INFORMATION
AND
ORGANIZATION
Information and Organization 16 (2006) 212–250
www.elsevier.com/locate/infoandorg
What is IT?
SAP, accounting, and visibility in a multinational
organisation
Paolo Quattrone
a,*
,
Trevor Hopper
b,c,d
a
b
Saı̈d Business School, University of Oxford, Park End Street, Oxford OX1 1HP, UK
Manchester Business School, University of Manchester, Oxford Road, Manchester M13 9PL, UK
c
Stockholm School of Economics, Sweden
d
Victoria University, Wellington, New Zealand
Abstract
Recent work on Information Systems tries to reconcile the apparent homogeneity of Information
Technologies (IT) with the heterogeneity of their use by recognising that users can render IT systems
flexible and malleable. This paper advances theorisation of this apparent paradox by reflecting on
the nature of IT, i.e. its ontology. Observations of an ERP (SAP) implementation in a large USA
multi-national cast within Actor-Network Theory and Science and Technology Studies approaches
help illustrate how an object like IT can possess diversity and heterogeneity whilst being a homogeneous and operative technology. The paper argues that IT appears homogeneous for it attracts and
generates heterogeneous uses. This paradox is labelled ‘heteromogeneous’. An IT system is theorised
as an absence which establishes a presence by mobilising and attracting other actors and technologies, in this instance accounting, seeking visibility in organisations. IT emerges from multiple and
continuous translations involving customisations of SAP. Thus the definition of IT is neither stable
nor singular across time and space, which enables IT and SAP to travel across organisations.
Ó 2006 Elsevier Ltd. All rights reserved.
Keywords: Objects; IT; Actor-network theory; Science and technology studies; Time; Space; SAP; Enterprise
resource planning system (ERP); Accounting; Visibility; Multinational organisation
*
Corresponding author. Tel.: +44 1865 278808; fax: +44 1865 278958.
E-mail addresses: Paolo.Quattrone@sbs.ox.ac.uk, paolo.quattrone@said-buisness-school.ox.ac.uk (P. Quattrone).
1471-7727/$ - see front matter Ó 2006 Elsevier Ltd. All rights reserved.
doi:10.1016/j.infoandorg.2006.06.001
P. Quattrone, T. Hopper / Information and Organization 16 (2006) 212–250
213
1. Introduction
Orlikowski and Iacono argue that much Information Technology (IT) ‘‘research draws
on commonplace and received notions of technology, resulting in conceptualizations of IT
artefacts as relatively stable, discrete, independent, and fixed. [. . .] IT artefacts [that] tend
to be taken-for-granted or are assumed to be unproblematic’’ (2001, p. 121). This paper
addresses this lacuna by speculating on, ‘What is IT?’, ‘What are its features?’ and thence
‘How are its heterogeneous usages and users reconcilable with apparently homogeneous
and stable IT systems?’
The proposed solutions are informed by observations of an Enterprise Resource Planning System (ERP) – SAP1 – implementation in a large American Multinational (MNO).
These endorsed Boudreau and Robey’s comment that: ‘Although such technologies may
be designed and implemented to restrict user discretion, especially when former systems
are removed . . . users . . . consistently found ways to overcome intended restrictions’
(2005, p. 14). Yet, ‘physical properties of artefacts ensure that there are always boundary
conditions on how we use them’ (Orlikowski, 2000, p. 409; see also Kallinikos, 2004). This
conundrum is at the heart of problems in defining IT. If implementation and enactment
commonly define ERP features, often unexpectedly, how do these features constraining
action come into being? How can they exist prior to action if they are created by action?
One solution is to argue that users interpret and enact IT differently. For example, Law
and Singleton claim ‘‘objects look messy because people have different perspectives on
them. [The object] simply means different things to people’’ (2005, p. 333; emphasis in original). This posits an epistemological solution followed by Information Systems (IS)
research utilising Gidden’s Structuration Theory, which argues that IT is defined by complex interactions between IT artefacts and the meanings users attribute to them. That is,
objects are products of structures and action, and the ensuing ‘‘interpretive flexibility’’
enables people to use IT differently (Orlikowski, 1992, 2001) and ‘‘simultaneously enact
multiple structures’’ (Orlikowski, 2000, p. 411).
This paper builds on such work, which is superior to realist approaches that assign
pre-defined and fixed features to IT, to develop an alternative way of reconciling this
multiplicity with the apparent homogeneity of IT. This theoretical exercise addresses
several issues. The first concerns whether change is linear, i.e. do interactions between
structure and agency traverse a linear timeline (Barley, 1986; Markus & Robey, 1988;
Orlikowski, 1996; Robey & Boudreau, 1999), which attributes a clear and stable ontology to the IT undergoing change. The second issue concerns whether agency is granted
only to users and not technology. Users’ interpretive flexibility enables IT artefacts to
acquire different usages and features but IT features change only through this flexibility
(Orlikowski, 1992; Orlikowski & Barley, 2001). The third concern is the theoretical
possibility of distinguishing between IT artefacts (a structure) and users (the agents)
(DeSanctis & Poole, 1994; Poole & DeSanctis, 2004). If IT systems are multifaceted
due to potentially infinite user enactments (Orlikowski, 1992, 1996, 2000) then this distinction looses heuristic value.
1
SAP is an acronym for Systems, Applications and Product in data processing. The original German acronym
stands for Systeme Anwendungen und Programme in der Dataenverarbeitung.
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In summary, the ontological status of IT systems remains problematic. Hence, the
advocacy of Actor-Network Theory (ANT) (Law and Hassard, 1999; Latour, 1987,
1999, 2005) and Science and Technology Studies (STS) (de Laet & Mol, 2000; Mol,
1999; Woolgar, 1988) to explain how IT materialises. IS research should shift from
‘‘multiple interpretations of objects [. . .] to thinking about multiple objects themselves’’
(Law & Singleton, 2005, p. 334) (see also de Laet & Mol, 2000; Dugdale, 1999;
Latour, 2002; Mol, 1999). Here defining the nature and evolution of IT are seen as
ontological rather than epistemological problems, partly because technologies, not
merely people make objects (Latour, 1987). This requires more complex explanations
of how IT becomes an ‘object’ (the ‘it’) than current IS research provides, for IT artefacts are less than a reified physical entity (they do not constrain behaviour entirely)
but more than social constructions or individual enactments (they can prevent users
doing whatever they wish). The arguments of this paper reside between this paradox’s
intersects.
The argument is pursued firstly by challenging some epistemological assumptions of
Structuration Theory researchers within IS. They leave open important issues about
their linear view of change, their treatment of agency, and analytical distinctions
between IT as artefact and its users. A review of how ANT and STS research depicts
the constitution of ‘objects’ lays a platform for ontological proposals for defining IT in
this paper. Section 3 clarifies the research methodology, which does not claim to apply
theory to case study observations but lets theory emerge from them. Section 4 outlines
the resulting theorisation. Initially SAP was seen as a minimal actor that paradoxically
became established by its relative absence. SAP proved difficult to understand as a
working practice, which prompted translations2 involving customizations to deal with
accounting and visibility issues. Each boundary making act to render IT a finite object
implicitly re-opened it, making it impossible to treat technology as a black-box
(Latour, 1987) or a ready-to-be-enacted artefact (Orlikowski, 1992). Section 5 returns
to the central question, ‘What is IT?’ and delineates an alternative model. IT’s emergence is not attributed to institutionalisation that crystallises and homogenises IT’s
components (à la Berger & Luckmann, 1966), which unwarrantedly labels some uses
as deviant according to a prevailing structure. Nor is IT’s constitution as an object
attributed to its homogeneity but to its heterogeneity, which attracts diversity. Paradoxically, this makes IT appear homogeneous, a phenomenon we label ‘heteromogeneous’.3 The conclusion summarises the main findings and delineates implications for
future research.
2
Translation is a: ‘‘displacement, drift, invention, mediation, the creation of a link that did not exist before and
that to a degree modifies the original [design].’’ (Latour, 1999, p. 179); see also Latour (1986, 1999) and Callon
(1981, 1986). This concept is illustrated in relation to SAP later.
3
The structure of the paper and the proposed model (see Fig. 1) follows a linear path from ‘Absence’ to ‘IT’ due
to the structure required by an academic paper. However the starting point and the sequence can differ as is
clarified later.
P. Quattrone, T. Hopper / Information and Organization 16 (2006) 212–250
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Fig. 1. The emergence of IT as a ‘heteromogeneous object’.
2. Theorizing the IT artefact
2.1. Change, structure and agency
Orlikowski and Iacono (2001) observe that definitions of IT are often addressed in
research on change.4 However, ‘What is change?’ is often taken-for-granted and selfevident in accounting and IT research (Quattrone & Hopper, 2001). For example, Barley
(1986) portrays organisational change as the product of interactions between organisation
structures and human agency. Here time (t) is linear – from t1 when the organisation had
no IT system to t2 when it had. Epistemologically this presumes that both objects (IT and
the organisation) had a clear morphology on both occasions. Quattrone and Hopper
(2001, p. 408) argue that this is a form of ‘‘positivism for it implies that researchers or
managers can identify these two separate states and the in-come and out-come of the
‘change’’’ process – i.e. they can view the entire process from a distant and detached space.
Instead, like Ciborra (2000), they argue that change is non-linear for what is changing, who
is observing the process, and their relation to features of the object undergoing transformation and its enactment at various locations at any one time may differ.
The presumption that IT triggers organisational change, and IT is a managerial tool for
executing its instigators’ intentions is deterministic and simplistic (Orlikowski, 1992, 2000;
Robey & Boudreau, 1999). Several researchers searching for more complex interactions
between IT and organisations have turned to Giddens’s Structuration Theory (1984)
(e.g. Poole & DeSanctis, 2004). For example, Orlikowski’s technology-in-practice (2000)
4
Prime questions are: how to define objects undergoing change (IT); the effect of human agency and
organisation structures; and whether IT is an emergent, dependent, or independent variable (see Markus &
Robey, 1988). IT studies in this vein focus on outcomes (intended or unexpected) (Robey & Sahay, 1996),
resistance (Robey & Boudreau, 1999), and whether IT is a driver, enabler or merely a tool for organisational
change. They have opened up debates on ‘technological determinism vs. human agency’ (Orlikowski, 1996), and
which theory best explains relations between IT and organisations (DeSanctis & Poole, 1994; Orlikowski &
Robey, 1991, 2000; Poole & DeSanctis, 2004; Whitman & Woszczynski, 2004).
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denies structures are ‘embedded’ in technologies but claims they are ‘enacted’. ‘‘Technologies are [. . .] not external or independent of human agency; they are not ‘out there’,
embodied in technologies simply waiting to be appropriated. Rather they are virtual,
emerging from people’s repeated and situated interaction with particular technologies’
(ibid, p. 407). Technology-in-practice helps explain how IT can deviate from designers’
intentions (Boudreau & Robey, 2005; Kallinikos, 2004; Schultze & Orlikowski, 2004)
but whether structure and agency relationships can fully explain IT’s emergence as an
object is debatable. Orlikowski illustrates how ‘‘people’s situated and recurrent use of a
technology simultaneously enact multiple structures along with a technology-in-practice’’
(2000, p. 411). But if there are as many technologies-in-practice as people enacting the
structure (as Fig. 2, ibid, suggests) then the ‘structure’ concept’s heuristic value is questionable (Giddens, 1989; Thompson, 1989).
