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UNIVERSITI PUTRA MALAYSIA
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PERCEIVED LEARNING AS A MEDIATOR BETWEEN INSTITUTIONAL
FACTORS, INSTRUCTOR IMMEDIACY BEHAVIOR, LEARNER
CHARACTERISTICS AND COURSE SATISFACTION AMONG
UNDERGRADUATE DISTANCE LEARNERS
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AZADEH AMOOZEGAR
FPP 2018 9
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PERCEIVED LEARNING AS A MEDIATOR BETWEEN INSTITUTIONAL
FACTORS, INSTRUCTOR IMMEDIACY BEHAVIOR, LEARNER
CHARACTERISTICS AND COURSE SATISFACTION AMONG
UNDERGRADUATE DISTANCE LEARNERS
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By
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AZADEH AMOOZEGAR
Thesis submitted to the School of Graduate Studies, Universiti Putra Malaysia
in Fulfillment of the Requirement for the Degree of
Doctor of Philosophy
November 2017
COPYRIGHT
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All material contained within the thesis, including without limitation text, logos, icons,
photographs and all other artwork, is copyright material of Universiti Putra Malaysia
unless otherwise stated. Use may be made of any material contained within the thesis
for non-commercial purposes from the copyright holder. Commercial use of material
may only be made with the express, prior, written permission of Universiti Putra
Malaysia.
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Copyright © Universiti Putra Malaysia
Abstract of thesis presented to the Senate of Universiti Putra Malaysia in fulfillment
of the requirement for the degree Doctor of Philosophy
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PERCEIVED LEARNING AS A MEDIATOR BETWEEN INSTITUTIONAL
FACTORS, INSTRUCTOR IMMEDIACY BEHAVIOR, LEARNER
CHARACTERISTICS AND COURSE SATISFACTION AMONG
UNDERGRADUATE DISTANCE LEARNERS
AZADEH AMOOZEGAR
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: Shaffe Mohd Daud, PhD
: Educational Studies
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Chairman
Faculty
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November 2017
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Distance learning in Malaysia has seen phenomenal growth especially in higher
education where there are numerous universities offering online courses that have
specifically provided access to students who were challenged by space and time
constraints. In spite of the dramatic increase of online courses and student enrollment,
there are many indications that online courses are unsuccessful at meeting students’
needs and students are dissatisfied with their online course experiences, which brings
about a serious concern regarding the dropout rates of online courses. For solving this
issue, it is crucial that researchers identify and study the factors that lead to student
satisfaction with online courses because course satisfaction is considered to be the
largest determinant in reducing dropout in distance learning environment. Hence, the
purpose of this study is to identify factors contributing to course satisfaction among
distance learners in Malaysian research universities. The factors are categorized into
institutional factors (administrative support, technology support, and university
support), learner characteristics (motivation, self-regulated learning and self-efficacy)
and instructor immediacy behavior. Further, investigate the role of perceived learning
as a mediator, and finally, develop a model for course satisfaction in distance
education setting. These factors were selected based on the social presence and
transactional distance theory and on previous studies on satisfaction of students.
This study is based on a quantitative descriptive design with sample size of 367
undergraduates’ students in the third-fourth years at Universiti Kebangsaan Malaysia
(UKM) and Universiti Putra Malaysia (UPM). The sample was selected based on the
proportional stratified technique. The main instrument used was a questionnaire,
which was adopted from previous studies whose content validity was checked by panel
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of experts. A pilot study was conducted on 30 students to assist the reliability of the
instrument, which ranged from 0.79 and 0.88 by the value of Cronbach’s alpha.
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The data was analyzed descriptively using IBM SPSS and inferentially using the
Analysis of Moment Structure (AMOS). The descriptive findings indicated that course
satisfaction level was a moderate. Among eight variables affecting course satisfaction
only motivation and self-efficacy were found to be high; whereas the level of other
variables including perceived learning, technical, administrative, and university
support, instructor immediacy behavior and self-regulated learning were moderate.
Among 22 hypotheses were tested, 20 were supported. Two hypotheses did not
support in this study. The first one is the influence of technical support on perceived
learning, which is rejected. Perceived learning also was not identified as mediator
factor that influence technical support towards course satisfaction.
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The most salient factor influencing course satisfaction was instructor immediacy
behavior (β= 0.236, P< 0.01), followed by administrative support (β= 0.198, P<
0.001), university support (β= 0.229, P< 0.001), and self-efficacy (β= 0.179, P= 0.01).
Contrary, technical support (β= 0.11, P= 0.039) and self-regulated learning (β= 0.11,
P= 0.034) perceived as less important factor influencing course satisfaction among
distance learning students in Malaysian Research Universities. The findings of this
study concurred that the influence of administrative support (β= 0.06, P= 0.007),
university support (β= 0.049, P=0.013) and instructor immediacy behavior (β= 0.094,
P=0.001) partially mediated by perceived learning, whereas the influence of
motivation (β= 0.058, P= 0.021), self-regulated learning (β= 0.042, P= 0.038), and
self-efficacy (β= 0.076, P= 0.003) fully mediated by perceived learning. The results
attained from the analyses also produced a model that predicts the satisfaction of
students among the undergraduates, which explained 69.7% of course satisfaction.
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Several implications were also drawn from the findings of this study. The proposed
model is a definitive model that synthesizes what is known and provides knowledge
to guide future research in related field.
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Abstrak tesis yang dikemukakan kepada Senat Universiti Putra Malaysia sebagai
memenuhi keperluan untuk ijazah Doktor Falsafah
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PEMBELAJARAN TERANGGAP SEBAGAI MEDIATOR ANTARA
FAKTOR INSTITUSI, TINGKAH LAKU LANGSUNG INSTRUKTOR, CIRI
PELAJAR DAN KEPUASAN KURSUS DALAM KALANGAN PELAJAR
PRASISWAZAH PENDIDIKAN JARAK JAUH
AZADEH AMOOZEGAR
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: Shaffe Mohd Daud, PhD
: Pengajian Pendidikan
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Pembelajaran jarak jauh di Malaysia telah memperlihatkan fenomena
pertumbuhan,terutama dalam pendidikan tinggi yang melibatkan pelbagai universiti
yang menawarkan kursus atas talian yang secara khusus memberikan akses kepada
pelajar yang dicabar oleh kekangan dari segi ruang dan masa. Walaupun terdapat
peningkatan yang dramatik dari segi kursus atas talian dan enrolmen pelajar, terdapat
banyak petunjuk bahawa kursus atas talian adalah tidak berjaya untuk memenuhi
keperluan pelajar dan pelajar tidak berpuas hati dengan pengalaman kursus atas talian
mereka yang membawa kepada perhatian yang serius mengenai kadar keciciran kursus
atas talian. Bagi menangani isu ini, adalah penting bagi penyelidik untuk mengenal
pasti dan mengkaji faktor yang menyebabkan kepuasan pelajar terhadap kursus atas
talian kerana kepuasan kursus dianggap sebagai penentu utama dalam mengurangkan
kadar keciciran dalam persekitaran pembelajaran jarak jauh. Oleh sebab itu, tujuan
kajian ini adalah untuk mengenal pasti faktor penyumbang kepada kepuasan kursus
dalam kalangan pelajar jarak jauh di universiti penyelidikan Malaysia. Faktor tersebut
dikategorikan kepada faktor institusi (sokongan pentadbiran, sokongan teknologi, dan
sokongan universiti), ciri pelajar (motivasi, pembelajaran pengaturan kendiri dan
kecukupan kendiri) dan tingkah laku langsung instruktor. Di samping itu, kajian ini
juga menyelidiki peranan pembelajaran teranggap sebagai mediator dan akhirnya,
membangunkan model bagi kepuasan kursus dalam seting pendidikan jarak jauh.
Faktor tersebut dipilih berdasarkan kewujudan sosial dan teori jarak jauh transaksional
dan berdasarkan kajian lepas mengenai kepuasan pelajar.
Kajian ini berdasarkan reka bentuk deskriptif kuantitatif dengan saiz sampel sebanyak
367 pelajar prasiswazah dalam tahun ketiga-keempat di Universiti Kebangsaan
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Malaysia (UKM) dan Universiti Putra Malaysia (UPM). Sampel dipilih berdasarkan
teknik bertumpu proporsional. Instrumen utama yang digunakan ialah soal selidik
yang telah diadaptasikan daripada kajian lepas yang kesahan kandungannya telah
disemak oleh panel pakar. Kajian rintis telah dijalankan ke atas 30 orang pelajar bagi
membantu kebolehpercayaan instrumen yang berjulat dari 0.79 dan 0.88 pada nilai
alfa Cronbach.
