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The Predictive Casino is a casino that utilizes the latest technological developments to connect with its customers to deliver an exceptional personalized experience to each and every one of its patrons. Today, technology such as AI, Machine Learning, Augmented Reality, IoT, Real-time stream processing, social media, and wearables are altering the Customer Experience (CX) landscape and casino operators need to jump aboard this fast moving technology or run the risk of being left out in the cold. The Predictive Casino reveals how these and other technologies can help shape the customer journey. The book details how the five types of analytics—descriptive, diagnostic, predictive, prescriptive, and edge analytics—affect not only the customer journey, but also just about every operating function of the casino. Facial recognition technology can spot a customer stepping onto a casino bus at the Macau/China border and that set off alerts that can notify a host on the floor, a restaurant manager, a dealer, or even the hotel’s GM should the player be a high-end VIP. A whole other sequence of events gets triggered as the player’s favorite table is prepared, his favorite, and his or her Theo gets added to a real-time table games revenue management model that takes into account his personal play. Labor needs are also considered and alerts can be sent to the required or unneeded staff. An IoT connected casino can make its operations smart. Connected devices can help with inventory optimization, supply chain management, labor management, waste management, as well as keep its data centers green and its energy use smart. Social media is no longer a vanity platform, but rather a place to both connect with current customers as well as court new ones. It is also a powerful branding channel that can be utilized to both understand a casino's position in the market, as well as a place to benchmark its position against its competitors. Today, technology moves at break-neck speed and it can offer the potential of anticipatory capabilities, but it also comes with a confusing variety of technology and technological terms--Big Data, Cognitive Computing, CX, Data Lakes, Hadoop, Kafka, Personalization, Spark, etc., etc. The Predictive Casino will help make sense of it all, so that a casino executive can cut through the confusing technological jargon and understand why a Spark-based real-time stream processing data stream might be preferable over a TIBCO one, or an IBM one. This book will help casino executives break through the technological clutter so that they can deliver an unrivaled customer experience to each and every patron coming through their doors.
The Predictive Sports Book
The Predictive Sports Book2018 •
Today, technology such as AI, Machine Learning, Augmented Reality, IoT, Real-time stream processing, social media, psychometrics, and wearables are radically altering the Customer Experience (CX) landscape. Sports books need to jump aboard this fast moving technology or run the risk of being left behind by their competitors. The Predictive Sports Book is a sports betting company that utilizes the latest technological developments to connect with their customers, while delivering an exceptional personalized experience to each and every one of them. The Predictive Sports Book reveals how these and other technologies can help shape the customer journey. The book details how the five types of analytics—descriptive, diagnostic, predictive, prescriptive, and edge analytics—affect not only the customer journey, but also just about every operating function in the sports book. An IoT-connected sports book can make its operations smart. Connected devices can help with inventory optimization, labor management, marketing, and customer experience, as well as keep its data centers green and its energy use smart. Social media is no longer a vanity platform, but rather it is a place to both connect with current customers as well as court new ones. The Predictive Sports Book knows that social media can produce a healthy ROI, if done properly. Social media can also be utilized as a place to gauge a customers psychological profile; it's amazing how much information there is in a Facebook like or a Twitter Tweet. The Predictive Sports Book breaks down social media into its six different categories -- collaborative projects, blogs and micros blogs, content communities, social networks, virtual game worlds and virtual social worlds -- and shows sports books how to utilize each one to both market to individuals as well as to attain real-time competitive intel. The final chapter brings everything together, explaining how AI, ML, Hadoop, data lakes, and real-time streaming can turn a sports book's data into a treasure trove of information that can create powerful one-to-one customer relationships that patrons will recognize. This book will help sports betting executives break through the technological clutter so that they can deliver an unrivaled customer experience to each and every one of their patrons to ensure that they keep coming through those front doors, as well as onto their websites.
