Publicité

International conference KNOWLEDGE-BASED ORGANIZATION, 2018

The advertising image has become a part of our daily life; it is the main method of marketing in society, which encourages and finally, persuades people to purchase goods and services. A picture is worth a thousand words, and the visual image has gained supremacy over all other communication means. Advertising contributes to the development of the economy by increasing demand and by sustaining economic activities. It determines people to consume more and thereby improves their standard of living. The brand images are capable of instantly catching consumers’ attention and are the influential devices that make people aware of the quality of a product. As a resistance movement, the adbusters assumed the mission to reveal the true face of the advertising message, and thus express disapproval of those who hunt their potential buyers so aggressively. Advertising experts are competing every year in improving institutions’ image strategies, making them more and more innovative and creative ...

DergiPark (Istanbul University), 2021

Advertising and Public Relations: Challenges and Implications, 2016

The paper overviews theories and present challenging issues of advertising and public relations and their implications in the context of classified components and factors. It is important to evaluate these two subjects on similarities and differences, and their challenges and implications from positive and negative points. It helps to outline key ideas and perspectives for further studies of topics.

Introductory. Advertising communication in general. Evolutionary stages. Diagram of flow. Some basic terms of mass media research. The media process in advertising. Definition of media deregulation. Commodity form. Quantitative terms of the mass media. Basic concepts and structure of an advertising campaign. Transformations of advertising communication. The system of objects. What is a brand? The role of advertising. About the audience. Transformation of viewers/listeners into audiences and consumers. The role of semiotics in advertising. The convergence of mass media, advertising and consumption-e.g. the Greek example. The content of TV programmes. Definition of kitsch & examples from the media. Commercialization levels and the mass media. Transformations of the mass media content. On marketing. The system of needs. The advertising agency and mergers. Public & private mass media. Dramatization and the mass media. Cultural industries. Cultural economy. Concerning audiences and quality of content in the mass media.

Media and Advertising, a love-and-hate relationship since their existence. Bachelor Thesis Chapters.

Vista, 2023

Consumption Markets & Culture, 1998