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Data telah dianalisis secara deskriptif menggunakan SPSS IBM dan secara inferensi
menggunakan Analisis Struktur Momen (AMOS). Dapatan deskriptif menunjukkan
bahawa tahap kepuasan kursus adalah sederhana. Antara lapan pemboleh ubah yang
memberi kesan pada kepuasan kursus, hanya motivasi dan kecukupan kendiri didapati
tinggi; manakala tahap pemboleh ubah lain, termasuk pembelajaran teranggap,
sokongan teknikal, pentadbiran, dan universiti, tingkah laku langsung instruktor dan
pembelajaran pengaturan kendiri adalah sederhana. Antara 22 hipotesis yang diuji, 20
menyokong. Dua hipotesis tidak menyokong dalam kajian ini. Faktor pertama ialah
pengaruh sokongan teknikal terhadap pembelajaran teranggap yang telah ditolak.
Pembelajaran teranggap juga tidak dikenal pasti sebagai faktor mediator yang
mempengaruhi sokongan teknikal terhadap kepuasan kursus.
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Faktor paling penting yang mempengaruhi kepuasan kursus ialah tingkah laku
langsung instruktor (β= 0.236, P< 0.01), diikuti oleh sokongan pentadbiran (β= 0.198,
P< 0.001), sokongan universiti (β= 0.229, P< 0.001), dan kecukupan kendiri (β=
0.179, P= 0.01). Sebaliknya, sokongan teknikal (β= 0.11, P= 0.039) dan pembelajaran
pengaturan kendiri (β= 0.11, P= 0.034) dianggap sebagai faktor kurang penting yang
mempengaruhi kepuasan kursus dalam kalangan pelajar jarak jauh di Universiti
Penyelidikan Malaysia. Dapatan kajian ini menyimpulkan bahawa pengaruh sokongan
pentadbiran (β= 0.06, P= 0.007), sokongan universiti (β= 0.049, P=0.013) dan tingkah
laku langsung instruktor (β= 0.094, P=0.001), sebahagiannya dipengaruhi oleh
pembelajaran teranggap, manakala pengaruh motivasi (β= 0.058, P= 0.021),
pembelajaran pengaturan kendiri (β= 0.042, P= 0.038), dan kecukupan kendiri (β=
0.076, P= 0.003), sepenuhnya dipengaruhi oleh pembelajaran teranggap. Dapatan
yang diperoleh daripada analisis juga menghasilkan suatu model yang dapat
menjangkakan kepuasan pelajar prasiswazah yang memperlihatkan sebanyak 69.7%
kepuasan kursus.
Beberapa implikasi juga telah diperoleh daripada dapatan kajian ini. Model yang
dicadangkan merupakan model definitif yang mensintesiskan perkara yang diketahui
dan memberikan ilmu pengetahuan bagi membimbing penyelidikan masa hadapan
dalam bidang berkaitan.
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ACKNOWLEDGEMENTS
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I would like to express my sincere gratitude and appreciation to my supervisor, Dr.
Shaffe Mohd Daud for his consistent academic guidance, expertise, understanding and
support throughout the whole research project. I cannot thank him enough for his
unabated help especially in hard times during the course of my studies at UPM. I will
always be grateful for both his unmatchable patience and professional advice. Dr
Shaffe’s professional attitude, objectivity and never-ending patience set the new
frontier for my professional development. Moreover, I would like to express my
utmost thanks to the members of my dissertation committee Assoc. Professor Dr.
Rosnaini Mahmud, and Assoc. Professor Dr. Habibah binti Ab Jalil who have provided
me with the support and encouragement. Thanks to both of you for your time,
commitment, and enthusiasm for this project. Furthermore, thank you for being such
wonderful academic role models.
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I want to extend my gratitude to all the lecturers, relevant authorities in Malaysian
Universities who made this research possible by permitting me to collect data in their
online courses. Also, I want to give thanks to all students from the distance education
programmes in two Malaysian research universities, who took part in this research and
responded to the survey questionnaires. I appreciate all of you for being open-minded
and for providing me with significant assistance in my academic aspiration.
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I also want to express my great thanks and appreciation to my family. My husband has
been a great support to me and helped me through the hard times. The successful
completion of this research would not have been possible without him. And my dear
parents who have always been my inspiration and life role models. They are always
my main supply base and it is their love and encouragement that has kept me focused
and on track both in my study and my life. Also, I would like to thank my lovely
daughter, Paniz for her high tolerance and for providing lots of fun to relieve my
stressed mind. I express my deepest appreciation to them for their consistent love,
affection and support. I owe all my successes to them and can never pay back for their
kindness and love towards me. I will never forget how my family has been a wall of
strength for me and have kept me going through the challenges of life. None of this
would have been possible without each of you.
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This thesis submitted to the Senate of Universiti Putra Malaysia and has been accepted
as fulfillment of the requirement for the Degree of Doctor of Philosophy. The members
of the Supervisory Committee were as follows:
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Shaffe Mohd Daud, PhD
Senior Lecturer
Faculty of Educational Studies
Universiti Putra Malaysia
(Chairman)
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Habibah Ab Jalil, PhD
Associate professor
Faculty of Educational Studies
Universiti Putra Malaysia
(Member)
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Rosnaini Mahmud, PhD
Associate professor
Faculty of Educational Studies
Universiti Putra Malaysia
(Member)
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ROBIAH BINTI YUNUS, PhD
Professor and Dean
School of Graduate Studies
Universiti Putra Malaysia
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Date:
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Declaration by graduate student
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I hereby confirm that:
this thesis is my original work;
quotations, illustrations and citations have been duly referenced; this thesis has not
been submitted previously or concurrently for any other degree at any other
institutions;
intellectual property from the thesis and copyright of thesis are fully-owned by
Universiti Putra Malaysia, as according to the Universiti Putra Malaysia (Research)
Rules 2012;
written permission must be obtained from supervisor and the office of deputy ViceChancellor (Research and Innovation) before thesis is published (in the form of
written, printed or in electronic form) including books, journals, modules,
proceedings, popular writings, seminar papers, manuscripts, posters, reports,
lecture notes, learning modules or any other materials as stated in the Universiti
Putra Malaysia (Research) Rules 2012;
there is no plagiarism or data falsification/fabrication in the thesis, and scholarly
integrity is upheld as according to the Universiti Putra Malaysia (Graduate Studies)
Rules 2003 (Revision 2012-2013) and the Universiti Putra Malaysia (Research)
Rules 2012. The thesis has undergone plagiarism detection software.
Signature:
Date:
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Name and Matric No.: Azadeh Amoozegar, GS36629
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Declaration by Members of Supervisory Committee
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This is to confirm that:
the research conducted and the writing of this thesis was under our supervision;
supervision responsibilities as stated in the Universiti Putra Malaysia (Graduate
Studies) Rules 2003 (Revision 2012-2013) are adhered to.