The Predictive Retailer is a retail company that utilizes the latest technological developments to connect with its customers to deliver an exceptional personalized experience to each and every one of them. Today, technology such as AI, Machine Learning, Augmented Reality, IoT, Real-time stream processing, social media, and wearables are altering the Customer Experience (CX) landscape and retailers need to jump aboard this fast moving technology or run the risk of being left out in the cold. The Predictive Retailer reveals how these and other technologies can help shape the customer journey. The book details how the five types of analytics—descriptive, diagnostic, predictive, prescriptive, and edge analytics—affect not only the customer journey, but also just about every operating function of the retailer. An IoT connected retailer can make its operations smart. Connected devices can help with inventory optimization, supply chain management, labor management, waste management, as well as keep its data centers green and its energy use smart. Social media is no longer a vanity platform, but rather it is a place to both connect with current customers as well as court new ones. It is also a powerful branding channel that can be utilized to both understand a retailer's position in the market, as well as a place to benchmark its position against its competitors. Today, technology moves at break-neck speed and it can offer the potential of anticipatory capabilities, but it also comes with a confusing variety of technology and technological terms--Big Data, Cognitive Computing, CX, Data Lakes, Hadoop, Kafka, Personalization, Spark, etc., etc. The Predictive Retailer will help make sense of it all, so that a retail executive can cut through the confusing technological jargon and understand why a Spark-based real-time stream processing data stream might be preferable over a TIBCO Streambase one, or an IBM Streaming Analytics one. This book will help retail executives break through the technological clutter so that they can deliver an unrivaled customer experience to each and every patron that comes through their doors.
The powerful reach of social media is indicated by the fact that in 2015, each month the Facebook app had more than 126 million average unique users and YouTube had over 97 million average unique users. This fact like many other similar examples justifies the demand on business to apply in practice the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital social medium. As a result there is a demand on the market for Digital Marketing Experts - specialists having thorough knowledge in the field of digital marketing. The paper stresses on the need of a digital marketing course in business education. The profile of the digital marketing expert needed in the industry is described. The topics and technologies that have to be covered by this course are outlined on the basis of the described digital marketing expert profile. Special emphasis is given to the mobile intelligence platforms, the gender, age, race recognition and movement recognition. A comparison of Digital marketing tools and benchmarks for their evaluation is also included in the course.
Despite being a fairly recent phenomenon, social media has transformed the world in which we live. Businesses have flocked to social media seeking to exploit its marketing benefits. Hypermarkets and supermarkets are increasingly integrating social media in their marketing strategy. However, there is a scarcity of academic research on how hypermarkets and supermarkets build relationships and engage customers using social media. Therefore this paper aims to explore the challenges and opportunities that these phenomena present to marketers generally and to retailers of hypermarket and supermarket sector. This paper theoretically develops the conceptual model for the growing phenomenon of social media within the hypermarket and supermarket sector. Our theoretical findings have shown that social media, relationship marketing, retail marketing, customer empowerment and customer engagement are the five key concepts for understanding the role of social media in the hypermarket and supermarket sector. Through our critical review of the literature the phenomena of interconnectivity constructs have specific and unique implications for retailers. This study is unique in that it draws on and is informed by different research perspectives that shape understanding of social media use in the hypermarket and supermarket sectors.
Book of Proceedings: Economic and Social Development, 21st International Scientific Conference on Economic and Social Development
FACEBOOK OR THE “BOOK OF FACES” AS A DATABASE FOR CUSTOMER PROFILES, MARKETING COMMUNICATIONS AND APPLICATIONS2017 •
When they are online, Facebook users themselves voluntarily enter and update information about themselves, their family members and friends. Facebook as “an open and always available Book of Faces” can be observed as an updated database of consumers’ and companies’ behaviour. Companies can use Facebook database (“Book of Faces”) in order to do research into consumer behaviour, customer relationship marketing (CRM), marketing communications and applications. Companies may carry out their personalised communications with their fans in real time, as well as initiate communications between their fans and the creation of the user generated content (UGC) about the company (by uploading positive comments, photos and so on). On the basis of Facebook applications, companies inform their fans and other interested users on Facebook about their products and events, encourage the engagement of fans (e.g. by organizing sweepstakes) for the purpose of creating the UGC and viral communications.
