World Patent Information 22 (2000) 167±175
www.elsevier.com/locate/worpatin
Intellectual property rights. Imperatives for the knowledge industry q
Prabuddha Ganguli
Hindustan Lever Ltd., Corporate Planning, 165±166 Backbay Reclamation, Near Churchgate, Mumbai 400020, India
Abstract
This paper provides a broad-ranging review in a global context of many aspects of developing changes in intellectual property
rights (IPR) in response to the currently rapidly changing technological and information industries. As such, it covers such matters
as knowledge ownership, the IPR framework, TRIPS and WTO in relation to developing countries, technology transfer and balance
in a world-wide context, and developments in dealing with counterfeiting and piracy ± with particular reference to the Asia/Paci®c
region. Brief snapshots are also provided of a number of speci®c and signi®cant IPR enforcement decisions and their implications.
Further policy and practical matters also discussed include domain names and cyber squatting, traditional knowledge as prior art,
bio-prospecting, and software patenting. Finally, a list of steps need to be considered in formulating IPR policy, with especial
reference to India and countries in a similar situation, is set out. Ó 2000 Elsevier Science Ltd. All rights reserved.
Keywords: Knowledge ownership; Licensing; TRIPS; WTO; Trade secrets; Technology transfer; Counterfeiting; Piracy; IPR enforcement;
Infringement; Domain names; Traditional knowledge; Bio-prospecting; Software patents
1. Introduction
With the world population approaching 7.3 billion by
2020, demand in priority areas such as food, shelter and
health is on an exponential trajectory. The challenge for
this century is to innovate with speed and convert the
resulting innovations into utilitarian commodities for
rapid diusion in society. The drive is to evolve environmentally friendly and cost eective technologies that
ensure conservation of natural resources, optimization
on manpower and energy with simultaneous maximization of productivity. This will require concerted global
real-time teamwork in the creation of new knowledge,
exploitation of the cumulated human learning over the
centuries and frameworks for sharing expertise, infrastructure and know how in a scale the world has not so
far experienced. There will be newer ways of working
and bene®t sharing among nations, corporates and individuals, all designed to enrich the quality of life under
the most demanding societal dynamics. One of the decisive enabling features in this evolution of a knowledgeled future, is the thorny issue of ``knowledge ownership''
that will resolve controversies bordering on ``knowledge
q
Invited talk at the 14th NIAS ``Course on Globalization and
Development'' for Senior Executives on 12 January 2000, at the
National Institute of Advanced Studies, Bangalore, India.
E-mail address: ramu.p.ganguli@unilever.com (P. Ganguli).
prospecting'' and ``knowledge piracy''. It is in this context of an appropriate and balanced harmonized legal framework to deal with the de®nition and fair
transaction of intellectual assets that the success and
survival of a ``border-less knowledge world'' will be
determined. The various tools of Intellectual Property
Rights (IPR) were created to provide the take-o platform in such an eort [1,2].
IPR provide the formal basis for ownership of developed knowledge with bene®t sharing between ``partners in innovation'' to create niche domains of ``value
added knowledge'' and ``wealth creation''. USAÕs annual licensing revenue in 1997 was $20 billion vs $200
million in 1980. It may be noted that IBM in 1998 had
2658 patents registered in the USA as against 1724
patents in 1997. The company made over $1 billion
through licensing arrangements. Similarly Samsung
Electronics earned around $400,000 from its IPR in
1998. It is expecting to generate royalties of more than
$1 billion from its MPEG2 technology.
IPR are already a part of the strategic options in the
knowledge industry. To ensure sustained growth, enhanced pro®ts, market leadership many corporations
have designed their project management systems for:
· optimized use of inter/intra knowledge base;
· strategic management of IPR;
· external channels for knowledge and inventions as inputs;
0172-2190/00/$ - see front matter Ó 2000 Elsevier Science Ltd. All rights reserved.
PII: S 0 1 7 2 - 2 1 9 0 ( 0 0 ) 0 0 0 4 8 - X
168
P. Ganguli / World Patent Information 22 (2000) 167±175
· internal expertise to manage research and collaborations;
· clarity on knowledge ownership issues through mutually bene®cial licenses;
· pooling of IPR as in the case of several companies
who have formed patent pools of their DVD patents
for mutual bene®ts.
The emerging scene in the future will seek positive
linkages between enhancing competition in society on
one hand (discouraging monopolistic practices) and establishing legal ownership of innovations (with enforcement of acquired rights) on the other. Strongly
inter-knitted societal, moral and ethical issues are already in¯uencing approaches to international trade
involving technology management, ownership of
knowledge and business processes.
