Social Media Usage

Rega Dwi M, Rama Yulistyana P, Muhammad Ryan W, Setyo Riyanto, 2020

In 2018 the majority of internet users in Indonesia were aged 19-34 years which was 49,52% (APJI, 2018). From these data it can be seen that almost all internet users in Indonesia are digital speakers of digital technology, namely people born after 1980: Generation Y (1980-1995) and Generation Z (1995-2010) This research will focus on Generation Z because they are considered to be the true generation of the internet. Generation Z was born when the technology was available, in contrast to Generation Y, which is still undergoing a technology transition to the internet. The purpose of this research is to find out social media and generation Z

New Applied Studies in Management, Economics & Accounting, 2023

This study aims to examine the relationship between the use of social media on economic literacy and its implications for the lifestyle of the millennial generation in the city of Surakarta, Indonesia. Classified as a field research that uses quantitative descriptive methods, the questionnaire is used as a primary data collection instrument from purposive sampling technique of respondents consisting of students in Surakarta, Indonesia with the age criteria as Y and Z generations who actively use internet-based social media, so that 120 respondents were obtained. The data analysis used is descriptive and hypothesis testing using path analysis with the assistance of SPSS version 17 software. The results presentation that the use of Social Media (X) has a direct effect on Economic Literacy (Z), the higher the use of social media as measured using the parameters of Perceived Usefulness and Perceived Ease of Use from TAM theory, the higher the level of economic literacy owned by students, the Economic Literacy variable (Z) also affects Lifestyle (Y), besides that the test results also explain that the use of Social Media (X) has an indirect effect on Lifestyle (Y) through Economic Literacy (Z). The implication provides evidence that the perception of the benefits and convenience of social media has indirectly changed the lifestyle of students as measured using Activity, Interest and Opinion (AIO) psychographics.

Research Journey, 2019

Today social media networks such as Facebook, Twitter, Youtube, Whatsapp, Instagram etc. become an integral part of youth's life. Youth cannot imagine themselves without using social media network. They are active on social media from early in the morning to late night. Students use social media networks in the examination periods also. These new social communication channels have been adopted by all the age groups in India. Social media have a significant impact on the society especially on the youth. Social media networks have negative as well as positive impact on our society. It is important to know the positive and negative impact of social networking sites and applications on today's young generation. It is also important to know the benefits of social networking for youth. This paper is an attempt to study the impact of social networking sites and applications on young generation. It is a result of a survey conducted on youth of Jalgaon and Dhule Districts. The sample size of 100 respondents was obtained by distributing well structured questionnaires. Convenience sampling method was used. The scope of the study was limited to the youth of Jalgaon and Dhule district. The result shows that there is a significant impact of social media sites and applications on today's youth. It is also seen that there are benefits of social networks for youth. This study also describes that there were some drawbacks of social networking.

The younger generation is fond of social media and networking. At the same time the elders are always cautioning them about the use of social media. Technological advancements is booming rapidly from year to year, and the younger generations are the ones caught in this rapid change. Today social media and the advent of the cyber world around us have led to youngsters being immersed in it. There is growing concern on how it affects their life. Today, social media and networking is a term that everyone knows. Even the most remote areas of theworld youngsters have at least heard of Facebook, Twitter, Gmail, Whatsapp, Instagram, Blog, YouTube etc., and are probably using them on aregular basis. Social network sites (SNSs) now popularly useSocial media facilitate and the development of online social networks by connecting a user's profile with those of other individuals and/or groups. Social media are computer-mediated technologies that allow the creating and sharing of information, ideas, career interests, pictures videos, and documents other forms of expression via virtual communication and networks. In Tamil Nadu the impact of social media is very high among the young generation. Due to the use of the social media and networking the youngsters made tremendous contribution during the Chennai flood. During the Jallikattu issue, the social media and networking brought millions of people into the street to fight for the cause. At least one person per family participated in the state wide agitation and finally they got success. Social media and networking today consists of thousands of social media platforms, all serving the same purpose but in a slightly different manner. Of course, some social media platforms are more popular than others, but even the smaller ones get used by a portion of the population because each one caters to a very different type of person. As social networking becomes more popular among older and younger generations, sites such as Facebook and YouTube gradually undermine the traditionally authoritative voices of news media. In addition, social media began to be one of the ways in which internet marketers and website owners would boost the visibility of their websites. The benefits of social media marketing for business began to become quite clear to business owners large and small. Social media bookmarking became quite popular and there were services that would bookmark a post or a website across dozens or even hundreds of social media services.