This also posits questions regarding agents, agency, action, and their interaction. Treating agents as unitary actors, individual or collective, fails to recognise they are ‘an association made up of elements which can be redistributed’ (Latour, 1991, p. 109). Moreover,
some elements may be non-human (Jones, 1999; Walsham, 1997). Latour clarifies this
when surmising whether:
You can, with a straight face, [keep] . . . hitting a nail with and without a hammer,
boiling water with and without a kettle, fetching provisions with or without a basket,
walking in the street with and without your clothes, zapping a TV set with or without
a command, slowing down a car with or without a speed-pump, keep truck of your
inventory without a list, run your company with or without book-keeping . . . (2005, p.
60; emphasis in original).
The obvious negative response does not imply that objects or subjects have agency or
not but rather that agency extends beyond human responses to IT artefacts (Orlikowski,
2000, p. 425, note 3). The actor is instead an actor-network: agency and an object’s identity reside neither in an individual nor a technology but in a chain of relations between
actors (and actants)5 (Latour, 2005). Discovering the nature and evolution of technologies
requires disentangling this network rather than heuristic solutions based on notions of
‘structure’ and ‘agency’. This epistemological approach raises problems not solutions
for unravelling IT’s ontology.
2.2. Analytical distinctions: the artefact and its use
This raises issues concerning the dynamics between change and stabilization of IT, and
an artefact and its use, and conceptualising these analytical distinctions, which reverts to
the question, ‘what is IT?’ If its ontology needs definition but resides in constant enactment (Quattrone & Hopper, 2001) then dichotomies between stable and changing objects
is unwise.
5
Latour defines ‘actant’ thus: ‘‘Instead of starting with entities that are already components of the world,
science studies focuses on the complex and controversial nature of what it is for an actor to come into existence.
The key is to define the actor by what it does – its performances – under laboratory trials. Later its competence is
deducted and made part of an institution. Since in English the word ‘‘actor’’ is often limited to humans, the word
‘‘actant’’, borrowed by semiotics, is sometimes used to include nonhumans in the definition’’ (1999, p. 303).
P. Quattrone, T. Hopper / Information and Organization 16 (2006) 212–250
Fig. 2. The ‘Green Sheet’: SAP, Accounting, and Spreadsheets.
217
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IT research using Structuration Theory is sensitive to this temporal problem. For example, Orlikowski recognises that: ‘technologies are [. . .] never fully stabilized or ‘complete’,
even though we may choose to treat them as fixed, black boxes for a period of time. By
temporarily bracketing the dynamic nature of technology, we assign a ‘stabilized for
now’ status (Shryrer, 1993)’ (Orlikowski, 2000, p. 411; see also, Orlikowski & Yates,
2002, p. 687). She continues:
The practice lens elaborated here recognizes that even as technologies-in-practice
may become institutionalised over time, this is only a stabilization for now. Every
engagement with a technology is temporally and contextually provisional, and thus
there is, in every use, always the possibility of a different structure being enacted
(Orlikowski, 2000, p. 412).
However, how can we assume a technology is stable (even for a nanosecond!) without
reifying technology and limiting enactment possibilities? We wish to avoid the epistemological risk of having users and researchers examine a ‘thing’ – even if only momentarily,
and analytical distinctions between the observer and observed. Separating technology
from its continuous enactment delimits the latter’s role (Varela, Thompson, & Rosch,
1991). This permits Structuration Theory to accord time a central role, whereby interactions between structure and action follow a linear and recursive path in a progressive
and ordered manner so that t2 always follows t16 (see DeSanctis & Poole, 1994; Orlikowski, 1996; Orlikowski & Yates, 2002). Case studies utilising Structuration Theory are often
longitudinal to demonstrate how IT evolves over time (e.g., Burns & Scapens, 2000; Boudreau & Robey, 2005) but IT is not necessarily a single, stable entity at a point of time. For
example, as illustrated later, SAP may not smoothly evolve over time (or space) but can
acquire different forms simultaneously in different parts of the MNO. Moreover, SAP’s
emergence as working practice relied on human enactments and non-human praxis involving cost calculations, legal reporting issues, and management controls (Quattrone & Hopper, 2001, 2005). These theoretical concerns prompted reflection on the ontology of IT
informed by recent ANT/STS research on ‘objects’.
2.3. ‘Objects’ and theorising IT
Law and Singleton in a special issue of Organization (2005) on ‘Objects’, argue that
‘‘social sciences methods are ill adapted for studying complex and messy objects’’ (2005,
p. 331) and their review of ANT and STS explores fresh ways for theorising them. This
section applies their arguments to the ontological question driving this paper.
Law and Singleton encountered difficulties defining a strange object – alcoholic liver
disease. This is not an object that IT scholars normally study as it is not an artefact
and thus arguably not an object. However, Law and Singleton (2005) claim this disease
6
Orlikowski, 1996, p. 70, Fig. 2, uses arrows to depict interactions between organisational properties and
organisational members’ actions. These cannot be reverted as structuration always leads to stabilization. More
recently she affirms that the: ‘ongoing enactment of a technology-in-practice reinforces it, so that it becomes
regularized and routinized [. . .]. Continued habitual use of a technology will tend to re-enact the same technologyin-practice, thus further reinforcing it over time so that it becomes taken-for-granted’ (Orlikowski, 2000, p. 410).
Elsewhere we argue that if a structure, a technology, or an object is taken-for-granted then important facets of
change and enactments are missed (Quattrone & Hopper, 2001).
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219
is an object for an irrefutable reason: it kills. They initially tried to make sense of it by following the ‘epistemological strategy’, described previously, of using ‘boundary objects’
because the object proved complex and meant different things to different people. A
boundary object is:
Plastic enough to adapt to local needs and the constraints of the several parties
employing them, yet robust enough to maintain a common identity across sites.
[. . .] They have different meanings in different social worlds but their structure is common enough to more than one world to make them recognizable, a means of translation. The creation and maintenance of boundary objects is a key process in
developing and maintaining coherence across intersecting social worlds. (Star &
Griesemer, 1989, p. 393; emphasis added).
Bechky (2003) provides a useful illustration. She found different professional communities referred to a machine differently. Engineers depicted it as a static entity by describing
its components, whereas assemblers portrayed it dynamically referring to its stage in production processes. However, despite interpreting the machine (the object) differently and
the difficulties encountered in reconciling this, they still referred to it as if talking of the
same thing. IT systems can be understood similarly and IS researchers also have used
‘boundary objects’ to explain why IT can have multiple meanings whilst being sufficiently
coherent to be discussed and acted upon (Star & Griesemer, 1989; Fujimura, 1992). Advocates of this approach argue this apparent contradiction enables IT and accounting practices to travel and engage various constituencies (Bechky, 2003; Briers & Chua, 2001;
Carlile, 2002, 2004; Pawlowski & Robey, 2004). However, Law and Singleton (2005) propose a different theoretical strategy: these differences may be due to the nature of the object
itself rather than multiple interpretations of it by users. This requires speculation on the
ontology of objects.
ANT has a long history of studying and theorising objects based on semiotics, i.e. viewing them as ‘an effect of relations with other entities’ (Law, 2000, p. 3). A word acquires
meaning from its relation to other words (see Morin, 1977). Analogously, ANT recognises
that objects are defined relationally: an object is never ‘out there’, i.e. standing proud of
relations. Latour (1997), for example, notes when examining the journey of a TGV, the
French bullet train, from Paris to Brussels that for the TGV be an ‘immutable mobile’,
i.e. an object displaced without apparent deformation along the journey, the entire railway
system must be well aligned, which requires considerable effort (Latour, 1997). If this network of relations is effectively aligned then the train is seen as a working technology – an
object. Thus scientific and technical research is most successful when it becomes a ‘black
box’, i.e. its content remains invisible. As Latour contends:
When a machine [or an IT system] runs efficiently, when a matter of fact is settled,
one need focus only on its inputs and outputs and not on its internal complexity.
Thus, paradoxically, the more science and technology succeed, the more opaque
and obscure they become (1999, p. 304).
However, theorising this apparent immutability is difficult for the ‘‘unity of an innovation [technological or not] is not given by something which would remain constant over
time, but by the moving translation of what we call [. . .] a quasi-object’’ (Latour, 1991,
p. 117). Objects are thus never fully black-boxed. ANT theorists append the prefix
‘quasi-’ to overcome the ontological problem of defining objects that do not exist outside
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networks of relations and thereby require something else to be defined. The prefix symbolises the problematic nature of black-boxes for they leak, thus they are never hermetically
closed (Callon & Latour, 1981).
de Laet and Mol (2000) accommodate these difficulties through the concept of a ‘mutable mobile’:
An object or a class of objects [which] may be understood as a set of relations that
gradually shifts and adapts itself rather than one that holds itself rigid. Thus while
[ANT’s] intuition about the importance of relations was right [. . .] it got itself too
concerned with standardization, with the rigidities of immutable mobiles that, if they
exist at all, exist within rather specific networks that try to reach out over long distances and achieve centralised control (Law & Singleton, 2005, p. 339)
The theoretical puzzle of defining objects from a post-structural, relational perspective
is reconciling the homogeneity and heterogeneity of objects without granting too much
agency to humans (as with boundary objects) or to objects (as in realism). As Law and
Singleton (2005) state, ANT views objects as made in and by relations. However, how
can the problem of having a ‘thing’ made by another ‘thing’ be avoided? Failure to resolve
this multiplies the ontological problem this paper addresses. Objects should be more than
social construction (to avoid relativism whereby anything goes and humans are king) and
less than realism (to avoid reifying objects and ignoring interpretive flexibility). Theorisation should lie in between these two approaches.
Latour (2001) addresses this using Tarde’s ‘reverse reductionism’. This reduces explanation to a single object, i.e. the ‘monad’, whose definition is complex ‘‘since the smallest
entities are always richer in difference and complexity than their aggregates’’ (ibidem).
The monad, like Latour’s conception of the object, is complex because the small always
contains the big and it differs from itself as it is already other. In Tarde’s words:
[The monad] is a milieu that is universal or that aspires to becomes such, a universe
in itself, not only a microcosmos [. . .] but the cosmos conquered in its entirety and
absorbed by a single being (Tarde, 1999, p. 57 quoted in Latour, 2001, p. 118).
This definition replaces Euclidean views of objects existing in singular spaces with one
where they are made in and by multiple spaces. Following Mol (1999, p. 77), an object is
not differentiated by multiple features within a single reality but each feature is a different
but inter-related object, which produces a multiple reality. In this milieu, linear time is
unnecessary to explain how an object can differ from itself for it is already and potentially
other than itself. Like a fractal (an image for which any suitably chosen part is similar in
shape to a given larger or smaller part when magnified or reduced to the same size, English
Merriam-Webster Dictionary On Line), the monad is an object made of infinite other
objects which appear similar but make an object that differs from all of them. Understanding how IT evolves ‘over time’ and becomes different cannot only be attributed to humans’
‘interpretive flexibility’ but also to its ontology, as IT is already many things.
However, recognising that an IT object is already and potentially anything else does not
resolve the ontological problem of combining multiplicity and stability. De facto an object
does not become so just because it acquires presence whereas others fail by not doing so.
