SITE OF MOURNING?: Diaspora Tourism and
the Multiplicity of Meaning at Cape Coast
Castle
Kaitlin van Baarle
Social and Cultural Anthropology
2013-2014
Prof. Patrick Devlieger
Ethnographic Fieldwork: Analysis and Communication
Final paper
Kaitlin van Baarle
Abstract
This ethnographic account analyzes the everyday occurrences at Cape Coast castle, in Cape Coast, Ghana,
in order to understand the multiplicity of meanings that are held by diverse individuals regarding this
heritage site. It therefore aims to provide an understanding of the fort that goes beyond its normative
conception as a place stuck in the period of the trans-Atlantic slave trade, by acknowledging the way in
which the site is employed by a variety of tourists and non-tourists alike, while also taking into account its
context as an important site of diaspora tourism in Ghana. Interspersed with subjective accounts by the
author as a fieldworker from July until September 2013, the article focuses specifically on tours provided
at the castle, as well as the mundane social encounters that occur at this site throughout the day. The
ultimate aim of this article is to illustrate the complexity of such a heritage site, and the importance of its
local geographical context for the various meanings it holds.
Keywords
Cape Coast castle, Ghana, diaspora tourism, tourism, heritage sites, meaning
Introduction
In the popular historical American novel, Roots, the author Alex Haley illustrates the transAtlantic slave trade and how it played out in the United States, following the generations of
African-Americans in his family that preceded his. The novel begins with Kunta Kinte and his
life in a village in what is now known as the Gambia. Kunta Kinte is eventually kidnapped by
European traders, forced on to a slave ship and sold to a plantation in the United States, where he
and many of his descendants are fated to live their lives in servitude. The novel ends with the
author himself visiting the hometown of his African ancestors (Haley, 1976). It is this particular
book that has inspired many African-Americans to go on a so-called pilgrimage back to Africa to
discover their own roots. This form of pilgrimage to Africa by diasporans which was initially
considered a subversive act against the American nation-state has now become institutionalized
by government actors, especially the Ghanaian state. Indeed, as of Kwame Nkrumah's rule,
diasporans have been encouraged to migrate to Ghana for ideological as well as economic
reasons. Today, the Ghanaian tourism industry also plays a significant role in recruiting
diasporans to undertake their pilgrimage in Ghana.
The many forts built by Europeans that were used to host slaves still dotting the West
African coastline are now central to the diaspora tourist experience. In the small fishing city of
Cape Coast, Ghana, lies Cape Coast castle, the second-largest slave trade fort to be found on
Ghana’s beaches. The castle is visited by several tourists a day, including roots tourists, said
1
Ethnographic Fieldwork: Analysis and Communication
members of the African diaspora who are descendants of slaves from the trans-Atlantic slave
trade and travel to Ghana to rediscover their “true” origins (Essah, 2001; Finley, 2004; Hasty,
2002). For this reason, certain discourses are utilized to frame the castle in a particular way, by
both diasporan and Ghanaian actors; with an almost exclusive focus on the spectacular and
horrifying experiences of slaves held in the dungeons, the castle is portrayed as a timeless
heritage site that should be preserved both physically and discursively as a site of the transAtlantic slave trade.
Such discourses, however, have not gone without contestation on the part of some
members of the local Ghanaian population, albeit on subtle, everyday levels. This I had the
opportunity to study empirically during the course of the two months I spent in Cape Coast from
July until September 2013. Focusing primarily on Ghanaian informants who were somehow
related to the goings-on of the castle, I learned about the conflicting views regarding the castle;
should one focus solely on the castle as a reminder of the slave trade, or should its evolving
relationship with the local population also be acknowledged? In asking myself this question, I
took notice of the various meanings that the castle holds for different individuals; the castle is
thus more than a former site of the slave trade or a site of tourism. For example, it is also a site of
leisure. In accounting for these deviations from the normative meaning of the castle, I thus hope
to take seriously the “fluid, fragmentary character of social reality” (Comaroff & Comaroff,
1992, p. 23) as understood in the context of tourism in Ghana.
This article thus explores, on the basis of interviews and participant observation with
Ghanaians (in)directly implicated in the diaspora tourism industry, the different, inadvertent
meanings of the castle, and how Ghanaian individuals accommodate or navigate diaspora
tourism in light of these various meanings, focusing specifically on Cape Coast castle. This
article thus takes a markedly different approach from many studies of the African diaspora in
Ghana; much of the literature thus far has focused primarily on diaspora tourists themselves. In
my research, I rather focus on Ghanaian individuals who live around the heritage site in question,
and/or who experience this tourist site as part of their everyday lives, to explore how the “local”
population responds to and negotiates with diaspora tourism.
2
Kaitlin van Baarle
In this article, I hope to illuminate the complex history of Cape Coast castle – as well as
other castles – in the context of the Ghanaian social life, in order to reconfigure the normative
understanding of Cape Coast castle. This article begins with a brief overview of diaspora tourism
in Ghana. My subjective positioning as a fieldworker in Ghana has, however, played a large role
in both my choice of informants as well as the information I have obtained. The second section is
thus a discussion of the methods employed during fieldwork and the role of my own subjectivity
and bodily limitations. Thirdly, on the basis of interviews and participant observation, I analyze
the various contestations that were occurring at the castle in ubiquitous ways during the course of
my fieldwork. Ultimately, this research aims to illuminate the socially constructed nature of the
apparent timelessness of the castle, and offers new possibilities for our understanding of heritage
sites.
