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Ludhiana, view as an Economic- Capital of Punjab and categorised as a Tier II city in experiencing mall culture in recent years. Shopping malls have been quite famous in India from last two decades, as a vital and significant destination for shopping, recreation and socialization. Metro Cities like Delhi, Mumbai, Bangalore etc have obtained significant importance from Mall culture, not only in India but around the globe as well. There are numerous variables that are quite responsible to enhance the growth of Mall culture in India, such as facilities offers by particular mall, discount offers, diversity of qualitative products etc. Moreover, diverse perception has been observed among society towards Mall culture, no doubt younger generation very attractive from Malls. Therefore, the main objective of this paper is to investigate the customer perception towards Malls, with special reference to Ludhiana city. The paper also acts as a beneficiary to Mall owners, managers and operators to build a strong relationship with customers. To fulfil this particular objective, 105 samples have taken from Ludhiana through questionnaire and analysis has done with the help of various statistical tools like, AVOVA, Chi-Square test. Study found that, there is no significant difference between gender perceptions towards different variables, as quite less number of variables has had significant differs. The same kind of result has been found among different age-groups. Keywords: Shopping Malls, Customer Perception, Gender.
2020 •
With the changing of living discipline mall culture has transformed people shopping behaviour if there are multiple collection in the stores. In the mall we find all the products availabilities under one roof. The main objective of the paper is to identify the reasons for a visit to the shopping mall, to identify gender differences and to assess overall customer satisfaction, analysed some of the factors that influence to visit the mall, such as socioeconomic profiles, income, frequency of visits, and purpose of visit etc.. A total of 100 respondents were taken, divided between 50 males and 50 females. Applied descriptive statistical analysis, graphs, frequencies, correlation and paired t-test samples using SPSS software. The study found that there is a gender difference to visit the mall, a positive correlation exists between monthly income and the willingness to spend money on the purchase of the items, and the majority of the customers are satisfied with the overall products and services.
2016 •
Shopping mall is a group of retail stores under one roof .The fascinating retail location entails a need to manage shopping malls effectively to know the features that attract shopping mall visitors to visit shopping malls. The factors that affect store choice and draw customers to the shopping center include space, environment, convenience and an array of choice under one roof. The development of integrated shopping malls, retail chains and multi-brand outlets is evidence of consumer behaviour being favorable to the growing organized segment of the business. Space, ambience and convenience are start to play an important role in drawing customers. Malls, which are now committed by large outlets such as Westside and Lifestyle and are resided by a lot of Indian and international brands, are also being seen as image index for communities. Data were collected from shopping Malls in the state of Maharashtra, Navi Mumbai. The total number of respondents selected for this study is 300.A st...
BackgroundA shopping mall is one or more buildings forming a complex of shops, planned, developed, owned and managed as a single property representing merchandisers, with interconnecting walkways enabling visitors to walk from unit to unit, with on-site parking . Aim The current study has been undertaken to analyze the attitude of consumers towards shopping malls in Ernakulum district. Materials and Methods The scope of the study is confined to the attitude of the consumers of various shops of Lulu Mall, and Oberon Mall, Edappally. For the purpose of the study 50 consumers were selected through convenience sampling method. Analysis was done via statistical software 17.0. using statistical tool, viz percentages, rank test and chi-square test were used. Results The study revealed that the majority of the consumers were femalesand were of the age group of 20 to 40years. The study revealed that the factors viz. entertainments,safety, parking facility, * Associate Professor in Commerce,Post Graduate Department of Commerce,St. Peter’s College,Kolenchery, Ernakulam, Dist., Kerala,India. ISSN: 2249-0558Impact Factor: 7.119 131 International journal of Management, IT and Engineering http://www.ijmra.us, Email: editorijmie@gmail.com restaurants, escalator\lift facilities, electronic payment systems etc influenced them to shop at malls. Food products and jewellery were the most preferred products of the consumers of the shopping malls. Conclusion Food products and jewellery were the most preferred products of the consumers of the shopping malls. Key words:Shopping malls,Chi-Square Test,Electronic Payment System.
ABSTRCT:-A shopping mall, shopping center, shopping arcade, shopping precinct or simply mall is one or more buildings forming a complex of shops representing merchandisers, with walkways enabling visitors to easily walk from unit to unit, along with a parking area, indoor version of the traditional marketplace. Shopping mall is a large building or covered area that has many shops/stores, restaurants, etc. inside it. One Shopping mall is an emerging trend in the global arena. The first thing that comes to our mind when we think about shopping malls is that it is a big enclosed building having a variety of shops or products. According to historical evidences, shopping malls came into existence in the middle ages. Today's consumers want a better shopping experience and this demand gave rise to the emergence of shopping malls. Today, super-malls are replacing 'kirana' stores all over India. The concept of shopping mall is relatively new in Balasore as compared to other towns in odisha. With the prevailing condition, the concept is important because people have few time and they want to get all the things in a single place. This paper examines the customers' attitude towards shopping malls and provides suggestion for improving the service of the shopping mall. The customers of Balasore City have been surveyed for the study. I. INTRODUCTION:-The concept of shopping mall is not new in Balasore. The number of shopping malls in Balasore is growing day by day. It is a fact that the arrival of shopping malls in a city promises to transform the shopping and recreation activities of the customers. Therefore, many companies and individuals are investing a large amount of money to design and create malls in terms of providing the benefits of shopping and the access of consumers' to global brands. Today, the cut-throat competition among the shopping malls has gone beyond bound with the speed of time. For this reason, the developers and stakeholders of shopping malls as well as the retailers need to understand the customer's attitude towards shopping malls. These studies provided important recommendation for the benefit of shopping mall owners and also for theoretical implications. In Balasore, no major study has been conducted on customers' attitude towards shopping malls. So, this study has been undertaken to find out customers' attitude towards shopping malls. Now a day, the developers are inventing new strategies in order to reach a new style inside shopping mall. They are adding up restaurants, cinema halls and game zones to attract the different types of customers having varying tastes and preferences. So, the main purpose of this study is to provide some understandings about the variables that affect customers' attitude and also the importance of each variable for helping developers to formulate and implement suitable strategies that will be beneficial both for the customers and developers.
Rapid economic growth, encouraged by Multinational companies by investing in India in the past years has changed the lifestyle of the Indian consumer and specially those who live in Metro cities. These cities are most affected by the investment as these have led to Job opportunities, improvement in Infrastructural facilities and hence have created healthy competition between the marketers. One major change that is noticed in the Consumer is that he has become wiser in terms of choosing the products and want free access to the products available in the market. This has encouraged these consumers in shifting to mall shopping where they have access to all the products and have ease of making decision. Seeing this trend the researchers decided to study the buying behavior of Delhi Shoppers towards mall shopping experience. This paper also aims to study the attitude towards various offerings by shopping mall and local markets.
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