For example, in our case SAP became the system used in the MNO but it left a niche for a
different application with a similar function, SCALA, which was not fully integrated and
accessible in real time. However, SCALA survived. SAP was clearly more ‘successful’ than
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other IT systems used but this did not mean that it was homogeneous or stable. Thus, the
theoretical problem is to understand how homogeneity and heterogeneity coincide in IT,
and specifically SAP, as pursued in Section 4. However, prior to this, methodological
implications of seeing objects as intrinsically other than themselves needs examination
for, we argue, seeing time as linear does not help understand IT but rather is a problem
to be overcome.
3. Research methods
3.1. The role of case study research in theorising: an epistemological position7
Methods are crucial for establishing a theory’s scientific credentials but they are not
neutral (Latour, 1988): they are not the solution but should be the object of study when
researching how scientific knowledge is constructed (Woolgar, 1988). Methods and science
are black boxes that require unpacking (Latour, 1987, 1999).
This paper is about objects but, following Orlikowski and Iacono (2001), IT artefacts,
theories, and methods are not taken-for-granted, immutable black boxes for transporting
them without deformation is impossible – ‘so rare, so miraculous’ (Latour, 1997, p. 183 see
also 1999). For example, adopting a ‘theoretical framework’ or ‘grounded theory’ or ANT
to make sense of our case would contravene the epistemological stance adopted. The aims
here are more modest than grand aspirations of modernist approaches (Latour, 1991). If
the observer and the observed, and the object of study and the methodology of its investigation cannot be divorced (Woolgar, 1988), then theory rests in its etymology. Theory is
a way of seeing that blinds us to other vistas. Hence this paper is one view of how accounting and SAP operates, namely by offering visibility to business operations that incompletely represent organisational worlds (Quattrone & Hopper, 2005). This renders both
IT and accounting technologies in flux whilst they remain recognised as objects. The paper
demonstrates how reciprocal relations between accounting and SAP relate to visibility and
action at a distance, i.e. the process of accumulating information in a centre of calculation
to exert control (Latour, 1987; Quattrone & Hopper, 2005; Robson, 1991, 1992) and how
IT is a ‘heteromogeneous’ object.
The subsequent concentration on accounting and visibility lies in the researchers’ preoccupations and methodological predilections and how these became evident when studying SAP. Interest in management control in MNOs (Quattrone & Hopper, 2001, 2005) and
action at a distance led us to engage with specific networks of actions (Czarniawska, 2004)
concerning ERP technologies, accounting, and accountants. Other researchers driven by
other issues would see a different organisation despite it being the same legal entity. MNOs
(like any object – including IT) do not independently exist outside acts of engagement
(Jones, Mclean, & Quattrone, 2004). A conventional section on data collection and analysis is not provided for data and observers are inseparable. As the Latin etymology of
datum suggests (i.e. not only a ‘given’ but also a meaning given by the observer), they
do not sit waiting collection (a practical impossibility given the vastness of MNOs) but
derive from complex fabrication processes involving humans (e.g. the availability of
researchers and interviewees, secretaries who arranged meetings and booked flights) and
7
Section 3.1 largely draws on Quattrone (2004a, 2006).
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non-humans (e.g. theories, tape recorders, travel grants, note pads, means of transportation) (Latour, 1999). Scientific attempts to neutrally represent organisational realities are
no different from other narratives despite their technical and rhetorical devices to pretend
otherwise (McCloskey, 1985; Young, 2003; Callon, 1981; Latour, 1986; Czarniawska,
1998, 1999; Stone, 2001). It is more fruitful to explain the researchers’ pursuit of the case
rather than assessing whether it faithfully represented happenstances in a SAP
implementation.
3.2. Details on the case study and rationale for data selection
The research studied a SAP implementation in a large American manufacturer and supplier of building products and composite materials internationally. Semi-structured interviews were held across the major business functions (see Appendix 1 for details). The
interview protocol covered questions such as: ‘How does the evolution of information
and cameral technologies affect management control in large organisations?’ Other questions were, ‘How to define the operation of management control systems in MNOs?’ and,
‘How does the organisational complexity of MNOs affect control?’. However, it was used
primarily to start conversations. Interviewees were encouraged to speak freely: the emphasis lay on listening to how they mobilised abstract notions of management control and IT
when enacting SAP rather than classifying responses according to preconceived factors.
An epistemological premise about the case study duration is called for. It is commonly
argued that longitudinal case studies help understand how the object under scrutiny
evolves (in our case SAP) (see Burns & Scapens, 2000; Boudreau & Robey, 2005) but
the epistemological implications of this are not always clear. A longitudinal case assumes
a linearity of time and evolution which was not witnessed here. As reported elsewhere
(Quattrone & Hopper, 2001), the complex intertwining of various IT systems operating
in this MNO suggested that SAP assumed various evolutionary stages simultaneously
and not necessarily progressively. The organisation was so vast that roll outs in different
divisions and subsidiaries proceeded at different paces and did not necessarily follow the
same pattern. As Mol noted, SAP was a complex object made by ‘‘different versions, different performances, different realities that co-exist in the present’’ (1999, p. 79). SAP was
defined in a semiotic space (Law, 2000) containing continuous acts of engagements. Thus,
the object did not need to ‘evolve’ over time to change but only required the enactment of
different realities and connections with different practices (see Law & Singleton, 2005, p.
336) including, as demonstrated later, accounting. Change did not happen on a linear
timeline but in a semantic network of relations that created multiple spaces and times
(Quattrone & Hopper, 2001).
This has implications for the rationale of longitudinal case studies. The passage of time
was important for the researchers to gain an understanding of a strange object, notably
SAP, but it did not help delineate SAP’s features for they did not exist outside relationships, including ones with the researchers. As Law and Singleton note, researchers should
‘‘think more carefully about the nature of the objects in the world – about what counts as
an object’’ (Law & Singleton, 2005, p. 334; emphasis added). To understand what counts,
what matters, what mobilises and engages is messy and time consuming. Here, but only
here, time matters. Information on the project’s length and data collected may aid others
to reflect on the interpretive journey the authors undertook and their conclusions but they
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are not a rhetorical exercise to illuminate an illusory external reality explicating SAP’s
evolution.
Given this caveat, the research project lasted three years but the case took eleven
months. The first phase commenced in the MNO’s UK subsidiary where six managers
were interviewed for an hour and half on average. The second phase involved a visit to
the European regional HQ in Belgium. Interviews were held with two financial controllers
of the European business and a manager responsible for corporate IS (lasting two hours
on average). The case culminated with a visit to the MNO’s HQ in the USA. Members of
the accounting, budgeting and planning team were interviewed along with managers
responsible for IS strategy and SAP implementation throughout the MNO. Fourteen
managers were interviewed for one hour each. The company supplied copies of reports
produced by the ERP system or reliant on ERP data. This information was compared with
findings from interviews and helped enrich observations.
Interviewees often recalled events from as far back as five years when SAP was first
implemented, which may raise doubts about the accounts’ reliability. However, given
the non-linear approach adopted this is not a concern for their initial difficulties in defining
SAP were similar to when we interviewed them – they knew more but still did not know
enough. Relating to SAP was always difficult. The final caveat lies in the paper’s use of
quotations from interviews. These do not allow interviewees to speak for themselves (people, like facts, do not do so) nor do they represent things as they ‘really’ occurred (this
wrongly demarcates objects from methods and investigators). This paper is on how framing devices produce visibility in large organisations. Writing a paper is similar – authors
exercise power to select and arrange material from the field. The interview extracts enable
theory to emerge from the narration rather than fitting events into an independent theoretical framework, which entails an untenable separation between theory, the case, and its
authors.
4. Exploring IT: making sense of a SAP implementation
A wide range of organisations have adopted ERPs (Scott and Wagner, 2003) for reasons ranging from Y2K bug fears to overcoming fragmented legacy systems (Robey, Ross,
& Boudreau, 2002). However, adoption is often attributable to ERPs promising to integrate business functions, centralise business processes such as invoicing, quicken information flows, and render activities more visible and thus controllable centrally (Dechow &
Mouritsen, 2005; Elmes, Strong, & Volkoff, 2005; Granlund & Malmi, 2002; Kallinikos,
2004; Quattrone & Hopper, 2005; Scapens & Jazayeri, 1999; Newell, Huang, Galliers, &
Pan, 2003; EAR, 2003). Potentially, ERPs make information available in real time to anyone with access. This collapses notions of time and space – a selling point of SAP – an
ERP market leader. In the MNO studied, SAP was presented as a ‘‘common, global,
[and] simple’’ system8 that would link corporate HQ to subsidiaries across the world. In
a large MNO, concepts such as real time integration, long-distance control and visibility
are ideals which few can claim to be against (Hansen & Mouritsen, 1999, p. 451). As the
corporate slogan suggests, SAP was purchased to enact a new vision of control to enable
8
The Director of Electronic and New Digital Technologies in the USA and the Director of Shared Services in
the UK made similar comments.
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anyone (with access) to get information on any part of the MNO, anywhere, anytime. It
was argued that real-time, global visibility would collapse traditional notions of time and
space, making integrated, central management easier (Dechow & Mouritsen, 2005;
Quattrone & Hopper, 2005). This was compelling.
However, ideals are by definition abstract, they do not become ‘real’ unless operationalised, enacted, and practiced. For instance, the ideal of ‘integration’ (but this could be ‘global’, ‘common’, ‘simple’ ‘real time control’, and, as we recount later, SAP itself) can
assume different connotations in different multinationals. In this MNO it implied restructuring business processes and practices, whereas in another it entailed hierarchical control,
continuation of redundant business functions, and, ultimately, avoiding job losses (Quattrone & Hopper, 2005). Nevertheless, though people may refer to the abstract word ‘integration’, how this becomes real (whether singular or multiple) depends on a complex
network of relations. As Law and Singleton note, the object ‘‘subsists in, and participates
in the enactment of, entirely different spatial logics or realities, and those spatial realities
have complex relations with one another’’ (2005, p. 348). When people discuss these ideals
they do so in their absence (Quattrone, 2006). This occurred here. SAP emerged from its
absence as a working practice: users initially referred to SAP but as an abstract technology. Its lack of functionality helped it establish a minimal presence. Accounting and visibility issues then mobilised translations which heralded in customisation to establish SAP
as a working practice. The continuous definition constituting IT as an object is detailed in
Fig. 1.
The next sections examine this constitutive process by examining each component of
Fig. 1. However, it must be emphasised, as illustrated in the model, that whilst each component is presented sequentially for ease of exposition they are co-determined, do not
invariably occur linearly or in disparate parts of the organisation simultaneously, or take
similar forms. The analysis commences by scrutinising how SAP’s absence helped establish
its presence. The next section examines its struggles to maintain a presence, not least when
confronted by accounting practices, past, present and potential, creating visibility
throughout the organisation. The following section traces how alliances with other
actants, especially IT software, and translation processes involving customisation shaped
SAP and accommodated actors’ often emergent needs. The final section describes how
defining SAP was ongoing and disparate in time and space. SAP only became an object
through enactment. The conclusion reflects on this process in its entirety noting how continuous translation and enactment rendered SAP’s features constantly unstable yet it managed to remain an object with meaning that constituted a working practice. This ability to
maintain heterogeneous diversity whilst appearing to be a homogenous object is labelled
‘heteromogeneous’. It is argued that this ontological status enables SAP to establish and
maintain presences within and across organisations.
