The most challenging ‘M’ among 9 M’s (Man/Manpower, Money, Materials, Machines, Methods/Procedures, Markets, Minutes/Time, Management, Motivation/Morale, Measurement) is Man. Be as an internal stakeholder, employee, or external stakeholder, customer, it is very challenging and difficult for an organization to understand their behavior. The research aims to study the latter group of such stakeholders. With the objectives to understand the factors that influence product choice (Men’s formal shirt) and the effect of the demographic characteristics on the factors, the study was conducted. Both primary and secondary data were collected. Primary data was collected using a structured questionnaire. Secondary data from various published sources. Appropriate statistical tools were used to analyze the collected data. The results obtained reveal the factors that influence the respondents purchase choice. Keywords: Men’s formal shirt- demographic factors- consumer preference

Indian textiles sector is probably the most established industry in Indian economy going back a few centuries. Indeed, even today, textiles sector is perhaps the biggest supporter of India's fares with around 13 percent of all out fares. The textiles industry is likewise work concentrated and is perhaps the biggest boss. The material industry has two wide portions. In the first place, the sloppy sector comprises of handloom, painstaking work and sericulture, which are worked from a more minor perspective and through conventional instruments and techniques. The second is the sorted out sector comprising of turning, attire and garments portion which apply present day apparatus and procedures, for example, economies of scale. Indians are winding up more brand cognizant and investing energy and cash evaluating new items and administrations. Worldwide brand is presently consistently entering the Indian market appealing the purchasers. The garments sector is assessed to grow multiple ...

The onset of online shopping has changed the very dimension of clothing purchase. Online purchase over the last two decades has slowly been gaining popularity worldwide. Although it is at a nascent stage in India it has made an impact in every urban home. This study was undertaken to study the impact of Indian online fashion products purchase. 170 respondents between the age group of 18 – 60 years of both the sex, from different parts of India, with different backgrounds were surveyed. It was understood from the outcome of study that retail stores are still the preferred place for purchase. Most of the people now a day's possessed card which helped in their online transaction. Casual wear clothing below the price range of Rs. 2000 was the most preferred item for purchase. Factors such as ease of purchase, wide cost range, brand diversification along with the discount benefit motivated the Indian customers towards purchasing fashion products from online stores.

The versatile draped silhouettes & heritage craft traditions redefined for contemporary connoisseurs; have further led to the rising acceptance of Indian ethnic/ fusion fashion as a paradigm shift for India to discern and emphasize local inimitability, to create a sense of belonging and stimulate consumption of a culturally promoted " Global-Desi " fashion dictum across cultures. This paper presents the study of major factors contributing to the Indian fashion system interpreting its engagement with the Indian society and also the world. This research highlights impact of the Indian Fashion system on the Indian society and its meaning. There is continued interest for classical Indian dress silhouettes, heritage textile crafts, accessories; this study concentrates on outcomes through the lens of history, culture, and sociology of fashion. The neue urban tribes and fashion social movements in the post-modern era led emergence of the apparel category-occasion wear; reserved for weddings, festivals, formal evening wear for parties. There is opportunity for exploring the hyperreality through the represented garment simulation in the occasion wear category. The Neue urban tribe creates lasting footprints through interpretation of the Indian Fashion System enroute popular culture; Bollywood and the satellite television. The semiotic approach to decode the nuance of the Indian fashion system embedded in popular culture through visual media like, family albums, films, magazine articles, red carpets appearance etc. across the 80's, 90's and 2000 onwards. The neue Indian women perceive the sari, salwarkameez, bandgala jackets, as

This study is conducted to determine feedbacks upon the upgrading on the traditional Malay male attire’s design, which has been contemporaries, based on the character and the philosophy of the traditional Malay male attire. The wearing of traditional Malay male attire can be seen nowadays only in certain events and occasions. Among the attire studied here are baju kurung teluk belanga and baju kurung cekak musang. These original designs are given a new twist or in other word, transformation to adapt with the new fashion trends. Study conducted by having three methods; observation, evolution and questionnaire. The process making through idea sketches and prototype-making and actual product making are done based on results of these study. It can be concluded that modernization done on these traditional attire to be more contemporary as casual wear for Malaysian men are acceptable through solving-methods done based on the study. It is important to keep this study going in future as the traditional attire has its potential prior to its modern counterpart, as men used to make the traditional attire as their daily attire during the early days of Tanah Melayu. Keywords – Traditional Malay male attire, contemporaries and casual wear