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Associate Professor Dr. Rosnaini Mahmud
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Signature:
Name of
Member of
Supervisory
Committee:
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Signature:
Name of
Chairman of
Supervisory
Committee: Dr. Shaffe Mohd Daud
Associate Professor Dr. Habibah Ab Jalil
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Signature:
Name of
Member of
Supervisory
Committee:
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TABLE OF CONTENTS
Page
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ABSTRACT
ABSTRAK
ACKNOWLEDGEMENTS
APPROVAL
DECLARATION
LIST OF TABLES
LIST OF FIGURES
LIST OF ABBREVIATIONS
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LITERATURE REVIEW
2.1
Introduction
2.2
Distance Learning (DL)
2.3
Distance Learning in Malaysian Research Universities
2.3.1 Learning Management System (LMS)
2.3.2 Benefits of Distance Learning
2.4
Student Satisfaction with Online Courses
2.5
Factors Influencing Student Satisfaction with Online Courses
2.5.1 Perceived Learning
2.5.2 Institutional Factors
2.5.2.1 Technical Support
2.5.2.2 Administrative Support
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INTRODUCTION
1.1
Background of the study
1.1.1 Distance Learning in Malaysian Higher Education
1.1.2 Student Satisfaction with Online Courses
1.1.3 Factors Influencing Student Satisfaction with Online
Courses
1.2
Problem Statement
1.3
Research Objectives
1.4
Research Questions
1.5
Research Hypotheses
1.6
Significance of the Study
1.7
Limitations of the Study
1.8
Definition of Terms
1.8.1 Distance Learning
1.8.2 Course Satisfaction
1.8.3 Perceived Learning
1.8.4 Institutional factors
1.8.5 Instructor Immediacy Behavior
1.8.6 Learner characteristics
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METHODOLOGY
3.1
Introduction
3.2
Research Design
3.3
Population
3.4
Sample size
3.5
Sampling Procedure
3.6
Instrumentation
3.5.1 Demographic Information Questionnaire
3.5.2 Course Satisfaction Questionnaire
3.5.3 Perceived Learning Questionnaire
3.5.4 Institutional Factors Questionnaire
3.5.5 Instructor Immediacy Behavior Questionnaire
3.5.6 Learner Characteristics Questionnaire
3.7
Data Transformation
3.7.1 Interpretation and Scoring for Course Satisfaction Level
3.7.2 Interpretation and Scoring for Factors influencing Course
Satisfaction
3.8
Back-to-Back Translation
3.9
Validity and Reliability of Instrument
3.9.1 Validity
3.9.2 Reliability
3.10 Pilot Test
3.11 Data Collection Procedure
3.12 Data Analysis
3.12.1 Descriptive Statistics
3.12.2 Inferential Statistics
3.12.3 Structural Equation Modeling (SEM)
3.13 Summary of SEM Process
3.14 Mediation Analysis
3.15 Data Analysis Assumption
3.15.1 Outlier
3.15.2 Normality Test
3.15.3 Multicollinearity
3.15.4 Linearity and Homoscedasticity
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2.7
2.8
2.9
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2.6
2.5.2.3 University Support
2.5.3 Instructor Immediacy Behavior
2.5.4 Learner Characteristics
2.5.4.1 Motivation
2.5.4.2 Self-Regulated Learning
2.5.4.3 Self-Efficacy
Theories Related to the Study
2.6.1 Transactional Distance Theory (TDT)
2.6.2 Social Presence Theory (SPT)
2.6.3 Online Interaction Learning Model
Theoretical Framework of the Study
Conceptual Framework of the Study
Summary
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3.16
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RESULTS AND DISCUSSION
4.1
Introduction
4.2
Demographic Data of Undergraduates
4.3
Descriptive Statistics
4.3.1 Level of Course Satisfaction
4.3.2 Level of Factors Influencing Course Satisfaction
4.3.2.1 Perceived Learning
4.3.2.2 Technical Support
4.3.2.3 Administrative Support
4.3.2.4 University Support
4.3.2.5 nstructor Immediacy Behavior
4.3.2.6 Motivation
4.3.2.7 Self-Regulated Learning
4.3.2.8 Self-Efficacy
4.4
Structural Equation Modeling (SEM)
4.4.1 Measurement Model
4.4.1 Convergent Validity
4.4.2 Discriminant Validity
4.4.3 Path Analysis
4.4.4 Results and discussion for the formulated hypotheses
related to research questions two:
4.4.5 H1: Technical support has a significant influence on
course satisfaction.
4.4.6 H2: Administrative support has a significant influence on
course satisfaction.
4.4.7 H3: University support has a significant influence on
course satisfaction.
4.4.8 H4: Instructor immediacy behavior has a significant
influence on course satisfaction.
4.4.9 H5: Motivation has a significant influence on course
satisfaction.
4.4.10 H6: Self-Regulated learning has a significant influence
on course satisfaction.
4.4.11 H7: Self-Efficacy has a significant influence on course
satisfaction.
4.4.12 Result of Perceived Learning (Mediator)
4.4.13 Results and discussion for the formulated hypotheses
related to research questions three and four:
4.4.14 H8: Technical support has a significant influence on
perceived learning.
4.4.15 H9: Administrative support has a significant influence on
perceived learning.
4.4.16 H10: University support has a significant influence on
perceived learning.
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3.15.5 Common Method Variance
Summary
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SUMMARY,
CONCLUSIONS,
IMPLICATIONS
RECOMMENDATION
5.1
Introduction
5.2
Summary of the Study
5.3
Conclusion
5.4
Implications of Findings
5.4.1 Theoretical Implications
5.4.2 Practical Implications
5.5
Recommendations for Future Research
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REFERENCES
APPENDICES
BIODATA OF STUDENT
LIST OF PUBLICATIONS
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4.5
4.6
4.4.17 H11: Instructor immediacy behavior has a significant
influence on perceived learning.
4.4.18 H12: Motivation has a significant influence on perceived
learning.
4.4.19 H13: Self-regulated learning has a significant influence
on perceived learning.
4.4.20 H14: Self-effiacy has a significant influence on perceived
learning.
Development of a Model to Predict Course Satisfaction
Summary
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AND
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LIST OF TABLES
Table
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Essential Elements of Distance Learning
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3.1
Details of Sampling
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3.2
Sample size Based on Proportional of Distance Learning Students
From Target Universities
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3.3
Questionnaire Components
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3.4
Course Satisfaction Questionnaire
3.5
Perceived Learning Questionnaire
3.6
Institutional Factors Questionnaire
3.7
Instructor Immediacy Behaviors Questionnaire
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3.8
Learner Characteristics Questionnaire
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3.9
Mean Interval Interpretation
3.10
Interpretation and Scoring of Course Satisfaction Level
3.11
Interpretation and Scoring of Factors Influencing Course Satisfaction
3.13
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Cronbach’s Alpha Internal Consistency Reliability for the
Instruments
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Distribution of Final Sample of Distance Learning Students for the
Study
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Objectives and Type of Statistical Analysis
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3.15
Multivariate Normality Test Based on Mahalanobis Distance
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3.16
Table of Normality Test among all the Variables
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3.17
Multicollinearity Test Based on Correlation Coefficients
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4.1
Distribution of Respondents by Demographic Data
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4.2
Mean and Standard Deviation for Items Related to Course
Satisfaction (n=303)
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Mean and Standard Deviation for Items Related to Perceived
Learning
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2.1
4.3
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4.10
4.11
4.12
4.13
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Mean and Standard Deviation for Items Related to Instructor
Immediacy Behavior (n=303)
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Mean and Standard Deviation for Items Related to Motivation
(n=303)
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Mean and Standard Deviation for Items Related to self-regulated
learning (n=303)
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Mean and Standard Deviation for Items Related to self-efficacy
(n=303)
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Summary of Total Items and Deleted Items Based on Individual
Models
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4.9
Mean and Standard Deviation for Items Related to University Support
(n=303)
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Mean and Standard Deviation for Items Related to Administrative
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The result of Convergent Validity for integrated measurement model
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Mean and Standard Deviation for Items Related to Technical Support
(n=303)
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Correlation of Latent Variables and Discriminant Validity for
Integrated Measurement Model
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List of Hypotheses and Relative Paths
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4.15
Test of the Total Effect of Ivs on Course Satisfaction
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Regression Weights (Full Mediation Model)
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Distinguishing Total, Direct and Indirect Effects of Model
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Testing the hypothesis
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4.16
4.17
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LIST OF FIGURES
Figure
Page
The General Framework of Moore’s Theory
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2.2
The relationship between structure, dialogue and autonomy
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2.3
Online Interaction Learning Model
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2.4
Theoretical Framework
2.5
Conceptual Framework
3.1
Diagrammatic Distribution of population at the Target University
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3.2
Recommendation sample size according to Raosoft software
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3.3
A Chronology of the Data Collection
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4.1
Initial Measurement Model Based on all Constrcuts
4.2
Modified Measurement Model Based on all Constrcuts
4.3
Direct Path Model without Mediator (Standardized Path Coefficients)
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2.1
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Overal Path Model with Mediator (Standardized Path Coefficients)
4.5
Course Satisfaction Model of UKM and UPM Undergraduates
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Malaysian Education Blueprint
MoHE
Ministry of Higher Education
RU
Research University
HEIs
Higher Learning Institutions
ICT
Information Communication Technology
LMS
Learning Management System
UM
Universiti Malaya
UKM
Universiti Kebangsaan Malaysia
UPM
Universiti Putra Malaysia
USM
Universiti Sains Malaysia
UTM
Universiti Technology Malaysia
UMS
Universiti Malaysia Sarawak
UNIRAZAK
Universiti Tun Abdul Razak
OUM
Open University Malaysia
EFA
CFA
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GOF
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SEM
Wawasan Open University
Average Variance Extracted
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LIST OF ABBREVIATIONS
Exploratory Factor Analysis
Confirmatory Factor Analysis
Structural Equation Modeling
Goodness-of-Fit
GFI
Goodness of Fit Indicator
CFI
Comparative Fit Index
RMSEA
Root Mean Square Error of Approximation
AGFI
Adjusted Goodness of Fit Indicator
NFI
Normed Fit Index
TLI
Tucker-LewisIndex
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CHAPTER 1
1 INTRODUCTION
1.1
Background of the study
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Higher Education Institutions (HEIs) in Malaysia become interested in implementing
Information and Communication Technology (ICT) in teaching and learning activities
(Ali, 2015). In order to implement the computer and Internet technology in educational
settings, new instructional methods integrated with technological tools are provided.
Therefore, the possibilities of Internet technology in educational settings have made
distance learning as an effective method for teaching and learning and also distance
learning becomes prevalent for pedagogical purposes, which have obtained
acceptance among students, teachers, and parents (Bolandifar, 2017). Further, it is
being regarded as one of the most practical ways that universities across the world are
increasingly adopting in order to increase access to university education (Chawinga &
Zozie, 2016). Hence, distance learning as a more developed method of instruction has
become established and the public higher educational institutions in Malaysia are
moving toward using distance learning as a most acceptable method of learning.