4.1. Talking about IT in ITs absence: SAP ‘vanilla’ as an absent presence
The ideal of ‘Common, Global and Simple’ proved fraught when implementing SAP.
Managers felt uncomfortable with the unfamiliar information from the standard format.
As a manager noted:
It would have been wonderful if we could have taken SAP vanilla [SAP in its standard configuration] and implemented it. . . . SAP is a German company and I’m sure
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that when they designed . . . SAP . . . it was probably along the lines of a German company (Information Systems Business Relationships, USA HQ).
We do not know whether SAP is designed with an idealised German organisation in
mind or whether the manager had been to Germany9 but he could talk about ‘a German
company’ without exactly knowing what he is referring to.
Managers initially referred to SAP similarly. They could discuss it without knowing
what it constituted. SAP differs from business software solutions designed for each customer’s needs: it is not ready-made. To become operative SAP often requires considerable
customization, ranging from simple reconfigurations to complete rewrites of sections of
the software code – ABAP10 (Kallinikos, 2004; Quattrone & Hopper, 2001, 2005; Robey
et al., 2002). Although SAP resembles a standard package, it is primarily a ‘meta-software’
with an architecture that connects its database to its constituent modules (Blain, Dodd, &
Sandison, 1998; Hernández, 1997). To become operative it requires considerable data
specification (i.e. what data will be stored and how) and business process definition (i.e.
how business transactions and reports modify and draw upon this data), which are costly
and carry failure risks (Robey et al., 2002).
Managers discussed potential features and virtues of SAP but in their absence, for SAP
was not yet a working technology with clear features and functionalities (though it may be
in a different network). It could only be inferred and referred to as abstract ideals yet managers could refer to SAP, which established its presence by precipitating enactment of a
simple three letter acronym – common, global, [and] simple’’ (Woolgar, 1981). This
enabled it to forge relations with potential users and other information and cameral technologies (such as Excel and Accounting) that stimulated the introduction of other abstract
concepts that underpinned more concrete actions.
‘‘Presence, in short, depends upon absence (just as absence depends upon presence)’’
(Law & Singleton, 2005, p. 342). Colós (1996, pp. 169–171, drawing on Laclau’s work,
1990, on representing objects), argues that users discover the unknown (be it an abstract
ideal or SAP) by making abstract concepts present. These concepts are never clearly and
univocally understood but are inserted into working relationships and are constantly represented or made present again, which enables users to talk about, refer to, and act upon
them. Had managers known what SAP was and did, they would not have needed to discuss it (and IT!). They had to establish SAP as a ‘thing’, to make it ‘IT’, to make it real.
Thus SAP initially did not exist as an object with clear features and functions but it established a presence through vague ideals lacking clear content but which people could refer
to. To become an object SAP required enactment, the mobilisation of which is investigated
below.
4.2. Making objects: how visibility and accounting mobilise action
Making business transactions and operations visible is a key feature of ERPs (Elmes
et al., 2005) but SAP initially failed to do so in this MNO. To paraphrase Latour
(1999, p. 24) ‘‘How SAP packed the world into numbers?’’ required unravelling how
9
If it did, this would be an interesting example of how a reference to something absent, the abstract ideal
‘German organisation’, would make designers ‘do things’ – in this instance, design the software’s architecture.
10
Acronym for Advanced Business Application Programming (Hernández, 1997, p. 23).
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managers and organisational practices (especially accounting and IT) made abstract references to constitute objects. Other objects and actants had to be attracted and support
mobilised to make practices visible.
4.2.1. What do we need to see ‘things’? A network
How things are made visible needs addressing. Latour (1999, p. 24) denies any ontological gap between nature and science for science refers to objects but also constitutes them:
‘‘there is neither correspondence, nor gaps, nor even two distinct ontological domains’’
(1999, p. 24). He illustrated this with an account of a scientific expedition into the Amazon
forest to establish whether boundaries between the forest and the savannah were advancing. He traces the shift from a photograph taken at the beginning, when the boundary was
difficult to ascertain, to a written scientific report at the end making it definite. He examined how the boundary between the forest and the savannah was constituted by referencing (a fuller account, with pictures and photographs, is in Latour (1999, pp. 24–79)). An
instrument called a ‘pedocompactor’ (a square wooden box with white paper squares to
deposit soil samples) was vital. Once samples were collected using sampling theory developed by science they were put in the pedocompactor and became transportable. Back in
the laboratory each sample could be coded according to a colour chart (The Munsell
Code) and assigned a number. The numbered samples could then be written on a piece
of paper. Once this chain of references was established the blurred distinction between
two badly defined entities (the forest and the savannah) became a clear difference, i.e. a
boundary on a sheet of paper. The references did not just refer to objects – they constituted them. Neither the forest nor the savannah was as visible in nature as on the map
drawn by scientists using references. Inscriptions referred to the savannah and the forest
in their absence. They became real only in the scientific report prepared at the journey
end through a chain of transformations that constructed relations between absences.
These made other abstract tools and practices present and gain sense when establishing
the boundary between savannah and forest. The pedocompactor, the Munsell code, and
even the scientists are present due to the absence of the two objects they were studying.
Transformation chains, however, can collapse if the unexpected occurs, e.g. samples can
fall to the ground, and ‘the world can return to confusion at any point’ (Latour, 1999,
p. 39). Or it may prove impossible to reconstruct the chain of events necessary to establish
borders between forest and savannah in the scientific report (Latour, 1988; Woolgar, 1988,
1991).
We can examine SAP similarly. It encountered problems rendering things visible when
first implemented: managers felt uncomfortable with the unfamiliar information provided.
Even when its information was recognisable, its real-time integration and configuration of
distances between HQ and subsidiaries violated how managers had exerted control using
accounting numbers (references) to make activities visible (Quattrone & Hopper, 2001).
Accounting, visibility, and SAP were intertwined and the continuous, reflexive emergence
of new information requirements rendered SAP’s characteristics precarious and unstable.
The UK Financial Controller recollected the ensuing chaos:
Because [SAP] is a global system and because there is a lot of inter-company trading
. . . as well as people in the UK posting in the books. . . people in Belgium, from Italy,
from Spain, from anywhere . . . as long as they have got access rights, can affect my
books. The big problem [is] that . . . you are reporting on a deadline and you think by
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the end of the day when you have finished all your postings. . . . You know what
result you have and you tell the States, ‘‘This is what we have got’’ and you will send
them a flash report that says revenue x. They can come back to you five hours later
and say, ‘‘We have just run the report and it is not the same report!’’ And then it is
like, ‘‘Shit! Somebody has just posted something in the books!’’ . . . That process is
being better managed now, but two years ago when I arrived I couldn’t believe it
. . . it was like anarchy. People were posting into your books and you didn’t know
about it.
As he recounted, this created problems:
I came from a business where everything was very tightly controlled. . . . Suddenly . . .
everybody is impacting on your results and you are not quite sure why. It can be a
real pain and a . . . huge embarrassment. We had one particular situation in Belgium
where I reported a result . . . and somebody else in Belgium changed it by $300 000. I
didn’t know that he had changed it; we spent two days trying to hunt this change
down. Sounds like, ‘‘Why can’t you find $300 000 of change?’’ Believe me, it was
bloody difficult.
Apparently simple things like designing a report could provoke different views of what
is ‘good’ or ‘bad’, as a UK manager pointed out:
In the States they are very much keyed into . . . full absorption costing – trying to tie
back to actual costs and assigning actual costs to each production order and each
product to actual unit cost. Over here in the UK we are much more focused on standard costing . . . that was the big difference coming over here (Plant Analyst, UK
subsidiary).
Even determining transfer ‘prices’ (another absent presence) was problematic:
When I talk about pricing I am talking about the price we get in the market place
and when [the HQ] talks about pricing they talk about somebody putting a number into
the system (UK Customer Service Leader, referring to internal transfer pricing issues).
What was obvious and important to the UK subsidiary could be irrelevant at HQ. For
instance:
We would need a report that can extract the appropriate data, summarise it, and give
it in manageable and recognisable format. . . . They were keen to avoid a situation
where every part of the world went out and developed its own reports. What they
were trying to do was get a global report. . . . That is useful in theory but not quite
so useful in practice. . . . For instance, in the Continental business until the advent of
the Euro the whole question of currency management was key . . . because . . . they
were selling in seven currencies. They were talking to people in the States and asking:
‘‘The currency?’’ [They replied] ‘‘Well, it’s the dollar isn’t it?’’ (UK Financial
Controller)
SAP was received unfavourably because it did not use well-understood accounting
inscriptions to represent activities previously deemed important. Users felt blind for they
could not ‘see’ events in remote subsidiaries. Even tracing $300 000 back was ‘‘bloody
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difficult’’ as the profanities of the Controller testify. This typified the problems many managers’ encountered when initially using SAP. Their response, like Latour’s scientists in the
Amazon, was to try and order events by tracing them back to their origins.
In Latour’s example sampling procedures were perceived as reliable. In contrast SAP
generated accounting references that managers constantly questioned and distrusted,
partly because to become operative SAP required considerable data specification (i.e. what
data will be stored and how) and business process definition (i.e. how business transactions
modify and draw upon this data). The initial installation of the standard format of SAP
was technically successful but its output denied managers the comfort of knowing remote
locations afforded by previous systems. It became apparent that the standard package
would not tidy things up – instead accounting muddle reigned. Managers sought order
and real-time visibility but instructions on how to achieve this using SAP did not exist.
SAP became unexplored territory – the map needed to orient managers in the MNO’s
ocean of transactions was as yet unwritten. In the resulting mapping accounting became
an important player (albeit not the only one) for it can, ‘‘define roles, decisions rights,
objectives and performance criteria (Mouritsen, 2005, p. 12). Accounting abstractions
became vital for defining what should be framed and seen on SAP’s computer screen
(e.g. a budget variance).
Complaints about SAP led to a decision to involve managers more in determining what
information it should provide. For SAP to become an operative IT system (a fact, a
‘thing’) giving visibility to other ‘things’ (e.g. costs, delivery times), it had to enact the acronym attributed to it and its associated ideals to attract and engage ‘other’ actors and
actants. SAP had to engage with heterogeneous diversity to be perceived as homogeneous.
If SAP was clearly defined people would either like it or not and the mess would be clarified. Its implementation would either encounter no problems (if users liked SAP – it
would run as smoothly as a TGV running from Paris to Brussels, Latour, 1997), or it
would not take place (as people would not like it). However, SAP being opaque was simultaneously absent and present – as denoted in the heterogeneous objects model in Fig. 1 – in
order to generate its mobilization and action (Law & Singleton, 2005, p. 344). Even the
reason for implementing SAP referred to something absent but present in its effects.
The Director of Accounting at US HQ when asked why the MNO decided to implement
an ERP system stated: ‘‘The main justification was we were not Y2K compliant’’. We now
know that this bug was not a bug, and that on January 1st 2000 things continued to work
regardless of safety measures taken by companies. Here an absence (the bug and its consequences) became present due to people referring to it. Talk about something and it will
become real.
4.2.2. Accounting abstraction and its power to mobilize
According to Laet and Mol a successful technology ‘‘must be capable of gathering people together and of inducing them to follow well-drafted instructions [. . .] it must seduce
people into taking care of it’’ (2000, p. 235). However, SAP initially failed to grant users
‘hope’ that it would solve their problems (a key organisational feature, Jones et al., 2004)
as it failed to establish an effective network of relationships between humans and nonhumans (such as accounting practices) and thus engage users. To overcome this SAP
had to accommodate managers’ beliefs on what accounting should represent and thereby
make visible.
