Journal of Science and Technology Education Research Vol. 1(2), pp. 19 - 29, July 2010
Available online http://www.academicjournals.org/JSTER
©2010 Academic Journals
Review
Digital literacy: An analysis of the contemporary
paradigms
Allah Nawaz and Ghulam Muhammad Kundi*
Department of Public Administration, Gomal University, Dera Ismail Khan, Khyber Pakhtoon Khwa, Pakistan.
Accepted 28 June, 2010
Digital (computer) literacy is the new title for ‘educated’. Both teachers and students have no option but
to acquire a level of computer-literacy to catch up with the growing digital societies. Governments and
higher education institutions (mHEIs) are making all out efforts by providing e-Learning environments
to gain some levels of digital literacy of the masses at large and the university-constituents. Both
developed and developing states are trying to figure out a required digital literacy curriculum for the
training of teachers and the students. However, given that there are several meanings of computerliteracy therefore; research is going on about the contents of the curriculum and the pedagogical
requirements of ICT-education. Furthermore, the concepts of global-village, globalization, information
or knowledge society, ePedagogy, eStudents and eCourses – all are casting increasing pressures on
the academicians, HEIs and governments to take digital opportunity initiatives (DOI) for digital-literacy
of the masses to generate workforce for the eGovernment, eCommerce and e-Learning. Research
reveals that learners hold different perceptions about the nature and role of ICTs such as: instrumental
and substantive. Some consider it just like any other technology with no value-implications for the
learner and society. Substantive theorists however, believe in the determinist role of technologies for
changing the society. Whatever the paradigm, learners are facing several hurdles in acquiring digital
command like perceptual differences, demographic diversities, resistance to change, training issues
and so on. However, most of the researchers are coming up with the findings that, perceptions,
theories, teaching/learning styles of the teachers, students and other stakeholders play decisive and
determinist role in determining the speed and quality of computer-literacy. It is well-documented that
the contents and dynamics of computer-literacy in any state depend on the objectives to be realized
through ICTs. Depending on the perceptions about e-Learning, technologies are either used to achieve
immediate objectives for instant contributions (instrumental-view) or long-term and broader objectives
(substantive or liberal-view). It is argued that none of the instrumental or substantive views are good or
bad rather two stages or steps in the evolution of e-Learning from objectivist thinking to social
constructivist digital platforms. Almost every country and HEI is first experimenting with the
instrumental benefits of ICTs and this practice is more rampant in the developing countries. This paper
is an effort to draw a picturesque (a scenario) of digital-literacy in the background of HEIs.
Key words: Digital/computer-literacy, educational technologies, paradigm, instrumental, substantive,
objectivist, cognitive and social constructivist, ePedagogy, eStudent, eCourse, digital opportunity initiatives,
higher education institutions.
INTRODUCTION
The universal demand for ‘computer-literacy’ emanates
from the dominance of ICTs in different aspects of
contemporary life (Oliver, 2002). The supporters of ‘social
inclusion through ICTs’, emphasize ‘electronic-literacy’ as
20
J. Sci. Technol. Educ. Res
a key to bridge digital-divide (Macleod, 2005). Digital
literacy is deemed necessary for “mindful learning in the
information society (Aviram and Eshet-Alkalai, 2006).”
Students, teachers and employees define computer
literacy differently (Johnson et al., 2006) however,
common people acquire their ‘technology-literacy’ either
formally through formal courses or informally at home,
from friends or by themselves (Ezziane, 2007).
The indispensability of digital literacy is evident from
the findings and arguments of researchers around the
globe. For example, ICTs (connectivity-tools) have been
found helpful in reducing the problems of ‘isolation’ (Tinio,
2002; Abrami et al., 2006; Vrana, 2007) and ‘disempowerment’ (Macleod, 2005; Wims and Lawler, 2007)
for the developing countries and marginalized groups.
