About the journal: Communication Today is a scientific journal from the mass media and marketing ... more About the journal: Communication Today is a scientific journal from the mass media and marketing communication field. The journal contains professional scientific reflections on the media, media competence; it also offers academic discourses on the limits of reality, media thinking, new media, marketing and media relations, new trends in marketing including their types and specifics, psychology and sociology of marketing communication, as well as new knowledge about the structure of media contents, marketing strategies and communication sciences. The professional public is offered an interdisciplinary, focused, targeted discussion in these pages. Communication Today is indexed in citation databases as follows: Cabell’s Directories, CEJSH, EBSCO, CEEOL, ProQuest, Ulrich’s Periodicals Directory, Index Copernicus, ERIH PLUS, SCOPUS and Emerging Sources Citation Index (ESCI) – Web of Science Core Collection. Content of the issue: THEORETICAL STUDIES Temporal Changes under the Influence of Digital Media, Slavomír Gálik – Branislav Oprala..................... 4 Meta-Revision: The New Paradigm of Faustian Stories, Peter Getlík – Markéta Andričíková...................... 14 Attracting and Pre-Integrating Migrants Using Digital Media in the Local Labour Market, Wiktor Widera .....................................................................................................................................28 RESEARCH STUDIES Attitudes towards Different Influencer Categories – Exploration of Generation Z, Lucia Spálová – Peter Mikuláš – Oľga Púchovská...........................................................................................................44 “Do I Care that You Are Credible and We Are Similar?” Examining Credibility and Similarity as Experienced by Social Media Followers, Caroline S. L. Tan................................................................. 62 The Interaction between the Marketing Communications Audit and Visitors in Museum Facilities, Michal Lukáč – Václav Kupec – Přemysl Písař – Peter Štarchoň...............................................................80 Consumers’ Inclusiveness and Migration: Evaluation of Selected Brands through the Brand Identity Prism, Presly Ogheneruke Obukoadata – Ngozi Eje Uduma – Oluchi Sussan Obukoadata..................................96 Hard News Revisited: A Case Study of Various Approaches to an Incident at a Primary School as Reflected in the Media, Nataliya Panasenko – Peter Krajčovič – Halyna Stashko.................................................. 112 International Obligations on Atmosphere and Climate Protection in Media Discourse: Propaganda Models of Russian and US Media, Nadezhda Radina – Sofya Bobkova.................................................. 130 Impact of the Corona Crisis on Marketing Communication Focused on Tourism, Tamás Darázs – Jarmila Šalgovičová............................................................................................................................ 148 The Role of Educational Content in a Digital Marketing Strategy, Ladislava Knihová............................ 162 REVIEWS An In-Depth Evaluation of (Not Only) Mainstream Films of Recent Decades, Terézia Rončáková............ 180 Violence on the Television Screen within the Concept of a Unified Labelling System, Pavel Bielik........... 181 The Role of SoLoMo Marketing and Media in the Communication of Eco-Innovations, Václav Kupec...... 184 TODAY Students Tested Their Skills in Marketing Competition KEMP, Matej Martovič ..................................... 186
The paper addresses the issue of explanatory journalism, which is becoming an increasingly popula... more The paper addresses the issue of explanatory journalism, which is becoming an increasingly popular and important form of communication in times flooded by verified information as well as misinformation and hoaxes. The study is of a theoretical character and critically evaluates knowledge from this area, placing emphasis on digitalization of journalism that has brought new communication instruments and platforms, thus increasing demands on information literacy and media education of a recipient. This phenomenon resulted in the establishment of several media projects aimed mainly at explaining complex terms or phenomena in a simple and comprehensive way or at interconnecting high-ranking state officials with influential businessmen. In the text, the authors address the role and status of explanatory journalism, its potential in relation to investigative journalism and data journalism-areas and topics that are urgent and beneficial for our society but are often difficult to comprehend for a reader due to their technicality and complexity.
Media Literacy and Academic Research is a high-quality open access peer- reviewed journal focused... more Media Literacy and Academic Research is a high-quality open access peer- reviewed journal focused on the academic reflection of media and information literacy issues, media education, critical thinking, digital media and new trends in related areas of media and communication studies. The journal is devoted to addressing contemporary issues and future developments related to the interdisciplinary academic discussion, the results of empirical research and the mutual interaction of expertise in media and information studies, education studies as well as their sociological, psychological, political, linguistic and technological aspects.