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What is visible – what ‘images’ enter peoples’ consciousness – creates possibilities for IT
to be mobilised, enacted and defined. Images (and imagination) are vital facets of interfaces between infrastructures such as IT and individuals seeking order (Mackenzie,
2003, p. 366). Such encounters require material practices (Dugdale, 1999), including
accounting, to provide control at a distance by making things visible on a sheet of paper
(Robson, 1991, 1992). Making items visible also involves absences, for one way of seeing
precludes seeing something else. For example, in Escher’s lithography ‘Print Gallery’ (see
Hofstadter, 1979) every representation involves a hole that can be made infinitesimally
small but never eliminated. It can be moved across the picture to make some obscure parts
clearer but simultaneously this obscures or modifies other parts. This hole, this absence,
creates visibility.
Similarly, we would not need IT (or accounting) representations to make things visible
if they were already so. As the Director of Finance at the USA HQ commented this contains advantages and disadvantages:
The bad of centralisation is that I have now . . . accountants most of which have
never worked in a manufacturing facility. [On the other hand] I have got [a guy]
who lived 20 years in a manufacturing facility and then came to a centralised function [in HQ]. . . .. When he is talking about a piece of equipment in the factory he
knows what he is talking about. I’ve got other people who have spent a week at
the most and some never more than a day at a facility. It is really tough to be a
decent accountant, I think, without having worked in a manufacturing facility.
His definition of a ‘decent accountant’ identifies an important accounting feature:
charts of accounts, accounting theories and principles fabricate order from a mess of
transactions through abstraction and synthesis (Armstrong, 2002). Accountants and
SAP designers may rarely physically see the products or locations or people they represent.11 Their tools make abstract references to objects using entries originated by transactions denoting the existence of say products ‘in stock’ (another abstraction) in the guise of
a number. Accounting describes costs, revenues, and so forth in their absence even when
references like ‘inventory’ refer to concrete objects in the warehouse (see Macintosh, 2002
for issues about signs referring to hyperreality).
IT and accounting are crucial in this absence/presence pattern for ‘‘while aiming to
introduce order into certain areas of practice in information management, the data sets
would simultaneously introduce disorder elsewhere’’ (Bloomfield & Vurdubakis, 1997,
p. 655). In our case, accounting abstractions provided continuous ordering, i.e. they created references that people or technologies could refer to, in the absence of the object that
accounting referred to (the referent). Accounting, like SAP, was a pattern of absent presences (Law & Singleton, 2005) and they were interdependent. For example, SAP relied on
accounting inscriptions to make transactions visible, define their ‘poles’ (e.g. between
buyer and seller, or controller and controlled), and provide techniques to connect them.
In other words, SAP and accounting contributed to boundary making. For example, budgeting created distinctions between headquarters and subsidiaries, divisions and regions.
Accounting contributed to complex processes of definition and mediation materialising
millions of transactions into financial and management reports on SAP’s screens.
11
‘‘Who has ever seen a cost?!’’ Anthony Hopwood, ad vocem.
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The UK Financial Director explained how accounting indicators in what was colloquially known as the ‘Red Book’ gave guidelines on what SAP’s customization should make
visible to SAP’s implementers. He stated:
[The Red Book] tries to map . . . the usual things, sales profitability and return on
capital but also things like price movements . . . how the sales price trend is going,
what the cost price trend is doing, what our measure of what we call cost profitability
is.
The Director of Accounting in the USA HQ provided another example:
I have got a list of two thousand, three thousand accounts and we have a definition
that is known to these folks. It’s just now being put on the Internet, so they have
access to that. Before we had a book. . . . Each account has got a definition, so
account 50010, for example, is customer sales, in the US, in Brussels, in Hong Kong.
Accounting categories extended beyond external financial reports to management
accounting issues. The UK subsidiary’s Financial Controller remarked how:
We agree what the core measurement tools are. . . . On the sales side we are looking
at average sales prices in key sectors of the market. On the manufacturing side we are
looking at the . . . summary of . . . variable costs per ton, . . . our production overhead
spend, and then . . . our sales and general administration spend . . . Then you start to
break that down into lower levels of detail. . . . Some of those key indicators are done
on a monthly basis but some . . . are almost daily. For instance, the plant people [can]
tell from week to week how their cost per ton is performing because they are getting
that information very readily.
Accounting does not mirror economic, social, and organisational realities – it is a framing activity (Bloomfield & Vurdubakis, 1997; Hines, 1988; Suzuki, 2003). Accounting categories (e.g. costs, revenues, and income), principles (e.g. feedback control), and
techniques (e.g. double entry bookkeeping, cost allocation) transform desires for order
(‘hope’) into actuality. For instance a budget is not a technical tool which is mechanically
applied. Rather it provides users with an order that demarcates the present and future, and
the controller and controlled. However, budgets are also means of political compromise
and organisational negotiation (Hopwood, 1980). Hence accounting is not a static structure but a continuous process (Quattrone, 2004b). Once items are abstracted in accounting
reports they can be referred to (whether a product is in stock or a worker on the shop
floor) and people can use the reference, e.g. the accounting sign in the accounting report,
in the absence of the object, i.e. the referent.
This occurred in this MNO. Accounting did not immediately provide the visibility
sought but prompted arguments for change involving customisation. Accounting interfered (Law, 2000) despite its principles having no predetermined essence (Miller & Napier,
1993; Quattrone, 2004b). A ‘cost’ is never an autonomous entity. Its meaning depends on a
process of definition, as inferred in the aforementioned disputes about which transfer pricing or cost calculation (standard, full absorption, or ABC) systems should prevail. Processes of definition cover how a cost is calculated, whether it includes certain items, and
the purpose of its calculation. Thus accounting simultaneously mobilised, i.e. ‘‘intervenes
and creates supplements that change the conditions for the design to work’’ (Mouritsen,
2005, p. 14), and interfered by framing what was desirable, apparently achievable, and
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counted as an object (Mouritsen, 2005, p. 13). However, this journey was long and
required substantial customization of SAP, translations, and engaging other actors and
actants, as is recounted below.
4.3. Customising SAP: Translation and engagement
One SAP R/3 manual states: ‘‘Implementing R/3 basically means using SAP R/3 application software to solve the information needs of the business’’ (Hernández, 1997, p. 819).
However, managers and software designers found this difficult as no investigation of managers’ information had been undertaken. When it ensued managers questioned established
ways of conducting business. Thus mapping and incorporating user needs followed a nonlinear path and proved more difficult than anticipated. Managers discovered that determining ‘good’ information did not mean merely applying the standard SAP package or,
for example, reproducing previous accounting practices within SAP, or even learning
new optimal representations of the business. Rather it was a chaotic process of ‘drift’, discovery, and mediation (Quattrone & Hopper, 2001).
People perceived SAP as less effective because its standard version provided unaccustomed accounting data. The Director of Accounting in the USA HQ commented:
Well, I put in SAP and I had this great, integrated package. . . . Well, my costing system in SAP is not nearly as sophisticated as what I had . . . before. So I got sub-optimised as a costing person. . . . My accountants . . . were using ‘Focus’ . . . I hated
Focus and the ledger system was bad but these guys loved it because they knew it.
Laet and Mol in a study of Zimbabwe Bush Pump ‘B’ technology noted that it was
‘‘expected to perform. It must act, do something. It is made to work’’ (2000, p. 238). This
is true for SAP and other IT systems: to be recognised as technologies they must function
(to a degree). However, SAP failed to do so initially – thus its ability to engage, i.e. establish connections between the technology, users and other management practices like
accounting, was limited. Thus it failed to attract others and gain credibility until customisation, via major rewrites of the ABAP code, became the norm not the exception.
ABAP programmers, nicknamed ‘‘Abappers’’, became the new cartographers as only
they could rewrite the software. The USA Director of Accounting described the customisation thus:
There is taking SAP as it comes in and then kind of configuring it to say: ‘‘OK, I
want this account, I want to be able to do this with my customers’’; ‘‘I want to have
different businesses on one order’’, ‘‘I want to have this kind of shipment’’ – pretty
basic things to change. The customisation at the other end though, [entails] writing
the code that SAP is written in . . . called ABAP, which is a very difficult, I think,
language to understand computer-wise.
He continued:
At the beginning we said, ‘‘We are not going to do that! [i. e. change the ABAP
code]’’. But pretty quickly in the businesses they said, ‘‘Well that is not acceptable.
I have got to have this for my customers’’. You then get sucked into making customisations really quickly. It was really tough for the IS folks and the project folks to say,
‘‘I am not going to do that.’’ I mean, if [the UK Controller] says, ‘‘Well, what we
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need here is . . .’’ it’s pretty tough to argue with that from the States. . . . It’s pretty
easy for a guy in Brussels, for instance, to say, ‘‘Well my local statutory needs are
these and local government won’t allow me to do anything else’’. Belgian guys are
really good at that.
The ABAP code was important for SAP’s definition. Normally modifications are not
common, for they require expensive professional expertise from ‘Abappers’ but they are
not impossible. Elsewhere, Robey et al. observed: ‘‘the commitment to avoid reengineering
was so strong that managers modified the ERP package in order to make it conform closely to existing organisational processes’’ (2002, p. 35).12 This happened in the MNO studied here.
Enacting the idea of a ‘‘common, global [and] simple’’ system throughout the corporation was soon perceived as unachievable and economically infeasible. For example, SAP
could not be established in an Italian subsidiary with employees who were not fluent in
English (the language of SAP in this MNO). It was too expensive to adapt SAP into Italian and impossible for Italian employees to learn English quickly. Employees began to realise that the slogan ‘‘common, global [and] simple’’ had no substance outside its enactment
(Varela et al., 1991). Customisation prompted a process of translation, i.e. a ‘‘displacement, drift, invention, mediation, the creation of a link that did not exist before and that
to a degree modifies the original [design]’’ (Latour, 1999, p. 179). Physical modifications of
the ABAP code reinterpreted the originally bold ideals of SAP into more familiar forms of
visibility, which helped reconstruct shared understandings of users’ needs. SAP in its standard format and simple reconfiguration had been absent as an IT system but once managers realised it could be house-trained to reproduce locally acceptable controls they
perceived it as less of a ‘‘monster’’ imposing homogenised business processes from HQ.
Following customisation local managers realised how malleable SAP was and that it could
frame order out of chaos (Bloomfield & Vurdubakis, 1997).
Customisation brought reflection about the accounting information SAP should
abstract from daily transactions. Ad hoc teams and centres were created throughout the
MNO to enable personnel to redefine SAP. SAP began to engage differences through constant encounters with potential users and other technologies in the space afforded by these
centres. Mediation and translation endlessly modified SAP as a ‘package’ but increased its
presence. For example:
Customer Pride [one of these centres] was set up. . . . They listen to what we have to
say and what our priorities are. . . . So if we come up with a problem . . . that Customer Pride can’t solve or is new to us and to Customer Pride we can use . . . their
people to work on it for us. (UK Customer Service Leader)
Another centre reconciled employees’ different and shifting information requirements
and associated accounting problems. If accountants wanted SAP to reconfigure transactions or change a report’s purpose, they could request an investigation by this centre at
HQ. A plant analyst in the UK subsidiary recounted how: ‘‘There is a ‘wish list’ of reports
that need to be written’’. The centre then customised the software to produce meaningful
12
Large MNOs have the resources and power to convince vendors that the system needs adjusting to the
corporation’s business processes but a different situation prevails in smaller firms where resources (financial and
expertise) are limited.