Digital opportunity initiatives (DOI) are proving powerful
tools for ‘poverty-alleviation’ and ‘economic-development’
in developing states (Macleod, 2005; Hameed, 2007;
HEC, 2008). Developing countries like Pakistan are
entering into ‘international and national’ partnerships to
capitalize on global ICT-resources (Tinio, 2002; Mathur,
2006; Baumeister, 2006; Kopyc, 2007). Furthermore,
within university environment, e-Learning tools create
‘leaner-centric’ and ‘collaborative-learning environments’
where they are empowered to self-control their learning
processes (Mejias, 2006).
The expectations of employers, parents and educators
from the graduates (about digital literacy) are changing
(Johnson et al., 2006). Therefore, most of the universities
have started compulsory computer literacy courses. However, to provide required command over computers, it is
important to determine a ‘customized digital curriculum
and ePedagogy’ (Martin and Dunsworth, 2007).
Unfortunately, very little research has been published
about students' perceptions of their computer literacy in
third world countries (Bataineh and Abdel-Rahman,
2006).
Thus, digital literacy is not only shifting power bases in
the developing countries from “elites to masses
(Macleod, 2005)”, but is increasingly “perceived as a
survival skill (Aviram and Eshet-Alkalai, 2006).” However,
acquisition of computer-literacy knowledge and skills is
neither automatic nor simple. It is rather dependent on a
variety of personal (teacher, students, administrators),
organizational (higher education institution – HEI) and
broader political and social factors (local, national and
international) within which e-Learning occurs. The
*Corresponding author. E-mail: kundi@gu.edu.pk. Tel: 92-300579-1705, 92-966-750122.
following analysis and discussion spells out the concept,
learning paradigms and barriers in digitizing the
communities inhabiting modern ‘information and
knowledge societies’.
DIGITAL LITERACY
The illiterate of the 21st century are not those who cannot
read and write, but those who cannot learn, unlearn, and
relearn (Tinio, 2002). The definition of computer literacy
has evolved overtime as technology improved and
society became more dependent on computers. Some 50
years ago when a computer nearly filled a room,
computer literacy meant being able to program a
computer (Johnson et al., 2006). Today, when every user
holds a computer, computer literacy is defined as an
understanding of computer characteristics, capabilities,
and applications, as well as an ability to implement this
knowledge in the skillful, productive use of computers in a
personalized manner (Martin and Dunsworth, 2007).
Terms such as computer competency, computer
proficiency
and
computer
literacy
are
used
interchangeably (Johnson et al., 2006).
With today’s technological society, basic computer
literacy is emphasized in every institution (Ezziane,
2007). Digital literacy is a combination of technicalprocedural, cognitive and emotional-social skills, for
example, using a computer involves procedural skills
(file-management), cognitive skills (intuitively reading the
visual messages in graphic user interfaces) (Aviram and
Eshet-Alkalai, 2006). With the changes in technology, the
elements of computer literacy are constantly changing
and thus, educators must constantly revise the course to
include the latest technological trends (Martin and
Dunsworth, 2007).
E-learning
E-Learning is widely researched in the perspectives of
“higher education as well as corporate training (Tinio,
2002)” and explained as the 'application of electronic
technologies’ in enhancing and delivering education
(Gray et al., 2003). ICTs represent computers, networks,
software, internet, wireless and mobile technologies to
access, analyze, create, distribute, exchange and use
facts and figures in a manner that has been unimaginable
hitherto (Beebe, 2004). A variety of concepts is
interchangeably used to represent e-Learning including:
computer-based
instruction,
computer-assisted
instruction, web-based learning, electronic learning,
Nawaz and Kundi
distance education, online instruction, multimedia
instruction and networked learning are a few (Tinio, 2002;
Abrami et al., 2006; Baumeister, 2006; Manochehr, 2007;
Sife et al., 2007; Wikipedia, 2009).