The complexities and tensions of diaspora tourism in Ghana
During the period of African-American emancipation following the end of slavery in the United
States, a Pan-African movement developed among the intellectual African-American
community, encouraging migration back to the homeland of Africa (Singh, 2004). This wave of
Pan-Africanism was essentially centered on the notion that all members of the African diaspora
are African. Pan-Africanism particularly became an important movement during the period of
decolonization, in which renowned African leaders – including Patrice Lumumba and Kwame
Nkrumah – made a call for the collaborative efforts of all people of African origin to fight back
against white imperialism. Furthermore, a potential mass migration of diasporans to newly
independent nations such as Ghana was seen to potentially pave the way for greater economic
development. The notion that diasporans are just as African as those who are born on the
continent therefore also served material interests. Nkrumah in particular set the scene for this
discourse to become reality in the Ghanaian context, by making a call for all people of African
descent to migrate to Ghana upon Ghanaian independence. Ultimately, individuals from the
diaspora are offered Ghanaian citizenship ever since this policy was put in place by Nkrumah’s
regime (White, 2012).
To this day, Ghana is a popular destination for African-American individuals returning to
their homeland, as well as for diaspora tourists to explore their heritage. In fact, some of the most
3
Ethnographic Fieldwork: Analysis and Communication
renowned members of the African-American community, such as Maya Angelou and W.E.B. Du
Bois have migrated to Ghana, and Ghana has the largest African-American community in all of
Africa (Holsey, 2008). Although Pan-Africanism was initially a radical and political tool used to
fight the oppressive forces of imperialism, it has now become adopted by commercial actors in
the tourism sector who provide tourists with the personal experience of rediscovering their roots
(Powers, 2011). Indeed, Ghana contains many sites of interest to those who wish to see sites
related to the history of the trans-Atlantic slave trade, such as the several forts dotted along the
coast and old slave markets. Ghana has therefore garnered a reputation as a “homeland” for
many African-Americans, both in the way in which it exists in the African-American
imagination, as well as the way in which Ghana also actively markets itself as a destination of
interest to those who want to explore their “roots”.
In spite of the way in which it has been commercialized, the meaning that a return to
Africa holds for diasporan individuals, particularly during the period in which AfricanAmericans were struggling for civil rights in the United States in the 1950s and 60s, cannot be
overlooked. Gaines (2006) writers extensively about the connection between the Civil Rights era
and decolonization, which resulted in such policies as that instilled by Nkrumah’s regime,
encouraging diasporans to seek citizenship in Africa. Ultimately, this means that diasporans
could receive political citizenship that they were otherwise lacking in countries such as the
United States. Nevertheless, with time, the return of the diaspora to Africa lost its radical edge.
Even some members of the diaspora, such as radical civil rights activist and expatriate to Ghana,
Julian Mayfield, were critical of Nkrumah’s increasingly authoritarian regime (Gaines, 2006).
Eventually, Ghana’s diasporan population has dwindled (Holsey, 2008), and diaspora tourism is
heavily commoditized.
In addition to its commercialized nature, diaspora tourism also comes with other
problematic elements. As I have discovered during my fieldwork, a large number of diasporans
are interested in discovering their “true” origin. Many come to the conclusion that their ancestors
are Akan, the largest ethnic group to be found in Ghana. Some individuals of the diaspora even
go so far as to identify as Ashanti, a sub-group of the Akan ethnic group and the most powerful
group in the region during the period of the trans-Atlantic slave trade. Such a means of
identifying as authentically African, however, is met with suspicion. As my informant Stephen
4
Kaitlin van Baarle
Okota – the head of the Museum Education Department at Cape Coast Castle – insisted during
our first conversation together, the Ashanti were collaborating with slave traders during the
period of the trans-Atlantic slave trade and sold people that were taken as captives during raids.
To identify as Ashanti, is therefore, according to Mr. Okota, a contradiction; identifying with
those who were actively complicit in the slave trade in fact goes against redeeming oneself from
the horrors of the trans-Atlantic slave trade.
Evidently, conceiving of Ghana as a new homeland, and using Ghana as a site for
redemption among diasporans risks creating new tensions between different groups. Although
Pan-African ideologies assert that diasporans and Ghanaians must unite, differences nevertheless
arise. These differences play out in complex ways, and this is largely to do with the value that
diasporans place on memorializing the victims of the slave trade. One example is the way in
which slave trade forts are conceived respectively by the Ghanaian population and by AfricanAmericans in Ghana: while the contemporary local population has used various forts for
practical purposes such as schools, many diasporans perceive them as a part of their heritage that
should be designated as a site of mourning and be preserved in particular ways (Bruner, 1996).
As I have witnessed during my fieldwork, this issue has led to many tensions between the two
groups. I elaborate further on this problem in the following sections.
Most importantly however, the role of Ghanaian individuals themselves as agents cannot
be ignored. Although the slave trade forts and similar heritage sites related to the slave trade are
undeniably important elements to the diasporan collective imagination, these sites nevertheless
exist in Ghana and therefore have a history within the Ghanaian context. Ever since their
construction, Ghanaian individuals have been interacting with such sites in multifaceted ways.
More generally, one cannot ignore the lasting impact that slavery and imperialism has had on the
region. Just like individuals from the diaspora, Ghanaians have experienced abuse at the hands of
imperialism for generations that can still be felt to this day. Some of the existing literature on
diaspora tourism illustrates how Ghana’s own painful history manifests itself through daily
interactions with diasporans. For example, Ghanaians have been known to refer to AfricanAmericans as “obruni”, meaning foreigner, placing them in the same category as white tourists
(Bruner, 1996). It has also been demonstrated that many Ghaianans have the tendency to
associate members of the diaspora who come to Africa with the wealth and privilege of Europe
5
Ethnographic Fieldwork: Analysis and Communication
and the United States. There is a joke in Ghana that if a slave ship was transporting Africans to
the United States today, Ghanaians would happily jump aboard (Holsey, 2008; Murphey, 2012).
There is something very dark about the notion that Africans would be willing to endure the
hardships that slaves experienced on their journey across the Atlantic during the slave trade, and
it demonstrates that there is quite a strong sense that slaves and their descendants have actually
lived in a world of luxury compared to Africans.