Media Literacy and Academic Research - Vol.4, No.1 (2021)
Content:
(1)Transnational TV Series Adaptations: What Artificial Intelligence Can Tell US About Gender Inequality in France and the UsCritical Media Literacy in the Googleburg Galaxy. (2) Explanatory Journalism – A New Way How to Communicate in Digital Era. (3) A Qualitative Study on People’s Experiences of Covid-19 Media Literacy. (4) Security Risks of Sharing Content Based on Minors by Their Family Members On Social Media In Times Of Technology Interference. (5) The Slogan Effect: The Power of Brand Discourse in Liking and Purchasing Behaviour. (6) Asynchronous and Synchronous Distance Learning of English as a Foreign Language. (7) Media Development in Post-Conflict Societies (Kosovo Case). (8) On Perspectives of Teacher Training and Understanding of Their Digital Competencies as Determinants of Digital Education. (9) Self-Government Activity on Social Media as an Information Source to Cover Local Issues: Slovak And Ukrainian Journalists’ Views. (10) Media Literacy and Mobilizing Children: The Image of Child in Automobile Ads. (11) „Media Invasion“ Against Islam in the Context of the Slovak Republic. (12) Privacy on the Internet Concerning Generation Z in Bosnia and Herzegovina.
About the journal: Communication Today is a scientific journal from the mass media and marketing ... more About the journal: Communication Today is a scientific journal from the mass media and marketing communication field. The journal contains professional scientific reflections on the media, media competence; it also offers academic discourses on the limits of reality, media thinking, new media, marketing and media relations, new trends in marketing including their types and specifics, psychology and sociology of marketing communication, as well as new knowledge about the structure of media contents, marketing strategies and communication sciences. The professional public is offered an interdisciplinary, focused, targeted discussion in these pages. Communication Today is indexed in citation databases as follows: Cabell’s Directories, CEJSH, EBSCO, CEEOL, ProQuest, Ulrich’s Periodicals Directory, Index Copernicus, ERIH PLUS, SCOPUS and Emerging Sources Citation Index (ESCI) – Web of Science Core Collection. Content of the issue: THEORETICAL STUDIES Temporal Changes under the Influence of Digital Media, Slavomír Gálik – Branislav Oprala..................... 4 Meta-Revision: The New Paradigm of Faustian Stories, Peter Getlík – Markéta Andričíková...................... 14 Attracting and Pre-Integrating Migrants Using Digital Media in the Local Labour Market, Wiktor Widera .....................................................................................................................................28 RESEARCH STUDIES Attitudes towards Different Influencer Categories – Exploration of Generation Z, Lucia Spálová – Peter Mikuláš – Oľga Púchovská...........................................................................................................44 “Do I Care that You Are Credible and We Are Similar?” Examining Credibility and Similarity as Experienced by Social Media Followers, Caroline S. L. Tan................................................................. 62 The Interaction between the Marketing Communications Audit and Visitors in Museum Facilities, Michal Lukáč – Václav Kupec – Přemysl Písař – Peter Štarchoň...............................................................80 Consumers’ Inclusiveness and Migration: Evaluation of Selected Brands through the Brand Identity Prism, Presly Ogheneruke Obukoadata – Ngozi Eje Uduma – Oluchi Sussan Obukoadata..................................96 Hard News Revisited: A Case Study of Various Approaches to an Incident at a Primary School as Reflected in the Media, Nataliya Panasenko – Peter Krajčovič – Halyna Stashko.................................................. 112 International Obligations on Atmosphere and Climate Protection in Media Discourse: Propaganda Models of Russian and US Media, Nadezhda Radina – Sofya Bobkova.................................................. 130 Impact of the Corona Crisis on Marketing Communication Focused on Tourism, Tamás Darázs – Jarmila Šalgovičová............................................................................................................................ 148 The Role of Educational Content in a Digital Marketing Strategy, Ladislava Knihová............................ 162 REVIEWS An In-Depth Evaluation of (Not Only) Mainstream Films of Recent Decades, Terézia Rončáková............ 180 Violence on the Television Screen within the Concept of a Unified Labelling System, Pavel Bielik........... 181 The Role of SoLoMo Marketing and Media in the Communication of Eco-Innovations, Václav Kupec...... 184 TODAY Students Tested Their Skills in Marketing Competition KEMP, Matej Martovič ..................................... 186
The paper addresses the issue of explanatory journalism, which is becoming an increasingly popula... more The paper addresses the issue of explanatory journalism, which is becoming an increasingly popular and important form of communication in times flooded by verified information as well as misinformation and hoaxes. The study is of a theoretical character and critically evaluates knowledge from this area, placing emphasis on digitalization of journalism that has brought new communication instruments and platforms, thus increasing demands on information literacy and media education of a recipient. This phenomenon resulted in the establishment of several media projects aimed mainly at explaining complex terms or phenomena in a simple and comprehensive way or at interconnecting high-ranking state officials with influential businessmen. In the text, the authors address the role and status of explanatory journalism, its potential in relation to investigative journalism and data journalism-areas and topics that are urgent and beneficial for our society but are often difficult to comprehend for a reader due to their technicality and complexity.
