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MEDIA EDUCATION IN POLAND – NEEDS VERSUS REALITY
Anna BROSCH*, University of Silesia in Katowice, Poland
Received: 21. 6. 2017 / Accepted: 28. 11. 2017
Type of article: original research
DOI: 10.5507/jtie.2017.030
Abstract: Media education should strive to shape an attitude of active creativity
which ought to become a desired alternative for the passive way of experiencing
the media. Therefore media education is a precious form of education, however,
it is still imperfect and requires constructive changes. Meanwhile, in Polish
education system there is no clear definition of media literacy, of what should be
called media education and to what objectives that education should lead. The
main goal of the research was the overview of the history of media education in
Polish educational system and the practices for developing media education and
media literacy in Poland, as well the teachers‘ attitudes towards media education
and ways of developing media literacy among pupils. In order to collect empirical
material, a survey was conducted among teachers from the Silesian Voivodship.
The study involved 87 teachers. As well the analysis of content was used
concerning strategic international and national documents, encompassing the
points mentioned above. The best way to characterize the state of media education
in Poland is to say that the policy makers, people who decide about its
popularization in schools, prefer to be conservative about the whole concept.
Key words: media education, media literacy, core curriculum, teachers.
MEDIÁLNÍ VÝCHOVA V POLSKU – POTŘEBY VERSUS REALITA
Abstrakt: Mediální výchova by měla usilovat o rozvoj aktivně-tvořivého přístupu,
který by se měl stát vhodnou alternativou k pasivnímu způsobu setkávání se
s médii. Je proto významnou součástí vzdělávání, kterou je nicméně stále
nezbytné zdokonalovat. Prozatím v polském vzdělávacím systému neexistuje jasná
definice mediální gramotnosti, co by mělo být nazýváno mediální výchovou a jaké
cíle by měla sledovat. V článku je uveden přehled historie mediální výchovy
v polském vzdělávacím systému a praxe rozvoje mediální výchovy, vč. mediální
gramotnosti. Výzkum se zaměřuje na postoje učitelů k mediální výchově a způsoby
rozvoje mediální gramotnosti žáků.
Klíčová slova: mediální výchova, mediální gramotnost, klíčové kurikulum, učitel.
*Autor pro korespondenci: anna.brosch@us.edu.pl
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1 Introduction
In a dynamically changing reality, evolution touches both media and the spheres of life
that are influenced by new technologies and their development. Moreover, through proper
actions it should form positive attitudes towards the media. One of such attitudes is without
a doubt the critical approach that assumes the knowledge of the main mechanisms of the
media, emotional distance towards their proposed coverage, and researching the desired
information in numerous sources and making comparison, that is estimating their
credibility (Nowakowska-Buryła, 2003).
The global adoption of ICT into education has often been premised on the potential of
the new technological tools to revolutionize an outmoded educational system and prepare
students for the information age. However, a number of studies have shown that the
successful implementation of educational technologies depends largely on the attitudes of
educators, who eventually determine how they are used in the classroom (Koohang, 1989).
This suggests that studies at the early stages of technology implementation should focus
on the end-users’ attitudes toward technology. Moreover recent research have shown, that
teachers who have positive attitudes toward technology feel more comfortable with using
it and usually incorporate it into their teaching (Kersaint, Horton, Stohl, and Garofalo,
2003). As Baylor and Ritchie (2002) state, “regardless of the amount of technology and its
sophistication, technology will not be used unless faculty members have the skills,
knowledge and attitudes necessary to infuse it into the curriculum” (p. 398). That is,
teachers should become effective agents to be able to make use of technology in the
classroom. Ultimately, teachers are the most important agents of change within the
classroom arena.
On the other hand, media education in Poland has not become compulsory at schools
yet. Although media literacy education was introduced to schools of primary and junior
high level in 1999 as part of the core curriculum as so-called “educational path”, but the
implementation of the curriculum proved inconsistent and the media education programme
was given up in 2008. The result of this is the duality of media education in current core
curriculum: on the one hand, it is not mentioned in the general education goals, but on the
other, it is noticeable in all of the aspects of the core curriculum. However, presenting the
fragmentary information instead of the process of building up knowledge, as well as not
having the ability of critical interpretation, cannot lead to forming media literacy – the only
real goal in such a situation is to simply provide the pupils with basic skills as media users.
Moreover, treating media and informational education jointly is reducing media education
simply to a matter of technical training (Siemieniecki, 2002). However, there is a
noticeably growing interest in media education, the result of which is a series of postulates
and endeavours taken up by the academic communities and organizations interested in the
issue.
