control over who outsiders and they themselves think
they are. This may be because their identity as Gypsies is based
on an ideology, or on several ideologies, that operate to keep
them defined as others see them; that ÿs, within the contextual
parameters of the popular Gypsy motif.
There is a pervasive conservative ideology among many members
of both American Gypsy and non-Gypsy societies. This is a force
that operates to perpetuate the traditional Gypsy in the motif,
and makes that Gypsy a popular paragon for reasons that may
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transcend any mystical human passion to return to the 19th century
rural landscape. For example, some of the explanation for the successful Gypsy motif may be found in more dynamic social forces,
including those generated by the conservative ideology of free
enterprise.
As is well known the Western Gypsy lifestyle, insofar as it
has been perceived by totalitarian governments as representing
unregulated, enterprising individualism, is anathema to their
repressive ideologies° However, where the Gypsy inspires a pro-
ductive idea like enterprising individualism within democratic
industrial economies, the idea perpetuates itself° And, it is carried forward by the spread of Western capitalism°
It seems that only infrequently is Gypsy nomadism depicted
by the media of American popular culture as a trait isolated from
other Gypsy traits and as an end in itself° Nor does the Gypsy
nomad in the motif actually "wander," that is, where the Gypsy
theme is sufficiently developed the Gypsy does not move pointlessly from place to place for obscure reasons. Rather, the Gypsy
nomad more usually depicted in popular literature moves about with
obvious purpose--economic purpose°
Thomas Acton (1974) and Judith Okely (1982) have observed
that Gypsy nomadism is usually not perceived apart from Gypsy
self-employment. They have argued the importance of self-employment
as an adaptive Gypsy economic strategy,'and suggested that the
average citizens understood this long before the scholars. Acton
(1974:246) writes:
Two economic institutions . . . are
perceived by both Gypsies and nonGypsies as being closely associated
with the ethnicity of the Gypsies.
These are self-employment and
nomadismo
It is impossible to measure exactly the extent to which the
Gypsy motif continually reinforces popular understanding of the
importance of independence and self-employment to Gypsies° Literature, of course, provides the most accessible qualitative evidence. There is, for example, the recent novel called Gypsy Gold
(1983) in which the heroine, a non-Gypsy, adopts a nomadic existence and learns a Gypsy trade in order to find purpose in life-outside social expectations and limitations. Is not the opportunity
to seek and to find purpose in life a highly motivating aspect of
a democratic and mobile free enterprise system like that of the
United States? But who in fact personifies the potential of the
system? Who are the culture heroes of the free enterprise system?
"Real" Gypsies as Enterprising Individuals and Entrepreneurs
Amerlcan popular culture has actually accumulated a vast pantheon of culture heroes. These gods, goddesses, nymphs, and knaves
range from Appleseed and Boop to Zorro. Many of them now serve to
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personify the long prevailing ideology of American independent
thought. What, for example, but free enterprise has put a reigning
culture hero, the Marlboro Man, in the saddle? As Salter (1983:45)
has pointed out, "Independence and freedom are the key qualities
he evokes°" The Gypsy motif, of course, is not only capable of
evoking the same qualities, but appeals also to people who like
their heroes partly civilized, but unregulated by social or legal
conventions--think, for example, of Robin Hood and Tarzan.
However, when considering such "free and independent" heroes
of American popular culture, the "rugged individualists" might
well be classed apart from the "enterprising individualists°" The
Gypsy in the motif, it seems, is more the "enterprising" than the
"rugged" type of individual. Moreover, the enterprising Gypsy in
the motif has special appeal to ambitious and disadvantaged minorities in America's multi-ethnic population looking for back doors
and unregulated avenues as a means to successful futures°
It may be because of its specific goal-oriented inspiration
that the popular Gypsy motif does not usually result in non-Gypsies
taking up a vagabond lifestyle and shunning responsibility during
this present age of unparalleled urbanism and prosperity° Again,
contrary to what is usually supposed, vivid images of itinerancy
in the Gypsy motif may not be its primary motivating force effecting change and response in non-Gypsy society.