In e-Learning the data-networks such as, internet,
intranet and extranet are used to deliver course contents
and facilitate teachers, students and administrators
interaction (Tinio, 2002). The term networked learning is
also used as a synonym for e-Learning (Baumeister,
2006). Internet and web-based applications are most
widely used educational technologies in the e-Learning
systems (Luck and Norton, 2005) therefore; teachers,
students and education managers are using the web for a
variety of purposes (Manochehr, 2007). The concept of eLearning also has non-educational conceptions. HansPeter Baumeister (2006) notes that the meaning of eLearning varies with a change in the context: Political
dimension denotes the modernization of whole education
system, but economic view defines e-Learning as a
sector of eBusiness. In a nutshell, e-Learning begins with
a partial or supplementary use of ICTs in classroom then
steps into a blended or hybrid use and finally offers online
synchronous and asynchronous virtual learning
environments serving physically dispersed learners (Sife
et al., 2007).
Educational technologies
ICTs refer not only to modern hi-tech computers and
networks rather. There are old and new ICTs. Radio,
television, telephone, fax, telegram, etc. are now old,
while computer-networks, internet, e-mail and mobile
learning are new tools (Hameed, 2007). At the same
time, e-Learning technologies are burgeoning in terms of
hardware, software and a variety of applications in
education for teachers, students and administrators.
Educational technologies come in variety (Sife et al.,
2007) however, computers, networking and hypermedias
are the core paradigms for different roles of e-Learning
(Ezziane, 2007).
Computer
The primary tool for e-Learning is the computer, which
has traveled a long way since 1960s when UNIVAC in
USA and Baby-Computer in UK emerged as the pioneers
of a technology, which is now controlling almost every
aspect of human life. The transformation from XT
(extended-technology) to AT (advanced-technology) or
personal computer (PC) in 1980 was the second big
21
innovation making computers ‘a personal gadget’ for
everybody and anybody. A computer is an intelligentmachine and a powerhouse for users in terms of its
processing capabilities and speed (that is, user command
is executed on a click), storage capacity (hard-disk and
from floppy to flash and XDrives) and graphic interfaces
(that is, graphical-user-interface GUI) to interact with
different parts of the machine, like, activating a software,
using CD-drive, printing a document or picture, copying a
file from hard disk on a ‘data-traveler.’
Networking
When computers are wired together for communication
and resource-sharing, it is called a digital network.
Networking has elevated the role of ICTs and a huge
body of research is underway to make connectivity more
and more powerful. Networking is evolving from simple
networks into complicated forms of internet, intranet and
extranet along with web-technologies thereby converting
the world into a ‘global-village’. Networking eliminates the
geographical and physical constraints through a multitude
of tools and techniques based on the communicationprotocol of TCP/IP, onto which internet is anchored.
According to Glogoff (2005) a network is a platform
(internet, intranets and extranets) decorated with webbased tools of hypermedia and multimedia applications
managed through learning and content management
systems (LMS, LCMS). It is therefore evident that Internet
is becoming an indispensable tool for learning and social
life (Barnes et al., 2007).
It is reported that that many of the e-Learning facilities
in HEIs offer traditional print syllabus through internet.
Many researchers however, assert that innovative
applications of Web are diverse (Wood, 2004). Likewise,
John Thompson (2007) notes that accessing the internet
is like going to the library for a book however, internet
offers opportunities which need to be explored the
technologies are designed well and used as intended
(Wijekumar, 2005). Internet technologies (now offering
Web 2.0, such as blogs, wikis, RSS, podcasting etc.),
virtual reality applications, videogames and mobile
devices are some of the many innovations, which are
common in daily life for communication and
entertainment and are equally helpful in learning and
emerging as such (Chan and Lee, 2007). Through Web
2.0 technologies, users can communicate and interact
globally through internet in an environment of open
communication, decentralization of authority, and
freedom to share and re-use online resources (Wikipedia,
2009).
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J. Sci. Technol. Educ. Res
Curricula for digital literacy
suggested three roles of ICTs and digital literacy:
The ‘curricula’ of any country are viewed as “a snapshot
of the current state of knowledge (Ezer, 2006).”