Media Literacy and Academic Research is a high-quality open access peer- reviewed journal focused... more Media Literacy and Academic Research is a high-quality open access peer- reviewed journal focused on the academic reflection of media and information literacy issues, media education, critical thinking, digital media and new trends in related areas of media and communication studies. The journal is devoted to addressing contemporary issues and future developments related to the interdisciplinary academic discussion, the results of empirical research and the mutual interaction of expertise in media and information studies, education studies as well as their sociological, psychological, political, linguistic and technological aspects.
Media Literacy and Academic Research - Vol.4, No.1 (2021)
Content:
(1)Transnational TV Series Adaptations: What Artificial Intelligence Can Tell US About Gender Inequality in France and the UsCritical Media Literacy in the Googleburg Galaxy. (2) Explanatory Journalism – A New Way How to Communicate in Digital Era. (3) A Qualitative Study on People’s Experiences of Covid-19 Media Literacy. (4) Security Risks of Sharing Content Based on Minors by Their Family Members On Social Media In Times Of Technology Interference. (5) The Slogan Effect: The Power of Brand Discourse in Liking and Purchasing Behaviour. (6) Asynchronous and Synchronous Distance Learning of English as a Foreign Language. (7) Media Development in Post-Conflict Societies (Kosovo Case). (8) On Perspectives of Teacher Training and Understanding of Their Digital Competencies as Determinants of Digital Education. (9) Self-Government Activity on Social Media as an Information Source to Cover Local Issues: Slovak And Ukrainian Journalists’ Views. (10) Media Literacy and Mobilizing Children: The Image of Child in Automobile Ads. (11) „Media Invasion“ Against Islam in the Context of the Slovak Republic. (12) Privacy on the Internet Concerning Generation Z in Bosnia and Herzegovina.
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Papers by Pavel Bielik
Temporal Changes under the Influence of Digital Media, Slavomír Gálik – Branislav Oprala..................... 4
Meta-Revision: The New Paradigm of Faustian Stories, Peter Getlík – Markéta Andričíková...................... 14
Attracting and Pre-Integrating Migrants Using Digital Media in the Local Labour Market,
Wiktor Widera .....................................................................................................................................28
RESEARCH STUDIES
Attitudes towards Different Influencer Categories – Exploration of Generation Z, Lucia Spálová –
Peter Mikuláš – Oľga Púchovská...........................................................................................................44
“Do I Care that You Are Credible and We Are Similar?” Examining Credibility and Similarity
as Experienced by Social Media Followers, Caroline S. L. Tan................................................................. 62
The Interaction between the Marketing Communications Audit and Visitors in Museum Facilities,
Michal Lukáč – Václav Kupec – Přemysl Písař – Peter Štarchoň...............................................................80
Consumers’ Inclusiveness and Migration: Evaluation of Selected Brands through the Brand Identity Prism,
Presly Ogheneruke Obukoadata – Ngozi Eje Uduma – Oluchi Sussan Obukoadata..................................96
Hard News Revisited: A Case Study of Various Approaches to an Incident at a Primary School as Reflected
in the Media, Nataliya Panasenko – Peter Krajčovič – Halyna Stashko.................................................. 112
International Obligations on Atmosphere and Climate Protection in Media Discourse: Propaganda
Models of Russian and US Media, Nadezhda Radina – Sofya Bobkova.................................................. 130
Impact of the Corona Crisis on Marketing Communication Focused on Tourism, Tamás Darázs –
Jarmila Šalgovičová............................................................................................................................ 148
The Role of Educational Content in a Digital Marketing Strategy, Ladislava Knihová............................ 162
REVIEWS
An In-Depth Evaluation of (Not Only) Mainstream Films of Recent Decades, Terézia Rončáková............ 180
Violence on the Television Screen within the Concept of a Unified Labelling System, Pavel Bielik........... 181
The Role of SoLoMo Marketing and Media in the Communication of Eco-Innovations, Václav Kupec...... 184
TODAY
Students Tested Their Skills in Marketing Competition KEMP, Matej Martovič ..................................... 186
Books by Pavel Bielik
Media Literacy and Academic Research - Vol.4, No.1 (2021)
Content:
(1)Transnational TV Series Adaptations: What Artificial Intelligence Can Tell US About Gender Inequality in France and the UsCritical Media Literacy in the Googleburg Galaxy.
