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The Effect of Export Marketing Capabilities on Export Performance: An Investigation of Chinese Exporters
The Effect of Export Marketing Capabilities on Export Performance: An Investigation of Chinese Exporters
Journal of International Marketing, 2003
Abstract
The primary purpose of this article is to investigate the effect of export marketing capabilities on export performance. Drawing on the resource-based view, the authors develop a model that links an exporter's product development capability, distribution capability, communication ...
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