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The joy of shopping and getting the things of your choice keep the pre wedding bride busy, even till the last minute. Her zeal to be most fashionable or trendy and wearing the most stunning a kind of attire makes her choosing the things online. Apart from this, she plans to have the meetings with the designers for the latest trends in the bridal wear. On the top of it, the bride keeps adding the list of things to her shopping menu and plans for the shopping, keeping the budget for every article in the mind. No one can deny the requirement of an experienced head or the friends accompanying the bride for getting the best things at an affordable price. Hence, it is important that they properly plan their shopping trips and the first step in this planning process is to prepare a shopping list for themselves. A typical shopping list of an Indian bride would include the following items: Wedding Invitations The modern brides want everything of their wedding to be of their choice. Starting from the wedding invites to the long list of things, they take it as their immense pride in choosing and having them booked for their D-day. During earlier times, it was supposed to be the duty of the parents or the brothers. They personally choose them to represent their emotions and feelings for the same. Wedding Trousseau The brides not only have to buy the wedding attires, but also the newer clothes and other utility items for her to start a new life there. A list of all the items that she would require in the trousseau and the quantity of the same should also be clearly penned down. Nobody would like the bride to go to the market for shopping just after the wedding for a minor or the basic item. Hence, carefully plan and list out all the items that you would require in your wedding trousseau. Wedding Dresses and Accessories As the wedding day approaches nearby, the smaller things start getting forgetting and the things appear hectic and chaotic as you might actually forget to have these stuffs and have the difficulty in getting dressed for the function at the last moment. The list must contain the items, from smaller to bigger one-like as the bindis, bangles, shoes and much more. Jewellery Buying jewellery for the wedding is one of the most important, expensive and exciting tasks. However, before you set out to buy jewellery for yourself, you need to have some amount of planning done in your mind. For example, you should be clear about what type of jewellery you want for yourself. You would like to buy different types of jewellery and not end up buying only diamond sets and having no gold sets with you. This planning should be done in advance and the same should be mentioned in this shopping list. Wedding Favors-the return gifts
Weddings are the most important event of an Indian's life. The Wedding event is one of the biggest celebrations of the family and it is indeed a great memorable day for the bride and groom and for all those sharing their joyous moments with them. This research study highlights many important concepts of weddings in India. The study highlights the north Indian Weddings. Wedding Industry is still an unorganized sector in India which is moving from unorganized to organized sector. Also the changing lifestyle of people, socioeconomic changes in the society, effect of internet and connectivity to the whole world... India is land of much mini India's, every part of the India represent different culture, customs and diversity. This diversity is largely reflected though different kind of food, attire, customs & tradition observed by different cultural communities. The same different aspect is reflected in Indian marriages. Weddings are changing in India our study is an effort to give a glimpse into a colorful and cultural extravaganza – the Indian wedding. Our study is largely focus on Hindu north Indian wedding in India. Weddings are social event and a decade ago traditionally all the events of the wedding were taken care by family members. All the events were personally overlooked by one of the family members. It was more of Social capital based event. In recent time due to change in lifestyle, rise in income structure, rise of nuclear family and change in the wedding trends created a need of wedding planner who could help family to find out the perfect vendors for their wedding and keep them updated with new and recent wedding trends in India. This Paper highlights the new trends in north Indian weddings, what are the recent likings of people; the amount of money customer spends on various wedding expenditures. Our study is focused on understanding this new trends & changing behaviour of consumers towards the weddings. The study is conducted from the consumer's point of view.
1998 •
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2020 •
In Saudi Arabia, brides are traditionally required to shop for the wedding day, several social events prior to the wedding, and the new life after the wedding. The purpose of this study was to explore how Saudi brides-to-be negotiate cultural influences as they make their purchase decisions. Qualitative data were collected via in-depth interviews with 14 Saudi women who were engaged to be married. Data were analyzed using constant comparison processes. Analysis revealed three themes, including: (a) new purchases portray aspects of bride-to-be’s individuality, (b) others’ influence on brides-to-be’s purchase decisions, and (c) perception of tradition. Saudi brides-to-be had to consider numerous influencers from significant and generalized others while negotiating details of the wedding celebration events. This led them to become uncertain of how to present various aspects of the self: their old self, new self in role of bride, and individuality within consideration of the traditions....
2019 •
Customer is the king. It stands true as no business in any given conditions or circumstances can prosper without consumers. Consumer is the most important link and therefore the study of Consumer Behavior has gained importance over the last few decades. Every aspect of the business revolves around consumer and their satisfaction level achieved. This consumer behavior study is based on the consumer buying behavior. The aim of this research paper is to ascertain the framework for the study of consumer behavior and the dynamics which have an impact on consumer choices and their buying behavior. The focus of this research paper is on selection of wedding cards in Nagpur city. A sample of 100 customers was taken for the study which includes the customers visiting the outlets for wedding cards selection. For collection of data a structured questionnaire was used and the technique used for research data collection was convenience sampling technique. The collected data is analysed using exc...