On the whole, the Pan-African notion of all individuals of African origin being one
people plays out in complex ways in the context of Ghana. Ultimately, the community of
Africans as imagined by Pan-Africanism is not homogeneous, and not all Ghanaians necessarily
identify with the ideology. Indeed, as demonstrated in other ethnographic works on the topic,
African-Americans in Ghana are often perceived as outsiders by Ghanaians, despite the notion of
Africans and the African diaspora being “one people” as imagined by Pan-Africanism (Bruner,
1996; White, 2012). Ultimately, Pan-Africanism in Ghana is largely mobilized for commercial
purposes as a means for attracting visitors that can contribute to the tourist industry, which is
largely viewed as an important route for development (Bruner, 1996). As I explain in greater
detail below, based on my findings in the field, it is evident that agents operating in the tourism
industry capitalize upon Pan-African discourses and the affective meaning that the slave trade
holds among the diaspora. However, this does not occur without controversy.
Methods
I spent two months in total in Ghana, arriving July 10 and departing September 6, 2013. My
initial plan was to spend just six weeks in Ghana, although I eventually realized I was operating
at a much slower pace than I had anticipated, and thus rescheduled my return flight. The majority
of my time was spent in Cape Coast, although I also spent some time in other areas, particularly
to follow some events of Panafest, a Pan-African festival organized by the diasporan community
in Ghana. I also visited other forts around Ghana: namely Fort Apollonia in the small town of
Beyin, and the largest fort near Cape Coast, Elmina castle. I also had the opportunity to go on a
private tour with a friend through a fort in Anomabu when I visited Ghana in 2011 on holiday.
Although I do not explicitly refer to these experiences in this article, they have nevertheless
shaped my understanding of diaspora tourism and the slave trade forts.
6
Kaitlin van Baarle
I came to Ghana with the initial plan that I was going to explore the affective motivations
of diaspora tourists themselves, with the hypothesis that diaspora tourism is largely an emotional
and symbolic experience. For practical, academic, as well as theoretical purposes however, I
shifted my focus from diaspora tourists to the Ghanaian population that hosts them. On a
practical level, I struggled to reach out to the community of diasporans in Cape Coast, for
reasons I can only guess are related to their ambivalence toward white people. On an academic
level, among the research that has been done thus far on diaspora tourism in Ghana, there has
been little focus on how this form of tourism is actually received among the local population.
Especially given the fact that diaspora tourism involves such a complex interplay of both power
and victimization that defies the usual black-and-white interpretation of tourists in the global
south, I feel that it is thus imperative to analyze how this form of tourism affects Ghana, as well
as how Ghanaian agents negotiate with diaspora tourism. Lastly, on a theoretical level, I realized
that the effects of diaspora tourism went much deeper than merely the level of symbolic or the
discursive; it has real impacts on the communities in which it places itself, and vice versa.
In order to investigate the complex relationship between diaspora tourists and Ghanaians,
I engaged in two main qualitative methods: participant observation and interviews. My
participant observation involved taking part in a tour of Cape Coast castle, which I recorded with
a handheld sound recorder. I also obtained explicit permission from the administration of the
castle to conduct research, and was therefore able to enter the castle without any issue. This
allowed me to spend some time in the courtyard of the fort, where I took photos and wrote notes
in my logbook. Furthermore, I conducted a total of ten official interviews. They ranged from five
minutes to over an hour long, and consent forms were used.
I did however face many limitations with regards to my methods. Firstly, over the course
of my research I learned about the drawbacks of using consent forms in particular contexts; some
individuals seemed uncomfortable with my request for them to sign a form, and it may or may
not have impinged on the information they disclosed to me. In retrospect I therefore realized that
it may have been more conducive to limit my use of consent forms to individuals who worked in
a more formal setting, and rather obtain verbal consent from other informants. Secondly, the use
of my sound recorder may have further made some informants uncomfortable, although I had
merely one instance where an informant was confident enough to explicitly state that he did not
7
Ethnographic Fieldwork: Analysis and Communication
want to be recorded for the interview. I was surprised to find that this was one of my most
fruitful interviews, perhaps because of the absence of the sound recorder. Unfortunately, based
on the body language of my informants, I suspect that some were uncomfortable with being
recorded but refrained from saying so. This may or may not have had to do with my power
position as a fieldworker and a white person in Ghana, which I elaborate on in the section below.
In short, were I to undertake this fieldwork again, I would limit both the sound recorder and the
consent form to individuals in more high-ranking bureaucratic positions, and make a greater
effort to make my other informants feel at ease.
During the course of my fieldwork, I also experienced an academic dilemma regarding
the value of the participant observation in contrast to interviews, which confronted me with the
debate in the social sciences regarding the value of long-term qualitative data. My local
supervisor, Brempong Osei-Tutu, a professor at Cape Coast University who I became acquainted
with through email correspondence, has a background in anthropology as well as sociology and
strongly encouraged me to focus my fieldwork on interviews with several individuals,
particularly those in high-ranking positions such as policymakers and chiefs. My educational
background at the Katholieke Universiteit Leuven, however, has taught me to see the value in the
everyday, and thus focus on participant observation and casual encounters with all kinds of
individuals. Ultimately, it was the latter that is the focus of the final product of my research, but
given the conflicting advice I was receiving from academic authorities, I also focused largely on
interviews. Although I inadvertently engaged in participant observation throughout my stay in
Ghana, it was only toward the end of my time spent in Cape Coast that I explicitly focused on
spending time in the castle and observing the subtleties around me. Although participant
observation limited the kind of explicit information I could potentially obtain from interviews, it
was ultimately far less intrusive and also far more interesting from the perspective of how the
castle is experienced on the level of the everyday.