2. The IPR armory
The various aspects of IPR as they have developed
are:
· copyright and related rights (i.e., the rights of performers, producers of sound recordings and broadcasting organizations);
· trademarks including service marks;
· geographical indications including appellations of
origin;
· industrial designs;
· patents;
· protection of new varieties of plants;
· protection of the layout-designs of integrated circuits;
· protection of undisclosed information including trade
secrets and test data;
· control of anti-competitive practices in contractual
licenses.
The eective interplay between these IPR instruments
and their enforcement provides possibilities of protection of intellectual assets resulting from all human endeavour.
2.1. TRIPS
Agreement on intellectual property such as the Trade
Related Intellectual Property Rights (TRIPS) which is
integrated into the international trading system outlines
the minimum standards for protection and enforcement
of IPR in the member countries of the World Trade
Organisation (WTO). The agreement leaves scope for
the member nations to develop their IPR laws (but
staying within the sprit of the agreement) to promote
their national interests. The basic approach of any IPR
system is to balance interest between various contrasting
parameters (see Fig. 1).
Fig. 1. Balancing of interests
As we know, patents build fortresses around inventions. Trademarks establish and identify brands. Copyright provides protection to accompanying literature
and designs registrations cover novelties in shapes,
forms and ornamentation, which visually impact consumers. These tools of IPR are key components of
strategy formulation and implementation in businesses.
These assets preserve exclusive markets, maintain pro®t
margins and provide market access and freedom to
operate. IPR portfolio has now become an eective
means for benchmarking of intellectual assets and innovative capabilities. This is being used extensively in
todayÕs world of mergers, acquisitions, strategic alliances, collaborations, licensing arrangements and venture capital funding in all industries.
Most IPR laws have developed to a reasonable extent
in dealing with non-living materials and processes to
produce them. However the laws deciding on proprietorship and trade of knowledge related to the ``animate'' or biological matter such as genes and DNA,
microbes and biodiversity are still considered by many
to be very rudimentary that need further re®nement.
Similarly communication using the cyberspace and a
range of novel storage and transfer media for information and knowledge coupled with high performing robotics have already posed unforeseen and dicult issues
to be dealt with by IPR. Nations have been intensely
debating on the ownership of national biodiversity and
traditional knowledge of communities and the rights
associated with such ownership [3].
The pre-TRIPS era (i.e., before 1995) saw the world
divided into groups: (1) a set of nations allowing product and process patents in all ®elds of technologies
without discrimination, and (2) another group with restrictive and discriminatory patent laws providing for
process patents in all ®elds of technologies but not for
product patents in selected ®elds such as foods, agrochemicals, drugs and pharmaceuticals, chemical entities,
specialty materials, etc. Other features related to the
term of patents, conditions for compulsory licensing,
clauses such as whether importation would be consid-
P. Ganguli / World Patent Information 22 (2000) 167±175
169
3. Trade secrets and undisclosed information
Fig. 2. TRIPS compliance timetable.
ered as working of patents, etc., varied at the national
level. TRIPS brought such issues into focus.
WTO members were expected to comply with the
articles of TRIPS in a speci®ed time frame (see Fig. 2).
One year was given until 31 December 1995, to all
countries to comply with all the obligations of TRIPS.
However, Developing Countries were given an additional 4 years i.e., until 31 December 1999, for compliance with all areas of TRIPS except in a few issues
related to patents.
Speci®cally in the area of patents, an additional 5
years, i.e., until 31 December 2004, was given to those
countries granting process patents to change over to
product patents in all ®elds of technologies. In the intervening period, Member States of the WTO availing of
this concession were expected to make arrangements for
a ``mailbox provision'' for ®ling of product patents and
create a transitory legal framework for ``pipeline protection'' in speci®c ®elds such as drugs/pharmaceuticals/
agrochemicals.
Several countries including India have initiated
measures to achieve compliance with the conditions set
by TRIPS.
The Seattle inter-ministerial meeting in November/
December 1999 was convened to review the developments and provisions in TRIPS to carve the future shape
of the agreement that is mutually bene®cial to its
members. However the outcome was inconclusive. These
matters will be on the agenda for the forthcoming
review.