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Distance learning has been utilized since the early 1990s, especially with the advance
of the online technical revolution (Mitchell, 2014). Distance learning is very different
from traditional learning. Students are responsible for their own learning because they
do not have to be physically present a regular classroom and they can decide when,
where, and how long to access the learning materials (Wang, 2010). However, distance
learning provides freedom of choice for the students regarding the time and place for
their instruction and practice, to personalize learning, to reduce facilities’ costs, and
to broaden access to the educational resources. According to Kauffman (2015),
distance learning is much more convenient compared to regular face-to-face classes,
especially when it comes to the requirements of those students who juggle between
their occupations, families and their academic pursuits. In conjunction with this, many
universities and institutions of higher education are adopting distance learning courses
and programs as a method of instruction at a rapid pace (Adadi, 2015). For example,
according to Allen and Seaman, the proportion of academic leaders who report that
distance learning is critical to their institution’s long-term strategy has grown from
48.8% in 2002 to 70.8% in 2015. This highly significant growth of demand and
acknowledgement of distance learning by these academic leaders only shows the
enormous positive effect and benefit for the learners and the institutions
simultaneously.
In spite of the dramatic increase of online courses and student enrollment
internationally, there are many indications that online courses are unsuccessful at
meeting students’ needs (Khalid, 2014; Rovai & Downey, 2010; Conrad &
Donaldson, 2012) and students are dissatisfied with their online course experiences
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(Artino, 2008; Lee, Srinivasan, Trail, Lewis, & Lopez, 2011), which brings about a
serious concern regarding the dropout rates of online courses (Doe, Castillo, &
Musyoka, 2017). Wang (2003) noted that in any educational institution, the
satisfaction of students with online courses can be determined from their level of
pleasure as well as the effectiveness of the education, which the student experiences.
Students with higher levels of satisfaction towards online courses are reported to show
considerably higher level of learning than students with low level of satisfaction (Ali
& Ahmad, 2011).
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It is important to acknowledge that student satisfaction with online courses is one of
the most prominent factors in assessing the effectiveness of a distance-learning course.
The lack of course satisfaction has been identified as an important factor leading to
attrition among distance students worldwide (Khalid, 2014; Yu & Richardson, 2015).
In this respect, several research studies have mainly focused on course satisfaction
because it is considered to be the largest determinant in reducing dropout in distance
learning settings (Watts, 2015; Chen & Lien, 2011; Hart, 2012). Clearly, the number
of dropouts are still much higher in distance learning education compared to regular
courses, in a range of 10% to 50% all in all (Kauffman, 2015). For example, Lee &
Choi (2011) reported that compared to face-to-face learning, the retention rates for
online learning is 10% to 25% less. Smith (2011) also indicated that in total, 40% to
80% of online students tend to drop from online classes. Hence, it is crucial to identify
and study the factors that lead to student satisfaction in online courses, which in turn
has poorly been studied so far (Bookout, 2010).
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There are a number of factors that the researchers have spotted as influencing the
overall learning experience of students (as defined by their satisfaction and level of
perceived learning), but the strength of this influence is not always clear (Tao, 2009).
Accordingly, Hermans, Haytko, and Mott-Stenerson (2009) urge the researchers to
identify the factors that strongly influence student satisfaction regarding distance
learning. In this context, the study of the distance learning success factors has been a
priority for distance education researchers and practitioners. Therefore, in this study
we opt for scaling a number of contributing factors at the same time and assessing the
amount of influence they have on student satisfaction with online courses. The
opportunity that measurement of several factors simultaneously creates, allows us to
measure the strength of the influence on student satisfaction and identify the factors,
which are more influential in the same online course of study. Showing collective and
individual influences of these factors is only the first step on the way to having more
successful online students in Malaysian higher education.
1.1.1
Distance Learning in Malaysian Higher Education
In its aspiration to become a developed nation by 2020, Malaysia has embarked on an
initiative to democratize higher education (Ministry of Higher Education (MOHE),
2011). In response to this initiative and with the advent of rapid information and
communication technology change, higher education institutions have been improving
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the system of delivering higher education by offering distance learning courses and
programs (San, 2010). Distance learning by providing the accessibility, affordability
and flexibility has made a positive impact on the democratization of education in
Malaysia (Issham, Siti Sarah & Rozhan, 2010). Consequently, it could be expressed
that implementation strategies have been designed for distance education in order to
prepare cost-effective ways of democratizing education and giving access to lifelong
learning for the Malaysians (Ismail, Johari, & Idrus, 2010).
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Distance learning has long been prosperous in Malaysia ever since the mid-1980s
(Mok, 2011) and a rapidly developing industry in Malaysia since it provides a new
dimension to education through its flexibility and accessibility (Ahmad & Chua,
2015). Moreover, distance learning compensates for the inequality in opportunities for
higher education between working adults and full-time university students (Johari &
Ismail, 2011). In terms of distance learning, much success has been reported in
Malaysia, which gives the country a higher position in comparison with most Asian
countries. According to Insight (2015), Malaysia has been countered as one of the
three countries with highest growth rate in utilization of distance and e-learning
industry, as reported by 2015 census. Based on the importance of distance learning in
Malaysia, the government has set an ambitious target to have a large number of the
country’s graduates produced via distance learning in the long run. Many higher
education institutions have committed to distance learning due to its effectiveness as
an alternative method to the traditional classroom method of learning (Ahmad & Chua,
2015); hence, the issue of distance learning activities is very interesting and worthy of
exploring in Malaysian context (Abubakar, Harandez, & Magaji, 2009).
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To enrich and enhance the achievements of the local universities, Malaysia has
launched the status of Research Universities (RU). RU in Malaysia refers to the public
universities that are acknowledged and pledged to be focal mainly on research
activities and education based on research and development (Ministry of Higher
education (MOHE), 2011). RUs feature competitive enrolment, which ensures the
quality of students and lecturers, and the appropriate ratio of undergraduates to
postgraduates, which should idealistically be 50:50 (Ramli et al., 2013). Research
universities status was designated under the Malaysian Research Assessment
Instrument by the Ministry of Higher Education (MOHE) to the Universiti Malaya
(UM), Universiti Kebangsaan Malaysia (UKM), Universiti Teknologi Malaysia
(UTM), Universiti Putra Malaysia (UPM), and Universiti Sains Malaysia (USM)
(Ramli et al., 2013). These universities are recognized as research universities in
Malaysia for their crucial position in research expansion and commercialization
activities. However, the mission and vision for RUs calls for leading the development
and expansion of innovation nation-wise, creating world-standard of academic
research and creation, and finally maintaining a high potential medium for innovative
research studies (Tan & Noor, 2013). Thus, providing distance-learning options has
pushed older teaching establishments to become more innovative (Puteh, 2007).
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Research Universities (RU) have become the fastest way for the government to move
the nation towards the knowledge-based economic country and achieving greater
prosperity (Ramli et al., 2013). The formation of RU has also led to the enhancement
of quality research outcomes, mainly due to the competitiveness among them in
securing external fund to finance their research projects (Amran et al., 2014). A
research university seeks to actively participate in new adventures of ideas, experiment
with innovative methods, and take intellectual initiatives to further discover and
expand the frontiers of knowledge. However, the RUs shall have an overall research
master plan with specific blueprints for identified research thrust areas (Establishment
of RU in Malaysia, 2004), which distance learning is one of these plans. Distance
learning, by offering course programs beyond the mainstream, is an innovative
response to the diverse demands for higher education in Malaysia (Azman &
Morshidi, 2014). In this respect, Malaysian government requires setting up systems of
quality assurance and accreditation to ensure that distance-learning strategies are
indeed superior to traditional and on-campus approaches (Vicziany & Puteh, 2004).
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Despite the rapid increase of student enrolment in distance learning courses because
of their flexibility, convenience, and their affordability, higher education institutions
in Malaysia face the problem of high dropout rate of students before completing their
studies and earning a degree (San, 2010). Consequently, several research studies have
identified the main factors that play role in making the online courses successful in
Malaysia. For instance, Khalid (2014) demonstrated three main presence factors
including social, pedagogical and cognitive factors that leverage learner satisfaction
in their online courses in Malaysia. In another research, Hidayah and Noor (2015)
investigated campus services, technology, and campus facilities and student’s
satisfaction in University Utara Malaysia (UUM), Kedah, among 337 undergraduate
students and found that only campus services are significant with student satisfaction.