Being positioned as an obruni and the limitations of the body
Regardless of the methods I chose, being an “obruni” – a foreigner in the local dialect of Fante –
played a significant role in my relationship with informants as well as my interpretation of the
data. In the same sense that the term “allochtoon” is used to designate a very specific kind of
8
Kaitlin van Baarle
ethnic Other in the Netherlands and in Belgium, obruni also refers more specifically to those
foreigners from the West. My Nigerian friend Obehi, for example, was not referred to as
“obruni”, despite his Nigerian nationality being widely known. Ultimately, the impact that the
label had on my own subjectivity was that it consistently reminded me of my position as an
outsider. This in itself in a notion I could accept, yet I regularly heard “obruni” being called at
me by strangers on the street. In this sense, although the phrase is almost always used in a wellintentioned manner, I always felt noticed, which ultimately gave me much lower confidence in
everyday situations.
However, the favorable treatment that I, as an obruni, received in Ghana was also
illuminating to me regarding the lasting impact that imperialism and globalization has had on
Ghana. After being walked home one evening by a waiter before I had yet made friends in Cape
Coast (the fact that I was being escorted home another reminder of my positionality and
vulnerability as a white tourist), I wrote the following in my logbook:
I asked one of the waiters, [name redacted], who had earlier told me I was a “nice lady” for no reason
that was identifiable to me, if he could walk me back to my hotel because it was dark. He was happy to,
because he had “never walked with a white person before”. During the walk, children ran after me, and
he said, “This is why I want to walk with you, because people see that I am walking with a white person.”
(July 15, 2013, 20:00)
Another odd experience for me was when two young girls ran their hands through my hair,
complimenting it and saying their wanted my (archetypally “white”) hair. This was toward the end of my
stay in Ghana and I thus learned to make compromises with regards to my personal space, and also to find
such situations amusing above all else. Nevertheless, my initial understanding of this and similar
situations that I encountered during my fieldwork was that such attitudes toward whiteness is a
remnant of the “false consciousness” instilled by imperialism and colonialism; to use the words
of Stoler (2008), it is “imperial debris”, the fragments and ruination left behind by colonialism.
However, in light of the fact that Ghana is in fact a popular site of diaspora tourism, motivated
by Pan-African and black consciousness discourses, this might seem contradictory. Over time I
have allowed myself to ruminate over this, and come to realize that the fact that whiteness is
something to be desired does not necessarily mean that Ghanaians look down upon their own
blackness; it is rather a “claim to membership” (Fergusen, 2002, p. 555) in an unequal global
9
Ethnographic Fieldwork: Analysis and Communication
society. Indeed, the waiter who walked me back to the guesthouse made it explicitly clear that
being associated with a white person elevated his social status above all else.
Furthermore, I was also read as predominantly young and female. Being positioned as
such impacted heavily upon the way in which Ghanaian individuals interacted with me, and in
mostly negative ways. For example, I was put in a very uncomfortable position when male
informants made comments on my appearance, or when one informant went so far as to feel my
torso when greeting me. Subsequently, that same informant offered to take me out to dinner after
the interview. Some informants therefore looked past my attempts at being professional in light
of the fact that I was a young woman. There was only one instance during my fieldwork that I
noticed that my positionality was working to my advantage, when I was doing participant
observation at the castle and was being asked out on a date by a Ghanaian man. This I will
elaborate on further below.
Being a woman in the field extended beyond the moments in which I was deliberately
trying to do fieldwork. Being in a place where many young volunteer tourists travel down to the
coast for the weekend to relax and potentially “hook up” with interested men from Cape Coast, I
struggled to be taken seriously as a woman and as a fieldworker. Indeed, as I have learned during
the course of my fieldwork, tourists have a reputation at Cape Coast of generally being either
roots tourists or young volunteer tourists from either Europe or America. These volunteer tourists
are largely understood to be young, naïve, and sexually interested in Ghanaian men. I had one
instance where someone approached my friend Obehi, and inquired as to what I am doing in
Ghana; he struggled to believe that rather than being yet another volunteer tourist, I was a
master’s student doing research. The one time I stripped down to my bathing suit at the beach,
another man asked the same friend if he could take photos of me, at which point I remembered
why I was ambivalent about stripping down in the first place, despite the hot temperatures.
Another humiliating moment was when I was lifted off a bus by a man who was presumably
trying to do me a favor as I was stepping off; I felt weak and literally belittled.
All these moments served to ebb away at my self-esteem during the course of my
fieldwork, which – in combination with my sense of isolation, homesickness, and the hot and
humid weather – ultimately had an impact on my mood and my health. In this sense, I thus
10
Kaitlin van Baarle
experienced an unravelling of the Cartesian dualism of mind and body (Scheper-Hughes & Lock,
1987) when both were affecting one another during my most vulnerable moments. The air
pollution (to which I am particularly sensitive) and the foods that my digestive system was not
used to certainly triggered some of the health problems I experienced during my stay. However,
the stress of undertaking fieldwork on my own also presumably exacerbated these problems,
weakening my immune system and causing other illnesses such as a cold and a fever when I was
feeling at my lowest. It was during these moments that I was confronted with the bodily
limitations of engaging in ethnographic fieldwork; not only do I enter the field with a set
worldview, and not only am I placed within a particular social position by the people that
surround me, but the very body in which I live also experiences its own limitations. These bodily
limitations then feed back upon my emotional and intellectual experience in the field.
For these reasons, it is imperative to acknowledge that my research was limited by my
own subjective experiences in the field. My findings are therefore not wholly objective, to the
extent that objectivity is even possible within anthropology. However, in being fully open about
my experiences in the field with regards to my positionality, my subjectivity, and my bodily
limitations, I hope to come close to what can be considered an objective interpretation of what I
attempt to demonstrate. As Fabian (2000) argues in his analysis of ethnographers during the
exploration of Central Africa who were often inebriated, ill, or exhausted, being “irrational” can
sometimes contribute to a greater understanding of anthropological phenomena. Furthermore, the
subjective experiences of the ethnographer, particularly those that illuminate their limited
rationality, must be explicitly referred to for an objective ethnographic account. Indeed, I
strongly believe that the fact that a large proportion of my time at Cape Coast was spent
exhausted, exasperated, hot, tired, sick, or inebriated also gave me a perspective that protected
me from naiveté and uncalled-for optimism, ensuring that I maintain a critical view of the things
that were happening around me. In the following section, I hope to make my findings, as
interpreted through my own senses, clear.