Therefore, the debate about whether education should be
focused on the current job market (instrumental) or
intellectual attainment (liberal) is ongoing. It is reported
that most of the current computer-training and education
is ineffective because it is more technical and less
concerned with the contexts and real world problems
(Ezer, 2006). Due to increased demand for ICTprofessionals, the universities across the world have
responded by developing programs without “an existing
model for guidance (Ekstrom et al., 2006).” However,
Stephen (2006) warns that “the gap between what we
teach and what we do is widening … academic programs
should acknowledge the widening gap between theory
and practice, especially since it has enormous
implications for their graduates’ ability to find work.”
Despite some similarities in the computing curricula
there are clear distinctions of being developed and
developing countries. In a comparative study of the
computing curricula in India and America, the researcher
found that there are similarities in terms of offering
fundamental courses in IT, system development, basics
of operating systems, hardware architecture, web
technologies and programming fundamentals. However,
the differences are more obvious, for example India
education is more instrumental while American’s is more
liberal in computing curricula with less emphasis on hard
sciences than Indian curriculum (Ezer, 2006).
1. Learning about ICTs, where digital literacy is the end
goal.
2. Learning with ICTs where technologies facilitates
learning.
3. Learning through technologies thereby integrating it
into curriculum.
Another researcher (Sahay, 2004)
dimensions of computer literacy:
identifies
four
1. ICTs as an Object: Learning about the technology
itself. Courses are offered to get knowledge and develop
skills about different tools. This prepares students for the
use of ICTs in education, future occupation and social
life.
2. Assisting tool: ICT is used as a tool for learning, for
example, preparing lectures or assignments, collecting
data and documentation, communicating and conducting
research. ICTs are applied independently from the
subject matter.
3. Medium for teaching and learning: This refers to ICT
as a tool for teaching and learning itself, the medium
through which teachers can teach and learners can learn.
Technology based instructional delivery appears in many
different forms, such as drill and practice exercises, in
simulations and educational networks.
4. ICTs for education management: The most common
and wider application of ICTs is in the organizational and
logistic functions of the higher education institutions in the
form of transaction processing systems (TPS) and
management information systems (MIS).
PARADIGMS FOR DIGITAL LITERACY
It has been found that the use of ICTs is dependent on
the perceptions of developers and users about the nature
of technologies and their role in different ways of life
(Aviram and Tami, 2004). Bastien Sasseville (2004) have
found that ICT-related changes are “not perceived as a
collective experience or social change rather, personal
challenge.” The literature analysis suggests that two
broader theories, according to which ICTs can play either
“instrumental” or “substantive” role in the learning
process, are discussed over and over (Macleod, 2005).
Jonathan Ezer (2006) classifies this issue into
‘instrumental’ and ‘liberal’ conceptions of e-Learning.
Instrumental view asserts that ICTs are just technologies
and their role depends on their use while substantive
view posits that these technologies have the power to
change the society and their mere existence can make
the difference (Mehra and Mital, 2007). Tinio (2002) has
Given these scenarios, ICTs are either simply a tool
(neutral) like any other technology or more than a tool,
which can change the people way of life by transforming
the education culture (Young, 2003). Research however,
reports that ICTs have the potential and flexibility to be
used in either ways but as the ICTs become increasingly
available to the masses (like internet accessibility) the
ICTs begin to affect beyond technical impacts of a tool
(Aviram and Tami, 2004). For example, daily ‘checking
email’ has become a common norm even in developing
countries. The departure from ‘stand-alone’ use of
computers to ‘network’ applications have increased
access to so far inaccessible data sources thereby
changing the ‘user-expectations’ and thus attitudes to
‘learning-process’ itself (Ezziane, 2007).
From paradigmatic point of view instrumental vs.
substantive reflect the ‘behaviorist vs. constructivist’
(Boundourides, 2003) modes of teaching and learning.
Nawaz and Kundi
Behavioral or objectivist approach (instrumental) to
teaching and learning ICTs believes more in physical
activities and outcomes with the assumption that ‘use
makes anything important or otherwise’ (Macleod, 2005).