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accounting reports, often after mediation between local needs of the subsidiary and the
global aims of HQ. The ensuing re-translation of the accounting requirements of both parties rendered SAP the object of translation. For example, getting managers to agree on a
common template was difficult, as an IS specialist explained:
Well we brought those people together and said, ‘‘You folks have got to agree on
common processes before we can put this system in’’. For the most part we were successful . . . but it was sometimes a very emotional conversation. But you can’t use a
common system in five different ways. You have got to configure the common system
one way and adapt your local practices to match it.
Initially many actors were uncertain what they wanted and what SAP could provide –
(‘‘a lot of things’’, an interviewee mentioned). Mediation accompanying customization
helped managers ascertain their information needs and the attendant confusion provided
a platform for debate. Thus SAP began to engage what was different from it: not only with
respect to potential users but also other technologies.
SAP is an ‘open technology’ that uses ‘‘standard formats for data exchange, communication interfaces, and programme-to-programme communication’’ (Hernández, 1997, p.
20). When SAP failed to satisfy accountants and production managers locally it proved
amenable to forging alliances with other software packages – in this instance Excel and
house-made bolt-ons. SAP’s ‘open technology’ allowed such data exchanges, which helped
reconcile emerging local needs with standardised global information requirements from
HQ. For example, a UK subsidiary’s plant analyst downloaded data from SAP into Excel
to develop his own control system (known as the Green Sheet – illustrated in Fig. 2), which
became widely used within manufacturing plants of the Roofing and Insulation business.
Its creator described it thus:
The Green Sheet is exactly the key indicators that, from a manufacturing point of
view, someone like [the financial controller] or [the manufacturing leader] would
want to see, ‘‘How has [the plant] done?’’ They won’t run a P& L; they won’t look
at a balance sheet [but] they will look at the Green Sheet because it is a snapshot
view. . . . Every day I will be looking at each cost account and checking . . . that
the costs. . .[of my plant] . . . have gone to the correct accounts and make adjustments
as needed.
Elsewhere employees used spreadsheets to make sense of data from SAP as the UK
Financial Controller illustrated:
Typically . . . an analyst . . . will run a very detailed transaction report within SAP,
which may take 45 min and involve 2000 transactions. Then information will be
dumped from SAP into something like Excel and it will be played around with there,
reformatted, summarised, and . . . used as the management report. SAP doesn’t really
give us management reports. The only exception . . . is an add-on to SAP, which is
called the ‘‘cost and profitability analysis system’’. [It] does actually allow us to print
fairly detailed summarised reports of sales margin performance either by market sector or product type or any which way you want quite frankly. But . . . if I wanted to
get a purchase price variance report from SAP I can’t do it or not without a lot of
manual interface which is running a transaction dump and playing around with it in
Excel.
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The costing system within SAP, Activity Based Costing (ABC), 13 also precipitated alliances with spreadsheets and prompted mediation that defined both SAP and ABC. A
Plant Analyst in the UK subsidiary commented:
I have to understand the cost drivers and know what the line speed is going to be
running at, and therefore know the activity rates that are going to be in SAP, and
how the cost is going to be accumulating. . . . I have to understand what SAP is costing, and . . . the manufacturing system, and match those two up so that we have a
true reflection of the cost.
The mediation that established ABC as a working practice prompted adaptations of
both ABC and SAP to extend accounting beyond scorekeeping to facilitating problemsolving by managers who could reshuffle data within SAP (or by spreadsheets).
In summary, SAP’s establishment required a ‘‘community’’ (de Laet & Mol, 2000, p.
245) that defines what is to be seen, how and why. This extended beyond users making
abstract references to costs, ideals, and technologies to information and cameral technologies such as Excel and accounting, as users could not conceive or extract cost data without them. These required further mediation that co-defined users, their needs, SAP, and
accounting. If SAP had been inflexible and did not engage this community – these ‘Others’
– it would not have established itself as an IT system (see Kallinikos, 2004), for examples
of ERP implementation failures.
The SAP implementation story could be depicted as a longitudinal process of changing
the standard version of SAP through customisation and user involvement to a new version. However, SAP never originally existed as a tangible object with clearly defined features as explained previously. This argument is extended below. SAP never reached a
single endpoint where it acquired stable and consistent features: it never became defined
as a homogenous object.
4.4. The continuous tension of ‘de-finitions’: ‘SAP doesn’t stop!’
‘To define’ comes from the Latin definire, which consists of the prefix ‘de-’ (‘to be about’
but also ‘to do the opposite’ – ‘to deprive’) and the verb finire (to limit – from finis – a
boundary or end). This etymology illustrates the rich and conflicting nature of any definition: on the one hand, ‘to define’ establishes boundaries but on the other it demolishes
them (Merriam-Webster English Dictionary). Every de-finition (a closure) is also a de-finition (an incomplete order).
To become a working technology, SAP required many definitions – whether to configure SAP ‘‘vanilla’’ or to customise it via ABAP rewriting. However, this was not always
evident as a manager’s remark illustrates:
[Our company] conducts business transactionally, just like any other business in the
whole world. Just like I do my chequebook at home. Just like . . . when you start peeling the onion and . . . that is all motherhood and apple pie. That’s the way it works
(Director of Electronic and New Digital Technologies, USA HQ).
13
Their observations are pertinent for ABC was the accounting system in the Controlling module of SAP R/3
adopted by this MNO. However, our research did not examine ABC implementation and usage in detail.
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According to him SAP is a transaction processor and nothing is apparently simpler.
SAP is assumed to be a ‘software package’ with established functions and features.
How transactions require definition using accounting to constitute exchanges between
HQ and organisational segments is taken-for-granted. However, this was not inevitable.
For example, buying and selling, parties to transactions (the entities involved), transactions and entities rendered by legal or man-made boundaries (often through accounting),
their connection via transfer prices (market or negotiated), and agreements defining transactions (instalments, exchanges of goods, leasing) can vary, with repercussions for
accountability and what becomes visible, manageable, and controllable. For example, a
spare part purchase may be classified as maintenance and repairs and charged against a
production department’s operating costs, or it can be attributed to a design error, charged
to an engineering department, and classified as a capital cost. How this transaction is represented influences performance measures and accountability within the firm. Moreover,
who can post, classify, access information, and when, has management control
consequences.
Computer technologies such as ERPs may be replacing hand-written ledgers but seeing
things through double-entry bookkeeping remains an issue (Carmona, Gutiérrez, &
Cámara, 1999). What constitutes ‘good’ and ‘bad’ transacting can differ, as the Director
of Finance ruminated:
When I worked for [another MNO] and . . . became involved in the Middle East. . . .
There were business practices. . . I was most uncomfortable with . . . [but] that is just
the way they do business.
The quotation may be a stereotype but it illustrates how apparently simple activities,
like transactions, assume meanings often ignored by system designers. Moreover, defining
a transaction during ERP design and implementation is a political not a neutral act with
repercussions throughout the organisation (Quattrone & Hopper, 2005). Nor does SAP
inevitably revolutionise extant business practices. In another SAP implementation in a
MNO (Quattrone & Hopper, 2005) transactions and business practices were left intact,
albeit speeded up. Organisational participants resisted using SAP to integrate activities,
collapse time and space, and increase central control for fear of upsetting extant power
relations and controls. Transactions are defined by mediations and organisational struggles: they are not merely economic exchanges between predetermined entities. When a
manager claims that SAP is a ‘‘great transaction processor’’ he neglects the long mediation
that defined transactions, the entities involved, their constitutive relations, and how this
remains ongoing.
Accounting and SAP were intertwined abstract referencing systems built upon subjective choices and mediation, reciprocally modified by translations defining what was seen
and how. Like Latour’s account of the Amazon Forest expedition, theories and technologies gave ontological status to an otherwise indistinguishable landmass. In Latour’s
example the pedocompactor artefact expedited this. In the MNO accounting theories
and techniques helped constitute the ontology of what was observable. Accounting (and
SAP) did not produce static representations for managers continuously reinterpreted their
demands during mediations. There was no consensus on how to achieve order: negotiating
was time consuming and resolutions often proved temporary or unsatisfactory. Disputes
made different information needs public and led users to reflect on their information needs
and potential usages of SAP, which enabled them to continually discover information
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needs and ways of utilising SAP unknown even to the consultants who sold SAP to the
MNO. As a member of the IS Support Team at US HQ commented:
The SAP product has evolved and our understanding of the product has evolved as
well. We used to rely very heavily on consultants to help us understand all the features and flavours of SAP. Today I would say that there aren’t a whole lot of consultants out there that know a hell of a lot more than we do about SAP.
Stating that every way of seeing is a way of not seeing may be trite but it informs how
SAP’s features and functions were shaped. Ultimately, the Director of Accounting could
‘see’ subsidiaries dispersed across the globe and exert action at a distance from HQ. This
visibility emerged continuously, putting the system in perpetual turmoil as multiple,
changing centres of calculations and discretion emerged (see Munro, 1999; Quattrone &
Hopper, 2001). SAP’s features could only be understood by tracing mediation in the
spaces and times SAP intersected with and reinforced. Moreover, SAP’s incompleteness
and its changing constitution enabled it to engage different constituencies simultaneously.
It is the gap, the lacuna in the representation (the residual ‘other’ of classifications) that
gives scope for change (Bowker & Leigh Star, 1999; Quattrone, 2006). Visibility and patterns of absence/presence were vital for creating management practices trying to clarify
matters. They made some things present, be they transactions, departments, or behaviours, but they made other things absent. But absent objects are not necessarily passive,
for what is made present and has impact relies on a process of ‘Othering’ that denotes
absences (Law & Singleton, 2005, p. 343). Also absences can exist in organisational times
and spaces elsewhere or lie dormant: they can ‘strike back’. This rendered SAP an object in
constant turmoil and the rudimentary understanding of SAP’s potential persisted years
later. The International Financial Controller in the EU HQ commented:
Do we get more information and better reporting? I think we close the books quicker
for sure. . . . You send the forecast to [HQ] much sooner. . . . When we close, we know
the results are good, while before . . . no one could really check all of them at the
same time. . . . SAP has all the information within its gut but . . . you need to know
how to use it and how to extract it and there I don’t think we are far enough yet. . . .
We know . . . some basics but it takes some time.
A Budget Analyst in the USA HQ confirmed that: ‘‘We really need to get more comfortable with SAP. It is still relatively new for us. And we are finding a lot of new things
we can do’’. Rather than being a package SAP was ‘boundary-less’ for its apparently clear
features, functions, and architecture14 derived from continuous mediation and translation.
Even four years after starting its implementation, when it appeared to operate smoothly,
SAP was both ‘de-finite’ and ‘de-finite’, i.e. incomplete, as the UK Financial Controller
recounted:
[SAP] is almost evolutionary. It doesn’t stop. What typically happens is that you roll
it out in a business and they make the first sort of beachhead and then they roll it out
14
SAP R/3 (release 3.0, the version used during the case study) has three main elements: a database that stores
business transactions; various business modules, e.g. financial accounting and controlling, selling and
distribution; and the basic software (or middleware) that links the database with the business modules
(Hernández, 1997, pp. 15–71).
