- Faculty of Mass Media Communication, University of st. Cyril and Methodius in Trnava,
IMEC-Media Education Centre
Adress: Nám. Jozefa Herdu 2
917 01 Trnava
www.medialnavychova.sk
www.fmk.ucm.sk
Norbert Vrabec
UCM, IMEC-Media Education Centre, Faculty Member
- Media and Cultural Studies, Media Literacy Education, Communication, Media Studies, Journalism, Media, and 11 moreDevelopment communication, Media Literacy, Media Education, Social Communication, Media Research, Media Impact and Effects and Usages, Alternate Media, Distance Education, Virtual Worlds, Second Life, and Cultural Studiesedit
- Norbert Vrabec is a Professor at the Department of Media Education, Faculty of Mass Media Communication, University o... moreNorbert Vrabec is a Professor at the Department of Media Education, Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava and director of the Media Literacy Center (IMEC). His research examines media literacy, media competencies, critical thinking, digital media, social media communication, data journalism, and AI tools in education.
He is the Editor-in-Chief of Media Literacy and Academic Research (www.mlar.sk ), a journal indexed in Web of Science Core Collection), which focuses on academic reflection on media and information literacy, media education, critical thinking, disinformation and digital media. He was a working group member preparing the Concept of Media Education in the Slovak Republic. In addition, he participated in several international projects in the field of media education. He is the co-author of Public Policies in Media and Information Literacy in Europe: Cross-Country Comparisons (Abingdon, Routledge, 2017).
He is a member of the International Association for Media Education (IAME), European Communication Research and Education Association (ECREA), UNESCO-UNAOC UNITWIN Network for Media and Information Literacy, European Association for Viewers Interests (EAVI), The Slovak EU Kids Online Team, and European Academy of Management, Marketing and Media (EAMMM).
He is currently participating as a member of the research team in the international Horizon 2020 research project entitled "Critical Exploration of Media-Related Risks and Opportunities for Deliberative Communication: Development Scenarios of the European Media Landscape". At the same time, he is the researcher of the international scientific project CEDMO (Central European Digital Media Observatory), which deals with the issue of disinformation and critical thinking.edit
Research Interests:
This study focuses on the presentation and interpretation of scientific information and data by Slovak creators on the social platform Instagram. Media content presented on social media often becomes problematic, as popular science posts... more
This study focuses on the presentation and interpretation of scientific information and data by Slovak creators on the social platform Instagram. Media content presented on social media often becomes problematic, as popular science posts are more in an entertaining than scientific form. It happens that popular science content is presented inaccurately, without deeper context. In addition, scientific misinformation and misleading information appears, which can pose a danger to audience members who trust such information. Science journalism has found its place not only in traditional media, but also on social media platforms, where problematic information on scientific topics goes viral and achieves a high level of user interaction. In an unregulated or under-regulated social networking environment, it is also more difficult for users to discern the credibility and relevance of the information presented, especially when referring to existing scientific studies or authorities. However,...
Research Interests:
Aim. This research study aims to examine the role and activities of key stakeholders in Slovakia who participate in non-formal education activities focused on the issue of critical thinking in relation to media communication. The aim was... more
Aim. This research study aims to examine the role and activities of key stakeholders in Slovakia who participate in non-formal education activities focused on the issue of critical thinking in relation to media communication. The aim was to gain an overview of the ways and means by which these actors address their target groups and what conceptual approaches they use to increase the level of media literacy at the national level. Methods. Framework analysis of secondary data on Slovak subjects whose non-formal educational activities and tools focus on the issue of critical thinking, disinformation and fake news by increasing the level of media and information literacy of various target groups. Results. The analysis of secondary data showed that representatives of various stakeholders in Slovakia offer different categories of projects and activities to increase the level of media and information literacy of various target groups. The obtained results indicate that the most active prov...
This study focuses on the presentation and interpretation of scientific information and data by Slovak creators on the social platform Instagram. Media content presented on social media often becomes problematic, as popular science posts... more
This study focuses on the presentation and interpretation of scientific information and data by Slovak creators on the social platform Instagram. Media content presented on social media often becomes problematic, as popular science posts are more in an entertaining than scientific form. It happens that popular science content is presented inaccurately, without deeper context. In addition, scientific misinformation and misleading information appears, which can pose a danger to audience members who trust such information. Science journalism has found its place not only in traditional media, but also on social media platforms, where problematic information on scientific topics goes viral and achieves a high level of user interaction. In an unregulated or under-regulated social networking environment, it is also more difficult for users to discern the credibility and relevance of the information presented, especially when referring to existing scientific studies or authorities. However, data from these sources may be taken out of context, interpreted in a misleading way or accompanied by completely fabricated or distorted conclusions. Such false scientific content undermines confidence in objective science journalism and discredits the work of science journalists. Several digital tools are now available that can help readers distinguish real scientific information from false information. Critical thinking, media literacy and scientific literacy are key skills that can be used to detect manipulative techniques and navigate the issue of false media content. In this paper, we therefore clarify the importance of media, scientific and information literacy skills to help identify misinformation in media content related to science and research.
Research Interests:
Data journalism is one way to provide readers with objective and relevant reports. The study is a content analysis of the use of data journalism by Slovak online news portals. The research sample consists of 11,267 articles published... more
Data journalism is one way to provide readers with objective and relevant reports. The study is a content analysis of the use of data journalism by Slovak online news portals. The research sample consists of 11,267 articles published during February 2020, February 2019, June 2019 and November2019. The aim was to use a quantitative research strategy to determine whether significant policy events have an impact on the higher frequency of data journalism components in domestic news. The results show that data journalism is an integral part of newsrooms. Despite this, the use of data faces several problems, especially in terms of journalists’ lack of skills and experience in this area of journalism. This is also reflected in the limits of the use of data journalism in reporting on an influential agenda that has an impact on public and political life. Newsrooms do not respond adequately to the presence of a significant political and public agenda, which is mainly processed in th...
Research Interests:
The main aim of the research study is a detailed analysis of reading preferences of citizens with visual impairment in the Slovak Republic. The purpose of the study is to examine the relations between the current offer of specific media... more
The main aim of the research study is a detailed analysis of reading preferences of citizens with visual impairment in the Slovak Republic. The purpose of the study is to examine the relations between the current offer of specific media contents to blind and partially sighted members of the audience and their subjective needs and preferences. Regarding the specific character of physical disabilities we have primarily focused on media available in audio form, in Braille or those reading of which is possible using the computer and technical equipments (screen readers). Secondary aim of the study is the analysis of the offer of public libraries in the Slovak Republic that provide such media contents adapted to this target group (i.e. people with visual impairment). A qualitative research strategy was used within the implemented research. The practical implementation of data collecting and analysis was carried out using the framework analysis. Based on the research procedure focused on ...
Research Interests: Psychology, Media Studies, Reading Habits/Attitudes, Media Education, Media Literacy, and 8 moreEducation for Library and Information Science, Media Literacy Education, Library and Information Studies, Information Science & Library Management, Visual Impairment, Physical disability, Social Views on Physical Disability, and Library and Archival Science
This contribution analyzes media literacy development as a component of education for democratic citizenship and personal development of children and youth. We analyze the features, approaches and innovative strategies of integration of... more
This contribution analyzes media literacy development as a component of education for democratic citizenship and personal development of children and youth. We analyze the features, approaches and innovative strategies of integration of media education into the religious education curriculum. Media literacy strategies can play a key role in helping teachers to fulfil their responsibility for preparing children and adolescents to use the internet, television and other media that surround them. Our approach reflects the need to educate not only in technical aspects of information and communication technologies, but also in their responsible and meaningful use. One of the important goals of current religious teaching could be to stimulate critical and creative thinking and promote digital citizenship and the ethical values. This article, showcasing the experience gathered by Slovak schools, provides insights on the inclusive and innovative educational trends within a media saturated en...
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Abstract: A research called 'On-line generation: information, communication and digital youth participation in the information society' was carried out during 2009 in Slovakia. The aim of this project was... more
Abstract: A research called 'On-line generation: information, communication and digital youth participation in the information society' was carried out during 2009 in Slovakia. The aim of this project was primarily an analysis of youth participation in the creation, provision, sharing, ...
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Research Interests:
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The development of media competence and critical thinking towards media is an integral part of the European policy in the sphere of education and professional training. The issues of media education and media literacy are reflected in... more
The development of media competence and critical thinking towards media is an integral part of the European policy in the sphere of education and professional training. The issues of media education and media literacy are reflected in several consecutive documents that decisively influenced the development of research in this area. The submitted study presents the analysis of the current European trends and the prospects of media literacy development. The possibilities of raising the media competencies in the process of life-long learning is considered. The Slovak dimension of education and research in the area of media education is presented. The main aim of the study is to analyze the current conditions, projects and possibilities for the media literacy development in the Slovak and European context.
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This paper presents the most interesting results of the research that was aimed at answering the question what value groups are dominant with the youth in connection with perception of individual and group role model incentives. Our... more
This paper presents the most interesting results of the research that was aimed at answering the question what value groups are dominant with the youth in connection with perception of individual and group role model incentives. Our objective was to
Research Interests:
Media Literacy and Academic Research is inviting papers for Vol. 4, No. 1 which is scheduled to be published on April 2021. Media Literacy and Academic Research is a scientific journal focused on the academic reflection of media and... more
Media Literacy and Academic Research is inviting papers for Vol. 4, No. 1 which is scheduled to be published on April 2021.
Media Literacy and Academic Research is a scientific journal focused on the academic reflection of media and information literacy issues, media education, critical thinking, digital media and new trends in related areas of media and communication studies. The journal is devoted to addressing contemporary issues and future developments related to the interdisciplinary academic discussion, the results of empirical research and the mutual interaction of expertise in media and information studies, media education as well as their sociological, psychological, political, linguistic and technological aspects.
The journal is now indexed in these databases: Emerging Sources Citation Index (ESCI) – Web of Science Core Collection, ERIH Plus, Ulrich’s Periodical Directory, CEEOL, CEJSH and Index Copernicus. Moreover the journal is under the indexing process with Scopus, Cabell´s Directories and EBSCO.
The journal does not have article processing charges (APCs) and article submission charges. Media Literacy and Academic Research welcomes article submissions and does not charge a publication fee.
More details and Call for papers: https://www.mlar.sk/
Media Literacy and Academic Research is a scientific journal focused on the academic reflection of media and information literacy issues, media education, critical thinking, digital media and new trends in related areas of media and communication studies. The journal is devoted to addressing contemporary issues and future developments related to the interdisciplinary academic discussion, the results of empirical research and the mutual interaction of expertise in media and information studies, media education as well as their sociological, psychological, political, linguistic and technological aspects.
The journal is now indexed in these databases: Emerging Sources Citation Index (ESCI) – Web of Science Core Collection, ERIH Plus, Ulrich’s Periodical Directory, CEEOL, CEJSH and Index Copernicus. Moreover the journal is under the indexing process with Scopus, Cabell´s Directories and EBSCO.
The journal does not have article processing charges (APCs) and article submission charges. Media Literacy and Academic Research welcomes article submissions and does not charge a publication fee.