On the other extreme, constructivist (substantive) mode
of teaching and learning is ideological and cultural with
the belief and conviction that ICTs should be integrated
into the very core of teaching and learning with mega
changes in pedagogy and knowledge-acquisition (Mehra
and Mital, 2007). The technological advancements in eLearning are linked with the theories of learning like
behaviorism, objectivism, constructivism and cognitive
and social constructivism (Wikipedia, 2009).”
Instrumental/behaviorist
Instrumental view of technology is the most commonly
held belief, which considers technology as a ‘tool’ without
any inherent value (neutral) and its impact lies in how is it
used so a ‘one-size-fits-all’ policy of universal employment is used (Macleod, 2005; Radosevich and Kahn,
2006). The logic of this first sentence is hard to get at. If
technology is considered a tool, with its impact depending
on how it is used, the conclusion cannot be “one-size-fitsall”. There is room for plurality of approaches, and
different uses in different contexts. There are clearly
some “instrumentalists “, (big top-bottom planners) who
adhere to the “one-size-fits-all” policy but it is not inherent
to the instrumental approach to technology. Instrumental
education is based on the premise that education serves
society so focus is on the utility and usefulness of
education to the economy. The underlying philosophy
behind the instrumental point of view is the objectivist
approach wherein instructor presents the learner with the
required stimuli along with the required behavioral
responses within an effective reinforcement regime. The
degree of learning is assessed through observable
measures such as tests, assignments and examinations
(Ward et al., 2006).”
Objectivism believes that everything related to learning
is predictable therefore one learning-model fits all.
Likewise, behaviorism give priority to the stimulusresponse relationship in learning and underplays
cognitive role therefore sees the learning environment as
in objectivism (Young, 2003). This is exactly like behavior
of scientific management where worker is taken as a part
of a big machine called organization. The objectivist
teaching gives complete control of materials to the
teacher who manages the pace and direction of learning
thereby making learning a sequential process where
there is a single reality about which the “learners display
23
an understanding through declarative, procedural and
conditional knowledge (Phillips et al., 2008).” It is difficult
to agree with such an over-simplification, it looks like the
“Pavlovian debate of the beginning of the 20th century.
Substantive/ Constructivist
The ICTs can play a supplemental as well as central role
in learning by providing digital cognitive or adaptive tools
or systems to support constructivist learning (Sirkemaa,
2001). Contrary to instrumental, substantive view of ICTs
is a determinist or autonomous approach, which argues
that technology, is not neutral and has positive or
negative impacts. Technological determinism encourages
the idea that: the mere presence of technology leads to
familiar and standard applications of that technology,
which in turn bring about social change (Macleod, 2005;
Radosevich and Kahn, 2006). The substantive theory
matches with the ‘liberal theory’ of education (Ezer,
2006), which views learning as active and interconnected
experience and not simply a recollection of facts. This
paradigm
suggests
using
ICTs
beyond
their
‘supplemental (instrumental)’ role to broader.
Constructivists contend that ICTs should not be guided
by a technologically deterministic approach. The social,
cultural, political, and economic dimensions of technology
use have to be taken into consideration so that by
facilitating the development of electronic literacy,
culturally relevant online content, interfaces and
multimedia, the process of social inclusion can be
achieved within developing countries (Macleod, 2005).
The effectiveness of the behavioral approach is
questionable in areas that require comprehension,
creativity and 'gray' answers (Ward et al., 2006). The
moves towards constructivism in higher education have
been pushed by the emergence of universal connectivity
through ICTs (Wims and Lawler, 2007), which enabled
the masses to globally communicate and most
importantly access to the world knowledge resources
through the advent of internet after 1990s. Given the
access to broader sources of knowledge, contemporary
theory suggests that collaborative learning is the most
effective means of facilitating teaching and learning in
digital environments (Phillips et al., 2008).