An area that is attracting attention is the protection
of trade secrets and undisclosed information. A survey
conducted by the American Society for Industrial Security (ASIS) on intellectual property loss (which was
participated in by Fortune 1000 companies and the 300
fastest growing companies in the US) reveals that $44
billion was lost due to known and suspected intellectual
property losses during a 17-month period in 1996±1997
[4]. A loss of $44 billion was calculated based on the
responses of only 12% of the survey participants. To
guard themselves against trade secret theft, companies
are encouraged to implement information protective
measures, by clearly identifying trade-secret assets,
practicing ``due care'' when it comes to persons who are
authorized to have access to trade secrets, and making
use of codes. Though employment contracts broadly
cover clauses on con®dentiality of information most
business houses and institutions do not take adequate
care of information security procedures within their
organizations. The emerging trend is that companies to
protect themselves from legalities are requiring their
employees to sign an invention assignment agreement in
addition to con®dentiality agreements. This ensures a
commitment from the employees to protect the companies intellectual property which includes all creative
aspects of the employees' work, innovations, company
sensitive information such as clients lists, ®nancial information, price lists etc., copyrights, trade secrets,
trademarks. This is becoming crucial in times of mergers
and acquisitions in ensuring proper transmission of IPR.
Walmart had ®led a suit in a US Court against
Amazon.com claiming that Amazon was attracting executives and employees of Walmart together with their
consultants to access the trade secrets of Walmart. The
case was settled in 1999. Under the terms of the settlement Amazon agreed to reassign some of its employees
where their knowledge of Walmart's operations would
not be used. Limits were also placed on the projects to
which the former Walmart workers are involved in
Amazon's operations [5].
Motorola on July 1999 ®led a lawsuit against ICS and
several managers who left Motorola while working in its
timing solutions operation to set up a new ICS operation [6]. MotorolaÕs complaint was that ICS did this to
gain access to MotorolaÕs business and technical trade
secrets and that the managers who left had breached
®duciary duties and misappropriated trade secrets.
Though ICS and the ex-Motorola Managers denied the
allegations, a settlement was reached on 27 March 2000,
where Motorola agreed
· to dismiss the lawsuit in exchange for the defendantsÕ
agreement to make an undisclosed monetary payment;
170
P. Ganguli / World Patent Information 22 (2000) 167±175
· to refrain from using or disclosing Motorola con®dential information, and for limited time periods to
refrain from using certain design technologies;
· to restrict further hiring and solicitation of Motorola
employees and
· to grant Motorola certain rights to use certain ICS intellectual property. [http://www.motorola.com]
ColorSpan vs Sentinel Imaging dealt with a case on
infringement of Trade Secrets in which ColorSpan was
awarded $2.2 million in damages in a 1997 judgement
[7]. ColorSpan alleged that Sentinel had stolen part of its
market of consumables for its wide-format inkjet
printers by hiring two former ColorSpan employees who
imparted trade secrets and customer information.
4. Inter-nation technology trade and IPR: a snap shot
Recent data (see Table 1) from the ``1999 World
Development Indicators'' show that the ``Balance of
Technology Trade'' is heavily titled in favour of a few
nations whose expenditure on R&D as % of GNP have
been high [8]. In these countries the balance of payments
of exports of high technology (measured as % of manufactured goods/services exported) is positive or a low
negative. USA distinctly stands out as a nation with
positive high technology trade balance. Japan had a
sizable technology trade negative in 1995 but has considerably narrowed the gap in the last 5 years. One of
the factors identi®ed towards contributing to enhancing
the national technology trade balance is focused utilization and trading of a country's national intellectual
assets. The IPR especially in the form of patents for
innovations in high technology areas are often in the
hands of developed countries. It is evident that the primary and immediate bene®ciaries of the programme of
harmonization of intellectual property are likely to be
the already industrialized nations which have a suitable
infrastructure for science and technology and for IT
based communication and information dissemination
systems. Developing countries in Asia and the Latin
America and several countries in Africa with inadequate
infrastructure and expertise have been at a distinct dis-
Table 1
Inter-nation technology tradea
Name of the
country
Australia
Austria
Brazil
Canada
China
Finland
France
Germany
India
Ireland
Israel
Italy
Japan
Korea, Rep
Malaysia
Mexico
Netherlands
Philippines
Portugal
Russian Fed.