2 The history of media education in Poland
In the nearly 25 years the Polish educational system was reformed, and therefore the
core curriculum at all educational levels was modified. At present, the educational system
was defined by the Act on Education of 1991 (Ustawa o systemie oświaty z dnia 7 września
1991) and the structure of educational institutions was radically reformed in 1999.
The relevance of media education in Poland was explicitly recognized in the first
decade of the 1990’s in connection with significant political and economic changes. Polish
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media educators began to actively implement foreign, and first of all, the European
experience. From now on, the problems of media competence development got on the
agenda.
Seven years after the political turnover of 1989, one of the Polish pioneers of media
education Wacław Strykowski called for general and curriculum based media education as
required by the new social order, to support (and enhance) the educational process and to
keep the youth secure, both in their choice and use of media. He pointed to three main
goals to be accomplished:
use of media for intellectual and professional ends
developing a critical understanding of media messages as means of value
transmission and attitude formation
appropriate use of media for entertainment (Strykowski, 1997).
Since 1998 media education in Poland was integrated with the humanities, the scope
of published media education programs, training manuals, monographs and articles
extended. It was then understood as media pedagogy, education through media, but mostly
education for media (Drzewiecki 2010b, p. 35). At the same time, one could often hear in
the society the opinions underlying the necessity of introducing autonomous media studies
or courses as well.
Media education movement spread both at universities and at schools. As a result
media literacy education was introduced to schools of primary and junior high level in
1999 as part of the core curriculum. Its aims focused on developing competences of critical
media content reception and responsible media use.
In 2005, the Polish Film Institute (PFI) was established. It carried out a number of
projects connected with media education. Thus packets with 50 DVDs containing games,
documentary and animation films were sent to 14,000 Polish schools. Each of them was
selected by experts according to their training programs (Lipszyc, 2012).
In the following decade, this first programme of media education was criticised and
the problem was soon taken up by the Polish media regulatory authority - the National
Broadcasting Council (KRRiT: Krajowa Rada Radiofonii i Telewizji), which began to
supervise the development of media education at national level. The ideas concerning a
complex development of media education in Poland including the appropriate training of
teachers and the involvement of public organizations, libraries and local authorities in
media education were put forward. Therefore KRRiT was an extremely important Polish
entity interested in institutional activities for promoting media education. Back in 2000,
KRRiT commissioned a report on the state of media education in Poland, written by
scholars from the Institute of the Audio-Visual Arts of the Jagiellonian University under
the supervision of professor Wiesław Godzic. The authors of the study emphasized that
the importance of media education was being downplayed and neglected, and that the
consequence of that was a badly written core curriculum, decision-making disarray, the
lack of contemporary role models and the lack of proper teaching resources (Godzic,
2000). That same year KRRiT organized a conference for scholars “Media Education – the
Need and the Challenge for the Future”, which started a debate on the issue of media
education.
In the years 2003-2008 media education was more of a social movement than a policy
of the government. Numerous initiatives grew out of European-based programmes, for
example Media Programme or Safer Internet. Websites devoted to education for the media
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were set up, e.g. EdukacjaMedialna.pl, Edunews.pl. However, there was no coordination
at the national level of these initiatives, neither was media education extensively promoted
(Drzewiecki 2010b, p. 38).
The entry of Poland into the European Union enabled Polish media educators to rely
on such solutions as the European Commission Communication on media literacy of
December 2007 (COM(2007)833 - A European approach to media literacy in the digital
environment) invited member state governments to coordinate and regulate the activities
of all parties involved in media literacy development.
Therefore, the Polish National Broadcasting Council initiated a series of conferences
which gathered media education experts. On May 7th, 2008 the first session of the Media
Education Forum commenced, with numerous representatives of culture, education, work
and science sectors in attendance, as well as media representatives, members of various
colleges and universities, social institutions and associations (Media Education in KRRiT).
Since then the Forum gathered, during its plenary meetings, distinguished experts in the
field who have been promoting for many years the need to introduce media education in
Poland. Each of those meetings saw a number of lectures on specific issues and problems,
leading to some heated debates. Participants of the Media Education Forum could attend
the speeches by prof. Bronisław Siemieniecki from the Nicolaus Copernicus University in
Toruń, dr Piotr Drzewiecki from the Cardinal Stefan Wyszyński University in Warsaw,
and dr Lucyna Kirwil from the University of Social Sciences and Humanities. A team of
experts on media education was put together under KRRiT. In 2002 its members met with
Tomasz Goban-Klas, at that time the secretary in the Ministry of National Education and
Sports (MENiS). MENiS began its preparations to introduce the new subject to schools.