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In Malaysian context, a comprehensive quantitative study conducted by Lo, Ramayah
and Hong (2011) explored into learner satisfaction of Malaysian students and
identified a number of correlating factors that each could be considered as an
independent variable per se. The study was cross-sectional and investigated over 300
students from 20 different Malaysian public universities to determine the relationship
between satisfaction and method of delivery (medium of learning transmission),
content of the course, system (infrastructure and technical support), and interaction
between student and instructor and peers. Lo et al. (2011) accordingly proposed that
the above-mentioned factors correlated with another moderately and were predictors
for learner satisfaction. Thus, content, the learning system, delivery method, and
interaction were determined to have a significant influence on distance learning
satisfaction. However, in Malaysia, student satisfaction with online courses is
considered as an essential quality measure in higher education regarding the impact it
has on how students react towards their distance learning courses and their decisions
to continue with the course or not (Roslina, Shaminah, Nur & Sian-Hoon, 2013).
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1.1.2
Student Satisfaction with Online Courses
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While distance learning has come a long way in a short time, there are still concerns
about the satisfaction of students in distance learning environment (Shen, Yu &
Khalifa, 2010; Peterson & Romereim-Holmes, 2011). Student satisfaction is
commonly used as a measurement for assessing distance learning, which could briefly
be defined as the degree to which a student likes or desired a distance learning course
together with the student’s perception of the degree of effectiveness of the course
based on the learning overall experience (Yu, 2014). Student’s perception of the
delivered online course is influential upon the decision student makes about
continuing or quitting a course. The student perception also impacts the degree to
which they are satisfied by the online course collectively (Bollinger & Wasilik, 2009).
The definition for student satisfaction with online courses could simply be meeting
the expected results and having experience of learning to an agreeable level (Gray &
Daymond, 2010). An alternative definition suggests subjective assessment of different
results and experiences of a distance-learning course by the student based on their
participation in learning (Roslina et al., 2013). In other words, student satisfaction,
which reflects how positively students perceive their learning experiences, is an
important indicator of program- and student-related outcomes.
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The importance of student satisfaction with online courses cannot be under estimated,
as it is one of the main factors in measurement of student success, more prominently
in distance learning context (Thompson, 2011). As distance-learning clients are
tending increasingly to higher education and the number of institutions that take
advantage of the demand and make the option available together with face-to-face
classes (Noel-Levitz, 2009), the welcoming institutions are paying serious attention to
student satisfaction. According to Bookout (2010), the responsibility that comes with
the increase of the number of the students of online courses place premium on their
needs and demands, thus their satisfaction becomes a crucial issue of research and
investigation by the universities conducting the courses. The reason for which
satisfaction of the students become fundamental to assessment is that satisfied learners
show more persistence and less tendency to quit the course (Wang, et al., 2013;
Butterfield, 2014), while conversely, the less satisfied students could bring about
unfavorable reputation for the university and cause decrease in rate of enrolment
(Roslina et al., 2013). Consequently, student satisfaction has attracted much attention
of researchers and scholars as the relevant literature displays.
When quality of education is being analyzed, there are a number of factors that come
into the frame and student satisfaction is one of those playing a major part, as the rest
include being cost-effective, learning-effective, satisfaction towards faculty and
towards having access to the resources (Yukselturk & Yildirim, 2008; Yen & Abdous,
2011). Student satisfaction is rather derived from learner engagement, better
performance in course of study, and it boosts learner motivation and rate of
acquisition, leading the student to greater position in being successful (Bolliger &
Halupa, 2012; Watts, 2015). Wang (2003) were cited in the research study of Ali and
Ahmad (2011) purporting that regardless of the academic institution, the degree to
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which a student is satisfied by the course could also be estimated through the amount
of pleasure the student takes in attending the online course of study, together with the
student’s idea of the effectiveness of the course based on the individual’s own
experience. By these reasons, student satisfaction found to be a good source of
information about the quality of distance courses (Lambert, 2011). Thus, through the
data regarding student satisfaction, course designers, educators, and administrators
can identify areas where improvement is needed (Kuo et al., 2013).
Factors Influencing Student Satisfaction with Online Courses
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Student satisfaction has held a central role in many studies as one of the measurements
for the success of online courses (Mtebe, 2015; Ali, Ramay & Shahzad, 2011; Beqiri,
Chase, & Bishka, 2009; Lewis, 2011). For example, Paechter et al. (2010) conducted
a cross-sectional quantitative in Austria on 2196 students from 29 different Austrian
universities to find out that the agreement of perceived knowledge and acquired skills
with expectations and experiences brings about positive correlation between student
satisfaction and the expectations from the course and experiences of the course by the
online course students. In another study, Lin, Lin and Laffey (2008) surveyed 110
distance learners at a mid-west state university and found that student satisfaction in
online courses was positively correlated to learners’ perceived task value, selfefficacy, and social ability. Thus, the necessity could well be sensed for the institutions
to assess student satisfaction, so that provide a more satisfactory course that serves the
students more effectively. Understanding satisfaction analysis enables better planning
and development and the opportunity to add efficiencies in order to create a more
effective distance-learning environment (Bookout, 2010). However, the researchers
should identify several elements influencing student satisfaction in distance learning
to improve the level of satisfaction and reduction of dropout (Bolliger & Wasilik,
2009).
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In order to achieve success in making distance learning as enduring part of higher
education, it is critical to understand the driving factors that are responsible for its
success (Bookout, 2010). Al-Fahad (2010) suggested that a critical issue for
researchers and practitioners alike is to understand clearly the factors influencing
student satisfaction with online courses. Several issues of concern to educators are
examined as antecedent determinants of student satisfaction with online courses. Past
studies have examined factors associated with student satisfaction, but the factors
examined in each study have been limited and they only identified or studied a couple
of factors influencing student satisfaction while the relevant literature indicates that
there are a multitude of such variables affecting satisfaction (Hermans, Haytko, &
Mott-Stenerson, 2009).
The concern cited in distance learning literature is that the instructor and students are
separated. In this regard, there are two theories that address the issue (Marino &
Reddick, 2013).Transactional distance theory provided the first comprehensive way
of understanding the consequences of physically separating learner and instructor
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(Starr-glass, 2015). Moore (1993) developed TDT as a psychological and
communications gap that is a function of the interplay among structure, dialogue, and
autonomy and used to determine the factors influencing the satisfaction of students.
Moore and Kearsley (1996) noted that success in distance learning is determined by
the extent to which the instructor and the institution are able to provide appropriate
structure and the appropriate quality and quantity of dialogue between instructor and
learner, taking into account the extent of the learner’s characteristics. This means
increasing dialogue and developing support materials to reduce transactional distance,
depending on the needs of individual learner characteristics (Stein et al., 2005).
Further, social presence theory, which is known as psychological distance, indicates
the feeling of separation and isolation (Marino & Reddick, 2013). This theory is
connecting the learner socially and emotionally without face-to-face interaction
(Tschetter, 2014). The literature suggests that the instructor is responsible firstly to
provide this social presence (Aragon, 2003). In this respect, an instructor immediacy
behavior embodies in the social presence theory to enhance satisfaction and may aid
in retention of students (Peterson & Romereim-Holmes, 2011).
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Many researchers have adopted the Online Interaction Learning Model, Transactional
Distance Theory (TDT) and Social Presence Theory (SPT) in investigating as well as
including constructs that play an influencing role in satisfaction of distance-learning
students (Peterson & Romereim-Holmes, 2007; Vasiloudis, Koutsouba & Giossos,
2015; Ustati & Hassan, 2013). Most of the previous studies confirmed these theories,
and several researchers attempted to expand the theories to add more factors (StarrGlass, 2012; Alhawiti, 2013). The present study aimed to develop a model to identify
the most important factors that influence the satisfaction of students with online
courses, which are institutional factors in terms of support (technical support,
administrative, and university), instructor immediacy behavior, learner characteristics
(motivation, self-regulated learning, and self-efficacy), and perceived learning as a
mediating factor.
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Institutional factors are considered as the overall support delivered by the distance
learning system to the learners who use this system (Bhuasiri et al., 2012). The success
of distance learning is likely to depend to a considerable extent on the level of support
students can obtain from their institutions (Melton, 2004; Islam, Jalali & Ariffin, 2011;
Cheawjindakarn et al., 2013). In the present study, institutional factors that are the
offshoots online course support services are assessed and investigated as prominent
variables that directly and significantly impact student satisfaction regarding distancelearning environment. Mwenje and Saruchera's (2013) study concluded that
monitoring and assessing quality of support services in distance learning is
increasingly becoming critical to distance learning, as institutions seek to reach out to
more students and maintain higher levels of student retention. Furthermore, as
institutions strive to make their distance education programs successful, they need to
solve the support issues that often become barriers to achieving this goal.