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in another business and the lessons that they have learned . . . get transferred to the
second business. . . .The trick is that as each business gets rolled out is to bring the
businesses already on SAP up to the new level of knowledge. It’s actually quite
difficult.
SAP proved difficult to comprehend in detail and individual understandings changed
with use. According to the Customer Service Leader of the UK subsidiary:
[In] 1996, we went live with [SAP]. If somebody had presented me with a list of ‘‘This
is what SAP will do for you in terms of management reports’’, Wow! You know.
WOW!
Here SAP was perceived as sufficiently malleable to accomplish many business requirements – some undiscovered. Hence some managers claimed that with SAP, ‘‘You can do
about anything you want.’’ (IS Business Relationships Manager, USA HQ).
SAP cannot be satisfactorily depicted as a stable black box for each de-finition contained germs of its de-finition. SAP expresses a theory, a way of seeing, that illuminates
but also obscures organisational vistas. It helps managers make sense of events but also
leaves space for different views. Thus every categorisation, every order, is open to question. It is impossible to escape from a progressive form: every order is intrinsically an
ordering because it is partial and allows diversity (Quattrone, 2004b). SAP never reaches
closure, hence never becomes a black box. The features and operational functions that
define SAP are never finite because they invariably provoke multiple interpretations.
If SAP were a product of de-finition (i.e. has clear features, parts, and functions to
unambiguously meet user information needs) it would not travel well for it would loose
the malleability necessary for mediating, forging alliances, engaging diversity, and satisfying users’ divergent and emergent information needs. Conceptualising SAP as a working
technology with precise definitions (i.e. a well de-fined black box) neglects how each definition is ambiguous and incomplete, and how this enables SAP to translate, get translated, and engage a conglomerate of humans (users) and non-humans (e.g. accounting,
excel spreadsheets). It is the tensions in ‘de-finitions’ that enable SAP to become a working
IT system.
5. What is IT? SAP as a ‘heteromogeneous object’
5.1. What is SAP?
When the research began interviewees were asked: What does SAP do? What is it? As
recounted above, some defined SAP as: ‘‘A superb transaction processor . . . very good at
dealing with millions of transactions’’ (UK Financial Controller) and ‘‘A common database
of information’’ (Director of Accounting in USA HQ). Managers across hierarchical levels,
functions, and business divisions recounted how SAP made problems visible and easier to
analyse. The stories below are typical:
SAP helped us . . . to see the problem, to come up with a solution. It is giving me data.
Instead of working on instinct, gut feel, ‘This looks right’, ‘That looks right’, I can
actually quantify it and say ‘‘That is what is going on.’’ (UK Customer Service Leader)
SAP will allow you to slice and dice however you want to see it. So if you want to see
the consolidated corporation, you look at all companies, all business areas, and it all
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goes together. If composites [a business division] wants to look at their global composites then they take all company codes and key on the business area and that gives them
all composites. . . . They select certain company codes within the area and then that
gives them composites Europe or composites North America or Brazil. . . . You can
see what companies or what part of the world you are dealing with and so you can
do different things (Accounting Specialist, USA HQ).
After 4 years of mediations, customisations, ‘‘bolt-ons’’, and upgrades managers used
SAP to quickly see what they wanted to in acceptable representations. Some managers
perceived SAP as a homogeneous object. For example, the alliance of spreadsheets and
SAP was so seamless that a Budget Analyst in the USA HQ continually referred to an
accounting report generated by Excel as ‘SAP’. Now the local Manufacturing Controller
could scrutinise costs in the Green Sheet line by line to ‘see’ events in his factory. European
HQ Analysts in Brussels could examine aggregated ‘‘core measurement tools in the business’’ in SAP monthly performance accounts (products of mediations between themselves
and their superiors). And, by following defined steps for consolidating financial data, HQ
could construct vistas for the entire business, regions, subsidiaries, and plants. The Senior
Accountant in USA HQ stated:
From here we could run incomes, P& Ls, and balance sheets for the whole world,
and we do basically. They [the subsidiaries]. . . and we can run the whole consolidation
process here [pointing to the screen]. [The consolidation] could be broken up into
steps. And I have visited a couple of these [subsidiaries] where they have broken this
up – where one geographic region might run the consolidation for their piece, and then
another area theirs, and another area theirs, and then overall consolidation is run centrally. So the system can be configured to do that. But for our purposes . . . we have been
able to do all that from one central location for everybody. . . . If everything goes perfectly. . . you could run through . . . the whole consolidation process in . . . an hour.
HQ accountants could now view a reference to a remote regional area on a computer
screen.
The Chief Executive can drill down to the point where he can see the cost of producing a role of insulation in China. He doesn’t need to go and phone someone and ask.
He can, at his desk, go in and look . . . SAP is a powerful tool. (UK Plant Analyst)
Paraphrasing Latour, the Chief Executive in the USA could:
Thanks to inscriptions oversee and control a situation in which [he is] submerged.
[He can] become superior to that which is greater than [him], and [he is] able to
gather synoptically all the actions that occurred over many [years, necessary to refine
SAP] and that [he] has since forgotten (Latour, 1999, p. 65).
From a beautiful open space in the American corporate HQ, with views over the
river, one could see individual business units through consolidated financial statements,
and recombine this data for forecasting and budgeting. The Director of Accounting’s
centrality reinforced his control over the entire process. The long process of producing
order proved fruitful. Accounting numbers on computer screens now rendered activities
dispersed globally as apparently homogeneous and comparable. SAP’s new order was
symbolised in the spatial restructuring of the accounting department at HQ (see
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Fig. 3). It rendered personnel as homogenous as the transactions they dealt with. After
four years of mediations and translations SAP became an operational technology with
apparently definite features that maintained linear communications between the centre
and peripheries.
Yet we argue that any homogeneity of SAP (and accounting representations it supplied)
is spurious. It did not tally with observations elsewhere. SAP’s output did not become perceived as trustworthy and usable until it was mediated to accommodate requests from dispersed corners of the MNO. How the jungle of ‘‘millions of transactions’’ (UK Financial
Controller) was transformed into manageable summary data resembles Latour’s description of the scientific expedition into the Amazon forest. The boundary between the forest
and the savannah only existed once it was constituted on paper in a scientific report produced at the expedition’s end. Accounting references similarly define boundaries, for
example between the centre and subsidiaries of MNOs. Aggregated accounting entries
refer to, describe, and ultimately constitute attributes of ‘products’ and ‘cost centres’.
When aggregation extends to the consolidated Profit & Loss account (P& L) and Balance
Sheet then the ‘organisation’ as a whole is constituted. Thus SAP, allied to accounting references, created a particular notion of time and space (Carmona, Ezzamel, & Gutiérrez,
2002), shaped relations between entities, and enabled the MNO to comprehend, manage
and reduce ‘distance’ between its centre and its periphery (Quattrone & Hopper, 2005).
But this did not mean that SAP (or its accounting system) became black-boxed, for there
was a continuous tension between maintaining it as a working technology and needs for
mediation.
The effort and resources to maintain an IT system that met users’ problems and emergent information needs meant a stable singular definition of SAP was illusory. The Director of Electronic and New Digital Technologies at USA HQ recounted how this was dealt
with:
If someone has an issue in the field, they have someone identified as a champion
locally . . . If that champion can’t deal with it, they would contact a champion that
is regional. We also have a limited number of IS resources in Europe . . . about twelve
people over there. They serve as a second level support. So they might get engaged to
say, ‘‘Is this a problem or is it not a problem?’’ . . . Once you recognise it and you
realise that it is a system issue you call . . . our help desk. . . . We have somebody
on support twenty-four hours a day. . . . So that goes to the primary resource person.
If they don’t answer in 15 min, then they go to the secondary, and if they don’t
answer in 15 min then they go back to the team leader, and if they don’t answer
in 15 min, then it goes to the systems integration leader, and if they don’t answer
in 15 min, that used to be me. . . . They never got to me, which was a good thing.
. . . We have five development teams in place right now. One that focuses on finance,
one that focuses on customer interactivity, one that focuses on drill management,
one that focuses on manufacturing, and one that focuses on HR personnel issues
even though we use Peoplesoft for that.
This was apparent during upgrades for customisation impacted future mediations.
New software releases by SAP’s supplier threatened negotiated orders from previous
translations and mediations that reconfigured SAP, as a Corporate Budget Analyst
reflected:
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Fig. 3. The layout of the accounting area in the US HQ: The accounting eye looking at the organisational world.
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P. Quattrone, T. Hopper / Information and Organization 16 (2006) 212–250
241
They knew [the new release of SAP] was going to be a problem. And we were very
hesitant to go, because every time the next [version is out] you have to . . . test every
bolt in the system to make sure it works. And if it doesn’t you . . . figure out what to
do to make it fit.
Customisation through ‘bolt-ons’ made adopting SAP upgrades difficult:
We have been fairly slow to take on the updates . . . The new version comes out and
you drop it in . . . and you have one hundred bolt-ons with all these customisations
that you have to evaluate. So it is a . . . massive effort to upgrade (Financial Leader,
USA HQ).
‘Bolt-ons’ – the material, practical products of mediation – on the one hand prevented
SAP from collapsing but on the other, upgrades reopened conflicts to the point where the
MNO even considered refusing to implement them.
Again we see how SAP is part of a ‘community’ (de Laet & Mol, 2000): it requires collaboration with many constituencies with fluctuating influence. It was ‘a-centred’ having
no core or periphery (Quattrone & Hopper, 2001). HQ may appear to control SAP but
this is illusory for no-one totally commanded the system: ‘‘It is not the product of the eyes,
the hands and the brain of a single man, but a result of collective action’’ (de Laet & Mol,
2000, p. 249). The order and visibility SAP produced could return to confusion at any
point due to serendipity, human agency, external shocks, and inevitably incomplete representations. Thus SAP proliferates rather than homogenises organisational spaces and
times (Jones et al., 2004; Quattrone & Hopper, 2001, 2005).
5.2. IT as a ‘heteromogeneous object’
SAP is an object because it is a ‘fact’. Jones et al. (2004) clarify this when addressing the
etymology of organisations as objects:
Organizations are ‘facts’ . . . not in the common understanding of a thing existing out
there but in a sense that recovers the Latin etymology of the noun, since one of the
sources of the word ‘fact’ is the verb facere (‘to make’). The word ‘fact’ also interestingly shares the etymology of the word ‘effect’ (from ex facere) and highlights the
power of fact in affecting and influencing (from ad facere) the Other. . . . Although
the actual (rather than the simply factual) connotation of the word ‘fact’ has been
lost in the English language, it is still quite alive (although every day less and less)
in other Latin-based languages (e.g. Italian). . . . There is nothing less factual than
a ‘fact’, for the fact always depends on those actions that are performed in order
for it to exist, but also on the passions that each constructed fact is able to generate
in the Other. Thus, in order for [a] new identity to exist, it always needs to be made,
accomplished, achieved (ibid, p. 733–734).
This delineates necessary characteristics of an object. An object must be ‘‘done and
enacted’’ (Mol, 1999, p. 77) to become fact (in the Latin meaning of factum – something
made), which gives it multiple meanings. But where does this come about?
