The Business Plan Plan Layout Business plan For Name of Business: Major financial service Owner of Business: sanele ,Vuyo ,Thethelani Date completed: May 3, 2008 Address of Business: 1318 Musgrave center Musgrave Road Durban 4000 Telephone of Business: 031 201 657 1.The Description of the Business The partners of major financial service saw a business opportunity at Musgrave center and are will to fulfill that opportunity. The main reason for starting this business is because we believe that retailer business and small business need our services. These business need a Professional accountant who will express an opinion of a fairly representation of the financial statement. We will assist them in achieving their goals by reducing the split between ownership and management by making sure that the financial statement has been reduced in a reasonable assurance. We believe that we have what it takes to help these small business in achieving there ultimate goal. We strongly believe that our business will be successful, reason being, is that these enterprises need some Professional accountant really understands the international financial reporting standard and introducing the suitable criteria of the financial statement. Our Business service will be registered at the Independent regulatory Board for Auditors (IRBA). The following services we will provide to our client Financial statement Financial advice Financial decisions Financial investments Auditing 2. Marketing Plan There are a variety of factors to consider when drawing up a business plan. The following are some of the factors to take in consideration. 2. 1 Target Market Our Target market is the Micro and Macro business need an external audit. We are not targeting only to the business, even those people need a financial advice and financial decision. We are targeting to those who want to be an entrepreneur to advice them how to register a business and which skills are required. Since we have been making a market reach we found that some entrepreneurs are not educated, operating his/her business with the “natural skills” and all those business are not registered, we help them to register all those business. Our target market are those business want to avoid tax and to help them to complete their Tax return. Our target market are those business not a Tax venders to help them with important to be a tax vender and which benefits you receive. 2.2 Description of Competitors our competitors are very strong and I seriously believe that they have chosen the right place to allocate their business, because they are still doing business there that shows that they is business there. But the main reason that we have place our business there is because we sure that, the clients are not get the right type of service because while complying our research we found out that the clients are not happy the type of services that they are getting. So we are planning on changing that. The only way we can accomplish that is by having a customer service to ensure that our customers are happy at all times. And make sure that they get back their document in time. We have all the necessary skills and knowledge to make this business a success which most business lacks. 2.3 Competitive Advantages We will perform our service diligently; competence and due care to make sure that our client receive professional service. To give our client a professional behavior that will attract client and good relationship to make them keep coming back to us. We will be honest, fair to our client and to identify any threat come from the management about false representation of the financial statement that have be hidden to the shareholders. Our client deserve the best so that their can be happy when doing business with us at all times, because we have cut down prices of all our services. And we also give discount to those client who come and they financial statement and auditing, their will receive 2% discount on their financial statement. We will charge reasonable price and discounted to those potential client. We will give first 50 client free service so that our customers keep coming back to us. 2.4 Promotional strategy Because we are small business we are willing to lots of money on advertising. But we want to get our message across to our target market we are willing to advertise regularly so that other business can identify our business. So we will the advertising media to get our message across to customers. We will use the daily newspaper and the weekly newspaper because most of our competitors use this type of media to get their message across to their customer and because most people in the business industry read these papers. It is not expensive it is affordable. Sales forecast (3 months) Sales budget for a period of 3 months Months 1 2 3 total for 3 months Expected sales 20 28 40 360 Selling price 900 900 900 2700 Total expected 18000 25200 36000 79200 2.5 Location of business 3. Financial plan START-UP COSTS RAND VALUE Estimated start-up costs Less own contribution TOTAL FINANCIAL REQUIRED SECURITY AVAILABLE 4