South Africa
Spain
Sweden
Thailand
UK
USA
a
a
Expenditure for
R&D % of GNP
High-technology exports
Royalty and license fees
Patent applications ®led*
$ millions
% of manufactured exports
Receipts
($ millions)
Payments
($ millions)
Residents
Non-residents
1985±95
1997
1997
1990
1997
1990
1997
1996
1996
1.7
1.5
0.6
1.6
0.5
2.5
2.4
2.4
0.8
1.4
2.2
1.1
2.9
2.8
0.4
0.4
2.1
0.2
0.6
0.7
0.7
0.9
3.4
0.1
2.2
2.5
6,415
11,975
5175
33,068
33,344
8797
68,655
112,243
2654
26,467
6870
32,747
152,431
44,433
39,490
29,692
57,082
6249
2185
3809
d.n.ia
13,452
21,969
17,758
95,755
197,657
49
24
18
25
21
26
31
26
11
62
33
15
38
39
67
33
44
56
11
19
d.n.ia
17
34
43
41
44
162
91
12
d.n.ia
d.n.ia
50
1295
1987
1
38
62
1040
2866
37
d.n.ia
73
1086
1
14
d.n.ia
54
19
563
0
3055
16,635
295
185
32
d.n.ia
55
93
2046
3168
12
110
187
490
7303
252
d.n.ia
130
2085
18
26
176
73
211
1000
44
6901
33,676
826
287
54
d.n.ia
d.n.ia
317
1629
3797
72
591
73
1959
6051
1364
d.n.ia
380
1751
38
117
d.n.ia
130
1022
743
170
3575
3136
1074
691
529
d.n.ia
543
504
2476
4694
150
4140
183
1004
9620
2413
d.n.ia
501
2455
158
285
11
258
1565
957
804
6332
9411
9196
2506
2655
3316
11,698
3262
17,090
56,757
1660
925
1363
8860
340,861
68,446
d.n.ia
389
4884
163
105
18,138
±
2689
7077
203
25,269
111,883
34,125
75,985
29,451
45,938
41,016
61556
81,418
98,338
6632
52,407
12,172
71,992
60,390
45,548
d.n.ia
30,305
61,958
2634
71,544
28,149
±
81,294
76,364
4355
104,084
111,536
Source: World Development Report, 1999.
Data not indicated.
P. Ganguli / World Patent Information 22 (2000) 167±175
advantage as receivers of technology from developed
nations.
Article 7 of TRIPS states: ``The protection and enforcement of IPR should contribute to the promotion of
technological innovation and to the transfer and dissemination of technology to the mutual advantage of
producers and users of technological knowledge and in a
manner conducive to social and economic welfare, and
to a balance of rights and obligation.''
Article 8.2 of TRIPS states: ``Appropriate measures,
provided they are consistent with the provisions of the
agreement, may be needed to prevent the abuse of IPR
by right holders or the resort to practices which unreasonably restrain trade or adversely aect the international transfer of technology.''
It is clear that dierent nations at diverse points in the
development curve will have to identify their areas of
focus and build niche areas of expertise so that they can
barter their intellectual assets with other nations to appropriately service their national needs.
These countries have to build up their capabilities
despite the already existing wide phase lag. In addition
to improving their economic conditions they will need to
create enabling and supporting policies for protection of
intellectual property to meaningfully participate in
global trade.
One also has to consider the costs and vulnerabilities
associated with such a transition. Funding this change in
developing and least developing countries will have to be
generated partially from internal sources and largely
through foreign direct investments (FDI) from developed countries. This mode of technology and know-how
transfer will require local capability to receive and adapt
the imported technology. Some preconditions eective
transfer would be domestic innovative capacity, a market structure to support competition and a basic enforceable intellectual property system in the receiving
country. One of the concerns expressed in most international fora is the possible misuse or overuse of IPR by
the ``Technology Giving Country'' in the ``Technology
Receiving Country''. A regulatory structure in the form
of strong ``anti-trust'' laws or even appropriate ``compulsory licensing'' should be in place in the country receiving the technology. TRIPS have provisions to tackle
these situations. The issue is whether countries at rudimentary phases of development have the capability and
expertise to manage these complex issues on priority in
the immediate and medium term. The other aspect is
whether the developed nations would genuinely commit
technology transfer and participate in the capacity
building expertise with developing and least developed
nations. The WTO and other international bodies will
have to play the regulatory role to ensure global
knowledge transfer and equitable sharing of bene®ts.
Serious debates have erupted on whether WTO is a
``balance enabler'' of a club that is a threat to National
171
Sovereignty of member nations. The success and survival of WTO will be determined by its response to such
challenges. It will need careful handling with active and
concerned participation from all nations whether ``developed, developing or least developed''.