Contestations of meaning at Cape Coast castle
Although used for various purposes, Cape Coast castle is infamous for its usage as a slave
dungeon, where slaves were held prior to being shipped across the Atlantic Ocean and sold in the
11
Ethnographic Fieldwork: Analysis and Communication
Americas. Built by European traders, the castle has the characteristics of a fort due to the
instability and conflict that reined the region when European powers were in constant conflict
over influence in the area. Indeed, Ghana possessed many sources of wealth, such as raw
materials, and especially humans to be bought and sold in the slave trade. Today, the fort is
frequented by several tourists daily and every day multiple group tours of the castle are being
held. Many Ghanaian individuals also mosey around the courtyard of the castle throughout the
day, perhaps because they know a friend who works there as an employee.
A view of the castle courtyard.
The castle, being a meeting place between tourists and non-traveling Ghanaians, as well
as between Ghanaians themselves, has become a site of debate regarding matters of ethics and
economics. The administration of the fort has received much criticism from diasporans because
of its supposed “commercialization”, such as the presence of gift shops and a restaurant, which
was subsequently moved outside the premises of the castle following complaints (Osei-Tutu,
12
Kaitlin van Baarle
2009). Furthermore, the expensive fees for entering the castle and participating in a tour is an
ongoing topic of debate. Foreign tourists, which include diasporans, are required to pay at a
higher rate than Ghanaian visitors, which is contradictory to the Pan-African notion that
diasporans are at home in Ghana (ibid.). Indeed, I read several comments in the guestbook
expressing disapproval at the high entrance fees. On the other hand, accusations of unwarranted
commercialization of the castle also come from the administration of the castle itself, directed
toward members of the diaspora community:
“[T]hat is how they able to extort… They have written their own books, they sell to them, if you go to
their place they will force you to buy, at the end of the day they have some ceremonies they do you have to
pay for. Sometimes even pieces of stones and bricks, they steal from there, […] and pack it and sell to
visitors who come to them.” (Interview with Stephen Okota, 17/07/2013)
Here, Mr. Okota is referring to diasporan individuals who own a guesthouse nearby, One Africa,
and also organize tours at the fort for diaspora tourists. Whether or not Mr. Okota’s assertions are
true remains open for debate, but it nonetheless illustrates the many tensions that are playing out
at the castle regarding what is and is not morally acceptable to commercialize.
Additionally, there is also an ongoing controversy regarding the maintenance of the
castle; repainting the walls white has been understood by some diaspora tourists as a metaphor
for the erasure, or “whitewashing” of the castle’s history (Finley, 2004). This is an example of a
wider debate within the field of heritage studies as to what constitutes the preservation of
heritage: should a site be made to resemble its “original” states, or should its decay rather be
embraced? Interestingly, this notion is in stark contrast to one Ghanaian visitor who left the
following comment in the guestbook: “Please work on parts of structure that’s falling off,
especially roof. Thanks.” (July 5, 3013).
The importance of accounting for these seemingly trivial clashes is that it is ultimately
demonstrative of a debate about what is considered meaningful and who is allowed to define
what is meaningful. In the same interview, Mr. Okota expressed fears about the potential of
diasporans taking complete control of another castle on the Ghanaian coast:
“You see, now I hear there’s something in the pipeline, they are pushing to get an exclusive fort to
themselves. So that it’s only African-Americans, Africans of the diaspora, that are visiting the fort. […]It
is yet to be earmarked, but it will be either [Fort] Anomabu or Amsterdam, […] They want an exclusive
place […]. And they are only African-Americans or only diasporan Africans there. You don’t see any
13
Ethnographic Fieldwork: Analysis and Communication
Caucasian, no Asian, nothing. It’s only them. And when it happens like that, then it means we maybe
won’t be doing tours there, and it will basically be closed to the public. And I don’t subscribe to that.”
(Interview with Stephen Okota, 17/07/2013)
Mr. Okota goes on to insist on the real possibility of this happening. Evidently, ownership of the
castle is a highly debated issue. Although the castle lies on the Ghanaian coast, the fact that it has
played such an intimate role in the trans-Atlantic slave trade means that it is also considered to
some to belong to diasporans. This is an issue for which no real solution might be found.
However, a broader understanding for the role that the castle plays in the context of Ghana, and
particular in Cape Coast, might lead to a greater understanding for the fact that the castle is a
significant site laden with affective meaning for a multiplicity of individuals.
Cape Coast castle: A diversity of meanings
Given the many members of staff that are involved in the maintenance and the representation of
the castle, the many tourists and non-tourists that enter the castle on a daily basis, and the several
individuals that live out their lives in various ways around the castle, it comes as no surprise that
it is a hotly contested site. However, I would like to go beyond such debates which have been
extensively analyzed in literature on roots tourism, and understand the fort as a place that holds
multiple meanings for diverse individuals. In this way, I hope to move away from a conception
of the castle as timeless. By this I mean that the normative conception of the castle is that it is a
site of the trans-Atlantic slave trade where slaves were trapped in horrendous conditions in the
dungeons, a conception manifested from a history of Pan-African discourses and diaspora
tourists at the site. In demonstrating that the castle is also a site of tourism and various
interpersonal interactions between tourists and non-tourists alike, I hope to illuminate the
changing relationship that the castle has with the environment in which it situates itself, which
can have broader implications for our understanding of who defines the meaning of heritage
sites. As an aside, I explicitly abstain from dividing the various meanings of the castle into
distinct categories, because they fade into each other and are not mutually exclusive. In doing so,
I hope to demonstrate the complex position that the castle holds within the context of Cape
Coast.