More details and Call for papers: https://www.mlar.sk/
Research Interests: Cultural Studies, Psychology, Communication, Education, Media and Cultural Studies, and 14 moreJournalism, Social Sciences, E-learning, Popular Culture, Critical Thinking, Media Education, Media Literacy, Digital Media & Learning, Pedagogy, Linguistics, Research, Online Media, Journalism And Mass communication, and Data Journalism
Media Literacy and Academic Research (Vol.3, No.2, 2020 is a scientific journal focused on the academic reflection of media and information literacy issues, media education, critical thinking, digital media and new trends in related areas... more
Media Literacy and Academic Research (Vol.3, No.2, 2020 is a scientific journal focused on the academic reflection of media and information literacy issues, media education, critical thinking, digital media and new trends in related areas of media and communication studies. The journal is devoted to addressing contemporary issues and future developments related to the interdisciplinary academic discussion, the results of empirical research and the mutual interaction of expertise in media and information studies, media education as well as their sociological, psychological, political, linguistic and technological aspects. The journal does not have article processing charges (APCs) and article submission charges. Media Literacy and Academic Research welcomes article submissions and does not charge a publication fee. The journal is now indexed in these databases: Emerging Sources Citation Index (ESCI) – Web of Science Core Collection, ERIH Plus, Ulrich’s Periodical Directory, CEEOL, CEJSH and Index Copernicus. Moreover the journal is under the indexing process with Scopus, Cabell´s Directories and EBSCO.
More details and Call for papers: https://www.mlar.sk/
More details and Call for papers: https://www.mlar.sk/
About the journal: Communication Today is a scientific journal from the mass media and marketing communication field. The journal contains professional scientific reflections on the media, media competence; it also offers academic... more
About the journal:
Communication Today is a scientific journal from the mass media and marketing communication field. The journal contains professional scientific reflections on the media, media competence; it also offers academic discourses on the limits of reality, media thinking, new media, marketing and media relations, new trends in marketing including their types and specifics, psychology and sociology of marketing communication, as well as new knowledge about the structure of media contents, marketing strategies and communication sciences. The professional public is offered an interdisciplinary, focused, targeted discussion in these pages.
Communication Today is indexed in citation databases as follows: Cabell’s Directories, CEJSH, EBSCO, CEEOL, ProQuest, Ulrich’s Periodicals Directory, Index Copernicus, ERIH PLUS, SCOPUS and Emerging Sources Citation Index (ESCI) – Web of Science Core Collection.
Content of the issue:
THEORETICAL STUDIES
- Mediality and Philosophy, Jiří Bystřický, p. 11-18
- Dimenzie profesionality súčasnej masmediálnej komunikácie, Viera Lehoczká, p. 19-30
- Význam mediálnej výchovy v prvej dekáde 21.storočia, Nataša Slavíková, p. 31-42
- Klastre – nástroj pre zvyšovanie inovačnej výkonnosti a konkurencieschopnosti regiónov, Anna Zaušková, p. 43-66
RESEARCH STUDIES
- Three Professional Dilemmas of Czech Newspaper Editors: Twenty Years After Collapse of Old Media System , Jaromír Volek, p. 67-82
- Digitálni domorodci na Slovensku: komunikácia a nová identita mládeže v on-line prostredí, Norbert Vrabec, p. 83-94
- Implementácia zistení o interakcii užívateľa s propagačným posolstvom na Facebooku, Eva Rajčáková, p. 95-110
- Slovenský internetový trh a populácia, Veronika Pizano, p. 111-124
- Aspekty chování spotřebitelů při nákupu potravin, Aleš Hes - Daniela Šálková, p. 125-132
- Fluktuace a vztahy s veřejností, Václav Kupec, p. 133-144
REVIEWS
- K súčasnej mediálnej kultúre, Ladislav Volko, p. 145
- Teória semiotiky, Miroslav Tóth, p. 148
- Benchmarkingové porovnávanie v oblasti marketingovej komunikácie, Katarína Ďurková, p. 150
- Veľtrhy a výstavy – história, špecifi ká a perspektíva univerzálneho multimédia, Dana Petranová, p. 151
TODAY
- Profi l konferencie K problémom mediálnej komunikácie, Martin Solík, p. 155
- Koncepcia mediálnej výchovy, Dana Petranová, p. 155
- Claude Lévi – Strauss (28.11.1908 – 30.10.2009), Ladislav Volko, p. 156
- Profi l konferencie Nové trendy v marketingu, Daniela Kollárová, p. 157
Communication Today is a scientific journal from the mass media and marketing communication field. The journal contains professional scientific reflections on the media, media competence; it also offers academic discourses on the limits of reality, media thinking, new media, marketing and media relations, new trends in marketing including their types and specifics, psychology and sociology of marketing communication, as well as new knowledge about the structure of media contents, marketing strategies and communication sciences. The professional public is offered an interdisciplinary, focused, targeted discussion in these pages.
Communication Today is indexed in citation databases as follows: Cabell’s Directories, CEJSH, EBSCO, CEEOL, ProQuest, Ulrich’s Periodicals Directory, Index Copernicus, ERIH PLUS, SCOPUS and Emerging Sources Citation Index (ESCI) – Web of Science Core Collection.
Content of the issue:
THEORETICAL STUDIES
- Mediality and Philosophy, Jiří Bystřický, p. 11-18
- Dimenzie profesionality súčasnej masmediálnej komunikácie, Viera Lehoczká, p. 19-30
- Význam mediálnej výchovy v prvej dekáde 21.storočia, Nataša Slavíková, p. 31-42
- Klastre – nástroj pre zvyšovanie inovačnej výkonnosti a konkurencieschopnosti regiónov, Anna Zaušková, p. 43-66
RESEARCH STUDIES
- Three Professional Dilemmas of Czech Newspaper Editors: Twenty Years After Collapse of Old Media System , Jaromír Volek, p. 67-82
- Digitálni domorodci na Slovensku: komunikácia a nová identita mládeže v on-line prostredí, Norbert Vrabec, p. 83-94
- Implementácia zistení o interakcii užívateľa s propagačným posolstvom na Facebooku, Eva Rajčáková, p. 95-110
- Slovenský internetový trh a populácia, Veronika Pizano, p. 111-124
- Aspekty chování spotřebitelů při nákupu potravin, Aleš Hes - Daniela Šálková, p. 125-132
- Fluktuace a vztahy s veřejností, Václav Kupec, p. 133-144
REVIEWS
- K súčasnej mediálnej kultúre, Ladislav Volko, p. 145
- Teória semiotiky, Miroslav Tóth, p. 148
- Benchmarkingové porovnávanie v oblasti marketingovej komunikácie, Katarína Ďurková, p. 150
- Veľtrhy a výstavy – história, špecifi ká a perspektíva univerzálneho multimédia, Dana Petranová, p. 151
TODAY
- Profi l konferencie K problémom mediálnej komunikácie, Martin Solík, p. 155
- Koncepcia mediálnej výchovy, Dana Petranová, p. 155
- Claude Lévi – Strauss (28.11.1908 – 30.10.2009), Ladislav Volko, p. 156
- Profi l konferencie Nové trendy v marketingu, Daniela Kollárová, p. 157
Research Interests:
Media Literacy and Academic Research is a high-quality open access peer-reviewed journal focused on the academic reflection of media and information literacy issues, media education, critical thinking, digital media and new trends in... more
Media Literacy and Academic Research is a high-quality open access peer-reviewed journal focused on the academic reflection of media and information literacy issues, media education, critical thinking, digital media and new trends in related areas of media and communication studies. The journal is devoted to addressing contemporary issues and future developments related to the interdisciplinary academic discussion, the results of empirical research and the mutual interaction of expertise in media and information studies, education studies as well as their sociological, psychological, political, linguistic and technological aspects. Media Literacy and Academic Research is inviting papers for Vol. 3, No. 2 which is scheduled to be published on December 2020. The journal does not have article processing charges (APCs) and article submission charges. Media Literacy and Academic Research welcomes article submissions and does not charge a publication fee. Interested authors should submit a single-spaced, one-page abstract describing their proposed article. Authors chosen from the pool of abstracts will be invited to submit a full manuscript. Invited manuscripts will be a double-blind peer-reviewed.
Research Interests: Sociology, Psychology, Education, Media Studies, Journalism, and 13 moreSocial Sciences, Political Science, Mass Communication, Information Communication Technology, Media Literacy, Library and Information Science, Social Media, Linguistics, Children and Youth, Research, Parent Child Relationships, Cyber Security, and Fake News
Media Literacy and Academic Research (Vol.3, No.1, 2020 is a scientific journal focused on the academic reflection of media and information literacy issues, media education, critical thinking, digital media and new trends in related... more
Media Literacy and Academic Research (Vol.3, No.1, 2020 is a scientific journal focused on the academic reflection of media and information literacy issues, media education, critical thinking, digital media and new trends in related areas of media and communication studies. The journal is devoted to addressing contemporary issues and future developments related to the interdisciplinary academic discussion, the results of empirical research and the mutual interaction of expertise in media and information studies, media education as well as their sociological, psychological, political, linguistic and technological aspects. The journal does not have article processing charges (APCs) and article submission charges. Media Literacy and Academic Research welcomes article submissions and does not charge a publication fee. More details and Call for papers: https://www.mlar.sk/
Research Interests: Sociology, Psychology, Education, Media Studies, Journalism, and 15 moreSocial Research Methods and Methodology, Social Sciences, Cyberpsychology, Digital Literacy, Data Analysis, Political Science, Mass Communication, Media Education, Media Ethics, Media Literacy, Digital Media & Learning, Social Media, Linguistics, Cybersecurity, and Journalism And Mass communication
Media Literacy and Academic Research is a high-quality open access peer-reviewed journal focused on the academic reflection of media and information literacy issues, media education, critical thinking, digital media and new trends in... more
Media Literacy and Academic Research is a high-quality open access peer-reviewed journal focused on the academic reflection of media and information literacy issues, media education, critical thinking, digital media and new trends in related areas of media and communication studies. The journal is devoted to addressing contemporary issues and future developments related to the interdisciplinary academic discussion, the results of empirical research and the mutual interaction of expertise in media and information studies, education studies as well as their sociological, psychological, political, linguistic and technological aspects. Media Literacy and Academic Research is inviting papers for Vol. 3, No. 1 which is scheduled to be published on April 2020. The journal does not have article processing charges (APCs) and article submission charges. Media Literacy and Academic Research welcomes article submissions and does not charge a publication fee. Interested authors should submit a single-spaced, one-page abstract describing their proposed article. Authors chosen from the pool of abstracts will be invited to submit a full manuscript. Invited manuscripts will be a double-blind peer-reviewed.
Research Interests:
Media Literacy and Academic Research - Vol.2, No.2, 2019 Media Literacy and Academic Research is a scientific journal focused on the academic reflection of media and information literacy issues, media education, critical thinking,... more
Media Literacy and Academic Research - Vol.2, No.2, 2019
Media Literacy and Academic Research is a scientific journal focused on the academic reflection of media and information literacy issues, media education, critical thinking, digital media and new trends in related areas of media and communication studies.
The journal is devoted to addressing contemporary issues and future developments related to the interdisciplinary academic discussion, the results of empirical research and the mutual interaction of expertise in media and information studies, media education as well as their sociological, psychological, political, linguistic and technological aspects.
The journal does not have article processing charges (APCs) and article submission charges. Media Literacy and Academic Research welcomes article submissions and does not charge a publication fee.