Furthermore, a new version of this kind of thinking is
‘social constructivism’, which is gaining foothold in higher
education because teaching and learning can now easily
be undertaken as a social and community activity through
social software (Bondarouk, 2006). Social software
enables collective learning (social) along with individual
(cognitive) with the help of traditional email/chatting and
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J. Sci. Technol. Educ. Res
Figure 1. Continuum of paradigms for digital literacy.
modern wikis, blogs, vblogs, RSS feeds and the list
continues(Klamma et al., 2007). For example, RSS is a
format used to publish frequently updated works like
blog-entries, new headlines, audio and video (Wikipedia,
2009). As shown in this graph (Figure 1), instrumental
and substantive are two distinct moments in the learning
process. Both are essential for successful mastering of
any technology, art, science, etc.
BARRIERS TO GETTING DIGITALLY LITERATE
Given the differences of perceptions (Young, 2003) users
behave differently to e-Learning tools and techniques for
teaching and learning purposes. A key challenge for
institutions is overcoming the cultural mindset whereby
departments and individuals act as silos, keeping
information and control to themselves (LaCour, 2005).
Moreover, the training that educators do receive does not
always match with their educational needs, because the
faculty is rarely involved in the decisions about
technology and design of new strategies for technologyintegration (Juniu, 2005). In developing countries, “ICTs
have not permeated to a great extent in many higher
learning institutions in most developing countries due to
many socio-economic and technological circumstances
(Sife et al., 2007).”
The greatest challenge in learning environments is to
adapt the computer-based system to differently skilled
learners. If the environment is too complex the user will
be lost, confused or frustrated. On the other hand, too
simple or non-systematic environments cause motivational problems (Sirkemaa, 2001). Technology is by
nature disruptive and so, demands new investments of
time, money, space and skills and changes in the way
people do things (Aaron et al., 2004). Furthermore, faceto-face communication is critical for classroom social
relationships and interpersonal processes while, online
technologies have reduced support for social interaction.
Although, emotions can be conveyed through e-mail or
chatting, it does not replace “the fundamentals of our
socio-emotional well-being (Russell, 2005).” Thus,
“barriers can make technology use frustrating for the
technologically perceptive, let alone the many teachers
who may be somewhat techno-phobic (Ezziane, 2007).”
Individual perceptions about ICTs
One way to assess an individual's approach to computer
use for instruction is by testing an individual's attitudes to
this (Graff et al., 2001). Understanding learner
perceptions of technology and its impact on their practice
will help in addressing technology-training of the user
(Zhao and Bryant, 2006). Learner attitudes are reportedly
strongly related to their success in using technology
(Bataineh and Abdel-Rahman, 2006). Students’ use of
computer and Internet depends on their perceived
Nawaz and Kundi
25
Table 1. Perception about the organizational roles of ICTs.
1
Administrative
The availability of technology is the progress and an important aim, so focus is
on the quantity and quality of equipment.
2
Curricular
The use of ICTs with a specific curricular aim. Technology is conceived as a
neutral tool in the service of prevailing subject matters.
3
Didactic
Didactic approach dictates the inevitable or desirable change that can be brought
through ICT in pedagogy.
4
Organizational
ICTs can help creating viable, flexible and robust organizational structures to
teach, learn and administer effectively.
5
Systemic
ICTs have to be used systematically. All the changes must be preplanned and
predefined.
6
Cultural
Cultural approach recognizes that the ICT revolution has powerful defining
impact our culture and thus lives.
7
Ideological
Philosophical or critical social thinkers believe that whatever the change, it
should be in tune with the Social-values of the society.
Adapted from: Aviram and Tami (2004).
usefulness in terms of effective communication and
access to information to complete projects and
assignments efficiently (Gay et al., 2006). However,
limited research has been published about students'
perceptions of their computer literacy, particularly, in
developing states (Bataineh and Abdel-Rahman,
2006).Technology paradigm shifts changed not only the
way of computing but also how the technology itself is
perceived by society (Ezziane, 2007)
Educational technologies are generally perceived as a
welcome addition to the pedagogical and learning tools
(Sasseville, 2004). However, by compelling instructors to
collaborate with people outside the classroom
(government
agencies,
university
administrators,
technical support staff etc); technology can be perceived
as a threat to the private practice of pedagogy (Aaron et
al., 2004). The relevant concern, then, is how well
teachers perceive and address the challenges for
education (Knight et al., 2006). Based on the perceptual
differences, Mehra and Mital (2007) have categorized
learners into:
1. Cynics: Those with negative perceptions about eLearning but strong pedagogical beliefs therefore
unwilling to change beyond instrumental use of ICTs.