To begin with the tourist experience of the castle, tours through the slave castles are very
emotionally trying. Tourists witness the horrific conditions of slaves locked up, waiting to be
14
Kaitlin van Baarle
transported across the Atlantic. The guides speak in a highly affective manner, their voices
intoned with anger and disdain at the treatment of Africans by European slave traders. This
experience is particularly meaningful to members of the African diaspora, who still experience
racism and marginalization outside of Africa. “Returning to Africa”, participating in a tour of the
fort, and being confronted with the horrific conditions that their ancestors were forced into
allows diasporans to redeem themselves in light of the difficulties that they and the many
generations before them have experienced (Hasty, 2002; Bruner, 1996).
To most effectively provide diaspora tourists with this sense of redemption, the tours thus
operate through Pan-African discourses, in which Ghana is conceptualized as diasporans’ long
lost home. The concept of the “Door of No Return” plays a particularly important role here. At
both Cape Coast Castle and the neighboring Elmina Castle, the Door of No Return has become
central to the tours, which is the door through which slaves exited the fort to be transported onto
slave ships that would take them across the Atlantic. On my tour at the neighboring Elmina
Castle, the tour guide stated that the doorway has always been labeled as such by slave traders, a
fact about which I have my own doubts given the complete disregard for the slaves’ dignity and
humanity at the forts. Regardless, there is something to be said for the way in which the Door of
No Return has become a signifier of slaves’ separation from their home, and the way in which
Africans and their descendants were forcibly removed from their homelands forever.
During every tour at Cape Coast Castle, the participants are invited to walk through the
door outside of the castle. During this part of the tour, they are given a few moments intended for
them to pause and reflect on the slaves who walked through that very door. At the other side of
the door, hangs a sign stating, “Door of Return”. During one of the tours which I attended, our
tour guide Sebastian described it as such:
“[The slaves] will be in servitude for the rest of their lives [...]. Now they return to Africa to find where
they were taken from. That is why we have the Door of No Return right out there. […] the Africans that
were taken from Africa to the Americas and the Caribbeans [now] have their freedom. They never wanted
to celebrate their freedom on a foreign land. Rather, wanted to come back home to Africa to celebrate
their freedom. So they mobilized themselves and returned home in the year 1998 to celebrate
Emancipation Day, which was […] the great homecoming. And when they were coming they brought with
them two dead bodies of ex-slaves that were removed from their graves. [...] And when they were passing
them through this very door, they performed a short ceremony, just to break that jinx of the Door of No
return to Door of Return. [...] All those Africans who were taken away, even if they are dead, their
15
Ethnographic Fieldwork: Analysis and Communication
children can come to return home, not necessarily to walk through this very door but to return to Africa
to find their roots, wherever they were to be found. That’s why you see the Door of Return there, and
inside there on the wall there is akwaaba ['welcome'].” (Guided tour 17/06/2013)
Evidently, the Ghanaian tour guides are utilizing Pan-African discourses to give affective tours
that refer to the sentimental notion of Africa as a homeland. Particularly this part of the tour
opens up a space for diaspora tourists to feel as though they are natives returning home in Ghana.
This case demonstrates how Ghanaian agents involved in the tourist industry actively engage
those discourses that are most meaningful to diasporans returning “home”. The motivations for
employing such rhetoric, however – whether they be economic or purely ideological – remain
open for interpretation.
Among some individuals working in the castle, this approach is met with cynicism. As
argued by Stephen Okota, there is the tendency among tour guides to capitalize on the emotions
of diasporans, particularly among those tour guides who rely on tips as their income.
Furthermore, akin to some academic analyses of tourism, Mr. Okota argued that often tourists
come to the castle with preexisting ideas and expect the tours to be in line with what they already
know and believe about the slave trade. Particularly diaspora tourists are described by Mr. Okota
as being aggressive about their demands to have tours that frame the history of the castle in a
particular way. When I inquired about whether the tours at the castle vary depending on the
audience of the tours, he answered:
“[The diasporans] come with preconceived minds. They want you to condemn the Caucasians, the
Europeans. They want you to place the blame on Caucasians, the Europeans, the whites. [...] And you
see, sometimes to avoid conflict with these diasporans who sometimes are described as ignorant, you
have to - or you are forced, to tell them things they would accept so they go and you are free. So from that
perspective, the guides tend to tailor the tours to suit them […] [Tour guides] who are looking for tips at
the end of the day are ready to do whatever would please you. So at the end of the day they get their tips.
Whether true or false, they don’t care. It’s their tip that they want. So they’ll tell you all sorts of things to
impress you.” (Interview with Stephen Okota, 17/07/2013)
Diaspora tourists are thus understood by some to be insistent on hearing a particular narrative
about the castle and the slave trade. Although initially referring to the so-called “ignorance” of
diaspora tourists, Mr. Okota also acknowledges that any potential bias during the tours is an
inevitable outcome of specific dynamics within the organizational structure of the castle, in
16
Kaitlin van Baarle
which some tour guides operate as volunteers without a fixed income, thus relying on donations
from tourists.
Ultimately, this is the interpretation of one individual – albeit an individual who has been
a regular employee at the castle for several years – and such an understanding can therefore not
encapsulate the complexities of diaspora tourism which has been operating for decades.
Nevertheless, such viewpoints demonstrate how in general, the tours at Cape Coast castle – as
well as roots tourism in Ghana more generally – is largely catered to meet the expectations of
diasporans who are on a pilgrimage to their homeland. Tours to the castle alone generate
tremendous amounts of income, and Ghanaians thus also utilize Pan-African discourse regarding
the “homeland” to their own advantage. The outcome of the tours around the fort is therefore the
result of a two-way process, in which the many actors involved in the local tourist industry open
up a space and facilitate a discourse for the imagination of diasporans as Africans. Yet this is a
contested approach, as demonstrated by Mr. Okota’s strong opinions about the tours at Cape
Coast castle.