More details and Call for papers: https://www.mlar.sk/
Media Literacy and Academic Research is a scientific journal focused on the academic reflection of media and information literacy issues, media education, critical thinking, digital media and new trends in related areas of media and communication studies.
The journal is devoted to addressing contemporary issues and future developments related to the interdisciplinary academic discussion, the results of empirical research and the mutual interaction of expertise in media and information studies, media education as well as their sociological, psychological, political, linguistic and technological aspects.
The journal does not have article processing charges (APCs) and article submission charges. Media Literacy and Academic Research welcomes article submissions and does not charge a publication fee.
More details and Call for papers: https://www.mlar.sk/
Research Interests: Sociology, Gender Studies, Education, Media Studies, Media and Cultural Studies, and 13 moreJournalism, Digital Media, Learning and Teaching, Critical Thinking, Political Science, Mass Communication, Media Education, Media Literacy, Library and Information Science, Digital Media & Learning, Social Media, Media, and Linguistics
Media Literacy and Academic Research is a scientific journal focused on the academic reflection of media and information literacy issues, media education, critical thinking, digital media and new trends in related areas of media and... more
Media Literacy and Academic Research is a scientific journal focused on the academic reflection of media and information literacy issues, media education, critical thinking, digital media and new trends in related areas of media and communication studies.
The journal is devoted to addressing contemporary issues and future developments related to the interdisciplinary academic discussion, the results of empirical research and the mutual interaction of expertise in media and information studies, media education as well as their sociological, psychological, political, linguistic and technological aspects.
The journal does not have article processing charges (APCs) and article submission charges. Media Literacy and Academic Research welcomes article submissions and does not charge a publication fee.
More details and Call for papers: https://www.mlar.sk/
The journal is devoted to addressing contemporary issues and future developments related to the interdisciplinary academic discussion, the results of empirical research and the mutual interaction of expertise in media and information studies, media education as well as their sociological, psychological, political, linguistic and technological aspects.
The journal does not have article processing charges (APCs) and article submission charges. Media Literacy and Academic Research welcomes article submissions and does not charge a publication fee.
More details and Call for papers: https://www.mlar.sk/
Research Interests:
Media Literacy and Academic Research is inviting papers for Vol. 2, No. 1 which is scheduled to be published on April 2019. The journal does not have article processing charges (APCs) and article submission charges. Media Literacy and... more
Media Literacy and Academic Research is inviting papers for Vol. 2, No. 1 which is scheduled to be published on April 2019.
The journal does not have article processing charges (APCs) and article submission charges. Media Literacy and Academic Research welcomes article submissions and does not charge a publication fee.
Media Literacy and Academic Research is a high-quality open access peer- reviewed journal focused on the academic reflection of media and information literacy issues, media education, critical thinking, digital media and new trends in related areas of media and communication studies. The journal is devoted to addressing contemporary issues and future developments related to the interdisciplinary academic discussion, the results of empirical research and the mutual interaction of expertise in media and information studies, education studies as well as their sociological, psychological, political, linguistic and technological aspects.
More info: http://www.mlar.sk/
The journal does not have article processing charges (APCs) and article submission charges. Media Literacy and Academic Research welcomes article submissions and does not charge a publication fee.
Media Literacy and Academic Research is a high-quality open access peer- reviewed journal focused on the academic reflection of media and information literacy issues, media education, critical thinking, digital media and new trends in related areas of media and communication studies. The journal is devoted to addressing contemporary issues and future developments related to the interdisciplinary academic discussion, the results of empirical research and the mutual interaction of expertise in media and information studies, education studies as well as their sociological, psychological, political, linguistic and technological aspects.
More info: http://www.mlar.sk/
Research Interests: Sociology, Education, Media Studies, New Media, Media and Cultural Studies, and 12 moreSocial Sciences, Teacher Education, Critical Thinking, Media Education, Media Literacy, Social Media, Academia Research, Media Literacy Education, Argumentation Theory and Critical Thinking, Film and Media Studies, Mass Communication and New Media, and Media and Information Studies
The aim of this study is to present the selected findings of a research into the cooperation of The News Agency of the Slovak Republic with individual types of schools in the Slovak Republic, as well as to create a systematic overview of... more
The aim of this study is to present the selected findings of a research into the cooperation of The News Agency of the Slovak Republic with individual types of schools in the Slovak Republic, as well as to create a systematic overview of the current state and trends in this area. We have decided to examine the topic and illustrate its relation to individual types of schools in Slovakia as, within the conditions of the Slovak Republic, it still remains an unexplored area. This is one of the first comprehensive research tasks in Slovakia, which attempts to answer the questions concerning press agencies and schools within the context of media literacy development. The aim of this study is to analyze the cooperation of The News Agency of the Slovak Republic with individual types of school in Slovakia over the period of 2012-2016. We focus on the quantitative and qualitative analyses of secondary data created in the reviewed period within the framework of this cooperation. The second aim of the study is to present the results of research carried out at primary and elementary schools, the aim of which was to find out about the ways educational institutions utilize the services of the press agency within the concept of learning-by-doing when teaching media education. The research sample consisted of 2,164 elementary schools and 794 secondary schools from all regions of the Slovak Republic. We addressed these schools with an 11-item questionnaire examining the quantitative and qualitative aspects of cooperation with the public service News Agency of the Slovak Republic. At the same time, we analyzed the data created within this cooperation over the years 2012-2016. The news service provided by The News Agency of the Slovak Republic represents a tool used at Slovak primary schools, especially in the preparation of school media, as well as at teaching media education and other subjects. Nevertheless, the intensity of its use is undersized and there are still quite a number of schools that do not use this valuable service in their educational activities at all.
Research Interests:
Evaluating media literacy levels in Europe involves a full range of socio-demographic indicators. These include age, gender, highest attained level of education, place of residence where the respondent lives, income level and others. Each... more
Evaluating media literacy levels in Europe involves a full range of socio-demographic indicators. These include age, gender, highest attained level of education, place of residence where the respondent lives, income level and others. Each of these indicators has a specific influence on the level of media literacy. The objective is to investigate the age of respondents as we consider it one of the most important indicators applied in media literacy research. This article is based data from Slovakia generated in a study named Media Literacy of the Adult Population in Slovakia conducted from 2014 to 2015. This representative study was conducted on a sample of 2815 respondents ranging in age from 16 to 83. The article focuses on selected segments of the research data involving statistical age testing as an important socio-demographic indicator of the level of media literacy in the adult population in Slovakia.
The results of the study focused on the level of media literacy of the adult population in Slovakia showed the most significant differences involve age differences. Differences were found across the individual age groups involving traditional and new media, as well as user skills and critical thinking. This is more than a simple generational divide related to digital media as it also involves individual aspects of traditional media, where the level of media competencies and critical thinking appears to decline with age.
The results of the study focused on the level of media literacy of the adult population in Slovakia showed the most significant differences involve age differences. Differences were found across the individual age groups involving traditional and new media, as well as user skills and critical thinking. This is more than a simple generational divide related to digital media as it also involves individual aspects of traditional media, where the level of media competencies and critical thinking appears to decline with age.
Research Interests:
This study deals with personal distribution models of Slovak national periodicals in Poland and Serbia. The main aim of this study is to present results of detailed marketing and distribution activities analysis of periodicals Hlas ľudu... more
This study deals with personal distribution models of Slovak national periodicals in Poland and Serbia. The main aim of this study is to present results of detailed marketing and distribution activities analysis
of periodicals Hlas ľudu (Voice of people) that is published in Serbian Novy Sad and monthly Život (Life) intended for Slovaks living in Poland. Brand construction of both periodicals is largely based on
very close contact of the editors and their readers. This model is singular in the conditions of contemporary print media and it is called personal distribution. It does not use classic distribution channels (e.g. by means of specialized distribution companies, post office, kiosk selling, etc.) but it is based on personal contact of colporteur and community members. At the same time, colporteur – volunteer provides most of promotional activities directed at existing and potential readers of the
corresponding national periodical.
of periodicals Hlas ľudu (Voice of people) that is published in Serbian Novy Sad and monthly Život (Life) intended for Slovaks living in Poland. Brand construction of both periodicals is largely based on
very close contact of the editors and their readers. This model is singular in the conditions of contemporary print media and it is called personal distribution. It does not use classic distribution channels (e.g. by means of specialized distribution companies, post office, kiosk selling, etc.) but it is based on personal contact of colporteur and community members. At the same time, colporteur – volunteer provides most of promotional activities directed at existing and potential readers of the
corresponding national periodical.
Research Interests:
The interviews focus on the key question whether media literacy is still in the spotlight of contemporary society. The past decades has seen rapid development of professional and academic interest in the field of media literacy. The... more
The interviews focus on the key question whether media literacy is still in the spotlight of contemporary society. The past decades has seen rapid development of professional and academic interest in the field of media
literacy. The theoretical and practical issues that have dominated the field for many years have already drawn attention to the importance of this concept for the individual and for the society. In fact, the introduction of media education in schools and other areas of public life is still being confronted with many challenges.
Moreover, the wide range of related problems is becoming less in the centre stage of policy making – at the European and non-European level alike. The interviews address questions about the priorities of educational policy, which should not be focused only on the topics that can directly contribute to economic growth and job
creation. Particularly today, at the times of global conflicts and societal as well as cultural transformations, it is very important to develop the critical thinking of citizens – of course, in relation to the media and their
society-wide actions and agendas.
literacy. The theoretical and practical issues that have dominated the field for many years have already drawn attention to the importance of this concept for the individual and for the society. In fact, the introduction of media education in schools and other areas of public life is still being confronted with many challenges.
Moreover, the wide range of related problems is becoming less in the centre stage of policy making – at the European and non-European level alike. The interviews address questions about the priorities of educational policy, which should not be focused only on the topics that can directly contribute to economic growth and job
creation. Particularly today, at the times of global conflicts and societal as well as cultural transformations, it is very important to develop the critical thinking of citizens – of course, in relation to the media and their
society-wide actions and agendas.
Research Interests: Media Studies, Media and Cultural Studies, Critical Thinking, Media Education, Media Policy, and 9 moreMedia Literacy, Digital Media & Learning, Social Media, Media Literacy Education, Mass Communication and New Media, Media Impact and Effects and Usages, Social Networking & Social Media, Mediatization of Education Policy, and Digital Age
This paper presents the most interesting results of the research that was aimed at answering the question what value groups are dominant with the youth in connection with perception of individual and group role model incentives. Our... more
This paper presents the most interesting results of the research that was aimed at answering the question what value groups are dominant with the youth in connection with perception of individual and group role model incentives. Our objective was to analyze the formation of adolescents` role models and patterns within as compact picture as possible, taking into consideration developmental specifics as well as current social developments and the latest trends of youth socialization. Formation of the specific youth attributes picture covers a wide spectrum of knowledge from the fields of social and developmental psychology, Sociology, Media studies, as well as other Social sciences.
Research Interests:
The paper deals with the possibilities of development of the co-working centers in academic institutions. Co-working is an innovative business and lifestyle trend that is developing in an environment of independent professionals. Various... more
The paper deals with the possibilities of development of the co-working centers in academic institutions. Co-working is an innovative business and lifestyle trend that is developing in an environment of independent professionals. Various creative experts (graphic designers, marketers, copywriters, experts on internet marketing, website, visual communication, etc.) work together in a shared center. They have necessary technical equipment and creative background and provide services for the external environment. In the academic environment, the center is actually a kind of business incubator, which develops students' ability and practical skills focused on real business.