Unfortunately, after 2003 the involvement of KRRiT in promoting media education
became weaker, and it finally began to resemble something more akin to a social
movement. The activities linked to introducing media education as a separate school
subject were also suspended. The breakthrough came at the end of 2007 when the European
Union’s new audiovisual directive (Directive 2007/65/WE) called the membership
countries to cope with the issue of media education. However, all the work put into writing
the new core curriculum did not meet expectations because representatives of the Ministry
of National Education raised the issue of the lack of professionally trained didactic staff.
Despite the postulates of media pedagogues and media experts, expressed openly during
numerous events, including the sessions of the Media Education Forum organized by the
National Broadcasting Council in the years 2008-2010, it was not possible to implement
“media education” subject in Polish schools (Drzewiecki, 2010b).
Also the European Parliament resolution of 16 December 2008 on media literacy in a
digital world (2008/2129(INI)) urged the relevant member state institutions to make media
education an important and relatively independent component of education. In this
connection it was asserted that media education should be part of lifelong learning and
should involve not only preschool children, school and university students, the under-age
audience as a whole but also teachers, parents, adults, pensioners.
In spite of these initiatives on the part of the Council as well as various nongovernmental organisations, the Ministry of National Education decided against the
extensive presence of media education as an integral part of school programmes. The new
core curriculum, issued in 2009, drastically limited media education by restricting it
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severely. Significantly, the integrity of the initial media education programme was
effectively eliminated, with merely some aspects remaining in teaching selected school
subjects.
In reality, the teaching of media competences was restricted to IT skills and reception
of ICT messages, in other words, passive skills rather than active and creative use of media
(Boroń, 2010).
Therefore, in 2012 the Polish Association of Media Education was created at the
initiative of academics as well as practitioners concerned with media education. Its main
aim is to spread knowledge of media and media education, and to support research in this
area. The organisation is headed by prof. Agnieszka Ogonowska of the Pedagogical
University in Cracow.
Media education in Poland has not become compulsory at schools yet. The Ministry
of Education agreed with the general conceptions about the necessity of media education
but would not introduce special courses in media culture thus having integrated the media
education component in different school subjects. At the same time, media studies are
available in the form of autonomous elective courses.
3 Media education in international and national strategic documents
The documents of European Union institutions have for many years now formulated
priorities and guidelines for its member states, including Poland. According to them media
literacy is increasingly becoming an important component of European and national policy
agendas in the media and communication sectors. The most important ones for media
education policies have been as follows:
1. Recommendation of the European Parliament and of the Council of 18 December
2006 on Key Competences for Lifelong Learning (2006/962/EC) – defined the
digital competences, which included the ability to search, collect and process
information and use it in a critical and systematic way, assessing relevance and
distinguishing the real from the virtual while recognising the links.
2. Communication from the Commission to the European Parliament, the Council,
the European Economic and Social Committee and the Committee of the Regions
– A European approach to media literacy in the digital environment (12 December
2007, COM(2007)833) – underlines the importance of media literacy and image
education initiatives in order to access European audiovisual works and to enhance
Europe’s cinematographic and audiovisual heritage.
3. European Parliament Resolution of 16 December 2008 on Media Literacy in a
Digital World 2008/2129(INI) – indicates that media education is essential to
achieving a high level of media literacy, which is an important part of political
education.
4. Social Capital Development Strategy in Poland 2020 (2013) – focuses on ICT in
education and in non-formal education, development of digital competences of the
groups at risk of social exclusion, adapting the offer of the training courses to the
needs of the labour market as regards the fundamental ICT competences.
The development of information society in Poland is being monitored by the Ministry.
Its recent report is an example: Information society in numbers (Szymanek, 2013)
summarizes the current state of affairs with respect to Poles’ digital competences, Internet
access, the use of new digital tools for social and educational ends. The coherent
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programme of the development of information society was indicated in the Long-term
National Development Strategy. Poland 2030. The third wave of modernity (2013),
adopted by the Council of Ministers at the beginning of the year 2013. The document
defined the fundamental courses of interventions, including developing digital
competences of teaching personnel (e.g. teachers, employees of other educational and
cultural institutions, employees of NGOs) and implementing common digital education as
well as establishing modern infrastructure and educational resources.