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As distance learning program developed in haste to meet growing demand, but support
entities are often not in place to promote the demand (Tallen-Runnels et al., 2006) as
institutional support for distance learning are subpar in many institutions (Meyer &
Barefield, 2010). Chaney, Chaney and Eddy (2010) claimed that successful distance
learning requires a significant amount of institutional support to satisfy student’s needs
and bring them closer to university functionaries. Hence, research studies should put
greater emphasis on investigating the role of institutional factors in terms of support
services on student satisfaction, because dissatisfaction with institution represents a
serious waste of resources that are scarce. However, there are different types of
institutional factors in terms of support that could influence satisfaction of students
(Obasuyi & Okwilagwe, 2016), but one of the most comprehensive lists of elements
has been developed by Keast (1997). He identified distinctive types of support for
distance learners including administrative support, technical support, and academic
support. Hence, this study considered the above-mentioned support services, which
fall under Keast’s categories.
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Instructor immediacy is a construct that determines the virtual and psychological
remoteness between the instructor and the students (Marino & Reddick, 2013). The
presence of instructor immediacy promotes increased feelings of closeness and
connectedness between students and instructors, and therefore enhances instructional
interaction, which in turn has been demonstrated to have a positive effect on both
student learning and student satisfaction (Bohnstedt, 2011). Arbaugh (2010) found
that instructor immediacy behavior is a critical foundation for the development of
community amongst online learners and influences social presence. Moreover, he
suggests that instructor immediacy behavior is a strong predictor of student perceived
learning and course satisfaction than instructor experience or technological
experience. Baker (2008), Mclaren (2010), Wendt and Nisbet (2015) reported that
when instructors employ immediacy behavior, students demonstrate increased
motivation, enhanced satisfaction, and achieve higher level of learning outcomes.
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The literature on the impact of student characteristics on success is extensive and well
documented (Yusof, 2012; Ergul, 2004; Ng et al., 2012; Gunawardena et al, 2010).
While most people make decision to seek distance learning based on personal and
practical decision, it is necessary to look at learner characteristics more closely when
trying to predict online courses success (Lambert, 2011). Nakayama et al. (2014)
recognized learner characteristics as a major factor, which affect online course
completion rates. Aktan (2010) suggested that the study of characteristics could shed
light on the learner performance, providing information for planning and designing
the appropriate tasks and methods of delivery that boost the involvement of the student
in an online course. Similarly, Kintu and Zhu (2016) pointed out that successful
design of distance learning environment requires a successful examination of learner
characteristics. According to Kauffman (2015), identification of learner characteristics
that lead to online success versus failure could help in predicting possible learning
outcomes and save students from enrolling in online courses.
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In order to design online courses or programs to fit the needs of distance learners, it is
necessary to investigate the characteristics of online learners (Yukselturk & Bulut,
2007). Thus, there is considerable evidence to support learner characteristics for
promoting the satisfaction of students with online courses. In this respect, various
learners’ characteristics may affect learning outcomes of distance learning. Kauffman
(2015) points out factors such as motivation, self-regulation and self-efficacy play
important roles in online learning. However, as the literature for learner characteristics
categories is extensive and well documented, the current study has selected
motivation, self-regulated learning, and self-efficacy as crucial characteristics of
distance learning students based on previous empirical studies (Ergul, 2004; Wang,
2010; Kuo, Walker, Schroder, & Belland, 2014; Yusuf, 2011).
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Assessing perceived learning as an outcome variable for academic success has marked
a shift in this area of research. Researchers have previously looked at learning assessed
by grade point average, by final course grade, or by grade on an assignment but
students required learning extends beyond course content. Students need to acquire
learning that will be directly useful in their careers (Lambert, 2011). Perceived
learning is defined as what students perceive as gains from taking a distance-learning
course. A considerable amount of literature supports the direct effect of the perceived
learning on course outcomes ( Eom, Wen, & Ashill, 2006; Chu & Chu, 2010;
Nyachae, 2011). For example, Shin and Chan (2004) provided the outline for the
majority of research studies examining perceived learning in distance education and
found that perceived learning was directly related to overall success. According to
Sharma and Chandel (2014), Richardson and Swan (2003), high level of perceived
learning will influence student satisfaction with online courses. Hence, based on the
strong positive relationship between perceived learning and course satisfaction, it is
identified as a meidator in this study.
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It should be expressed that the present study is the outcome of this researcher’s vast
and encompassing review of literature on student satisfaction of distance-earning
online courses. The review confirmed that no single set of factors exist that is able to
predict course satisfaction. So, several common variables emerged from this literature
review that affect student success, which by understanding these factors and
implementing procedures to increase learning outcomes, higher education institutions
can ensure the course or program quality meets credibility standards (Yukselturk &
Bulut, 2007). Therefore, the present study designed a hypothesized model borrowing
from prior empirical research studies and determined the relationship between diverse
influential factors by means of Structural Equation Modeling (SEM) to tackle the
obstacles on the way to success of online courses.
1.2
Problem Statement
The exponential growth of learner population is making Malaysian distance learning
an increasingly popular choice (Abedalaziz & Muaidi, 2015), which puts Malaysia in
a good position to harness the power of distance learning to widen access to good
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quality content, enhance the quality of teaching and learning, lower the cost of
delivery, and bring Malaysian expertise to the global community (Malaysia Education
Blueprint 2013-2025 (2013). As distance learning established itself as an option in
higher education and is poised to take larger role in Malaysia, the rate of students who
fail to complete their online courses has continued to increase (Khodabandelou, 2014).
Navarrro and Shoemaker (2000) theorize that high student satisfaction should result
in lower dropout rates, which is one of the most significant issues for Malaysian
distance learning developers, university management, and faculty members
particularly in higher education (San, 2010; Ng & Confessore, 2011; Khalid, 2014).
A review of available literature on student satisfaction in distance learning revealed
that few empirical studies investigated student satisfaction (Ham, 2005). Thus, much
more attention is required on conducting a study to highlight student satisfaction in
Malaysian Research Universities.
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As distance learning are becoming the norm in higher education, little is known about
the variables that contribute to student satisfaction (Keeler, 2006; Kuo et al., 2013).
The most important solution that can be offered up for the issue is studying the
influencing factors of student satisfaction based on theories and research models.
There are many factors that had reported in previous literature influencing student
satisfaction such as the main factors of online interaction learning model namely;
students’ self-construal, students’ prior CSCL experience, and technology’s usability
(Ali, 2015). Variables included in transactional distance theory and social presence
theory are self-efficacy, level of technical support, interactivity with instructor, (Ham,
2005), instructional support, peer, and technical support (Lee et al., 2011), and
immediacy behavior (Bai, 2002; Schutt, 2010) but finding a unified theory/model
which developed to account for this is still a challenge (Kostina, 2011). Moreover, in
the context of Malaysia, a few studies have combined institutional factors; instructor
immediacy behavior and learner characteristics simultaneously to examine whether
these factors can predict student satisfaction. For this reason, there is a need for
research to be done in Malaysia to investigate factors influencing student satisfaction
by using these theories. Investigating such these factors can reduce the theoretical gap
in student satisfaction domain.
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Institutions in Malaysia are facing the challenge of increasing the educational
opportunities to advance the country into a developed status (Parsons, 2008). Given
such need, it is imperative that institutions equip their students with the necessary of
support services (San, 2010) because lack of these supports is one of the main
challenges in Malaysian distance learning institutions (Embi, 2011). The result of the
study on the experience of 22 multinational and multilingual students in a distance
learning program indicates that the students felt dissatisfy by the course because their
needs in terms of support services are not fully attended to. The study shows that
students in distance learning program are quite frustrated when the support services
are incompetent or unreliable (Ustati & Hassan, 2013). According to Lorenzi,
MacKeogh and Fox (2004), Mullen and Tallent-Runnels (2006) and Croxton (2014),
support services are the most contribute factors, which are positively related to course
satisfaction and perceived learning. Previous research has also widely investigated the
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relationship between institutional factors in terms of support services and student
satisfaction (Kee et al., 2012; Marinakou, 2014; Ramírez, 2015). However, the results
obtained are inclusive or even contradictory. Consequently, Lee et al. (2011) have
concluded that more research is needed in that area.
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T
U
PM
Research on instructor immediacy behavior has demonstrated that when instructors
employ immediacy behaviors, students demonstrate increased perceived learning and
satisfaction (Arbaugh, 2000; Swan, 2001; Richardson & Swan, 2003). In reference to
Kim and Moore (2005), when students perceive and regard instructor immediacy
behavior highly, they tend to be more satisfied with instruction in online courses. This
interaction between student and instructor, cause to lowered feeling of isolation as
well as reduction in likelihood that they will drop out of their online courses (Croxton,
2014). While these findings received a lot of attention in the communication literature,
most of the studies were conducted in traditional face-to-face and very few studies
have examined instructor immediacy in the distance learning (Keeler, 2006; Marino
& Reddick, 2013; Spiker, 2014). Despite the lack of research on immediacy in the
context of distance learning, a body of research in distance learning suggest that there
is a need to extend the existing research of instructor immediacy from traditional to
distance learning (Baker, 2010; Taha & El-Hajjar, 2012; Schutt, 2010).