On the other hand, at the level of the mundane, this moment offered to tourists outside of
The Door of (No) Return allows them to be voyeurs of everyday life in the fishing town of Cape
Coast by pausing at the area directly outside the castle. It is an interesting tourist encounter that
is not explicitly referred to during the tours, but illuminates the contrast between tourists who can
afford the leisurely activity of exploring a place away from home, and those who continuously
must go about their daily activities in order to make a life.
17
Ethnographic Fieldwork: Analysis and Communication
The view outside The Door of Return
Another inadvertent part of this tour was when tourists were taken outside to the
courtyard, in which they could take in the view of the crashing waves on one side, and the
courtyard on the other side. Perhaps ironic given the dark subject matter of these tours, it was
suggested that tourists pause to take photos, and our guide went so far as to offer to take a group
photo. Most interestingly however, tourists were confronted with an uncomfortable image: men
defecating on the rocks by the waves, in direct view from the castle walls. This was met with
disgust and sheepish laughter by some participants of the tour. Although seemingly
inconsequential, this case placed tourists in direct contrast with fishermen who lived in a town
that could not provide public bathroom facilities. These men do not possess the resources to treat
Cape Coast castle as a sacred place of mourning in the same way that diaspora tourists do.
Lastly, the tour was organized in such a way that tourists are asked to observe paintings
for sale that were made by a local painter. The room in which the paintings were displayed was
18
Kaitlin van Baarle
initially introduced in terms of its historical context; it was the site of a court of justice. The tour
guide then went on to encourage people to “take a look around” at the paintings, which were
paintings of Ghanaian landscapes and people. Incidentally, many of the participants were not
interested in these paintings, and were rather more drawn to the view outside from the windows.
In spite of the tourists’ lack of interest in the paintings, however, this instance demonstrates the
way in which Cape Coast castle, reappropriated by Ghanaian individuals, is perceived as a
potential site of economic opportunity.
Ultimately, these experiences demonstrate the complexity of diaspora tourism and how
several aspects of power and racial oppression intersect in multifaceted ways: although the
journeys undertaken by members of the diaspora are motivated by the marginalization they
experience outside of Africa, they nevertheless have the means to travel to Ghana as tourists,
something which the majority of individuals from Cape Coast cannot themselves claim.
A woman poses for a photo at the castle courtyard.
19
Ethnographic Fieldwork: Analysis and Communication
However, Ghanaian individuals subvert this economic inequality in creative ways, by utilizing
the castle and its visitors as a source of income. Within the context of the tourist encounter, the
castle is thus also meaningful to some individuals as a source of income.
During the more casual time I spent lingering around the courtyard of the castle, as well
as on the street outside it, I witnessed the many other meanings that the castle holds for nontourists. On the afternoon of August 14, 2013, after a strange encounter during my fieldwork, I
wrote the following in my logbook:
“Went past the castle yesterday. Wanted to do participant observation but it was late in the day and there
wasn’t really anything going on. I was taking pictures of the waves because the sun was shining on them
and the lighting was nice, until a man approached me. I thought he was a tour guide, but it was just
someone hanging around because his friends worked there. He asked me if I had any friends here, and I
said yes. He said he would like to take me out tonight […] He told me that “I just want to know what it’s
like to date a white lady… I want to know what it’s like to have a white lady… their emotions are
different, and I want to discover that.” What does it mean for this man to ask me out like that in a place
that’s referred to among diasporans as the site of the black Holocaust? I had also mentioned that I was
Dutch and he pointed out that the castle was built by the Dutch.”
In light of my above discussion regarding the allure for whiteness in Ghana, I would like to focus
on what this experience demonstrates about the various meanings of the castle. For this man, the
castle was perceived as a site of leisure, and more specifically of socializing. Although the castle
is represented, particularly among diaspora tourists, as an important site for mourning and
redemption for the ancestors that were victimized by white imperialism, other individuals do not
necessarily find it problematic to ask out white women on that same site, behavior which might
be considered abhorrent by others. Even I myself as an ethnographer, in the same way as the
tourists described above, was engaging the site in unexpected ways: taking photos and absorbing
the view around me. Several other activities occurred around the castle that are worth noting,
many of them illicit. This included the smoking of “wee” (marijuana) against the back side of the
castle, and as I was warned by several people, robberies.
Interestingly, even the tour guide I interviewed, whose name remains anonymous, stated
that “as a child I used to play here a lot” (16/08/2013). Indeed, it was these moments in his
childhood, playing at the castle and witnessing its daily activities, that inspired him to become a
tour guide. Nevertheless, he still feels strongly that the castle is intended to be a place of
mourning:
20
Kaitlin van Baarle
“Sometimes [tourists] say, ‘Oh your tour was nice. I really enjoyed your tour.’ But this is not something
that you should enjoy. This is something that you should feel bad about. But they tell you ‘We enjoyed the
tour, thank you very much,’ and that’s it. But other people will say, ‘This is so inhumane, how can human
beings do such a thing to their fellow human beings?’ You see them very sad. You get to know that these
people are really affected by what happened, knowing that they were Africans and Europeans treated
their forefathers such way. You see that these people are really roots tourists and they’ve come here to
learn.” (Interview with tour guide, 17/07/2013)
The fact that individuals can perceive the castle as a site designated for mourning the
horrible consequences of the slave trade, yet also admit to playing at the castle as a child
demonstrates the very contradictions of meaning that I hope that we can come to embrace. As I
have made clear, the castle possesses several meanings for several individuals: it is a site for
redemption among diaspora tourists to come to terms with the horrors of the slave trade, as a
place for tourists in general to observe the context in which the castle exists, a source of income
for the inhabitants of Cape Coast, and a place for a multiplicity of individuals to engage in social
activities. The castle is therefore much more than a timeless building that contains the horrors of
the slave trade; within the contemporary context, it has also become a site of confrontation,
contestation about meaning and history, and perhaps also a site of opportunity.