5. A social evil ± counterfeiting and piracy
An area of growing societal evil and concern is trade
of pirated and counterfeit goods. In addition to creating
business losses this menace is intimately linked to the
issues of non-standard products especially when it relates to items of human or animal consumption and
health.
About US$250 billion a year is lost by American
companies from theft of intellectual property alone [9].
The International Intellectual Property Alliance (IIPA),
an organization of US Trade associations whose 1350
member companies are dependent on copyright protection, estimates that in 1996 US copyright-based industries lost a total of US$10.7 billion to pirates outside the
US. Of this amount, motion picture losses were US$1.8
billion, and sound recording and musical composition
losses were US$1.2 billion. Computer programs and
books account for the remaining losses [10].
It is estimated by the Anti-Counterfeiting Group
(ACG) that UK alone is annually worth £300 million
($500 million) a year to counterfeiters and that the costs
to the UK businesses in lost sales amount to about £6
billion a year in addition to the damage to brand value.
Each year trademark theft causes £37.8 million in losses
for the UK perfume and toiletries market [11]. Spanish
companies estimate volume of losses from counterfeit to
be approximately 25±35% of their national turnover
[12]. In Brazil, estimates of counterfeit drugs total as
much as 5% of the industry's yearly sales of about US$5
billion [13]. A government report shows that pirated
movies and videos worth US$8.48 million was imported
into New Zealand in 1998±1999. Revenues from pirated
CDs in Germany exceed US$262.6 million in 1999 [14].
A study on global software piracy (see Table 2) released by the business software alliance and Software
and Information Industry Association (SIIA), estimates
that during 1998 of the 615 million new business software applications installed world-wide, 231 million
(38%) were pirated (an increase of 2.5 million more
applications than were pirated in 1997). In 1998 Asia's
dollar losses were US$3 billion, down US$900 million
from US$3.9 billion in 1997. Piracy-related revenue
losses to the global software industry were estimated at
US$11 billion.
Such losses to businesses make protection of intellectual assets imperative using all the tools of IPR.
Owners of intellectual property should also become
more diligent and aggressive about policing and
172
P. Ganguli / World Patent Information 22 (2000) 167±175
Table 2
1998 BSA/SIIA Asia Paci®c software piracy study resultsa
Asia/Paci®c
region
a
Piracy rates (%)
Piracy losses (retail
US$ million)
1996
1997
1998
1996
1997
1998
Australia
China
Hongkong
India
Indonesia
Japan
Korea
Malaysia
New Zealand
Pakistan
Philippines
Singapore
Taiwan
Thailand
Vietnam
Other
Asia/Paci®c
32
96
64
79
97
41
70
80
35
92
92
59
66
80
99
86
32
96
67
69
93
32
67
70
34
88
83
56
63
84
98
83
33
95
59
65
92
31
64
73
32
86
77
52
59
82
97
74
128.3 239.
192.2
703.8 1449.5 1193.4
129.1 122.2
88.6
255.3 184.7 197.3
197.3 193.3
58.8
1190.3 752.6 596.9
515.5 582.3 197.5
121.5
82.6
79.3
29.3
20.3
21.8
23.1
20.4
22.7
70.7
49.2
31.1
56.6
56.6
58.3
117.0 136.9 141.3
137.1
94.4
48.6
15.2
10.1
10.3
49.1
32.0
16.7
Total
Asia/Paci®c
55
52
59
3739.3 3916.2 2954.8
Source: IP Asia 1999; 11(5):13.
enforcing their IP rights. It opens up wide possibilities in
legal licensing of intellectual property, creates an environment for substantiating the validity of patents,
trademarks, etc., encouraging innovations, enhancing
sharing of value-added knowledge and integrating
management of intellectual property in business
processes.
In 1999, the cloth designing company ``Tommy Hil®ger'' was paid $6.4 million by Wal-mart to settle a
Trademark and Counterfeiting and Contempt Case in
Canada. Tommy Hil®ger claimed that Wal-mart sold
counterfeit Hil®ger tee-shirts and socks both on the internet and in stores [15].
It should be appreciated that IPR are not static legal
structures but have to undergo directed metamorphosis
to ®ne tune with the changing national and global socioeconomic, technological, trading and political developments. The unprecedented advances in science and
technology have in some ways out-paced the legal
structures thereby requiring a constant review to arrive
at relevant and workable intellectual property laws in
the present and future contexts. This ``constant transitional'' aspect makes its appreciation a must for researchers, business entrepreneurs, corporate houses and
national policy makers and implementers.