An object’s ontology is diffused across a network that defines its nature and use. Material relations and managerial practices (e.g. delivering a product, calculating costs) that
make and sustain objects (SAP here) give it a unity which is multiple because relationships
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and practices are multifaceted.15 Mol (1999, p. 75) describes this as ‘‘ontological politics’’
whereby ‘‘the term politics, works to underline this active mode, this process of shaping,
and the fact that its character is both open and contested’’. This is a necessary but insufficient condition for defining an object to incorporate the ‘mess’ Law and Singleton (2005)
referred to. However, it does not resolve problematic dichotomies between stability and
change, and homogeneity and heterogeneity – the focus of this paper.
If enactment yields diversity, what brings stability? For the object to materialise – to
become ‘fact’ – it must ‘‘make others do things’’ (Latour, ad vocem). Objects – as facts
or ‘things’ – stabilise because they attract what is different from them, and they must continue to attract diversity. An object appears homogeneous because it can engage and
mobilise actions in other ‘things’, whether people or technologies. An object’s combination
of being a ‘fact’ and an attractor underpins our definition of heteromogeneous. Here an
object is more than a social construction because it exists as if ‘fact’ (being done) but less
than a realist tangible thing because it exists only in this network of action.
The above summarises the model of ‘heteromogeneous objects’ in Fig. 1. Here SAP is
created and translated through a continuous process of ‘de-fining’ information needs to
mobilise and engage diversity through accounting and visibility. SAP represents ambiguous abstract terms such as ‘integration’, ‘common’; ‘global’ and ‘simple’ in their
absence to entice interest and diversity. SAP, in its minimal configuration of an absent
IT system, establishes presence because people refer to IT. This enables it to be an
attractor that induces action from other things, notably translation and mediation that
constitutes SAP as an object. In Latour’s words it is ‘‘an interface that becomes more
and more describable when it learns to be affected by many more elements’’ (2004, p.
73). SAP is not a product of institutionalisation that homogenises objects and their
usages for this excludes diverse behaviours that sustain SAP and can misleadingly label
them as deviant. IT emerges by attracting diversity: these heterogeneous collaborations
make SAP appear homogeneous. Hence we label the paradox as heteromogeneous. However, Fig. 1 does not delineate a linear evolution of SAP over time and space for each
component of the model can act (or lie dormant) simultaneously in the same space, and
later or never elsewhere. Time and space are not explanatory variables: IT’s emergence
requires alternative spatiotemporal frameworks (Jones et al., 2004; Quattrone & Hopper,
2001, 2005).
6. Conclusions and future research implications
This paper examined the ontology of IT drawing from observations of an ERP implementation in a large MNO and insights from ANT and STS (Dugdale, 1999; de Laet &
Mol, 2000; Latour, 1999; Latour, 2005; Law, 2000; Law 2002; Law & Singleton, 2005;
Mol, 1999). It concludes that IT systems are not stable black-boxed technological artefacts. Paradoxically, this establishes them as minimal actors that can extend and mobilise
networks of relations with users and other information and cameral technologies
(accounting here) to construct visibility.
15
See Dugdale, 1999, on the constitution of a committee as a uniform body comprising multiple interests; and
Quattrone, 2004, on the constitution of the Jesuit Order as a continuous ordering attempt.
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SAP is mobilised during translation and engagement that reciprocally ‘de-fine’ users’
information needs and SAP’s features. IT is rendered an object and a working practice
through continuous translation by human and non-human constituencies. This actor-network (Latour, 2005) is more than social construction for it includes technologies that
acquire meaning and consistency through absences and presences. Treating IT as a heteromogeneous object addresses issues raised at the inception, i.e. IT’s relation to non linear
change (Ciborra, 2000; Quattrone & Hopper, 2001); how relations between agency and
structure affect IT systems’ evolution (e.g. Orlikowski, 2000); and how distinctions
between change and stabilization create epistemological problems for defining and identifying IT in a spatio-temporal context (e.g. Robey et al., 2002). We do not (and cannot)
define all the realities that IT can assume. These will vary according to how one studies
IT, and it erroneously assumes they are finite and known. Privileging visibility and
accounting issues develops one alternative to views that grant IT a fixed ontology. In this
sense the aim of this paper is methodological.
The first issue concerns lines of inquiry for studying managerial practices and IT using
ANT and STS (see Jones, 1999; Walsham, 1997; Scott and Wagner, 2003). The paper demonstrates their potential and highlights some limitations, especially their explanation of the
co-existence of stability and change, and heterogeneity and homogeneity. Research in IS
and elsewhere has concentrated on the emergence of IT as black boxes. This helps clarify
how IT systems acquire stability and become taken-for-granted but it neglects what happens when they achieve this status. This carries the danger of wrongly assuming that
organisational worlds achieve order and stability once processes leading to black boxing
are identified (often judged in terms of success or failure). However, in our case SAP changed continually and differently across various spaces and times, to meet emergent and
latent demands whilst retaining an organisational identity. The dynamic between these
two tensions is neglected. The notion of heteromogeneous object is offered as a step towards
redressing this.
The second and related point concerns translation. This is useful for understanding
how organisational entities, spaces and times are created and are subject to constant
mediation. However, the notion is a victim of its own success. Once a technology is
established and black boxed, translation apparently disappears. Research fails to address
how apparently stable and functioning managerial practices like an ERP or accounting
system exist alongside continuous change in their functions (and/or their multiple interpretations). The paper, by focussing on relations between organisational practices like
accounting, IT, and visibility hopefully makes some progress here but more work on
combining notions of translations with a new ontology for IT and management practices
is required.
Finally, inscriptions are crucial for defining what is seen, and for explaining how IT
systems foster action at a distance and disciplinary control (Elmes et al., 2005). However, this tends to be teleological and gives unitary depictions of actors’ interpretations
of organisational events and features. In contrast, our case suggests that inscriptions, as
made in accounting systems, can be interpreted differently whilst retaining sufficient
common currency to mobilise concerted organisational action. The issue is not to
describe how closure and totalising systems like action at a distance occur but rather
theorising how inscriptions create centres of calculations and discretion, and why some
inscriptions gain greater currency than others (Munro, 1999; Quattrone & Hopper,
2005). Research over-emphasises how universal interpretations of inscriptions (say an
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P. Quattrone, T. Hopper / Information and Organization 16 (2006) 212–250
accounting record or number on a SAP screen) homogenise behaviour and controls.
Treating inscriptions as passive objects of interpretation stultifies understanding the
symbolic and semiotic power of signs and symbols in contemporary societies, and
how they actively engage others (Fabbri, 1998; Jones et al., 2004). The actions that various inscriptions (e.g. screens and ordered tables) prompt and the hope they instil in
managers trying to create order in their chaotic daily lives are a poorly understood
example.
To conclude, although SAP may never become a ‘black-box’, the idea of heterogeneous object is useful for understanding how an IT system can be stable but in a continuous state of drift (Quattrone & Hopper, 2001). SAP’s ambiguous features and
functionalities, the malleability granted by its programming language (i.e. the ABAP
code), and its compatibility with other technologies (e.g. spreadsheets) and management
practices (i.e., accounting) help make it a best seller. SAP and its designers intelligently
transfer the complex task of defining its features (along with its cost and risks) to end
users, who may believe they govern the process despite being submerged and overwhelmed by it. Users can gain the illusion that SAP’s technology has a scientific basis
whereas its emergence resides in human creativity and mediation with people and
non-human objects. At best SAP is an idea, an absent presence, which instils hopes
of order in those who buy it – a belief that activities in MNOs can be integrated by making transactions visible and homogenous. How people define these concepts must be
studied as a process, for people learn by doing (translating things in practice on a daily
basis). SAP’s purveyors’ rhetoric about its ability to integrate activities plays to human
inclinations to choose tangible, apparently objective, stand-alone packages as solutions.
By so doing they manage to convince large MNOs to buy an idea, a myth which Solves
All the Problems.
Acknowledgement
The project benefited from financial support from the Training and Mobility of
Researchers Programme (TMR) of the European Commission through a Marie Curie
Fellowship (Contract No. ERFMBICT983193), the Institute of Chartered Accountants
in England & Wales (ICAEW, Contract No. 5-392), and CICYT (Spain, grant No.
SEC 98-0282). Paolo Quattrone is also associated with the Department of Business
and Social Studies of the University of Siena through the ‘Rientro dei Cervelli’ programme of the Italian Ministry of Education, whose support is greatly appreciated.
The authors are grateful to the two anonymous referees, Chris Chapman, Jacques-Olivier Charron, Catalijna Coopmans, Barbara Czarniawska, Taka Fujioka, Jorge Gomes,
John Law, Christine McLean, Annemarie Mol, Wanda Orlikowski, Daniel Robey,
Steve Woolgar, and participants to the seminars in the Department of Accounting at
HEC, Paris; and Warwick Business School for their comments. The usual disclaimers
apply.
Appendix 1. Interview schedule
A. Background of the Organisation
1. How long have you been operating in the UK?
2. What was the reason for choosing UK for your operations?
P. Quattrone, T. Hopper / Information and Organization 16 (2006) 212–250
245
3. How large is your organisation (e.g. in terms of annual sales, employees)?
4. What is the ownership status of your organisation?
5. What is the type of the manufacturing in your organisation (e.g. high-unite volume,
low-unit value, job shop, etc.)?
6. What are the types of new manufacturing technology utilised in your organisation?
7. Please tell us about your product market share in Europe.
8. What are the major competitors in Europe?
B. Orgaznisation’s goals
1. Please describe the major strategic goals and their recent changes.
2. Please describe the process by which organisational goal are decided, evaluated and
modified. Please describe the involvement of headquarters and your subsidiaries in
determining goals.
3. Are there any kind of conflict between the goals of the headquarters and
subsidiaries?
C. Headquarter/subsidiaries relationships
1. What kind of technology and/or knowledge is transferred from the headquarter to
the subsidiary, and vice-versa?
2. Do local managers go to the US for formal and/or informal meetings and how
often?
3. Do top US management visit your organisation?
D. Management control systems
From headquarter to subsidiaries
1. Please describe the management control system from headquarter to subsidiaries.
2. In your opinion, what does the headquarters consider to be the major purpose of the
management accounting system?
3. What accounting reports do you send regularly to the headquarters?
4. Apart from the accounting department, is there any other department responsible
for providing financial or non-financial information to headquarters?
5. What kind of accounting report do you send to headquarters?
Within subsidiaries
1. Please describe the management control system at the subsidiary level.
2. In your opinion, what do you consider to be the major purpose of the management
accounting system at the subsidiaries level?
3. A part from the accounting department, is there any other department
responsible for providing financial or non-financial information to the
management?
4. Do you receive any accounting report from headquarters? What do you do as the
result of receiving them?
E. Performance measures
1. What performance measures are used in your organisation? To who are they
applied? Have they changed in recent years?
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P. Quattrone, T. Hopper / Information and Organization 16 (2006) 212–250
2. What is the role of headquarters in performance measures establishment? Are local
managers consulted with respect to the measures that will be used to evaluate them?
3. Are they linked to the reward system?
4. How satisfied are you with the performance measurement system?
5. In your opinion, what does the organisation consider to be the major purpose of the
performance measurement system?
6. Are performance results communicated to the responsible managers?
7. What are the types of financial and non financial indicators used in your organisation for setting goals?
F. Changes
1. Have there been any significant changes in recent years in the company’s organisation and/or management style? Please describe them.
2. What effect have these changes had on the management control system?
3. In your opinion what changes should be made in your organisation?
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