©
C
O
PY
R
IG
The presented literacy background leads to the claim that adequate knowledge about
the direct relationship between learner characteristics and student satisfaction with
online courses is not provided (Bolliger & Erichsen, 2012; Keller & Karau, 2013;
Cohen & Baruth, 2017). Even though there is previous evidence regarding the
relationship between learner characteristics in terms of motivation, self-regulated, and
self-efficacy with student satisfaction in distance learning environment (Sun, 2009;
Kintu & Zhu, 2016), this relationship has not been studied enough, and the role that it
can play in this area was not taken into consideration (Katt & Collins, 2013). Ng and
Confessore (2011) pointed out that a substantial percentage of distance learners in
Malaysia show a relatively low level of learner characteristics. Low level of these
characteristics causes obstacles to student satisfaction. The awareness of learners'
characteristics may help in designing high-quality online courses that meet the needs
of learners and improve the level of satisfaction from the course (Kauffman, 2015) but
little is known about how to identify the characteristics of the learners who are at the
risk of dropping online courses (Asdi, 2015). However, in the absence of sufficient
evidence in previous research for the relationship between learner characteristics and
student satisfaction, and also mixed findings from prior studies, further research on
studying this relationship is necessary (Jan, 2015).
The examination of perceived learning as the mediator variable through which the
institutional factors, instructor immediacy behavior, and learner characteristics affects
course satisfaction is still scare. Due to the reason that very few scholars have
empirically investigated the mediation variables in the relationship between
independent factors and course satisfaction (Gebara, 2010; Khalid, 2014; Marinakou,
2014) , this research relying on Online Interaction Learning Model (Benbunan-Fich et
al., 2005), which attempt to investigate the mediation effect of learning process in
11
order to increase student satisfaction. According to Benbunan-Fich et al. (2005),
aspects of learning process such as perceived learning occupy the central place in the
online interaction-learning model. Having due consideration, instructors will know
how to improve the learning process for students in terms of perceived learning.
Therefore, studies focusing on perceived learning as a factor in student success are
seriously needed.
1.3
Research Objectives
H
The objectives of the current research are:
T
U
PM
The aforementioned problems may impede the satisfaction of students with online
courses at distance learning centers in Malaysian Research Universities, which are not
in line with the modernization that students in this country are going through.
Inattention to these problems faces higher education institutions with serious
challenges in Malaysia. Therefore, this dissertation may make a contribution through
studying the factors influencing student satisfaction because high level of satisfaction
may be reflected in lower drop out rates as well as rising demand for online courses
(Cohen & Baruth, 2017).
R
IG
1. To determine the level of course satisfaction, perceived learning, institutional
factors (technical support, administrative support, and university support),
instructor immediacy behavior and learner characteristics (motivation, selfregulated learning, and self-efficacy) among the undergraduate’s distance learners
in Malaysian Research Universities.
O
PY
2. To determine the influence of institutional factors (technical support, administrative
support, and university support), instructor immediacy behavior, learner
characteristics (motivation, self-regulated learning, and self-efficacy) on course
satisfaction among the undergraduate’s distance learners in Malaysian Research
Universities.
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C
3. To determine the influence of institutional factors (technical support, administrative
support, and university support), instructor immediacy behavior and learner
characteristics (motivation, self-regulated learning, and self-efficacy) on perceived
learning among the undergraduate’s distance learners in Malaysian Research
Universities.
4. To examine the role of perceived learning as a mediator for the relationship between
institutional factors (technical support, administrative support, and university
support), instructor immediacy behavior and learner characteristics (motivation,
self-regulated learning, and self-efficacy) with courses satisfaction among the
undergraduate’s distance learners in Malaysian Research Universities.
12
5. To develop a model that predicts the course satisfaction among the undergraduate’s
distance learners in Malaysian Research Universities.
1.4
Research Questions
PM
Five research questions were addressed for objective one.
Q1.What is the level of course satisfaction among undergraduate distance learners in
Malaysian Research Universities?
U
Q2.What is the level of perceived learning among undergraduate distance learners in
Malaysian Research Universities?
T
Q3.What is the level of technical support among the undergraduate distance learners
in Malaysian Research Universities?
H
Q4.What is the level of administrative support among the undergraduate distance
learners in Malaysian Research Universities?
IG
Q5.What is the level of university support among the undergraduate distance learners
in Malaysian Research Universities?
R
Q6.What is the level of instructor immediacy behavior among the undergraduate’s
distance learners in Malaysian Research Universities?
PY
Q7. What is the level of motivation among the undergraduate distance learners in
Malaysian Research Universities?
Q8.What is the level of self-regulated learning among the undergraduate distance
learners in Malaysian Research Universities?
O
Q9. What is the level of self-efficacy among the undergraduate’s distance learners in
Malaysian Research Universities?
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1.5
Research Hypotheses
The research hypotheses are developed based on the literature and theoretical
background. The focus of the study is on the influence of institutional factors
(technical support, administrative support, and university support), instructor
immediacy behavior and learner characteristics (motivation, self-regulated learning,
and self-efficacy) on course satisfaction among the undergraduate distance learners in
Malaysian Research Universities. Additionally, the study intended to ascertain the
role of the mediation effect of perceived learning in the relationship between
13
institutional factors, instructor immediacy behavior and course satisfaction. A total of
18 hypotheses were formulated based on objective two, three, and four, as follows:
Objective Two:
PM
H1: Technical support has a significant influence on course satisfaction.
H2: Administrative support has a significant influence on course satisfaction.
U
H3: University support has a significant influence on course satisfaction.
H4:Instructor immediacy behavior has a significant influence on course satisfaction.
H
T
H5: Motivation has a significant influence on course satisfaction.
IG
H6: Self-regulated learning has a significant influence on course satisfaction.
Objective Three:
R
H7: Self-efficacy has a significant influence on course satisfaction.
PY
H8: Technical support has a significant influence on perceived learning.
O
H9: Administrative support has a significant influence on perceived learning.
C
H10: University support has a significant influence on perceived learning.
©
H11:Instructor immediacy behavior has a significant influence on perceived learning.
H12: Motivation has a significant influence on perceived learning.
H13: Self-regulated learning has a significant influence on perceived learning.
H14: Self-efficacy has a significant influence on perceived learning.
14
Objective Four:
H15: Perceived learning has a significant influence on course satisfaction.
PM
H16: Perceived learning mediates the influence of technical support on course
satisfaction.
H17: Perceived learning mediates the influence of administrative support on course
satisfaction.
U
H18: Perceived learning mediates the influence of university support on course
satisfaction.
H
T
H19: Perceived learning mediates the influence of instructor immediacy behavior on
course satisfaction.
IG
H20: Perceived learning mediates the influence of motivation on course satisfaction.
R
H21: Perceived learning mediates the influence of self-regulated learning on course
satisfaction.
1.6
PY
H22 : Perceived learning mediates the influence of self-efficacy on course satisfaction.
Significance of the Study
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O
Distance learning has become one of the major trends in education, especially in the
21th century. It has opened the opportunity for learners from all walks of life to
continue with their academic pursue (Ustati & Hassan, 2013). Now, the higher
education institutions are equipped with distance learning to provide realistic and
practical opportunities for students to make learning as independent, useful,
sustainable and expansive as possible (Aziz & Abdullah, 2014). Ham (2005) theorizes
that high distance learner satisfaction should result in lower dropout rates. He thinks
that satisfied distance learners are less apt to drop classes, while dissatisfied distance
learners are more likely to drop. Understanding the profile of a successful and satisfied
distance learners can guide decisions that administrators make about investing time,
resources, and effort into the development of online courses and programs.
The significance of this study lies in the fact that higher education administrators and
decision makers make daily decision to invest time and money to enter or increase
their positions within the distance education market. Yet they have little empirical data
15
about what factors actually relate to student satisfaction and success in distance
learning. Identifying success factors, provide reliable data about students’ perception
of their online course experience. Such data can inform decision-making about
investments in and the organization of distance learning program development at
higher education institutions.
H
T
U
PM
From the theoretical perspective, one of the most significant current discussions in
higher education is distance learning in institutions. Although many studies have been
conducted about distance learning, large-scale studies from different issues and
different point of view are needed to explore perceived learning as mediator between
success factors and course satisfaction. In this regard, the current study bridges this
gap by exploring the elements of institutional factors, learner characteristics, and
instructor immediacy with student satisfaction from students’ point of view in distance
learning environment. If the results of the current study show that there is relationship
between these elements and course satisfaction through the mediation role of
perceived learning, it can help policy makers advocate for distance learning that
features these elements and better meets students’ needs. Data from this research
should also help higher learning institutions create better programs and support
services that foster effective learning environments.