6. Enforcing IPR
The past decade has also seen a conscious global effort by owners of IPR to enforce them through ag-
gressive litigation in courts. The courts worldwide are
now taking more favourable views towards IPR holders
and awarding fairly large damages in cases of infringement and counterfeiting. This is a positive development
that will signi®cantly impact in world trade and judiciary and corporate governance.
A few examples are included to illustrate a spectrum
of involved issues:
(i) Honeywell in 1993 won $96 million damages from
Minolta for infringement of Honeywell's auto-focus
technology for cameras. This judgement was eectively
used by Honeywell to make several licensing deals with
other camera manufacturers which brought in an additional $400 million. This demonstrates the spillover effects of con®rmed and established knowledge ownership
[7].
(ii) Polaroid vs Eastman Kodak continues to be a
historic judgement in 1990 when Polaroid won over
$900 as compensation from Kodak for infringement of
its patents related to instant cameras. $454 million was
awarded as compensation and $455 million was added
as interest. Kodak is also known to have moved out of
the instant camera market after the case. This Illustrates
the potentially disastrous impact on a Corporate for
infringing someone else's IPR [7].
(iii) Hughes Aircraft vs US Government case running
since 1973 was concluded in 1999 when the US government was ordered to pay $154 million to Hughes for
infringement of a patented technology on controlling
orientation of satellites. In this particular case, the US
government invoked its privilege of invoking a compulsory license in the public interest. The court accordingly worked out the compensation to Hughes Aircraft
[16].
(iv) SmithKline vs Fujimoto involved SmithKline
Beecham (SB) and its Japanese subsidiary, SmithKline
Beecham Seiyaku KK (SBS, based in Tokyo). The Tokyo District Court in 1998 ordered Osaka-based Fujimoto Pharmaceutical (Fujimoto) to pay Yen 3059
million and interest in damages comprising royalties and
lost pro®ts incurred from the infringing sale of FujimotoÕs generic Cimetidine product Cylock. Cimetidine is
the active ingredient of SBÕs successful anti-ulcer registered drug Tagamet. The period of infringement was
from December 1986 until the expiration of SBs Cimetidine process patent on 5 September 1993. Breakup
of $25.6 million is as follows: Yen500 million ($4.2 million) in royalties and Yen2.5 billion ($21 million) in lost
pro®ts, based on a 15% pro®t rate [17].
(v) Hoechst Celanese v BP Chemical is an account of
pro®t trial case that decided Hoechst was entitled to
little more than a half million pounds. Hoechst had
claimed that BP earned £136 million from its infringement of one of its patents for removing iodide impurities
from acetic acid. The two BP plants where the alleged
P. Ganguli / World Patent Information 22 (2000) 167±175
infringement took place were considered as two distinct
businesses because dierent methods were used to produce acetic acid at the plants. The costs in the two plants
were also dierent. One of them was loss making and
therefore the court decided that nothing needed to be
paid based on the earnings (if any) from that plant [18].
(vi) From the ®nancial information provided by BP
regarding its earnings and costs, the court assessed BPs
pro®ts from the other plant at £94.6 million. The court
put the damages at 0.6% of the total pro®ts of the
plants. Consequently Hoechst should receive 0.6% of
£94.6 million i.e., £567,840.
(vii) Fonar vs General Electric is an example demonstrating that size of a ®rm does not necessarily matter
while enforcing IPR. Fonar had ®led several patents in
1970s related to magnetic resonance imaging techniques
and machines for in situ and non-evasive detection of
cancer and diseases in living bodies. Subsequently
General Electric and Hitachi entered this market. Fonar
®led infringement suits against these companies. Hitachi
settled out of court [19]. As the end of the suit, GE was
ordered to pay $128.7 million to Fonar. Interestingly
Fonar's annual revenue is only $17 million. Fonar
claimed it lost pro®ts corresponding to 600 MRI machines it could have sold if GE had not infringed its
patents. The Jury concluded that, inter alia, Fonar could
have sold 75 machines and therefore awarded them lost
pro®ts for 75 machines @ $371,000 per machine and
royalty for 575 machines @ $65,000 per machine.
(viii) Chanel Inc. reported that Los Angeles County
State court has ordered a counterfeiter to pay the
company $1 million in restitution [20].