Research Interests:
The main aim of the research study is a detailed analysis of reading preferences of citizens with visual impairment in the Slovak Republic. The purpose of the study is to examine the relations between the current offer of specific media... more
The main aim of the research study is a detailed analysis of reading preferences of citizens with visual impairment in the Slovak Republic. The purpose of the study is to examine the relations between the current offer of specific media contents to blind and partially sighted members of the audience and their subjective needs and preferences. Regarding the specific character of physical disabilities we have primarily focused on media available in audio form, in Braille or those reading of which is possible using the computer and technical equipments (screen readers). Secondary aim of the study is the analysis of the offer of public libraries in the Slovak Republic that provide such media contents adapted to this target group (i.e. people with visual impairment). A qualitative research strategy was used within the implemented research. The practical implementation of data collecting and analysis was carried out using the framework analysis. Based on the research procedure focused on context factors related to the issue of people with visual impairment people we present in the study series of significant conclusions and findings connected to the discussed issues.
Research Interests: Media Studies, Reading Habits/Attitudes, Media Education, Media Literacy, Education for Library and Information Science, and 7 moreMedia Literacy Education, Library and Information Studies, Information Science & Library Management, Visual Impairment, Physical disability, Social Views on Physical Disability, and Library and Archival Science
The aim of this study is to investigate the issue of the usage of the technological devices that are able to prevent children and adolescents from accessing the media content and media technology. In the Slovak Republic, we investigated... more
The aim of this study is to investigate the issue of the usage of the technological devices that are able to prevent children and adolescents from accessing the media content and media technology. In the Slovak Republic, we investigated the current attitudes of the adult population to the usage of a TV Parental Lock. Within the frame of the representative survey which attended 2,815 respondents age 16-83, we found that there are significant statistical differences among the various age groups in terms of the awareness of the Parental Lock function. On the contrary, from a gender perspective, there are no statistically significant differences between women and men in their knowledge of the Parental Lock function. Major findings of the paper provided a broader discourse on the challenges of the parental media literacy, whose role should be to raise the awareness and knowledge level of the various technological solutions that eliminate minors to access the unwanted media content or place time-limits on the media usage.
Research Interests:
The paper defines specific aspects of monitoring the television contents with citizens of Slovakia with visual and hearing impairment. It focuses on the analysis of respecting the percentage of programmes with audio description, open or... more
The paper defines specific aspects of monitoring the television contents with citizens of Slovakia with visual and hearing impairment. It focuses on the analysis of respecting the
percentage of programmes with audio description, open or closed captioning and interpretation into sign language which is in Slovakia strictly defined by the Act on Broadcasting and Retransmission. The aim of the article is to compare the real broadcasted programmes percentage for specific groups of audience with the set minimal percentage defined by the legislation. The research study includes both public television and commercial television broadcasters. The statistics of broadcasted programmes up to 2012 show the recurrent violation of the quota set by the law with consequent sanctioning of televisions. More positive results appeared as a result of the amendment of the Act on Broadcasting and Retransmission from 2013 with the effect
from 1 January 2014. Televisions themselves show interest in the issue which can be proved by the fact that there was no violation of the percentage set by the law in 2013 and 2014. However, there are still several significant deficiencies in the legal amendment, e.g. the law does not specify the types of broadcasted programmes for the
group of handicapped audience, their broadcasting time and not even does it define whether rebroadcasting of once broadcasted programmes is included into the percentage of programmes broadcasted with multimodal approach.
percentage of programmes with audio description, open or closed captioning and interpretation into sign language which is in Slovakia strictly defined by the Act on Broadcasting and Retransmission. The aim of the article is to compare the real broadcasted programmes percentage for specific groups of audience with the set minimal percentage defined by the legislation. The research study includes both public television and commercial television broadcasters. The statistics of broadcasted programmes up to 2012 show the recurrent violation of the quota set by the law with consequent sanctioning of televisions. More positive results appeared as a result of the amendment of the Act on Broadcasting and Retransmission from 2013 with the effect
from 1 January 2014. Televisions themselves show interest in the issue which can be proved by the fact that there was no violation of the percentage set by the law in 2013 and 2014. However, there are still several significant deficiencies in the legal amendment, e.g. the law does not specify the types of broadcasted programmes for the
group of handicapped audience, their broadcasting time and not even does it define whether rebroadcasting of once broadcasted programmes is included into the percentage of programmes broadcasted with multimodal approach.
Research Interests:
The development of media competence and critical thinking towards media is an integral part of the European policy in the sphere of education and professional training. The issues of media education and media literacy are reflected in... more
The development of media competence and critical
thinking towards media is an integral part of the European policy in
the sphere of education and professional training. The issues of media
education and media literacy are reflected in several consecutive documents
that decisively influenced the development of research in this
area. The submitted study presents the analysis of the current European
trends and the prospects of media literacy development. The possibilities
of raising the media competencies in the process of life-long learning
is considered. The Slovak dimension of education and research in
the area of media education is presented. The main aim of the study is
to analyze the current conditions, projects and possibilities for the
media literacy development in the Slovak and European context.
thinking towards media is an integral part of the European policy in
the sphere of education and professional training. The issues of media
education and media literacy are reflected in several consecutive documents
that decisively influenced the development of research in this
area. The submitted study presents the analysis of the current European
trends and the prospects of media literacy development. The possibilities
of raising the media competencies in the process of life-long learning
is considered. The Slovak dimension of education and research in
the area of media education is presented. The main aim of the study is
to analyze the current conditions, projects and possibilities for the
media literacy development in the Slovak and European context.
Research Interests:
This contribution analyzes media literacy development as a component of education for democratic citizenship and personal development of children and youth. We analyze the features, approaches and innovative strategies of integration of... more
This contribution analyzes media literacy development as a component of education for democratic citizenship and personal development of children and youth. We analyze the features, approaches and innovative strategies of integration of media education into the religious education curriculum. Media literacy strategies can play a key role in helping teachers to fulfil their responsibility for preparing children and adolescents to use the internet, television and other media that surround them. Our approach reflects the need to educate not only in technical aspects of information and communication technologies, but also in their responsible and meaningful use. One of the important goals of current religious teaching could be to stimulate critical and creative thinking and promote digital citizenship and the ethical values. This article, showcasing the experience gathered by Slovak schools, provides insights on the inclusive and innovative educational trends within a media saturated environment of contemporary society.
Research Interests:
Dynamic spread of the Internet and social networks imminently influences almost every sphere of social life. New media directly or indirectly influence the patterns of behaviour, attitudes and rhythm of everyday activities of individuals... more
Dynamic spread of the Internet and social networks imminently influences almost every sphere of social life. New media directly or indirectly influence the patterns of behaviour, attitudes and rhythm of everyday activities of individuals and whole social groups. Their influence might be seen on cognitive, psychomotor and affective levels. There is a wide range of segments active within social relations –
starting with educational system, economics, politics, and public administration up to the working of media organizations. This paper deals with reflection on new techniques, technologies and strategies to control and monitoring of people's privacy in cyberspace. Reflection of this phenomenon in the sphere of media studies, sociology, psychology and other branches often oscillates in the range of extremely definite opinion positions that consider the increasing influence of digitalization in public and individual spheres.
starting with educational system, economics, politics, and public administration up to the working of media organizations. This paper deals with reflection on new techniques, technologies and strategies to control and monitoring of people's privacy in cyberspace. Reflection of this phenomenon in the sphere of media studies, sociology, psychology and other branches often oscillates in the range of extremely definite opinion positions that consider the increasing influence of digitalization in public and individual spheres.
Research Interests:
Eligibility to work with the information and using of new media in a meaningful and efficient manner is part of a set of key competencies. These life skills are very important not only for young people, but also for all other groups of... more
Eligibility to work with the information and using of new media in a meaningful and
efficient manner is part of a set of key competencies. These life skills are very important not only for young people, but also for all other groups of actors that are directly or indirectly involved in education and training. The dynamic development of the Internet and new technologies, as well as the time and expert complexity of the teaching profession, mean that teachers are not always able to keep up with their students. This applies particularly to user skills and dealing with new media platforms and services.
These facts are one of the reasons why teachers need to get a better view of confidence and appropriate professional skills related to the use of new media. Diverse media platforms and user applications can be used for entertainment as well as for educational purposes. Potential of new media can be applied to the development of key competencies, values education, work on improving interpersonal relations and other opportunities that come with these new ways of learning and teaching. The paper deals with the possibilities of intensive development of information and media competencies in the post-millennium age. These new media skills can help to ensure that the enormous potential and capacity of global information society has been used effectively in the context of educational processes.
efficient manner is part of a set of key competencies. These life skills are very important not only for young people, but also for all other groups of actors that are directly or indirectly involved in education and training. The dynamic development of the Internet and new technologies, as well as the time and expert complexity of the teaching profession, mean that teachers are not always able to keep up with their students. This applies particularly to user skills and dealing with new media platforms and services.
These facts are one of the reasons why teachers need to get a better view of confidence and appropriate professional skills related to the use of new media. Diverse media platforms and user applications can be used for entertainment as well as for educational purposes. Potential of new media can be applied to the development of key competencies, values education, work on improving interpersonal relations and other opportunities that come with these new ways of learning and teaching. The paper deals with the possibilities of intensive development of information and media competencies in the post-millennium age. These new media skills can help to ensure that the enormous potential and capacity of global information society has been used effectively in the context of educational processes.
Research Interests:
Media education is in an international scientific community considered to be one of the most effective means to acquire key competencies necessary for an interactive and inclusive use of media and critical perception of constantly growing... more
Media education is in an international scientific community considered to be one of the most effective means to acquire key competencies necessary for an interactive and inclusive use of media and critical perception of constantly growing spectrum of media messages. Successful implementation of media education requires innovative research strategies, techniques and procedures which can integrate suitable and reliable methods of media literacy evaluation and measurement into research and social practice. The study deals with an analytic view on current conditions of methodological apparatus and indicators created for the purpose of media literacy measurement in educational environment. Considering the scope and extent of research on the issue it is the theoretical and practical reflection of this phenomenon which gains importance. Structural view and comparison of two different approaches may point out the most current problems with media literacy measurement and shed more light on the issue.
Research Interests: Education, Media Studies, New Media, Internet Studies, Learning and Teaching, and 9 moreMedia Literacy, Media Literacy Education, Internet & Society, New Media Art, Mass Communication and New Media, Journalism And Mass communication, Key Competencies, Internet and Social Media, and Media Competences
This paper aims at identifying the condition of media education in Slovak schools by means of quantitative research methods. The authors present the results of a representative research carried out by IMEC – International Media Literacy... more
This paper aims at identifying the condition of media education in Slovak schools by means of quantitative research methods. The authors present the results of a representative research carried out by IMEC – International Media Literacy Centre at the Faculty of Mass Media Communication at the University of Sts. Cyril and Methodius in Slovakia. The research was aimed at mapping the current situation of media education
in the content of education at Slovak primary and secondary schools, identifying the predominant form of education and assessing the competence of media education teachers. The research data is based on a quantitative analysis of 22 case studies of practical media education examples.
in the content of education at Slovak primary and secondary schools, identifying the predominant form of education and assessing the competence of media education teachers. The research data is based on a quantitative analysis of 22 case studies of practical media education examples.