(2) Explanatory Journalism – A New Way How to Communicate in Digital Era.
(3) A Qualitative Study on People’s Experiences of Covid-19 Media Literacy.
(4) Security Risks of Sharing Content Based on Minors by Their Family Members On Social Media In Times Of Technology Interference.
(5) The Slogan Effect: The Power of Brand Discourse in Liking and Purchasing Behaviour.
(6) Asynchronous and Synchronous Distance Learning of English as a Foreign Language.
(7) Media Development in Post-Conflict Societies (Kosovo Case).
(8) On Perspectives of Teacher Training and Understanding of Their Digital Competencies as Determinants of Digital Education.
(9) Self-Government Activity on Social Media as an Information Source to Cover Local Issues: Slovak And Ukrainian Journalists’ Views.
(10) Media Literacy and Mobilizing Children: The Image of Child in Automobile Ads.
(11) „Media Invasion“ Against Islam in the Context of the Slovak Republic.
(12) Privacy on the Internet Concerning Generation Z in Bosnia and Herzegovina.
Temporal Changes under the Influence of Digital Media, Slavomír Gálik – Branislav Oprala..................... 4
Meta-Revision: The New Paradigm of Faustian Stories, Peter Getlík – Markéta Andričíková...................... 14
Attracting and Pre-Integrating Migrants Using Digital Media in the Local Labour Market,
Wiktor Widera .....................................................................................................................................28
RESEARCH STUDIES
Attitudes towards Different Influencer Categories – Exploration of Generation Z, Lucia Spálová –
Peter Mikuláš – Oľga Púchovská...........................................................................................................44
“Do I Care that You Are Credible and We Are Similar?” Examining Credibility and Similarity
as Experienced by Social Media Followers, Caroline S. L. Tan................................................................. 62
The Interaction between the Marketing Communications Audit and Visitors in Museum Facilities,
Michal Lukáč – Václav Kupec – Přemysl Písař – Peter Štarchoň...............................................................80
Consumers’ Inclusiveness and Migration: Evaluation of Selected Brands through the Brand Identity Prism,
Presly Ogheneruke Obukoadata – Ngozi Eje Uduma – Oluchi Sussan Obukoadata..................................96
Hard News Revisited: A Case Study of Various Approaches to an Incident at a Primary School as Reflected
in the Media, Nataliya Panasenko – Peter Krajčovič – Halyna Stashko.................................................. 112
International Obligations on Atmosphere and Climate Protection in Media Discourse: Propaganda
Models of Russian and US Media, Nadezhda Radina – Sofya Bobkova.................................................. 130
Impact of the Corona Crisis on Marketing Communication Focused on Tourism, Tamás Darázs –
Jarmila Šalgovičová............................................................................................................................ 148
The Role of Educational Content in a Digital Marketing Strategy, Ladislava Knihová............................ 162
REVIEWS
An In-Depth Evaluation of (Not Only) Mainstream Films of Recent Decades, Terézia Rončáková............ 180
Violence on the Television Screen within the Concept of a Unified Labelling System, Pavel Bielik........... 181
The Role of SoLoMo Marketing and Media in the Communication of Eco-Innovations, Václav Kupec...... 184
TODAY
Students Tested Their Skills in Marketing Competition KEMP, Matej Martovič ..................................... 186
Media Literacy and Academic Research - Vol.4, No.1 (2021)
Content:
(1)Transnational TV Series Adaptations: What Artificial Intelligence Can Tell US About Gender Inequality in France and the UsCritical Media Literacy in the Googleburg Galaxy.
(2) Explanatory Journalism – A New Way How to Communicate in Digital Era.
(3) A Qualitative Study on People’s Experiences of Covid-19 Media Literacy.
(4) Security Risks of Sharing Content Based on Minors by Their Family Members On Social Media In Times Of Technology Interference.
(5) The Slogan Effect: The Power of Brand Discourse in Liking and Purchasing Behaviour.
(6) Asynchronous and Synchronous Distance Learning of English as a Foreign Language.
(7) Media Development in Post-Conflict Societies (Kosovo Case).
(8) On Perspectives of Teacher Training and Understanding of Their Digital Competencies as Determinants of Digital Education.
(9) Self-Government Activity on Social Media as an Information Source to Cover Local Issues: Slovak And Ukrainian Journalists’ Views.
(10) Media Literacy and Mobilizing Children: The Image of Child in Automobile Ads.
(11) „Media Invasion“ Against Islam in the Context of the Slovak Republic.
(12) Privacy on the Internet Concerning Generation Z in Bosnia and Herzegovina.