(ix) Bags of New York Inc., a handbag manufacturer,
has been ordered to pay nearly $800,000 to Sara Lee
Corp. for willful and deliberate counterfeiting of Coach
leather products. Coach is a division of Sara Lee [21].
(x) In February 1997, the Toyama District Court
(Japan) awarded Kissei Pharmaceutical, Yen 1120 million ($9.3 million) in a litigation related to infringement
of a pharmaceutical process patent. Kissei had successfully sued 14 defendants, including Boehringer Mannheim, Toa Wool Spinning and Weaving, Ohara
Pharmaceutical and Towa Medicine over KisseiÕs process patent relating to Tranilast registered as an antiproliferative agent and marketed by Kissei as Rizaben (a
registered trademark). This is another example of the
spillover eect of an established infringement proceeding [22].
7. New dimensions and issues for resolution
As technology explores newer dimensions and uncharted paths in the coming decades, IPR will assume
conducive forms to encourage innovation, knowledge
sharing in a ®ercely competitive network. A preview of
173
the scenario in the next 10 years will involve many interlaced issues such as:
(i) Domain names and trademarks; copyright in cyberspace. Steps have been initiated by nations by incorporating special clauses in their cyber laws that are
being formulated. There are several court judgements in
the last two years that discourage cyber squatting. This
area needs rapid development through international
cooperation.
(ii) Rights on traditional knowledge, prior art, material
transfer agreements and bio-prospecting. De®nition and
scope of traditional knowledge in diverse forms (including folklore/oral transmission and traditional practices) needs to be arrived at. Present day IPR
frameworks in practice tend to emphasise documented
knowledge as prior art. Similarly, ownership of traditional knowledge needs to be legally de®ned, as this will
play a vital role in determining the dynamics of protecting small innovations in communities and resolve
debates on bene®ts sharing by corporations involved in
bio-prospecting. Formalizing enforceable ``materials
transfer agreements'' and legalities associated with them
are key issues to be dealt with by the national policy
makers.
Eective exploitation of provisions in IPR legislations
such as ``Geographical Indications'', ``Petty Patents''
could assist the protection of innovations, distinct
community practices, traditional art forms, designs,
handicrafts etc. These need to be explored.
(iii) Software and patents. The controversial issue
whether software per say is patentable needs to be resolved. Software is protected by copyright in most parts
of the world. However the 1998 judgement by the US
Court on ``State Street Bank and Trust Co vs Signature
Financial Group'' decision, held computer software for
conducting methods for doing business to be patentable
subject matter. In 1993, Signature received a patent for
its data processing system for hub-and-spoke structured
funds. The system simpli®es the calculating of net asset
value (NAV) of funds participating in a hub-and-spoke
system. Under the hub-and-spoke mutual fund structure, the hub receives and manages the assets that come
in through dierent spokes or distribution channels. In a
July 1998 decision, the US appeals court decided using a
mathematical formula with the aid of a computer is patentable when it produces ``a useful, concrete and tangible
result'' such as a fund NAV.
With software playing a crucial role in business processes their protection will become major issues in the
coming years.
(iv) Biotechnological inventions and moral issues and
patents. Rapid advances in biotechnology have already
put legal circles into a dilemma with respect to patentability of inventions and moral societal issues. A crucial
feature of signi®cance in the future will be in
174
P. Ganguli / World Patent Information 22 (2000) 167±175
determining the ®ne dierence between ``discovery'' and
``invention'' while deciding on ``patentable subject
matter'', ``novelty'' and ``inventiveness''. For example,
in the USA an isolated and puri®ed form of a natural
product is patentable if it is found in nature in a nonpuri®ed form. Similarly in the European Patent convention a patent can be granted when a substance found
in nature can be characterized by its structure or by
other criteria, if it is new in the sense that it was not
available to the public in that form. Such interpretations
have also been extended to patent gene sequences, isolates of DNA, etc.
One maybe can argue that if microorganisms or
naturally occurring substances in plants and animals can
be considered for patenting what about extension of this
logic to the whole range of complex ores, marine reserves, etc.?
Such issues need to be taken into consideration while
framing national IPR policies.
(v) Compulsory licensing options, border measures and
parallel imports and exhaustion of IPR. The TRIPS
agreement covers these features though not in a very
elaborate manner. These issues are crucial deciders in
the mechanics of world trade and will need to be looked
into with extreme care, as they ought to balance public
vs private interests and also protect consumer interests.