Aim: To review and discuss the use of social media platforms as digital marketing tool and promotional strategy by brands. The digital age inevitably brings changes and increased competition in ways businesses target, reach and recruit customers. This phenomena raises the question of which medium or media do businesses adopt in the marketing effort to reach, inform and convert customers; ultimately for survival? This review is an attempt to address this question within the context of the promotional activities of a beauty brand, Taliah. Approach: A review was conducted on the social media marketing activities of Taliah. It discusses different social media platforms such as Facebook, Twitter, Instagram and YouTube which the brand has combined to target, reach, persuade and convert their customers. In addition, the review identified four factors that reasonably affect the social media marketing as time and date; personality, call to action and post type. Consequently, this logical approach towards the subject-matter would help to provide knowledge and facilitate reaching the best-fit decision that can optimize the marketing activities of brands and businesses; considering the increasingly evolving technological era. Findings: The review considers the evolving changes in business as a result of the presence of various digital and interactive platforms and technologies. The study recognizes that the social media platforms provide opportunities for media content; including information on products and services to be processed and distributed to the targets. There is a worry that the market space is increasingly becoming competitive; particularly as consumers are empowered by the digital technologies to make informed choices among different brands and businesses. Arguably, this is one of the major factors that triggered the competition in the market and among brands. Review limitations/implications: The characteristics of the impact of the social media marketing on brands and businesses have recently been widely discussed because of their general applicability. Consequently, it is impossible to review and cover all the important aspects of the subject-matter in this review. This review focuses on the Taliah brand and how it has particularly conducted its social media and digital marketing management. It also examines four factors that reasonably affect the social media marketing; namely, time and date; personality, call to action and post type. The review examines and provides its own views based on content analysis of the social media marketing activities of Taliah brand. Practical implications: The review highlights the activities, benefits and challenges of applying social media as a marketing and promotional strategy. Social media platforms provide the channel through which brands and businesses can develop and disseminate information about their activities to their targets in an easy, less expensive and convenient manner. On the other hand, if brands and business understand the factors affecting the social media marketing; namely, time and date; personality, call to action and post type – they would be better prepared to checkmate these factors; including been able to aptly adapt the strengths of the social media in their marketing activities. This complement would strike the balance and potentially present a practical means through which brands could coordinate their marketing efforts in using various social media platforms. It is also crucial to gain insight into other factors that potentially impacting the activities of social media marketing strategy. Value: The review considers that the increasing changes in the market is itself an opportunity for the brands to rethink strategy on how various digital technologies and networking platforms can be optimized in marketing their activities and information. It is crucial and beneficial to emerging businesses and academics to understand how Taliah brand Business and Management Studies Vol. 4, No. 3; 2018 59 combined and utilized diverse social media platforms to target, reach out and recruit target customers; ultimately boosting its market shares.
2002 •
Introduction Over 90 structures have been identified as probable houses dating to the Neolithic period in Ireland (Grogan 2996; Cooney 1999; FIGURE 1; TABLES 1- 3). While there is a considerable variation in size and form two principal types are discernible, the large rectangular buildings of the Early Neolithic and circular or oval structures that have a much wider chronological span. In the past some of these have been readily accepted as houses while other, generally more ephemeral, structures havc occasionally been classified as having more temporary or specialist functions
Education Sciences
Misconceptions in the Learning of Natural Sciences: A Systematic Review2024 •
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY
The current study, following our previous paper, seeks to clarify the Tibetans’ comprehension of the Tibetan script and language, with a specific focus on the perspective of Si tu chos kyi ’byung gnas. This paper explores the theory of particles (tshig phrad) expounded in verses 9c–17a of Thu mi’s Sum cu pa. These particles encompass the la particles, genitive markers, ergative-instrumental markers, adjunctive-adversative particles (kyang, etc.), adjunctive-explicative particles (ste, etc.), disjunctive-and- interrogative conjunctions (gam, etc.), and ablative case markers. Si tu was undeniably an innovative grammarian. His profound knowledge of Sanskrit grammar led him to formulate a unique system of Tibetan grammar, characterized not as descriptive but as normative grammar. Nevertheless, previous studies have not adequately examined Si tu’s originality as a commentator in interpreting individual verses in the Sum cu pa. This paper takes a closer look at verses 9c–11 of the Sum cu pa, revealing Si tu’s critical analysis and new interpretations, particularly based on his critique of Rnam gling paṇ chen’s ideas. As a result of our investigation, it becomes evident that Si tu’s new interpretations excel in many respects compared to previous ones. He was fully aware of problems in earlier interpretations, and concurrently, he strongly believed that the Sum cu pa was written in accordance with the scholar’s method of composition (mkhas pa’i bstan bcos kyi lugs). Ensuring that Thu mi’s statements in the Sum cu pa make sense and providing a rational interpretation are crucial principles in Si tu’s commentary.
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