Journal of Service Management, 2013

Purpose. Service managers and researchers are especially interested in Generation Y’s social media usage because it may be a harbinger of how people will behave in the future. The purpose of this paper is to review what we know – and don’t know – about Generation Y’s use of social media and to assess the implications for individuals, firms and society. The paper describes a conceptual framework for understanding Generation Y’s social media use, its antecedents and consequences. The paper concludes by outlining a research agenda to address unanswered questions about Generation Y’s use of social media. Design/methodology/approach. The paper distinguishes Generation Y from other cohorts in terms of systematic differences in values, preferences and behavior that are stable over time (as opposed to maturational or other differences). It describes their social media use and highlights evidence of intra-generational variance arising from environmental factors (including economic, cultural, technological and political/legal factors) and individual factors. Individual factors include stable factors (including socio-economic status, age and lifecycle stage) and dynamic, endogenous factors (including goals, emotions, and social norms).The paper discusses how Generation Y’s use of social media influences individuals, firms and society. It develops managerial implications and a research agenda. Findings. Prior research on the social media use of Generation Y raises more questions than it answers. It (a) focuses primarily on the United States and/or (at most) one other country, ignoring other regions with large and fast-growing Gen Y populations where social-media use and its determinants may differ significantly; (b) tends to study students whose behaviors may change over their life cycle stages; (c) relies on self-reports by different age groups to infer Gen Y’s social media use; and (d) does not examine the drivers and outcomes of social-media use. Our conceptual framework yields a detailed set of research questions. Research limitations/implications. Gen Y is distinguished from other generational cohorts in its intense exposure to the Internet from a very young age. Further research is needed to identify enduring Gen Y traits and their influence on social media use. Also needed are studies investigating how Gen Y’s goals, emotions and norms influence – and are in turn influenced by – its social media use. Most studies consider Gen Y as a single homogeneous cohort; some compare and contrast Gen Y with other cohorts. However, there is significant heterogeneity within Gen Y’s social media use due to individual level factors identified by our framework. Practical implications. Gen Y’s chief purpose for social media use is communication. We consider broad categories of social media usage (contributing, sharing, consuming or searching for content, participating, and playing). Social media offer opportunities to strengthen customer relationships by encouraging customers to engage with their brands and by fostering online brand or user communities, which can strengthen brand equity and increase customer lifetime value. Service industries traditionally rely on younger workers to fill their customer-facing positions. Hence, Gen Y’s use of social media also has implications for customer-employee interactions and for how firms hire, manage and motivate employees. Social implications. There are beneficial consequences of Gen Y’s social media use. Platforms such as YouTube, Facebook and Twitter, have been used effectively to disseminate healthcare information to communities, especially teens and young adults. There is evidence of negative long-term consequences for society arising from Gen Y’s social media use, such as a deterioration of civic engagement, a loss of privacy and public safety, and an increase in cyber crime. Gen Y’s use of social media may be leading to changes in social norms and behavior at the societal level in domains such as civic and political engagement, privacy and public safety. Originality/value. One of the great challenges in generational research is that many studies are cross sectional and do not distinguish between the effects of age versus generational cohort. A limited number of studies have used longitudinal methods (that distinguish between these two effects). They confirm some generationally enduring traits. However, Gen Y’s characteristics are often discussed in overly broad, even sweeping, terms – ignoring intra-generational differences. This paper provides a conceptual framework for considering the antecedents and consequences of Gen Y’s social media usage. It identifies unanswered questions about Generation Y’s use of social media, as well as practical insights for managers.

UCT Journal of Social Sciences and Humanities Research, 2017

Utilization of social media is an integral part of Indian youth today. Over utilization of social media, has captured the attention of youth entirely. The dependency of youths on the social media has reached at such level that, without social media, every young person cannot think about the direction of their growth. Dependency of youth on social media is now leading to addiction. Through the several studies, it is widely accepted that over utilization of social media has profound negative influence on the Indian youth. Simultaneously, social media have also some positive effects on the life of youth. This study highlights the main purposes of utilizing social media by the youth, and attempt has been made to find out the time spent on browsing social networking sites by the youth. This study focuses on the major; and the positive and negative effects of utilizing social media on the life of youth. The result of study shows that, over utilization of social media leads youth towards addiction.

Social media's impact on youth is creating additional challenges and opportunities. Social Networking sites provide a platform for discussion on burning issues that has been overlooked in today's scenario. The impact of social networking sites in the changing mind-set of the youth. It was survey type research and data was collected through the questionnaire. 300 sampled youth fill the questionnaire; non-random sampling technique was applied to select sample units. The main objectives were as (1) To analyze the influence of social media on youth social life (2) To assess the beneficial and preferred form of social media for youth (3) To evaluate the attitude of youth towards social media and measure the spending time on social media (4) To recommend some measure for proper use of social media in right direction to inform and educate the people. Collected data was analyzed in term of frequency, percentage, and mean score of statements. Following were main findings Majority of the respondents shows the agreements with these influences of social media. Respondents opine Facebook as their favorite social media form, and then the like Skype as second popular form of social media, the primary place for them, 46 percent responded connect social media in educational institution computer labs, mainstream responded as informative links share, respondents Face main problem during use of social are unwanted messages, social media is beneficial for youth in the field of education, social media deteriorating social norms, social media is affecting negatively on study of youth. Social media promotes unethical pictures, video clips and images among youth, anti-religious post and links create hatred among peoples of different communities, Negative use of social media is deteriorating the relationship among the countries, social media is playing a key role to create political awareness among youth. Introduction Social media is most recent form of media and having many features and characteristics. It have many facilities on same channel like as communicating ,texting, images sharing , audio and video sharing , fast publishing, linking with all over world, direct connecting. it is also cheapest fast access to the world so it is very important for all age of peoples. Its use is increasing day by day with high rate in all over the

TIJ's Research Journal of Social Science & Management - RJSSM, 2016

One out of every seven people in the world today has a Facebook page and about four out of every five active internet users visit social networking sites and blogs. There is an increasing adoption of social media advertising by corporations. Social media has become an integral part of the consumers’ daily lives as well as corporate organisations’ day-to-day operations. This growth is an indication of a long-term trend toward social media usage among corporations (as well as individual brands) becoming the norm. This paper explores responses to social media advertising to determine if Generation Y consumers in Malaysia with different demographic characteristics differ in their attitude towards social media advertising, purchase intention and actual purchase of products and services advertised on social media. It also provides useful insight to enable businesses ensure more efficient utilisation of their advertising budget and development of more effective advertising strategy.