Conclusions
In this article, I have attempted to demonstrate the everyday occurrences and tensions that take
place at Cape Coast castle. Due to the dwindling popularity and the decreasingly radical
character of diaspora tourism, I was curious to investigate how it plays out in a contemporary
context. While acknowledging my positionality as a white woman and an “obruni”, a fact about
which I was constantly being reminded either implicitly or explicitly, my fieldwork consisted of
participant observation at the fort and interviews with Ghanaian individuals who are implicated
in the tourist industry. From the onset of my research, several tensions began to reveal
themselves, such as those regarding the historical narratives told at the castle, and the criticisms
of commercialization by several actors, whether diasporan or non-diasporan. Subsequently, by
focusing on the inadvertent encounters experienced by participants in a guided tour through the
castle, I have illustrated how several unexpected experiences manifest themselves at the castle,
due to the persistent and unapologetic presence of the castle’s surrounding inhabitants.
Furthermore, the site is also experienced by tourists and non-tourists alike as a site of leisure and
21
Ethnographic Fieldwork: Analysis and Communication
socializing. Evidently, the castle holds several meanings that undermine its normative conception
as a place of mourning the victims of the trans-Atlantic slave trade.
The general aims of my research have been to understand the underlying tensions that
exist between diaspora tourists and members of the diasporan community living in Ghana, and
the local population that is either directly or indirectly involved in tourism. My general
observations – based on participant observation regarding the different ways in which diasporans
and Ghanaians approached particular places and events, as well as interviews where I tried to
obtain explicit information regarding these tensions – are that, although not all individuals
subscribed to or admitted to these tension, they could certainly be felt in tangible ways
throughout my fieldwork. By focusing specifically on Cape Coast castle, a place where several
individuals from a multitude of destinations, social classes, generations, ethnicities, and
educational backgrounds (to name a few) collide, I hope to have demonstrated how such an
essential site for diaspora tourism actually operates in various, fragmented ways.
Given that these everyday tensions and subversions of the normative conception of Cape
Coast castle also have consequences for the debate regarding ownership of the castle and its
history, I hope that in acknowledging these differences of meaning, and in taking them seriously
rather than dismissing them as sacrilegious or offensive toward those victimized by the slave
trade, I can contribute to opening up a space for a more nuanced debate over collective
ownership of such heritage sites. Perhaps this can even pave the way for wider understanding of
how the slave trade and white imperialism has affected the region of West Africa – a discourse
which is still easing its way into the West African educational system (Holsey, 2008) – and how
its remaining ruins continue to exist within a contemporary social context.
Acknowledgements
For the funding of my fieldwork, I would like to thank the Flemish organization of VLIR-UOS. Secondly,
I would like to thank my informants George Firempong, Stephen Okota, Perdita, Alex, Laudpizza,
Jahlightening, Sey, Richard Mensah, Sebastian, Elizabeth, and the administration of Cape Coast castle for
allowing me to undertake my research, without which this research would not have been possible. Lastly,
I thank my mentors Ann Cassiman, Brempong Osei-Tutu, and Obehi for their unending academic and
moral support.
22
Kaitlin van Baarle
Works Cited
Bruner, E. (1996). Tourism in Ghana: The Representation of Slavery and the Return of the Black
Diaspora. American anthropologist, 98(2), 290-304.
Comaroff, J., & Comaroff, J. (1992). Ethnography and the Historical Imagination. In Ethnography and
the Historical Imagination (pp. 3-45). Boulder, San Francisco, Oxford: Westview Press.
Essah, P. (2001). Slavery, Heritage and Tourism in Ghana. In G. Dann, & A.V. Seaton (Eds.), Slavery,
Contested Heritage and Thanatourism (pp. 31-49). New York: The Haworth Hospitality Press.
Fabian, J. (2000). Out of Our Minds: Reason and Madness in the Exploration of Central Africa.
University of California Press.
Fergusen, J. G. (2002). Of Mimicry and Membership: Africans and the "New World Society". Cultural
Anthropology, 17(4), 551-569.
Finley, C. (2004). Authenticating Dungeons, Whitewashing Castles: The Former Sites of the Slave Trade
on the Ghanaian Coast. In D. M. Lasansky, & B. McLaren (Eds.), Architecture and Tourism:
Perception, Performance, and Place (pp. 109-126). Oxford: Berg.
Gaines, K. K. (2006). American Africans in Ghana: Black Expatriates and the Civil Rights Era. UNC
Press Books.
Haley, A. (1976). Roots: The Saga of an American Family. Vintage.
Hasty, J. (2002). Rites of Passage, Routes of Redemption: Emancipation Tourism and the Wealth of
Culture. Africa Today, 49(3), 47-76.
Holsey, B. (2008). Routes of Remembrance: Refashioning the Slave Trade in Ghana. Chicago: University
of Chicago Press.
Murphey, L. T. (2012). Metaphor and the Slave Trade in West African Literature. Ohio University Press.
Osei-Tutu, B. (2009). Slave Castles, African American Activism and Ghana’s Memorial Entrepreneurism.
Graduate School of Syracuse University.
Powers, J. (2011). Reimaging the Imagined Community Homeland Tourism and the Role of Place.
American Behavioral Scientist, 55(10), 1362-1378.
Scheper-Hughes, N., & Lock, M. (1987). The Mindful Body: A prolegomenon to future work in Medical
Anthropology. Medical Anthropology Quarterly, 1(1), 6-41.
Singh, S. (2004). Resistance, essentialism, and empowerment in black nationalist discourse in the African
diaspora: a comparison of the Back to Africa, Black Power, and Rastafari movements. Journal of
African American Studies, 8(3), 18-36.
Stoler, A. L. (2008). Imperial Debris: Reflections on Ruins and Ruination. Cultural Anthropology, 23(2),
1548-1360.
23
Ethnographic Fieldwork: Analysis and Communication
White, C. (2012). Rastafarian repatriates and the negotiation of place in Ghana. Ethnology: An
International Journal of Cultural and Social Anthropology, 49(4), 303-320.
24