(vi) Government control on export of technology. Instruments such as the special provisions of US 301 to
control export of technology is an area of concern as it
can create asymmetric imbalances in the transfer of
technology, knowledge sharing and trade between nations. Under certain circumstances these in their operative form may be considered to be ``anti-competitive''
practices between nations.
This list is not exhaustive but highlights a few key
issues.
8. Accelerating into the future
The growing demands of knowledge-centric societies
will need a new national vision, outlook and commitment to prepare for the future that is to emerge. IPR
among other priorities will dominate the course of a
nation in the path of innovation and progress. This will
require a con¯uence of diverse expertise, an enabling
infrastructure, a systematic analysis of national
strengths and weaknesses to identify the niche knowledge areas in which a country could excel as these
would be the hook-up points for eective participation
in global knowledge trade.
International trade agreements such as the GATT
will undergo considerable change with active and balanced participation of developed and developing and
least developing nations to arrive at mutually bene®cial
provisions that will in¯uence the conduct of nations.
IPR will have to ®gure in the main agenda of national
policy making. The following steps are being suggested,
with particular reference to the situation in India:
· constitute an integrated single window National IPR
Commission to deal with IPR policy issues;
· integrate national technology planning with IPR and
trends in international technology trade;
· implement a formal national IPR literacy mission;
· set-up IPR training institutes to prepare technically
quali®ed attorneys;
· introduce an enabling national taxation policy to encourage innovation, building of IPR portfolio and its
utilization in technology transfer and trade;
· urgently modernize the IPR administrative structures
in the country;
· improve the infrastructure for access and eective use
of IPR information. There is an urgent need to harmonise the patent classi®cation systems to ease and
optimise processes in patent searching;
· re-structure the judiciary and enforcement machinery
for professional and speedy response to IPR issues;
· training of corporate and institutional managers on
eective management of IPR;
· standardise models for valuation and audit of IPR;
· evolve national taxation policies of development, use
and transactions linked to IPR.
Some of the trade designations included in this
communication may be registered as trademarks in
certain countries around the world. As this is a worldwide publication, it is not practical to comment on or
acknowledge the position in each country more
precisely.
Editor's note
Some of the trade designations included in this
communication may be registered as trademarks in
certain countries around the world. As this is a worldwide publication. it is not practical to comment on
or acknowledge the position in each country more
precisely.
References
[1] Ganguli P. Gearing up for patents ± the Indian scenario.
Hyderabad: Universities Press India; 1998.
[2] Ganguli P. Intellectual property rights in transition. World Patent
Information 1998;20(3±4):171.
[3] Ganguli P. Mothering innovations to markets. World Patent
Information 2000;22(1±2):43.
[4] Daniel DW. Purchasing 1999;126(7):24.
[5] Legal Reporter: Intellectual Property. Security Management
1999;43(7):131.
[6] Motorola Website http://www.motorola.com.
P. Ganguli / World Patent Information 22 (2000) 167±175
[7] Myers RV. CFO ± The Magazine for Senior Executives
1998;14(3):49.
[8] World Development Report 1999±2000.
[9] Trembly AC. Cyber crime means billions in losses. National
Underwriter Property and Casualty 1999;103(26):19.
[10] Latin Trade 1999;7(5):11.
[11] News Item Trademark theft hits UK hard. Soap Perfumery and
Cosmetics 1999;72(7):6.
[12] Bazan P. The rise of counterfeiting and trademark piracy.
Managing Intellectual Property 1999:57.
[13] Market letter 20, July 1998.
[14] Spahr W. German Biz Targets Kid Copiers. Billboard
1999;111(36):65.
[15] Niv T. Variety of weapons against counterfeits. Managing
Intellectual Property 1999;62.
[16] US CAFC 94-5149, 95-5001 (1998); also in Ref. [7].
[17] Tessensohn, JA, Yamamoto, S. Cases of the Year ± Japan:
Damages boost. Managing Intellectual Property 1999;90:27; IP
Asia 1999;11(9):12.
175
[18] Cases of the Year ± United Kingdom: Pro®t and Loss. Managing
Intellectual Property 1999;90(30).
[19] US CAFC 96-1175,-1106,-1091 (1997), also in Ref. [7].
[20] News item, WomenÕs Wear Daily 1999;177(40).
[21] News item, WomenÕs Wear Daily 1999;177(25):15.
[22] Tessensohn JA, Yamamoto S. Reaping the fruits of a post patent
era (part 2 of 2). Managing Intellectual Property 1999;85:32.
Prabuddha Ganguli