2. Moderates: They like ICTs and are ready to change
and adapt to new pedagogical practices with some
guidance and training.
3. Adaptors: These are the intellectual leaders who use
e-Learning for inner progress and external enhancements
by continuously enriching their teaching and learning with
leading-edge technologies.
Organizational perceptions/ approaches
Aviram and Tami (2004) have extracted seven
approaches:
administrative,
curricular,
didactic,
organizational, systemic, cultural and ideological and five
attitudes: agnostic, conservative, moderate, radical and
extreme radical attitude towards the application of ICTs in
HEIs (Table 1 show details on these approaches).
Administrative, Curricular, Didactic and Organizational
approaches are more ‘instrumental’ than Systemic,
Cultural and Ideological approaches, which emphasize
broader and substantive view/role of ICTs in higher
education. The instrumental view is mostly supported by
the
administrators,
bureaucrats
and
politicians
(Baumeister, 2006). While substantive approaches are
possessed mostly by the academics and intellectuals
who maintain that e-Learning technologies must
systematically change the educational culture according
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J. Sci. Technol. Educ. Res
to the ideological requirements of a particular context
(Mehra and Mital, 2007).
Administrative, Curricular, Didactic and Organizational
approaches are more ‘instrumental’ than Systemic,
Cultural and Ideological approaches, which emphasize
broader ‘substantive view’ or role of ICTs in higher
education.
The instrumental view is mostly supported by the
administrators, bureaucrats and politicians (Baumeister,
2006). While substantive approaches are possessed
mostly by the academics and intellectuals who maintain
that e-Learning technologies must systematically change
the educational culture according to the ideological
requirements of a particular context.
Demographic diversities
Due to the demographic disparities, users hold different
conceptions of ICTs and e-Learning therefore express
varying attitudes in the development and use of these
tools. Given that the perceptions of every developer and
user of ICTs vary (Sasseville, 2004), there is a multiplicity
of user-theories forming a continuum of approaches
about the nature and role of ICTs and attitudes about the
extent of change required (Kopyc, 2007). Teachers,
students and any other users of ICTs, behave according
to their demographic characteristics of age, educational
level, cultural background, physical and learning
disabilities, experience, personal goals and attitudes,
preferences, learning styles, motivation, reading and
writing skills, computer skills, ability to work with diverse
cultures, familiarity with differing instructional methods
and previous experience with e-learning (Moolman and
Blignaut, 2008).
For example, male students prefer using computers in
their learning than females. Individual differences are
evident in terms of attitudes to computer-based learning
and internet use and that these differences exist
principally on two levels, which are nationality and
cognitive learning style (Graff et al., 2001). "Net
Generation" is a force for educational transformation.
They process information differently than previous
generations, learn best in highly customizable environments and look to teachers to create and structure their
learning experience (Dinevski and Kokol, 2005); furthermore, male students have more positive perceptions
about computers and information technology than female
students. Older students may have a somewhat more
positive perception of computers (Gay et al., 2006).
Students bring prior knowledge to their learning
experiences. This prior knowledge is known to affect how
students encode and later retrieve new information
learned (DiCerbo, 2007).