Research Interests:
Research Interests:
Abstract: A research called 'On-line generation: information, communication and digital youth participation in the information society' was carried out during 2009 in Slovakia. The aim of this project was... more
Abstract: A research called 'On-line generation: information, communication and digital youth participation in the information society' was carried out during 2009 in Slovakia. The aim of this project was primarily an analysis of youth participation in the creation, provision, sharing, ...
Research Interests:
English summary: The monograph focuses on media education and the development of media literacy in individual European countries. It presents procedures and strategies for implementing media education within the educational systems of the... more
English summary: The monograph focuses on media education and the development of media literacy in individual European countries. It presents procedures and strategies for implementing media education within the educational systems of the respective countries, examples of good practice in the field of non-formal and informal education, and other areas of social life. This publication aims an analytical view of the current state of media education, which is one of the most effective means of acquiring the key competencies needed for interactive and inclusive media use and critical perception of media communications. At the same time, media literacy is a very suitable tool for developing critical thinking concerning the media itself and its content and in the context of the reflection of social phenomena. Therefore, the individual parts of the monograph focus on gaining a comprehensive overview of existing initiatives, schemes, organizations and other factors related to media education and the development of media literacy in the European context.
Slovak summary: Monografia je zameraná na problematiku mediálnej výchovy a rozvoja mediálnej gramotnosti v jednotlivých krajinách Európy. Prezentuje postupy a stratégie implementácie mediálnej výchovy v rámci vzdelávacích systémov príslušných krajín, príklady dobrej praxe v sfére neformálneho a informálneho vzdelávania, ako aj v ďalších oblastiach spoločenského života. Cieľom tejto publikácie je analytický pohľad na súčasný stav mediálnej výchovy, ktorá je jedným z najefektívnejších prostriedkov na osvojenie si kľúčových kompetencií potrebných na interaktívne a inkluzívne používanie médií a kritické vnímanie mediálnych komunikátov. Mediálna gramotnosť je zároveň veľmi vhodným nástrojom na rozvoj kritického myslenia nielen vo vzťahu k samotným médiám a ich obsahom, ale aj v kontexte reflexie spoločenských javov. Jednotlivé časti monografie sa zameriavajú na získanie komplexného prehľadu o existujúcich iniciatívach, schémach, organizáciách a ďalších faktoroch, ktoré súvisia s mediálnym vzdelávaním a rozvojom mediálnej gramotnosti v európskom kontexte.
Slovak summary: Monografia je zameraná na problematiku mediálnej výchovy a rozvoja mediálnej gramotnosti v jednotlivých krajinách Európy. Prezentuje postupy a stratégie implementácie mediálnej výchovy v rámci vzdelávacích systémov príslušných krajín, príklady dobrej praxe v sfére neformálneho a informálneho vzdelávania, ako aj v ďalších oblastiach spoločenského života. Cieľom tejto publikácie je analytický pohľad na súčasný stav mediálnej výchovy, ktorá je jedným z najefektívnejších prostriedkov na osvojenie si kľúčových kompetencií potrebných na interaktívne a inkluzívne používanie médií a kritické vnímanie mediálnych komunikátov. Mediálna gramotnosť je zároveň veľmi vhodným nástrojom na rozvoj kritického myslenia nielen vo vzťahu k samotným médiám a ich obsahom, ale aj v kontexte reflexie spoločenských javov. Jednotlivé časti monografie sa zameriavajú na získanie komplexného prehľadu o existujúcich iniciatívach, schémach, organizáciách a ďalších faktoroch, ktoré súvisia s mediálnym vzdelávaním a rozvojom mediálnej gramotnosti v európskom kontexte.
Research Interests:
English summary: This monograph aims an analytical view of the current state of methodological tools, research strategies, and indicators created to measure and evaluate the level of media literacy in international research. The author... more
English summary: This monograph aims an analytical view of the current state of methodological tools, research strategies, and indicators created to measure and evaluate the level of media literacy in international research. The author offers a structured view of this area of research, deals with the methodological aspects of research on media literacy of children, youth, adults and other target groups. The monograph deals with a detailed analysis and conceptualization of the theoretical framework and starting points, which are necessary for developing and implementing research tools and strategies. In addition to well-defined and quantifiable indicators, they should allow for a flexible response to new ICT applications. The book also focuses on innovations in media formats and media industry strategies to gain and retain audience attention. Finally, the author emphasizes that the methodological apparatus of research in this area must necessarily respond to the constant development of new forms and means of persuasive techniques, which is essential not only to identify correctly but also to integrate into current research procedures.
Slovak summary: Cieľom tejto monografie je analytický pohľad na súčasný stav metodologických nástrojov, výskumných stratégií a indikátorov vytvorených na účely merania a hodnotenia úrovne mediálnej gramotnosti, ktoré boli doteraz definované v rámci vybraných medzinárodných výskumov. Autor ponúka štruktúrovaný pohľad na túto oblasť výskumu, venuje sa metodologickým aspektom výskumu mediálnej gramotnosti detí, mládeže, dospelých a ďalších cieľových skupín. Monografia sa venuje podrobnej analýze a konceptualizácii teoretického rámca a východísk, ktoré sú nevyhnutným predpokladom na vývoj a implementáciu výskumných nástrojov a stratégií. Tie by mali okrem precízne stanovených a kvantifikovateľných indikátorov umožňovať flexibilné reagovanie na nové aplikácie informačných a komunikačných technológií. Kniha sa tiež zameriava na inovácie mediálnych formátov a stratégií mediálneho priemyslu zameraných na získanie a udržanie pozornosti publika. Autor zdôrazňuje, že metodologický aparát výskumu v tejto oblasti musí nevyhnutne reagovať aj na neustály vývoj nových foriem a prostriedkov persuazívnych techník, ktoré je dôležité nielen správne identifikovať, ale aj integrovať do aktuálnych výskumných postupov.
Slovak summary: Cieľom tejto monografie je analytický pohľad na súčasný stav metodologických nástrojov, výskumných stratégií a indikátorov vytvorených na účely merania a hodnotenia úrovne mediálnej gramotnosti, ktoré boli doteraz definované v rámci vybraných medzinárodných výskumov. Autor ponúka štruktúrovaný pohľad na túto oblasť výskumu, venuje sa metodologickým aspektom výskumu mediálnej gramotnosti detí, mládeže, dospelých a ďalších cieľových skupín. Monografia sa venuje podrobnej analýze a konceptualizácii teoretického rámca a východísk, ktoré sú nevyhnutným predpokladom na vývoj a implementáciu výskumných nástrojov a stratégií. Tie by mali okrem precízne stanovených a kvantifikovateľných indikátorov umožňovať flexibilné reagovanie na nové aplikácie informačných a komunikačných technológií. Kniha sa tiež zameriava na inovácie mediálnych formátov a stratégií mediálneho priemyslu zameraných na získanie a udržanie pozornosti publika. Autor zdôrazňuje, že metodologický aparát výskumu v tejto oblasti musí nevyhnutne reagovať aj na neustály vývoj nových foriem a prostriedkov persuazívnych techník, ktoré je dôležité nielen správne identifikovať, ale aj integrovať do aktuálnych výskumných postupov.
Research Interests:
English summary: The book presents an overview and analysis of a whole range of concepts and diverse approaches to youth work with a particular focus on developing key competencies related to media and information. The author reflects on... more
English summary: The book presents an overview and analysis of a whole range of concepts and diverse approaches to youth work with a particular focus on developing key competencies related to media and information. The author reflects on the importance and position of media and information literacy in youth work and informal activities and initiatives in which young people are activated and involved in public life on various occasions. The book presents specific factors and contexts related to information and media competencies in youth work - especially those that allow the application of activating methods in the practical use of innovative communication technologies and tools.
Slovak summary: Kniha predstavuje prehľad a analýzu celej škály konceptov a rôznorodých prístupov k problematike práce s mládežou s osobitným zameraním na rozvíjanie kľúčových kompetencií súvisiacich s médiami a informáciami. Autor reflektuje význam a postavenie mediálnej a informačnej gramotnosti v práci s mládežou, ale aj v neformálnych aktivitách a iniciatívach, v ktorých sa pri rôznych príležitostiach mladí ľudia aktivizujú a zapájajú do verejného života. Kniha predstavuje špecifické faktory a súvislosti týkajúce sa informačných a mediálnych kompetencií v práci s mládežou – najmä takých , ktoré umožňujú aplikáciu aktivizujúcich metód v rámci praktického využívania inovatívnych komunikačných technológií a nástrojov.
Slovak summary: Kniha predstavuje prehľad a analýzu celej škály konceptov a rôznorodých prístupov k problematike práce s mládežou s osobitným zameraním na rozvíjanie kľúčových kompetencií súvisiacich s médiami a informáciami. Autor reflektuje význam a postavenie mediálnej a informačnej gramotnosti v práci s mládežou, ale aj v neformálnych aktivitách a iniciatívach, v ktorých sa pri rôznych príležitostiach mladí ľudia aktivizujú a zapájajú do verejného života. Kniha predstavuje špecifické faktory a súvislosti týkajúce sa informačných a mediálnych kompetencií v práci s mládežou – najmä takých , ktoré umožňujú aplikáciu aktivizujúcich metód v rámci praktického využívania inovatívnych komunikačných technológií a nástrojov.
Research Interests:
English summary: The monograph presents a theoretical-empirical reflection on the formation of patterns of young people in the environment and under the influence of media communication. The authors comprehensively analyze the structures,... more
English summary: The monograph presents a theoretical-empirical reflection on the formation of patterns of young people in the environment and under the influence of media communication. The authors comprehensively analyze the structures, processes and factors influencing the formation of personal patterns and models in the life of contemporary youth in Slovakia. At the same time, it notes the connections and points of contact between the model stimuli and their presentation in the media. The book presents the results of qualitative research on The influence of media communication on new patterns of youth, which was carried out in a series of empirical sociological research in Slovakia. The research study focused on a comprehensive analysis of model stimuli and related contextual factors in the environment of secondary school youth in Slovakia. The monograph summarizes the findings collected through an extensive set of techniques and research procedures. The obtained data were continuously evaluated, processed and interpreted following the method of grounded theory.
The monograph is intended for the professional public interested in the operation and effects of media communication. Those interested in the factors influencing the development and development of youth will also find stimulating information in it. It will serve theorists, researchers and students in media communication, marketing, sociology, psychology and pedagogy.
Slovak summary: Monografia predstavuje teoreticko-empirickú reflexiu formovania vzorov mladých ľudí v prostredí a pod vplyvom mediálnej komunikácie. Autori komplexne analyzujú štruktúry, procesy a faktory ovplyvňujúce formovanie osobných vzorov a modelov v živote súčasnej mládeže na Slovensku. Zároveň si všíma súvislosti a styčné body medzi vzorovými podnetmi a ich prezentáciou v médiách. Kniha prezentuje výsledky kvalitatívneho výskumu Vplyv mediálnej komunikácie na nové vzory mládeže, ktorý bol realizovaný v rámci série empirických sociologických výskumov na Slovensku. Výskum sa zameral na komplexnú analýzu vzorových podnetov a s nimi súvisiacich kontextových faktorov pôsobiacich v prostredí stredoškolskej mládeže na Slovensku. Monografia sumarizuje zistenia zozbierané prostredníctvom rozsiahleho súboru techník a výskumných postupov. Získané dáta sa priebežne vyhodnocovali, spracúvali a interpretovali v súlade s metódou zakotvenej teórie.