4 The international and national initiatives concerning media education
Due to lack of indication in Polish core curriculum concerning media education there
are series of initiatives to change this situation. Problems associated with media education
has become a subject of discussion of many scientific conferences. Among them are media
education conferences organized mostly by state institutions, universities and academics.
This is a great opportunity to debate over the importance of media and information literacy
for social, economic and cultural development and also to share experiences concerning
research on the state of media and information literacy. The most popular conferences
organised each year are listed below:
1. Polish Research Symposium “People – Media – Education” organized from 1991
by Pedagogical University of Cracow, Department of Educational Media and
Technology.
2. International Conference on Media Education organized from 1997 by Adam
Mickiewicz University in Poznan, Department of Education Technology.
3. International Conference on “Communication – Media – Language – Education”
organized from 2002 by Civitas Christiana in Toruń.
4. National Conference “Computer Science in Education” organized from 2003 by
Nicolaus Copernicus University in Torun, Faculty of Mathematics and Computer
Science.
5. Media Education Forum organized from 2008 by National Broadcasting Council.
6. The Media Education Congress organized from 2014 by The Polish Association of
Media Literacy.
The primary goal and mission of theses conferences is to encourage and promote
research in the theory and practice of media education at the school, college and university
levels of education. Members focus on media education theory and practices and research
relating to ‘knowledge societies’ and critical analysis of strategies and policies.
Additionally, media education is a wide discussed during single event conferences
organized by Polish universities and state institutions such as the Polish Film Institute or
Center for Citizenship Education. Although The issue of the media education is raised
more and more often, the results of this debate hardly influenced the shape of education in
Poland.
Although media and information education has for years been the subject of academic
debate and one of the priorities of the state, present in documents such as Social Capital
Development Strategy 2020, there is still lack of answers to the question of what the media
and information literacy is, what is the scope of its content and what specific skills should
be developed. Therefore, the Modern Poland Foundation in cooperation with media and
information literacy experts prepared Media and Information Literacy Competences
Catalogue. It was approved by the Polish National Commission for UNESCO as a
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significant input into the Information For All international program. The first version of
this catalogue was published in May 2012, as part of the Digital Future programme
(Cyfrowa przyszlość: Katalog kompetencji medialnych i informacyjnych), and includes
topics ranging from information literacy, media discourses and internet safety to economic,
ethic and legal aspects of media competence. The competences catalogue is a tool that will
allow for the construction of a comprehensive and coherent set of teaching materials for
media and information education at different educational stages in the field of lifelong
learning. The catalogue lists the following eight thematic areas in which competences are
to be considered:
1. Use of information
2. Relations in the media environment
3. Language of media
4. Creative use of media
5. Ethics and values in communications and media
6. Safety in communications and media
7. Law in communications and media
8. Economic aspects of media functioning (Cyfrowa przyszlość: Katalog
kompetencji medialnych i informacyjnych, 2012, pp. 12-23).
The Catalogue is based on the structure of a pyramid. It assumes that the person
entering a given level of education already has the skills of the previous one, for example
high junior school student has already mastered the knowledge and skills suggested for the
primary school level in grades 4-6. Thus it was possible to focus only on new competences,
characteristic for a given level. It should be also highlighted that the catalogue indicates
the competences of students leaving school of a certain level, for example, in the category
of high school we put the competences of a student leaving the 3rd, final grade. In 2014
was published a reviewed version of the Catalogue: “Media, information and digital
competences catalogue” (2014).
4 Method and sample
Given the importance of teachers’ attitudes the purpose of this study was therefore to
determine teachers’ attitudes toward ICT in Polish education according to four aspects:
general attitudes towards media, media as educational tools, the assessment of their own
digital competences and media access. According to the Ministry of Administration and
Digitalization (Szymanek, 2013, p. 14) digital competences are defined as „a set of
information competences covering the ability to search for information, interpret it and to
evaluate its credibility and suitability as well as the IT competences, which include the
skills of using a computer and other electronic devices, handling the Internet as well as the
use of various types of applications and software, and creating digital content“. Generally
speaking, digital competences include the skills related to the correct use of hardware,
software and the Internet. Krumsvik (2011) defined teachers’ digital competence as “the
teacher’s proficiency in using ICT in a professional context with good pedagogic-didactic
judgment and his or her awareness of its implications for learning strategies”. According
to him, there is a double dimension in teachers’ competence: they are role models for
pupils’ subject use of ICT and they must make educational decisions about how ICT may
enhance their learning possibilities, in addition to using ICT for personal purposes.