PY
R
IG
The researcher hopes that the findings of this study can provide useful insight into
improving online courses offered in higher education programs in Malaysian Research
Universities. At this juncture, the current study can be important for understanding
how IVs influence perceived learning and satisfaction in distance learning
environment. It can also be important for examining perception of students’ learning
as well as institutional factors, instructor immediacy, and learner characteristics in
their online courses. Moreover, understanding more about students’ perceptions of
these variables and perceived learning would be meaningful in the field of educational
technology studies. Research such as this study is significant to all students, that is, to
make use of alternate formats to meet their educational needs.
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O
From the practical perspective, based on the available body of research literature,
activities directed towards establishing the relationship between the institutional
factors (technical, university, and administrative support), instructor immediacy, and
learner characteristics (motivation, self-regulated learning, and self-efficacy) and
perceived learning as mediator with course satisfaction in countries such as Malaysia
are extremely rare. Therefore, the present study is seriously needed in research area
because its findings will hopefully solve problems in learning practices in distance
learning environment in higher education institutions. Lastly, this effort should help
to achieve the goals of Ministry of Higher Education to transform Malaysia into a
Knowledge-based economy by further planning and developing distance learning.
16
1.7
Limitations of the Study
T
U
PM
The limitations of this study are in terms of population, research design, variables and
research universities. The population of this study was limited to UPM and UKM only,
because these two universities in Malaysia have the highest number of students in
distance learning program. The selected population of the present study was limited
only to the third-year and fourth-year undergraduates from distance learning centers
at research universities. The participants of this study were undergraduate students
whose background and experiences have been different from postgraduate or
undergraduates of first and second years, because it is assumed that the undergraduates
already have good experience in learning through this kind of program. In this respect,
the evaluation of students can take place after more than two years of attending the
online courses. During the third year and fourth year of studying in university, the
students are already believed to have gained experience in using distance-learning
program in learning purposes (Tabib, 2016). Hence, the results cannot be generalized
to the entire spectrum of distance learners.
R
IG
H
In this research, the data was collected through questionnaires, which relied on the
perception of the higher education students. This research needs to be acknowledged
and accepted as being based on the accuracy of the data and honesty of the
respondents. The present research study data collection took place via survey, which
relied on self-reported information. In fact, the present study would not be able to
assume that all answers of respondents were accurate. However, the primary
assumption is the participants understand all the items of the questionnaires and
responded truthfully. Hence, the findings and conclusion of the study are limited to
the extent that this method yields accurate and honest responses.
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C
O
PY
There are many variables, which may have an influence on student satisfaction, for
example, delivery method, content, technical support, infrastructure, and interaction.
To add to the former, we can also count individual creativity, self-efficacy, student
attitude, administrator support, instructor support, relative advantage, being
compatible, and complexity of the subject of the study (Kee et al., 2012; Lo et al.,
2011). However, this study pursued to investigate the influence of a number of factors
(institutional factors, instructor immediacy behavior, learner characteristics, and
perceived learning) on course satisfaction, since investigation of all factors was
beyond the scope of this study. Further, this study used student satisfaction with their
online courses as the only measure of course quality but there are many other measures
of quality that are important such as objective measurement of students’ knowledge.
Data from this study was obtained only from undergraduate students in higher
education and may not be applicable to students at other levels, such as postgraduate
and PhD students or the instructors. This study is also limited to Malaysian research
universities and may not be generalized to all undergraduates’ population in other
higher institutions in Malaysia in terms of accessible population, due to time, energy,
and financial constraints. Furthermore, the findings of this study may not be
17
generalized to all Malaysian public universities because not all universities have
distance-learning centers. Therefore, the generalization of the present study can only
be applied to studies that have similar characteristics with this research and may need
considerations when it is applied in other setting environment or circumstances.
Although there are some limitations, it is hoped that the results of this study will be
significant for further research and justification.
Definition of Terms
PM
1.8
1.8.1
U
The definition of terms should clarify any possible ambiguities within the terms used
in this study and help the reader understand what the researcher intends to convey.
Distance Learning
Course Satisfaction
R
1.8.2
IG
H
T
Distance learning is defined as the instruction where students and teachers are
separated by distance and sometimes by time. It is designed to deliver education to
students who are not physically “on site” (San, 2010). Distance learning refers to
instruction that takes place online and there are no requirements for face-to-face
meetings between instructors and students (Cheawjindakarn et al., 2013). In this study,
distance learning refers to the instruction characterized by separation of teacher and
learner in time and/or place; uses multiple media for delivery of instruction; involves
two-way communication and occasional face-to-face meeting.
O
PY
Course satisfaction defined as the degree to which a learner is satisfied with or grateful
for the learning experience online (Khalid, 2014). Course satisfaction refers to
students’ overall perceptions with online course experiences and the value perceived
form the courses (Wang, 2010). In this study, course satisfaction refers to the degree
that the expectations of distance learners match the experiences of them with online
courses.
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1.8.3
Perceived Learning
Perceived learning is the extent to which learners recognize that they have obtained
new knowledge or corrected their shortcomings in their earlier knowledge (Nyachae,
2011). Lambert (2011) defined perceived learning as what individual student
perceives as gains from taking an online course. In this study, perceived learning is
defined as distance learning students’ self-report and assessment of how much they
have cognitively learned and gained from online courses.
18
1.8.4
Institutional factors
PM
Institutional factors refer to quality and difficulty of instructional materials, access to
and quality of tutorial support, and the administrative and other support services
provided (Williams, Nicholas & Gunter, 2006). In this study, institutional factors refer
to overall support delivered by distance-learning system to the learners who use this
system, which consists of technical support, administrative support, and university
support.
T
U
Technical support: Technical support refers to assistance and support in technology
use including easy access, prompt response, and tips on how to use electronic/media
programs (Song, 2004). Barbera, Clara and Linder-Vanberschot (2013) defined
technical support as the help that learner receives as how to make use of the virtual
medium of online course. In the current study, technical support refers to services
provided by experts to assist distance-learning students in utilizing the computer and
technology for their online courses.
R
IG
H
Administrative support: Administrative support defined as what administrators do
to facilitate the students’ effective use of technology in the learning processes
(Deryakulu & Olkun, 2008). In this study, administrative support refers to advising,
assisting and actions performed by administrators to maintain a vital and functional
distance-learning environment by facilitating the use of technology to promote the
interest of students efficiently with online courses.
O
PY
University Support: University support is defined by Libron-Green (2004) as the
tools, methods, facilities, personnel, and services offered by the educational
establishment to assist and encourage students in their learning. The university support
refers to the measures that university top officials take as to provide the online course,
adopt and adapt based on the context, merchandise and upgrade (Kee et al., 2012). In
this study, university support refers to measures taken by the Malaysian research
universities admissions to design, maintain and upgrade their online courses as to
support students to have a successful distance learning experience.
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1.8.5
Instructor Immediacy Behavior
Instructor immediacy behavior is a measure of the psychological distance between
instructor and student (Marino & Reddick, 2013). Corona (2012) defines instructor
immediacy behavior as communication behaviors that decrease the psychological gap
between learner and instructor. Instructor immediacy behavior is verbal and visual
behaviors of instructors that reduce the psychological distance between themselves
and students (Baker, 2008). In the present study, instructor immediacy behavior refers
to the leaner’s perception of instructor’s communicative measures to lessen the
psychological gap between learner and instructor.
19
1.8.6
Learner characteristics
PM
Learner’s characteristics refer to one’s methodical approach and the way that the
individual processes information, which is considered to be a measurement tool for
learning (Cohen & Baruth, 2017). In this study, learner characteristics is defined as a
collection of skills and learning strategies that the learner uses to handle the learning
task efficiently and effectively to promote their satisfaction with online courses, which
consists of motivation, self-regulated learning, and self-efficacy.
T
U
Motivation: Motivation is defined as the internal force that drives individuals to
function and reason in the manner they do (Grassl, 2010). According to Amro (2014)
motivation refers to the desire or determination to work and complete course through
stimulus or incentive that causes a person to act. In this study, motivation refers to the
degree to which undergraduate students of online courses are driven by their desire to
set educational goals and go forward with the course until they feel self-confident in
understanding and comprehending the course.
R
IG
H
Self-Regulated Learning: Self-regulated learning is defined as the ability of learners
to control the factors or conditions affecting student learning (Sun, 2009). Selfregulated learning is a proactive process that students use to acquire specific academic
skills (Peterson, 2011). In this study, self-regulated learning refers to the degree to
which a learner is able to plan, monitor and assess one’s goal and one’s progress in
the course, manage timing and distance learning environment to fulfill the given
learning tasks.
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C
O
PY
Self-Efficacy: Self-efficacy is learner’s belief in one’s capability to perform a specific
task (Kee et al., 2012). Self-efficacy also refers to self-confidence of learner regarding
one’s capability to do the tasks and manage online learning environment (Abbad et
al., 2009). In the current study, self-efficacy refers to student’s perception of their
ability to fulfill learning tasks in their online courses.
20
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