A Discourse Modes Approach to Understanding Memes (Pre-publication Version)

I commend Campbell for her research about social media. It is vital that the religious academy takes time and care to explore this topic. I agree that negative memes about other faiths can be harmful and should be addressed. In my response, I will discuss how memes operate based on folkloric and anthropological research. A key part of my argument is that we need to revisit rhetoric in order to both understand memes and effectively address anti-religious sentiment expressed through that medium. I will end my chapter with recommended action steps for the church today.