The popular commitment to the Gypsy idea may actually serve
to create and sustain a distinct brand of enterprising individual- 4
ism. The Gypsy may, in fact, epitomize the successful entrepreneur.
One frequently reads of small-"g" "gypsy" loggers in the American
Northwest, and of small-"g" "gypsy" cabbies in Brooklyn. Both these
and many other examples of the popular use of small-"g" "gypsy" in
the American economic landscape refer to independent, and unregulated, operators. It is instructive to observe how these independent operators are disliked by many of their fellow Americans
because of their enterprising activities and spirit° Successful
independent operators are accused of being parasites feeding on
a status quo social system because many confederations of workers
are hostile to newcomers° Thus, the enterprising man or woman who
operates independently, outside the prevailing conventions and
regulations of the American commercial and industrial landscape,
is called both "gypsy" and "parasite°" If the independent operator
happens to be a swarthy and enchanting ethnic with different and
mysterious habits, then a closer identification in the public
mind between the enterprising individual and the Gypsy in the
motif is that much more probable°
How ironic that these thoroughly socialized Americans, including impressionable youngsters and immigrants who may initially
be inspired to their enterprising individualism by the Gypsy in the
motif, may eventually become more and more marginal, and because of
the social and economic pressures of the majority, become like the
source of their inspiration, a minority working the system "from
the outside." Like the Gypsy activists, the non-Gypsy independent
operators labelled "gypsies" are not entirely in control of who
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they think they are. Their identities are also shaped by thoÿe
powerful ideological forces that perpetuate the Gypsy motif.
Summary and Conclusions
Anyone may be attracted to the Gypsy motif for reasons of
nostalgia, and for stimulating, vicarious wanderings of ÿhe mind.
However, within the Gypsy theme both non-Gypsies and Gypsies may
also find other kinds of motivating signs and symbols, including
some formulae for improving their own pecuniary success by participating as independent operators in the open arena of laissez
faire capitalism. For example, there is confidence and luck in the
crystal ball: opportunism in the caravan; bravado in the golden
earring; and in the campfire, a radient optimism° I suggest that
the Gypsy motif succeeds not simply because Western culture is
enamored of a bygone time when Gypsies plied the roads, but perhaps
because the motif serves the ideology of'the unregulated petty
capitalism that. characterizes Western democratic society.
If the powerful ideology of Western capitalism is indeed a
force behind the strength and popularity of the Gypsy motif, then
Gypsy activists in the United States are likely to meet with frustration. The campaign to dislodge the motif from the everyday lives
of those pragmatic and enterprising non-Gypsies and Gypsies who may
derive psychological, social, and material benefits from its
inspiration will be a difficult and lengthy one°
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Footnotes
Acknowledgements. I would like to thank Sheila Salo and Cara
De Silva for their useful suggestions during the development
of this paper.
.
Raoul Naroll's (1964) definition of "ethnic" is adopted here:
Gypsies are members of a group that i) is biologically selfperpetuating; 2) shares in fundamental cultural values;
3) makes up a distinct field of communication and inter-
action; 4) has a membership that identifies itself and is
identified by others as being distinct from other groups.
Eric Metzgar (1985) is investigating filmic representations
of Rom Gypsies and their reactions to such films.
.
Identification problems surfacing when an uninformed California
city council reviewed a local Gypsy's petition to open a
legitimate fortune-telling establishment are related in
Nemeth (1978).
3. This is a general ethnographic observation reiterated by
William K. Powers (1984) in his recent book review.
4. For an interesting economic theory of "gap-filling" and
entrepreneurship that would seem to apply to the example
of Gypsies, see Leibenstein (1968).
.
This discussion encroaches on turf belonging to the semioticians, people trained to study the meaning of signs and
symbols. Semioticians can insist with more authority than
I that the Gypsy has many relevant texts in our semiotically
coded cultural world, and that ideology plays an important
role in creating the codes and media by which these texts are
disseminated to the public (Scholes 1982)o
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