Creativity, innovation and entrepreneurship are slogans that have become an integral part of modern tourism economy. Creativity and innovation of tourism economy as well as the meaning of creativity in tourism business are intensely discussed. Today, creativity is being frequently analyzed as a basic feature of actions performed on a daily basis in terms of both personal and professional life, a feature that every employee is required to possess. It means that employers and, above all, the education system must feel it necessary to develop certain conditions in which human creativity can be shaped, which is understood as a system that enables us to adjust to constantly changing environment and take a risk to apply new solutions to particular problems. The article aims to present the role of creativity in development of innovation in tourism as well as factors that improve it. The analytical part of the article will concentrate on the analysis of, inter alia, two significant groups o...

"The rapidly developing relationship between tourism and creativity, arguably heralds a ‘creative turn’ in tourism studies. Creativity has been employed to transform traditional cultural tourism, shifting from tangible heritage towards more intangible culture and greater involvement with the everyday life of the destination. The emergence of ‘creative tourism’ reflects the growing integration between tourism and different placemaking strategies, including promotion of the creative industries, creative cities and the ‘creative class’. Creative tourism is also arguably an escape route from the serial reproduction of mass cultural tourism, offering more flexible and authentic experiences which can be co-created between host and tourist. However the gathering critique also highlights the potential dangers of creative hype and commodification of everyday life."

"Destinations across the world are beginning to replace or supplement culture-led development strategies with creative development. This book critically analyzes the impact and effectiveness of creative strategies in tourism development and charts the emergence of 'creative tourism'. Why has 'creativity' become such an important aspect of development strategies and of tourism development in particular? Why is this happening now, apparently simultaneously, in so many destinations across the globe? What is the difference between cultural tourism and creative tourism? These are among the important questions this book answers.It critically examines the developing relationship between tourism and creativity, the articulation of the 'creative turn' in tourism, and the impact this has on theoretical perspectives and practical approaches to tourism development. A wide range of examples from Europe, North America, Asia, Australia and Africa explore the interface between tourism and creativity including:creative spaces and places such as cultural and creative clusters and ethnic precincts; the role of the creative industries and entrepreneurs in the creation of experiences; creativity and rural areas; the 'creative class' and tourism; lifestyle, creativity and tourism and marketing creative tourism destinations. The relationship between individual and collective forms of creativity and the widely differing forms of modern tourism are also discussed. In the concluding section of the book the contribution of creativity to tourism and to development strategies in general is assessed, and areas for future research are outlined.The diverse multidisciplinary contributions link theory and practice, and demonstrate the strengths and weaknesses of creativity as a tourism development strategy and marketing tool. It is the first exploration of the relationship between tourism and creativity and its consequences for tourism development in different parts of the world."

The chapter discusses the role of creativity in the development of tourism. Given the different approach to measuring the level of tourism development in regions and creativity, the study included two measures of each of these factors. Therefore, creativity is seen through the prism of the dimension of human capital by the European Science Foundation European Social Survey and Global Creativity Index. In contrast, the development of tourism through the number of overnight stays of residents and Travel and Tourism Competitiveness Index. The aim of the chapter is to present and analyse the issues related to creativity in the development of tourism, with particular emphasis on creativity stimulators and analysis of the relationship between creativity and competitiveness of tourism in Europe as well as of the number of overnight stays of residents.

Tourism is a business that contributes to the improvement of people's welfare through creative economy which will drive economic growth and create jobs. In meeting many tourism needs, different creative industries are needed in each tourist destination, so that tourists feel satisfied when visiting these tourist attractions. Tourists request will cause and encourage the production of goods and services and also encourage local communities to meet those requests such as; lodging, transportation, restaurants, souvenirs, massages, laundry service, hairdresser, and others. The research objective is to analyse the strengths, weaknesses, oportunities and threats of creative economy in encouraging tourism development. Research data obtained from the respondents on certain questions regarding the creative economics factors as the catalyst for tourism, and the data analysed using SWOT (Strength – Weakness – Opportunity – Threat) which is divided into external strategic factors analysis (...

In the development of tourism analysis, the potential of creative tourism is an interesting study. The essence of tourism development among others is the development that emphasizes local wisdom, and preservation of Cultural arts (batik). Development of batik creative tourism potential, it is appropriate to consider supporting aspects of tourism, and the characteristics of creative tourism. Batik Creative Tourism offers tourists the opportunity to develop creativity by learning with the locals in the process of making batik. The study from this economic sociological perspective is backed by the powerlessness of the tourism sector in developing the creative tourism potential of batik. Creative tourism requires the development of potential for the advancement of Batik creative tourism. This article examines the development of the creative tourism potential of batik in the village of Terusan and Paoman, district of Indramayu, West Java, in 2018. Data is obtained through observation, do...

Over the last decade, new forms of cultural tourism are being increasingly mentioned as innovative development models of this specific form of tourism. One of these forms is creative tourism which tourism destinations use to innovate their tourism offer. In the Republic of Croatia, this trend is particularly present in summer holiday destinations that aim to reduce their high seasonality with new creative programmes and projects. By introducing a creative offering, tourism destinations can increase their competitiveness in the tourism market and become distinctive by their specific programmes. The paper explores the development in Croatia of both cultural tourism and creative tourism, as an enhancement to a destination’s cultural offering. It analyses the current state of creative tourism and looks at the motivations for tourist arrivals to Croatia, with special reference to cultural attractions and events as a travel motivation. The paper also examines the creative offerings of ind...

This chapter traces the development of creative tourism as new form of cultural tourism. This trend has been stimulated by the growth of new consumption patterns, by more involved and skilled forms of tourism activity, and by changes in the production of tourism, such as the development of the experience economy. Arguably creative tourism also provides some answers to the increasing problems experienced in cultural tourism development, which is rapidly becoming another form of mass tourism. The chapter outlines the different forms that creative tourism can take, ranging from interactive workshops and learning experiences to creative backdrops for tourism activity. Illustrations of creative tourism forms are taken from creative tourism networks, workshops, creative spaces, cultural itineraries and creative events.

Presentation at the World Travel Market Conference on ‘Creative Tourism: All that you need to know about this growing sector’, November 3rd 2015. Creative tourism is a relatively new niche that is being taken up by destinations around the world. The basic reason for this is the growing dissatisfaction with traditional models of tourism development, and the realisation that the creativity of both hosts and tourists is an important potential resource for the sustainable development of tourism. This brief presentation reviews the important features of creative tourism and how it is changing people’s lives.