Monografia je určená odbornej verejnosti, ktorá sa zaujíma o pôsobenie a účinky mediálnej komunikácie. Podnetné informácie v nej nájdu aj tí, ktorí sa zaujímajú o faktory ovplyvňujúce vývin a vývoj mládeže. Poslúži teoretikom, výskumníkom aj študentom z oblasti médií, komunikácie, marketingu, sociológie, psychológie či pedagogiky.
The monograph is intended for the professional public interested in the operation and effects of media communication. Those interested in the factors influencing the development and development of youth will also find stimulating information in it. It will serve theorists, researchers and students in media communication, marketing, sociology, psychology and pedagogy.
Slovak summary: Monografia predstavuje teoreticko-empirickú reflexiu formovania vzorov mladých ľudí v prostredí a pod vplyvom mediálnej komunikácie. Autori komplexne analyzujú štruktúry, procesy a faktory ovplyvňujúce formovanie osobných vzorov a modelov v živote súčasnej mládeže na Slovensku. Zároveň si všíma súvislosti a styčné body medzi vzorovými podnetmi a ich prezentáciou v médiách. Kniha prezentuje výsledky kvalitatívneho výskumu Vplyv mediálnej komunikácie na nové vzory mládeže, ktorý bol realizovaný v rámci série empirických sociologických výskumov na Slovensku. Výskum sa zameral na komplexnú analýzu vzorových podnetov a s nimi súvisiacich kontextových faktorov pôsobiacich v prostredí stredoškolskej mládeže na Slovensku. Monografia sumarizuje zistenia zozbierané prostredníctvom rozsiahleho súboru techník a výskumných postupov. Získané dáta sa priebežne vyhodnocovali, spracúvali a interpretovali v súlade s metódou zakotvenej teórie.
Monografia je určená odbornej verejnosti, ktorá sa zaujíma o pôsobenie a účinky mediálnej komunikácie. Podnetné informácie v nej nájdu aj tí, ktorí sa zaujímajú o faktory ovplyvňujúce vývin a vývoj mládeže. Poslúži teoretikom, výskumníkom aj študentom z oblasti médií, komunikácie, marketingu, sociológie, psychológie či pedagogiky.
Research Interests:
English summary: The book provides an overview, analysis and theoretical reflection of a wide range of concepts and diverse approaches to media education, including topics that can be used in its implementation in the context of formal... more
English summary: The book provides an overview, analysis and theoretical reflection of a wide range of concepts and diverse approaches to media education, including topics that can be used in its implementation in the context of formal and non-formal education. The book reflects the fact that the role of media education is primarily to teach individuals to live effectively with the media. The author emphasizes the importance of the percipient being able to orient himself in the increasingly confusing offer of news and media content, managing their critical reflection, and not just being a passive recipient of media activity. In this context, the publication presents media literacy as an essential life skill, which is a direct or indirect result of media education implemented in different formats, by different actors and in different environments.
Slovak summary: Kniha prináša prehľad, analýzu a teoretickú reflexiu širokého spektra konceptov a rôznorodých prístupov k problematike mediálnej výchovy, vrátane námetov, ktoré možno využiť pri jej implementácii v kontexte formálneho aj neformálneho vzdelávania. Obsahové zameranie knihy odzrkadľuje skutočnosť, že úlohou mediálnej výchovy je predovšetkým naučiť jednotlivca efektívne spolunažívať s médiami, aby sa dokázal orientovať v čoraz neprehľadnejšej ponuke správ a mediálnych obsahov, zvládal ich kritickú reflexiu a nebol iba pasívnym príjemcom mediálneho pôsobenia. V týchto súvislostiach publikácia predstavuje mediálnu gramotnosť ako dôležitú životnú zručnosť, ktorá je priamym alebo nepriamym výsledkom mediálneho vzdelávania realizovaného v rôznych formátoch, rôznymi aktérmi a v rôznych prostrediach.
Slovak summary: Kniha prináša prehľad, analýzu a teoretickú reflexiu širokého spektra konceptov a rôznorodých prístupov k problematike mediálnej výchovy, vrátane námetov, ktoré možno využiť pri jej implementácii v kontexte formálneho aj neformálneho vzdelávania. Obsahové zameranie knihy odzrkadľuje skutočnosť, že úlohou mediálnej výchovy je predovšetkým naučiť jednotlivca efektívne spolunažívať s médiami, aby sa dokázal orientovať v čoraz neprehľadnejšej ponuke správ a mediálnych obsahov, zvládal ich kritickú reflexiu a nebol iba pasívnym príjemcom mediálneho pôsobenia. V týchto súvislostiach publikácia predstavuje mediálnu gramotnosť ako dôležitú životnú zručnosť, ktorá je priamym alebo nepriamym výsledkom mediálneho vzdelávania realizovaného v rôznych formátoch, rôznymi aktérmi a v rôznych prostrediach.
Research Interests:
English summary: The book focuses on media education and the development of media literacy. It presents various aspects of research on this issue in a straightforward form and, at the same time, presents multiple research strategies and... more
English summary: The book focuses on media education and the development of media literacy. It presents various aspects of research on this issue in a straightforward form and, at the same time, presents multiple research strategies and procedures that can be applied in the preparation and implementation of research projects. This publication aims at an analytical view of the current research on media literacy in Slovak and foreign contexts. At the same time, it is a suitable tool for clarifying the essential characteristics of quantitative and qualitative research strategies, which have their place in various forms of academic research on this issue.
The publication deals with various methodological aspects, specific methodological procedures, initiatives, programs and schemes. The publication also provides some examples of good practices and suggestions on designing new research activities and projects - especially in academia. The reader will also find a description of the procedures for examining various environmental factors related to media literacy and media education in the book. This includes the family, peer, educational context, and the current context of digital communities, which is becoming an increasingly important environment for virtual socialization. The author also deals with the factors related to critical thinking, which is relatively difficult to examine by empirical methods and requires complex approaches using tools and knowledge apparatus of several scientific disciplines.
Slovak summary: Kniha je zameraná na problematiku mediálnej vzdelávania a rozvoja mediálnej gramotnosti. V prehľadnej forme prezentuje rôzne aspekty výskumu tejto problematiky a zároveň predstavuje rôzne výskumné stratégie a postupy, ktoré je možné uplatniť pri príprave a realizácii výskumných projektov. Cieľom tejto publikácie je analytický pohľad na súčasný stav výskumu problematiky mediálnej gramotnosti v slovenskom a zahraničnom kontexte. Zároveň je vhodným nástrojom na objasnenie najdôležitejších charakteristík kvantitatívnych a kvalitatívnych výskumných stratégií, ktoré majú svoje miesto v rôznych formách akademického výskumu tejto problematiky.
Publikácia sa venuje rôznym metodologickým aspektom tejto problematiky, konkrétnych metodických postupoch, iniciatívach, programoch a schémach. Publikácia zároveň uvádza niektoré príklady dobrej praxe, ako aj návrhy, ako koncipovať nové výskumné aktivity a projekty – predovšetkým v akademickom prostredí. Čitateľ v knihe nájde aj popis postupov skúmania rôznych faktorov prostredia, ktoré sa týkajú mediálnej gramotnosti a mediálnej výchovy. Patrí sem najmä rodinný, rovesnícky, edukačný kontext, ale aj veľmi aktuálny kontext digitálnych komunít, ktorý sa stáva čoraz dôležitejším prostredím virtuálnej socializácie. Autor sa venuje aj faktorom týkajúcim sa kritického myslenia, ktoré je empirickými metódami pomerne náročne preskúmateľné a vyžaduje si komplexné prístupy využívajúce nástroje a poznatkový aparát viacerých vedných disciplín.
The publication deals with various methodological aspects, specific methodological procedures, initiatives, programs and schemes. The publication also provides some examples of good practices and suggestions on designing new research activities and projects - especially in academia. The reader will also find a description of the procedures for examining various environmental factors related to media literacy and media education in the book. This includes the family, peer, educational context, and the current context of digital communities, which is becoming an increasingly important environment for virtual socialization. The author also deals with the factors related to critical thinking, which is relatively difficult to examine by empirical methods and requires complex approaches using tools and knowledge apparatus of several scientific disciplines.
Slovak summary: Kniha je zameraná na problematiku mediálnej vzdelávania a rozvoja mediálnej gramotnosti. V prehľadnej forme prezentuje rôzne aspekty výskumu tejto problematiky a zároveň predstavuje rôzne výskumné stratégie a postupy, ktoré je možné uplatniť pri príprave a realizácii výskumných projektov. Cieľom tejto publikácie je analytický pohľad na súčasný stav výskumu problematiky mediálnej gramotnosti v slovenskom a zahraničnom kontexte. Zároveň je vhodným nástrojom na objasnenie najdôležitejších charakteristík kvantitatívnych a kvalitatívnych výskumných stratégií, ktoré majú svoje miesto v rôznych formách akademického výskumu tejto problematiky.
Publikácia sa venuje rôznym metodologickým aspektom tejto problematiky, konkrétnych metodických postupoch, iniciatívach, programoch a schémach. Publikácia zároveň uvádza niektoré príklady dobrej praxe, ako aj návrhy, ako koncipovať nové výskumné aktivity a projekty – predovšetkým v akademickom prostredí. Čitateľ v knihe nájde aj popis postupov skúmania rôznych faktorov prostredia, ktoré sa týkajú mediálnej gramotnosti a mediálnej výchovy. Patrí sem najmä rodinný, rovesnícky, edukačný kontext, ale aj veľmi aktuálny kontext digitálnych komunít, ktorý sa stáva čoraz dôležitejším prostredím virtuálnej socializácie. Autor sa venuje aj faktorom týkajúcim sa kritického myslenia, ktoré je empirickými metódami pomerne náročne preskúmateľné a vyžaduje si komplexné prístupy využívajúce nástroje a poznatkový aparát viacerých vedných disciplín.
Research Interests:
English Summary: The publication is a theoretical reflection on the functioning of persuasive processes at the interpersonal and media level. The book presents the persuasion process, its components, factors, techniques, and does not... more
English Summary: The publication is a theoretical reflection on the functioning of persuasive processes at the interpersonal and media level. The book presents the persuasion process, its components, factors, techniques, and does not forget about other influencing methods, such as manipulation, disinformation, propaganda and more. The book is designed to help readers understand the nature of persuasion, show how the persuasion process works, how persuasion techniques can be uncovered, and how to defend against unwanted influence.
Slovak Summary: Publikácia je teoretickou reflexiou problematiky fungovania presvedčovacích procesov na interpersonálnej i mediálnej úrovni. Kniha zrozumiteľným spôsobom predstavuje proces persuázie, jeho zložky, faktory, techniky, nezabúda ani na ďalšie ovplyvňovacie metódy, akými sú manipulácia, dezinformácie, propaganda a ďalšie. Kniha je usporiadaná tak, aby pomohla čitateľom pochopiť podstatu persuázie, ukázala, ako funguje proces presvedčovania, ako je možné odhaliť techniky persuázie a ako sa brániť pred nechceným ovplyvňovaním.