Therefore, presented research focused on teachers’ basic information and communication
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technology (ICT) skills including basic computer operation and issues, use of application
software, use of the internet resources and use of peripheral ICT equipment. The level of
digital competences was defined according the standards established by UNESCO in 2008
and reformulated in the year 2011.
In order to collect empirical material, in March 2017 a survey was conducted among
teachers from the Silesian Voivodship in Poland. The study involved 87 teachers from
primary and high junior schools. More specifically, the study investigated the following
questions:
1. What are the attitudes of teachers in Poland towards using media in education?
2. What are the teachers’ perceptions of media attributes?
3. How the teachers rate their level of digital competences?
4. How the teachers assess the access to the media?
Participants were asked to respond to 30, Likert-type statements dealing with their
attitudes towards media. The items were designed to measure the general attitudes towards
the media (items 1–10), educational potential of the media (items 11–20), and digital
competences (items 21–30). The teachers’ attitudes and competences were represented by
a mean score on a 4-point scale, where 4 (Agree) represents the maximum score of the
scale and 1 (Disagree) represents the minimum score.
5 Results and discussion
As Table 1 illustrates, teachers’ overall attitudes towards media were positive with an
overall mean score of 3.23 (SD = 0.74). Over eighty percent of the respondents had positive
attitudes towards media, including highly positive (41.38%) and positive (40.23%). The
respondents reported that they had no apprehension of digital media and use them
permanently in daily life. Concerning the educational potential of the media, most of the
respondents agreed (34.48%) and rather agreed (39.08%) that new technologies save time
and effort, motivate students to do more study, enhance students’ learning, are fast and
efficient means of getting information, must be used in all subject matters, make schools a
better place, are worth the time spent on learning them, are needed in the classroom, and
generally do more good than harm.
Scale
A
Percent (%)
RA
RD
D
General attitudes towards the media
41.38
40.23
18.39
0.00
Educational potential of the media
34.48
39.08
19.54
6.90
Digital competences
21.84
31.03
28.74
18.39
A – agree (4); RA – rather agree (3); RD – rather disagree (2); D – disagree (1).
Mean
SD
3.23
3.01
2.56
0.74
0.90
1.03
Tab. 1: Distribution of mean scores of the teachers attitudes.
In general, more than half of the respondents highly rated their media competences,
including moderate (31.03%) and high level (21.84%) of digital competence. However, a
significant part of the respondents had no (18.39%) or had low level of (28.74%) digital
competence within most of the computer functions needed by educators. The main
problems with media usage were connected with software installation including
installation and usage of application, telecommunication resources, basic troubleshooting,
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graphic applications, educational software evaluation, organization tools, virus removal
and even with preparing professional multimedia presentation.
Regarding the media access especially at schools, the teachers admitted that the main
problem is inadequate equipment in media devices. Although computers, multimedia
projectors and withboards have become more available, but it is still not enough. Moreover,
the respondents emphasised that in most of schools in Poland the usage of smartphones
and tablets by students is forbidden. Although they appreciate the potential of smartphone
with its camera, dictaphone and many application, but as they stated, the banning of
smartphones can avoid many problems such stealing, recording etc.
7 Conclusions
The Analysis of the history of media education in Polish educational system has shown
that Polish schools still need media education, which is encapsulated in three slogans:
learning about, through and for media (Dylak, 1997). It is also difficult not to agree with
Piotr Drzewiecki who perceives media education as “seemingly an integral element of
educating an advanced society; at the same time it takes up the issue of how all
interpersonal forms of communication do function” (Drzewiecki, 2010a).
In relation to the proposed changes in the core curriculum, various groups trying to
exert pressure, and discussions in different ministries, the issue of media education in
public school system still seems to be an open matter. That is precisely why the comments
of Mirosław Filiciak are so on point – since the European Commission’s directive on media
education is not able to force MEN to commit to actively implementing the media topics
in schools, the only thing that remains are guerrilla-type measures, acted outside of the
mainstream (Filiciak, 2008).
Teachers’ positive attitudes towards media in the current study have a special
significance given the limitations characterizing the current status of ICT in Polish schools:
insufficient computer resources and teachers’ low level of digital competence.
One of the main barriers to technology implementation to Polish schools is the lack of
clear goals of media education and mismatch between ICT and the existing curricula and
the class-time frame. It follows that placing digital media in schools is not enough for
attaining educational change. The introduction of ICT into education requires equal
innovativeness in other aspects of education. Both policymakers and teachers share this
responsibility.
Other barriers reported in this study were teachers’ low level of access to school digital
equipment, which may have played a role in teachers’ modest digital competence so
essential to media future use.
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