This paper is a qualitative study which explores perceptions of the ideal wedding dress held by Singaporean brides who choose to skip wedding fairs in their wedding preparaton process. Ten interviews are conducted: 8 with Singaporean brides who do not attend wedding fairs, and 2 with brides who do attend them. Questions to the interview are formulated by first attempting to understand the bride’s perception of the ideal wedding ceremony, and subsequently that of the ideal wedding dress. For the purpose of this paper, the narratives of two brides who do attend wedding shows are included as an attempt to make the study more complete. For example, brides who attend the wedding show might attend with the sole purpose of acquiring information of what is available for consumption in the wedding market, but still hold the same perceptions as the non-attendees. From the results, perceptions of the ideal wedding dress in relation to wedding shows are catagorised as follow: (A) The perception that a wedding dress offered by the wedding show is a bad investment; (B) The perception that the wedding dress available for sale at the wedding show is not “unique”; (C) The rejection of the wedding dress altogether; (D) The rejection of the idea of a “wedding dress package”; (E) Attributes that have nothing to do with perceptions of the ideal wedding dress, such avoiding wedding shows because brides do not like “hard-selling”, or perceiving the wedding show as a “marketing gimmick”. Wedding show organisers can consider these perceptions when planning future communication and sales efforts to appeal to a larger pool of prospective brides.
2018 •
In recent years, the impact of globalization, the development of information and communication technology, increased cultural interaction, postmodern movements and trends are causing the search for different experiences by tourists leads to the emergence of new tourist attractions. One of the alternative tourism types by postmodern tourism consumers who are in new quests is "wedding tourism". Wedding tourism, whose purpose is to realize outside the countries, is defined as an activity that includes transportation, accommodation, refreshments and entertainment. India is one of the most preferred countries for wedding tourism in the world. The majority of weddings of rich families in India take place in outside the countries, such as Indonesia and especially Thailand. However, these countries have become tired destinations because Indian weddings have been realized for 30 years. Indian weddings have been around for about 30 years, these countries. Therefore, the Indians have sought an alternative destination. In recent years, Turkey has been one of the most popular country for Indian weddings in terms of an alternative destination. Indian families have focused on Turkey day by day thanks to its natural and cultural opportunities, diverse shopping facilities, the quality of the hotel, suitable climate and its rich histories as well as. In addition to this, another advantage of the Indian wedding tourism is that Turkey is located at the intersection of Asian and European cultures. The aim of this study, which is evaluated as a new approach of postmodern tourism, is to contribute to the tourism literature of our country as a current study issue. For this purpose, Indian Weddings will be evaluated in Turkey scale by performing literature review and benefiting from secondary data sources. Turkey's benefiting from this growing trend is very important for our country. On the other hand it is an important necessity to solve problems such as direct flights and presentation so that our country get more share from the market. Key words: New Trends in Tourism, Postmodern Tourism, Wedding Tourism, Indian Weddings, Turkey
International Journal of Academic Research in Business and Social Sciences
Wedding Expenses by the Malay-Muslim Community: An Investigation into the Sources of ExpenditureThe contemporary Malay community is increasingly facing a wedding expenses issue following the existence of various pre-wedding preparations, including the demand of customary rites and current reception trends. In order to face this issue, preparing a source of expenditure is one of the elements that should be considered much earlier. Thus, by not prioritising matters related to the source of expenditure, it could have an effect on managing expenditure. Hence, this study explored the sources of wedding expenditure among the Malay-Muslim community. This study was qualitative in nature and involved 30 couples selected through the purposive method, who then participated in a semi-structured personal interview session. The recording of the interview was transcribed and analysed according to the thematic method as stipulated in this study. By using the ATLAS.ti version 7.5.6. software, the data were investigated and later coded and categorised based on the characteristics of the data in order to adduce the themes related to the phenomenon being studied. The findings showed that there were four sources of expenditure used by the respondents in the study, namely savings, contributions, loans and special funds. Out of the four, three are endorsed by Islam, except loans.
Environment-Behaviour Proceedings Journal
The Evolution of Malay Bride’s Traditional Wedding Attire in Peninsular MalaysiaA Malay wedding ceremony is still preserved until now despite several changes that took place in the custom. Publication and comprehensive documentation on the Malay traditional attire is still not widely produced, and less attention in recording this type of clothing. The main objective of this research was to identify the styles of Malay bride’s traditional wedding as well as to categorize the styles from the year 1960 until 2016. The present study, which used the qualitative research approach. This research will be beneficial to the upcoming nation for their future references, especially to preserve the Malay traditional wedding culture. Keywords: attire; evolution; Malay; traditional; wedding. eISSN: 2398-4287 © 2020. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of...
International journal of humanities, literature & arts
Sell and buy women in wedding (changes in the dowry's value in wedding: ethnographical study)Mahar in Islam is a man's readiness to establish a household towards sakinah, mawaddah, and warahmah. However, along with social changes with higher social strata competition, the dowry value is increasingly tarnished. This research was conducted to see changes in the dowry's value that are not following the purpose of marriage value. This study used a literature review by collecting some literature related to marriage and dowry in Islam. The research results from this study found several findings in the study, including; First, the dowry value following the Shari'a in Islamic teachings by not burdening humans to establish a household has been tainted from the human lifestyle demands. Second, the high dowry value given to men to women is a symbol of social strata for society. Third, the higher the dowry value is given and the higher the view of the community's social strata, the greater the incidence of infidelity, both husband and wife, so that almost the whole worl...
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JORNADES D’ESTUDIS SOBRE CONTESTANS I EDETANS DAVANT DE LA ROMANITZACIÓ
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