Slovak Summary: Publikácia je teoretickou reflexiou problematiky fungovania presvedčovacích procesov na interpersonálnej i mediálnej úrovni. Kniha zrozumiteľným spôsobom predstavuje proces persuázie, jeho zložky, faktory, techniky, nezabúda ani na ďalšie ovplyvňovacie metódy, akými sú manipulácia, dezinformácie, propaganda a ďalšie. Kniha je usporiadaná tak, aby pomohla čitateľom pochopiť podstatu persuázie, ukázala, ako funguje proces presvedčovania, ako je možné odhaliť techniky persuázie a ako sa brániť pred nechceným ovplyvňovaním.
Research Interests:
English Summary: The research report provides detailed information on the current state of media literacy of the adult population in Slovakia. A representative survey was conducted in 2014 on a sample of 2815 respondents aged 16 to 83... more
English Summary: The research report provides detailed information on the current state of media literacy of the adult population in Slovakia. A representative survey was conducted in 2014 on a sample of 2815 respondents aged 16 to 83 years, while data collection took place in all regions of Slovakia. Pilot testing of a comprehensive system for measuring and evaluating the level of media literacy of the Slovak population was carried out following the latest trends and recommendations in this area. The research aimed to obtain an analytical overview of the current state and trends in media literacy of the adult population in the Slovak Republic. The following socio-demographic characteristics of the respondents were taken into account when constructing the research sample - age, sex, education, region, size of the city of residence, household income.
The research report focuses on the following research questions:
-How are the content, contextual and competence aspects of media use developed in the Slovak adult population?
-How does adult users interact with the media (at the level of the individual and various social groups)?
-What are the user habits of adults with media, information and communication technologies (instrumental, structural, strategic and creative operations)?
Slovak Summary: Výskumná správa prináša podrobné informácie o aktuálnom stave mediálnej gramotnosti dospelej populácie na Slovensku. Reprezentatívny výskum sa uskutočnil v roku 2014 na vzorke 2815 respondentov vo veku od 16 až 83 rokov, pričom zber dát prebiehal vo všetkých regiónoch Slovenska. Pilotné testovanie komplexného systému merania a hodnotenia úrovne mediálnej gramotnosti slovenskej populácie sa uskutočnilo v súlade s najnovšími trendmi a odporúčaniami v tejto oblasti. Cieľom výskumu bolo získať analytický prehľad o aktuálnom stave a trendoch mediálnej gramotnosti dospelej populácie v SR. Pri konštruovaní výskumnej vzorky boli zohľadnené nasledovné sociodemografické charakteristiky respondentov – vek, pohlavie, vzdelanie, kraj, veľkosť miesta, bydlisko, príjem domácnosti. Výskumná správa sa zameriava na nasledovné výskumné otázky:
Ako sú u slovenskej dospelej populácie rozvinuté:
• obsahové, kontextové a kompetenčné aspekty používania médií,
• interakcia s médiami (na úrovni jednotlivca i rôznych sociálnych skupín),
• rôzne typy operácií použiteľných pri práci s mediálnymi, informačnými a komunikačnými technológiami (inštrumentálne, štrukturálne, strategické a kreatívne operácie)?
The research report focuses on the following research questions:
-How are the content, contextual and competence aspects of media use developed in the Slovak adult population?
-How does adult users interact with the media (at the level of the individual and various social groups)?
-What are the user habits of adults with media, information and communication technologies (instrumental, structural, strategic and creative operations)?
Slovak Summary: Výskumná správa prináša podrobné informácie o aktuálnom stave mediálnej gramotnosti dospelej populácie na Slovensku. Reprezentatívny výskum sa uskutočnil v roku 2014 na vzorke 2815 respondentov vo veku od 16 až 83 rokov, pričom zber dát prebiehal vo všetkých regiónoch Slovenska. Pilotné testovanie komplexného systému merania a hodnotenia úrovne mediálnej gramotnosti slovenskej populácie sa uskutočnilo v súlade s najnovšími trendmi a odporúčaniami v tejto oblasti. Cieľom výskumu bolo získať analytický prehľad o aktuálnom stave a trendoch mediálnej gramotnosti dospelej populácie v SR. Pri konštruovaní výskumnej vzorky boli zohľadnené nasledovné sociodemografické charakteristiky respondentov – vek, pohlavie, vzdelanie, kraj, veľkosť miesta, bydlisko, príjem domácnosti. Výskumná správa sa zameriava na nasledovné výskumné otázky:
Ako sú u slovenskej dospelej populácie rozvinuté:
• obsahové, kontextové a kompetenčné aspekty používania médií,
• interakcia s médiami (na úrovni jednotlivca i rôznych sociálnych skupín),
• rôzne typy operácií použiteľných pri práci s mediálnymi, informačnými a komunikačnými technológiami (inštrumentálne, štrukturálne, strategické a kreatívne operácie)?
Research Interests:
English Summary: The research report on the current state of media literacy of children and adolescents in Slovakia. Through a qualitative research strategy, the publication analyzes the condition and trends related to this issue. The... more
English Summary: The research report on the current state of media literacy of children and adolescents in Slovakia. Through a qualitative research strategy, the publication analyzes the condition and trends related to this issue. The main goal was to find out what role the media play in the lives of children and adolescents, how they treat the media, how they use it in their free time, what their attitudes are towards the content that the media offers, and their level of media literacy is. The research sample of qualitative research consisted of a total of 272 children and adolescents who participated in 49 focus groups implemented in municipalities and cities throughout Slovakia. As a result, the research team acquired an extensive corpus of research data consisting of several tens of hours of audio recordings, transposed into more than a thousand pages of text files obtained by manual transcription of sound recordings. The data were analyzed using QCAmap software, which is used for detailed content analysis and categorization of research data obtained from focus groups, in-depth interviews, and other qualitative research procedures.
Slovak Summary: Výskumná správa o aktuálnom stave mediálnej gramotnosti detí a dospievajúcich na Slovensku. Prostredníctvom kvalitatívnej výskumnej stratégie publikácia analyzuje stav a trendy týkajúce sa tejto problematiky. Hlavným cieľom bolo zistiť, akú úlohu zohrávajú médiá v živote detí a dospievajúcich, ako s médiami zaobchádzajú, ako ich využívajú vo svojom voľnom čase, aké sú ich postoje k obsahom, ktoré médiá ponúkajú a aká je ich úroveň mediálnej gramotnosti. Výskumnú vzorku kvalitatívneho výskumu tvorilo celkovo 272 detí a dospievajúcich, ktorí sa zúčastnili 49 ohniskových skupín realizovaných v obciach aj mestách po celom území Slovenska. Výskumný tím získal veľmi rozsiahly korpus výskumných dát pozostávajúci z niekoľkých desiatok hodín zvukových záznamov, ktoré boli transponované do viac ako tisíc strán textových súborov, ktoré boli získané manuálnym prepisom zvukových nahrávok. Dáta boli analyzované prostredníctvom softvéru QCAmap software, ktorý slúži na podrobný obsahový rozbor a kategorizáciu výskumných dát získaných z focus groups, z hĺbkových rozhovorov, ako aj iných kvalitatívnych výskumných postupov.
Slovak Summary: Výskumná správa o aktuálnom stave mediálnej gramotnosti detí a dospievajúcich na Slovensku. Prostredníctvom kvalitatívnej výskumnej stratégie publikácia analyzuje stav a trendy týkajúce sa tejto problematiky. Hlavným cieľom bolo zistiť, akú úlohu zohrávajú médiá v živote detí a dospievajúcich, ako s médiami zaobchádzajú, ako ich využívajú vo svojom voľnom čase, aké sú ich postoje k obsahom, ktoré médiá ponúkajú a aká je ich úroveň mediálnej gramotnosti. Výskumnú vzorku kvalitatívneho výskumu tvorilo celkovo 272 detí a dospievajúcich, ktorí sa zúčastnili 49 ohniskových skupín realizovaných v obciach aj mestách po celom území Slovenska. Výskumný tím získal veľmi rozsiahly korpus výskumných dát pozostávajúci z niekoľkých desiatok hodín zvukových záznamov, ktoré boli transponované do viac ako tisíc strán textových súborov, ktoré boli získané manuálnym prepisom zvukových nahrávok. Dáta boli analyzované prostredníctvom softvéru QCAmap software, ktorý slúži na podrobný obsahový rozbor a kategorizáciu výskumných dát získaných z focus groups, z hĺbkových rozhovorov, ako aj iných kvalitatívnych výskumných postupov.
Research Interests:
Media Literacy and Academic Research is a high-quality open access peer- reviewed journal focused on the academic reflection of media and information literacy issues, media education, critical thinking, digital media and new trends in... more
Media Literacy and Academic Research is a high-quality open access peer- reviewed journal focused on the academic reflection of media and information literacy issues, media education, critical thinking, digital media and new trends in related areas of media and communication studies. The journal is devoted to addressing contemporary issues and future developments related to the interdisciplinary academic discussion, the results of empirical research and the mutual interaction of expertise in media and information studies, education studies as well as their sociological, psychological, political, linguistic and technological aspects.
Media Literacy and Academic Research - Vol.4, No.1 (2021)
Content:
(1)Transnational TV Series Adaptations: What Artificial Intelligence Can Tell US About Gender Inequality in France and the UsCritical Media Literacy in the Googleburg Galaxy.
(2) Explanatory Journalism – A New Way How to Communicate in Digital Era.
(3) A Qualitative Study on People’s Experiences of Covid-19 Media Literacy.
(4) Security Risks of Sharing Content Based on Minors by Their Family Members On Social Media In Times Of Technology Interference.
(5) The Slogan Effect: The Power of Brand Discourse in Liking and Purchasing Behaviour.
(6) Asynchronous and Synchronous Distance Learning of English as a Foreign Language.
(7) Media Development in Post-Conflict Societies (Kosovo Case).
(8) On Perspectives of Teacher Training and Understanding of Their Digital Competencies as Determinants of Digital Education.
(9) Self-Government Activity on Social Media as an Information Source to Cover Local Issues: Slovak And Ukrainian Journalists’ Views.
(10) Media Literacy and Mobilizing Children: The Image of Child in Automobile Ads.
(11) „Media Invasion“ Against Islam in the Context of the Slovak Republic.
(12) Privacy on the Internet Concerning Generation Z in Bosnia and Herzegovina.
Media Literacy and Academic Research - Vol.4, No.1 (2021)
Content:
(1)Transnational TV Series Adaptations: What Artificial Intelligence Can Tell US About Gender Inequality in France and the UsCritical Media Literacy in the Googleburg Galaxy.
(2) Explanatory Journalism – A New Way How to Communicate in Digital Era.
(3) A Qualitative Study on People’s Experiences of Covid-19 Media Literacy.
(4) Security Risks of Sharing Content Based on Minors by Their Family Members On Social Media In Times Of Technology Interference.
(5) The Slogan Effect: The Power of Brand Discourse in Liking and Purchasing Behaviour.
(6) Asynchronous and Synchronous Distance Learning of English as a Foreign Language.