Resistance to change
The user-resistance and reluctance to change is widely
investigated topic in e-Learning (for example, Jager and
Lokman, 1999; Sasseville, 2004; Loing, 2005; Vrana,
2007; Kanuka, 2007; Mehra and Mital, 2007). Since,
teachers decide about what happens in the classroom;
therefore their acceptance plays a dominant role in the
successful use of computers in the classroom (Aaron et
al., 2004). Although, most of the teachers have adopted
ICTs like power point slides and internet into their
teaching, they are still unwilling to adopt more sophisticated computer-based teaching innovations (Mehra and
Mital, 2007).” It has been found that new things are
intimidating and cause resistance (Jager and Lokman,
1999). For example, if teachers refuse to use ICTs in
their classrooms, then e-Learning can never progress
except limited benefits. Furthermore, due to the
innovative nature of ICT-enabled projects, the developers
must have a keen understanding of the innovation
process, identify the corresponding requirements for
successful adoption and harmonize plans and actions
accordingly (Tinio, 2002). In Canada, teachers are
reluctant to integrate technological innovations into their
daily scholarly activities and, at least in Quebec, this
situation has not really changed over the past few years
(Sasseville, 2004).
Within universities the decision makers and academics
are sometimes reluctant to change curricula and
pedagogic approaches, teaching staff and instructors lack
incentive and rewards in a system where professional
status and career trajectories are based on research
results rather than pedagogic innovation (Loing, 2005).
There are many obstacles for implementation of the ICT
in universities. Some of them are classical, as are e.g.
inertia of behavior of people, their resistance to changes,
etc. If the ICT should serve properly, it should enforce an
order in all folds of the university life. People who loose
their advantage of the better access to information have a
fear from order. Regrettably, managers sometimes
belong to this category (Vrana, 2007).
Technological change is not perceived as a collective
experience rather a personal challenge therefore,
solutions to the problem of integrating technological
innovations into the pedagogy are more focused on the
individual teachers (Sasseville, 2004). Some teachers
strongly advocate the technological innovation but may
resist in accepting technology as an integral part of the
Nawaz and Kundi
learning process. These divergent reactions and
concerns have thus created a continuum that represents
various attitudes towards technology (Juniu, 2005).
Similarly, “inexperience may lead to developing learners’
anxiety (Moolman and Blignaut, 2008).”
Training ineffectiveness
The gap between user and ICTs is possible if usertraining is not undertaken effectively. Almost every
research recording the perceptions and attitudes of eLearning-users reports the dissatisfaction from the
training facilities, contents and duration with regard to eLearning tools for teaching, learning and administrative
purposes (for example, Gray et al., 2003; Loing, 2005;
Johnson et al., 2006; Wells, 2007; Mehra and Mital,
2007). Albion (1999) noted this some 18 years ago that
“as community expectations for integration of information
technology into the daily practices of teaching grow, it will
become increasingly important that all teachers are
adequately prepared for this dimension of their
professional practice.”
User training includes the training of both the
developers or ICT-professionals and Non-ICT users. Both
the groups need computer literacy of the levels of their
requirements. “A large body of literature supports the
idea that technology training is the major factor that could
help teachers develop positive attitudes toward
technology and integrating technology into curriculum
(Zhao and Bryant, 2006). Teachers need training for
technology-integration “in curriculum areas that can be
replicated in their own classrooms not training that
focuses on software applications and skill development
(Schou, 2006).” The developers need such ‘computingcurriculum’ which covers not only the technological
aspects of computer hardware and software but also the
human and organizational dimensions of these tools
when placed in use.
CONCLUSIONS
Digital literacy is a universal issue for HEIs and
researchers. The new ICTs are forcing academicians to
postulate refined theories for learning. Our culture is no
longer literary and artistic only, it is also technological and
scientific. The paradigm shift in HEIs refers not only to
the departure from the traditional pedagogy, learning and
education-management; it also features changes within
e-Learning environments for teaching, learning and
administrative purposes. This paradigm shift is described
in terms of the progress in digital literacy from old-ICTs to
27
new-ICTs in three stages of traditional e-Learning,
blended e-Learning and contemporary virtual e-Learning.
Furthermore, digital literacy of students is squarely
mounted on the computer competencies of the teachers
and academicians because students cannot acquire
computer literacy without a computer literate faculty.
Thus, computer literacy is one of the most important skills
in today’s competitive environment therefore government
and HEIs are required to provide technical and political
support to the faculty for successfully passing on digital
knowledge and skills.
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