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The Tourist Image MYTHS AND MYTH MAKING IN TOURISM Edited by Tom Selwyn JOHN WILEY & SONS Chichester • New York • Brisbane • Toronto • Singapore Contents Contributors vii Acknowledgements ix 1 Introduction (1 Tom Selwyn 2 Genuine Fakes 33 David Brown 3 Looking for Shangri-la: From Hilton to Lamichhane 49 Michael Hutt ^4 The People of Tourist Brochures 61 Graham Dann 5 Passion, Power and Politics in a Palestinian Tourist Market 83 Glenn Bowman 6 Ritual, Tourism and Cultural Commoditization in Malta: Culture by the Pound? 105 Jeremy Boissevain 7 Tourism and the Politics of Authenticity in a North Cotswold Town 121 Craig Fees 8 Atmospheric Notes from the Fields: Reflections on Myth-collecting Tours 147 Tom Selwyn 9 The Tourist as Deity: Ancient Continuities in Modern Japan 163 D.P. Martinez X 10 Place, Image and Power: Brighton as a Resort 179 Kevin Meethan X 11 Postcards: Greetings from Another World 197 Elizabeth Edwards 12 The Museum of the Jewish Diaspora Tells a Story 223 Deborah Golden Bibliography 251 Index 267