(7) Media Development in Post-Conflict Societies (Kosovo Case).
(8) On Perspectives of Teacher Training and Understanding of Their Digital Competencies as Determinants of Digital Education.
(9) Self-Government Activity on Social Media as an Information Source to Cover Local Issues: Slovak And Ukrainian Journalists’ Views.
(10) Media Literacy and Mobilizing Children: The Image of Child in Automobile Ads.
(11) „Media Invasion“ Against Islam in the Context of the Slovak Republic.
(12) Privacy on the Internet Concerning Generation Z in Bosnia and Herzegovina.
Research Interests:
Media Literacy and Academic Research is a high-quality open access peer- reviewed journal focused on the academic reflection of media and information literacy issues, media education, critical thinking, digital media and new trends in... more
Media Literacy and Academic Research is a high-quality open access peer- reviewed journal focused on the academic reflection of media and information literacy issues, media education, critical thinking, digital media and new trends in related areas of media and communication studies. The journal is devoted to addressing contemporary issues and future developments related to the interdisciplinary academic discussion, the results of empirical research and the mutual interaction of expertise in media and information studies, education studies as well as their sociological, psychological, political, linguistic and technological aspects.
Research Interests: Social Psychology, Education, Media Studies, New Media, Social Sciences, and 14 moreSocial Networking, Critical Thinking, Media Education, Media Literacy, Digital Media & Learning, Social Media, Media and Democracy, Media Literacy Education, Online Journalism, Interdisciplinary Studies, Mass Communications, Academic research, Media and Information Literacy, and Media and Culture
The chapter Evaluation and funding of media and information literacy deals with the reflection and analysis of contextual factors related to research strategies and procedures applied in individual European countries in media and... more
The chapter Evaluation and funding of media and information literacy deals with the reflection and analysis of contextual factors related to research strategies and procedures applied in individual European countries in media and information literacy research. The chapter also deals in detail with the analysis of public policies of the European Union and individual Member States in funding for media education projects, initiatives and research.
The collective monograph Public Policies in Media and Information Literacy in Europe: Cross-Country Comparisons presents a comprehensive and in-depth reflection on media and information literacy issues in Europe. The publication is based on the findings of a Europe-wide survey of public policy issues related to media and information literacy, coordinated by the Université Sorbonne Nouvelle in Paris.
Public media and information literacy policies in Europe examine the current tensions in European countries to overcome the transition to the digital age and provide a comparative and intercultural analysis of media and information literacy (MIL) across Europe. This collective monograph analyzes and interprets the perspectives and trends of the development of media education in Europe and contains an assessment of media, information, computer and digital literacy, which are key competencies of the twenty-first century. The authors evaluate different definitions of media and information literacy as an intercultural phenomenon that reveals various trends and influences in public policies in Europe. This publication offers in-depth coverage of MILs with all dimensions of policymaking, from legal frameworks to education, funding, research and good practice.
The authors propose modelling current trends in MIL governance in Europe and, in conclusion, call for alternative and collective research frameworks that they hope will influence policymakers and other stakeholders, particularly MIL governance.
Please cite this chapter as: Aroldi, P.M., Mariño, M.V., & Vrabec, N. (2017). Evaluation and funding of media and information literacy. In D. Frau-Meigs, I. Velez, & J. F. Michel. (Eds.), Public policies in media and information literacy in Europe : cross-country comparisons (pp. 194–224). Routledge.
The collective monograph Public Policies in Media and Information Literacy in Europe: Cross-Country Comparisons presents a comprehensive and in-depth reflection on media and information literacy issues in Europe. The publication is based on the findings of a Europe-wide survey of public policy issues related to media and information literacy, coordinated by the Université Sorbonne Nouvelle in Paris.
Public media and information literacy policies in Europe examine the current tensions in European countries to overcome the transition to the digital age and provide a comparative and intercultural analysis of media and information literacy (MIL) across Europe. This collective monograph analyzes and interprets the perspectives and trends of the development of media education in Europe and contains an assessment of media, information, computer and digital literacy, which are key competencies of the twenty-first century. The authors evaluate different definitions of media and information literacy as an intercultural phenomenon that reveals various trends and influences in public policies in Europe. This publication offers in-depth coverage of MILs with all dimensions of policymaking, from legal frameworks to education, funding, research and good practice.
The authors propose modelling current trends in MIL governance in Europe and, in conclusion, call for alternative and collective research frameworks that they hope will influence policymakers and other stakeholders, particularly MIL governance.
Please cite this chapter as: Aroldi, P.M., Mariño, M.V., & Vrabec, N. (2017). Evaluation and funding of media and information literacy. In D. Frau-Meigs, I. Velez, & J. F. Michel. (Eds.), Public policies in media and information literacy in Europe : cross-country comparisons (pp. 194–224). Routledge.
Research Interests:
English summary: The chapter, which is part of the collective monograph Digital Childhood, deals with the most critical factors that influence the learning and education of children through digital media. Digital games, mobile... more
English summary: The chapter, which is part of the collective monograph Digital Childhood, deals with the most critical factors that influence the learning and education of children through digital media. Digital games, mobile applications and other digital platforms provide children with new challenges for gaining valuable experiences, communication stimuli, learning through simulations, trial and error. These processes take place in a relatively secure virtual mode. Still, the acquired knowledge, skills and attitudes can undoubtedly be used in real life and in solving real learning and life situations and challenges. The use of appropriately designed applications and digital games with educational potential provides attractive incentives for children and adolescents to use educational content.
In this context, the author pays particular attention to mobile applications, various types of digital games and other digital platforms, which have embedded educational aspects and are also available via the Internet or in the form of different software solutions. The chapter also includes a detailed description of characteristics, functions and ways of implementation of digital media - either in individual processes or in an institutional context.
Please cite this chapter as: Vrabec, N. (2019). Deti a učenie sa prostredníctvom digitálnych médií (Children and learning through digital media). In P. Izrael, & J. Holdoš et al. (Eds.), Digitálne detstvo (Digital childhood) (pp. 37–65). Verbum - vydavateľstvo Katolíckej univerzity v Ružomberku.
Slovak Summary: Kapitola, ktorá je súčasťou monografie Digitálne detstvo, sa venuje najdôležitejším faktorom, ktoré ovplyvňu¬jú učenie sa a vzdelávanie detí prostredníctvom digitálnych médií. Digitálne hry, mobilné aplikácie a rôzne ďalšie digitálne platformy sprostredkúvajú deťom nové výzvy pre získavanie cenných skúseností, komunikačné podnety, učenie sa prostredníctvom simulácie, pokusov a omylov. Tieto procesy prebiehajú v relatívne bezpečnom virtuálnom móde, avšak získané vedomosti, zručnosti a postoje môžu byť nepochybne využité aj v reálnom živote a pri riešení skutočných učebných i životných situácií a výziev. Využívanie vhodne navrhnutých aplikácií a digitálnych hier, ktoré majú edukačný potenciál, predstavuje pre deti a dospievajúcich atraktívne stimuly využiteľné pri prenose vzdelávacieho obsahu.
V tomto kontexte autor venuje pozornosť najmä mobil¬ným aplikáciám, rôznych druhom digitálnych hier a ďalším digitálnym platformám, ktoré majú v sebe zakomponované edukačné aspekty a zároveň sú dostupné prostredníctvom internetu alebo v podobe rôznych softvérových riešení. Súčasťou kapitoly je i podrob¬ný popis ich charakteristických vlastností, funkcií a spôso¬bov ich implementácie – či už v individuálnom procese alebo v inštitucionálnom kontexte.
Please cite this chapter as: Vrabec, N. (2019). Deti a učenie sa prostredníctvom digitálnych médií. In P. Izrael, & J. Holdoš et al. (Eds.), Digitálne detstvo (pp. 37–65). Verbum - vydavateľstvo Katolíckej univerzity v Ružomberku.
In this context, the author pays particular attention to mobile applications, various types of digital games and other digital platforms, which have embedded educational aspects and are also available via the Internet or in the form of different software solutions. The chapter also includes a detailed description of characteristics, functions and ways of implementation of digital media - either in individual processes or in an institutional context.
Please cite this chapter as: Vrabec, N. (2019). Deti a učenie sa prostredníctvom digitálnych médií (Children and learning through digital media). In P. Izrael, & J. Holdoš et al. (Eds.), Digitálne detstvo (Digital childhood) (pp. 37–65). Verbum - vydavateľstvo Katolíckej univerzity v Ružomberku.
Slovak Summary: Kapitola, ktorá je súčasťou monografie Digitálne detstvo, sa venuje najdôležitejším faktorom, ktoré ovplyvňu¬jú učenie sa a vzdelávanie detí prostredníctvom digitálnych médií. Digitálne hry, mobilné aplikácie a rôzne ďalšie digitálne platformy sprostredkúvajú deťom nové výzvy pre získavanie cenných skúseností, komunikačné podnety, učenie sa prostredníctvom simulácie, pokusov a omylov. Tieto procesy prebiehajú v relatívne bezpečnom virtuálnom móde, avšak získané vedomosti, zručnosti a postoje môžu byť nepochybne využité aj v reálnom živote a pri riešení skutočných učebných i životných situácií a výziev. Využívanie vhodne navrhnutých aplikácií a digitálnych hier, ktoré majú edukačný potenciál, predstavuje pre deti a dospievajúcich atraktívne stimuly využiteľné pri prenose vzdelávacieho obsahu.
V tomto kontexte autor venuje pozornosť najmä mobil¬ným aplikáciám, rôznych druhom digitálnych hier a ďalším digitálnym platformám, ktoré majú v sebe zakomponované edukačné aspekty a zároveň sú dostupné prostredníctvom internetu alebo v podobe rôznych softvérových riešení. Súčasťou kapitoly je i podrob¬ný popis ich charakteristických vlastností, funkcií a spôso¬bov ich implementácie – či už v individuálnom procese alebo v inštitucionálnom kontexte.
Please cite this chapter as: Vrabec, N. (2019). Deti a učenie sa prostredníctvom digitálnych médií. In P. Izrael, & J. Holdoš et al. (Eds.), Digitálne detstvo (pp. 37–65). Verbum - vydavateľstvo Katolíckej univerzity v Ružomberku.
Research Interests:
This book takes a long-term perspective over the development of media education in Europe, and includes an appraisal of media, information, computer and digital literacies as they coalesce and diverge in the public debate over... more
This book takes a long-term perspective over the development of media education in Europe, and includes an appraisal of media, information, computer and digital literacies as they coalesce and diverge in the public debate over twenty-first-century skills. The contributors assess the various definitions of media and information literacy as a composite notion whose evolution as a cross-cultural phenomenon reveals various trends and influences in Europe. Throughout, this volume offers an in-depth coverage of MIL with all the different dimensions of policy-making, from legal frameworks to training, funding, evaluation and good practices. The authors propose modeling current MIL governance trends in Europe and conclude with a call for alternative and collective frames of research that they hope will influence policy-makers and other stakeholders, especially in terms of MIL governance.
Chapter 6 - Evaluation and funding of Media and Information Literacy focus on the structure and modalities of assessment and financial support to MIL policies in Europe.
Chapter 6 - Evaluation and funding of Media and Information Literacy focus on the structure and modalities of assessment and financial support to MIL policies in Europe.