Agenda Building Theory

This study has sought to specify the process of building priorities in the Yemen Satellite Channel’s evening bulletin through analyzing the form and content of the news bulletin, investigating the opinions of the employees of the General Administration of News and identifying the impacts of the active actors in building up news priorities and making them orderly  in the main news bulletin.
In light of that, the study relied on the media survey of the news content that was represented by a random sample of the main evening news bulletin. The study contains 89 news bulletins that were chosen to a full TV quarter. The comprehensive calculation of respondents was taken. 
To evaluate the role of the effective forces in building up news priorities, the study used the calculating the relative weights to estimate the attention point that the active actors of the main bulletin receive. That was conducted via testing some Scientific hypothesis and  making sure of its validity.
The study concluded that there is a relationship between the active actors and forming the main news bulletin of the channel through affecting on the priority order of the news bulletin, the length of the time area, geographic scope of covering, and the time of its presentation in the news bulletin. 
The results showed that the state presidency, the executive authorities and the government officials took more coverage than the other active actors included in the bulletin. The presence of audience and the civil society was weak, and their role in the building up the main news bulletin were week. That indicates to strength of official priority impacts on building up the news priorities of the channel and reflects its policy and its official approaches.
The results of the study demonstrated that the institutional determinants go before the determinants of the self-editor regarding the reporting the importance of the news story, its legibility  to be selected to broadcasting in the major news bulletin.
They revealed a decline of the audience attention influence of the news on ordering the major news bulletin of the channel.  According to the respondents, compared to impact of the official policy, taking into account the hierarchy of the state authorities, and the administrative directions received by the communication officer from higher authorities.
The results found out that the Yemeni News Agency, Saba, came as the consensus point of the respondents as the first source that can be depended on to get local, regional and international news, no other source can match it in respect to the dependence degree.

Abdullah Bakhash, Building of newscast in the Yemen satellite channel, Master thesis, Faculty of Mass Communication, Sana’a University, 2012.

Today, in 2019, we need to revisit the debate on media and political transformation in North Africa and embed it into current political and media frameworks. In contrast to the 2011-2012 euphoria, the Arab public has now returned to despair and fragmentation due to the consequences of the failed Arab uprisings. The uprisings in Sudan and Algeria have recently renewed the debates on how social media connect to political transformation in multiple and unexpected ways. The internet shutdown imposed by the Sudanese government felt like a déjà vu of Mubarak’s crumbling regime’s response to the Egyptian uprisings in 2011. How can we understand the role of social media in triggering transformation processes in North Africa? https://www.iemed.org/observatori/arees-danalisi/arxius-adjunts/anuari/med.2019/Counter-Issues_Media_Visibility_North_Africa_Hanan_Badr_IEMed_MedYearbook2019.pdf

Purpose – The purpose of this paper is to introduce the concepts of key messages and key message integrity, and examines their viability for communication management scholars and practitioners in evaluating media relations activities. Key message integrity addresses not only what messages transfer, but also how well. Design/methodology/approach – The authors analyzed 18 nonprofit organizations’ key messages and the messages’ integrity levels using content analysis on one month of their news coverage. In-depth interviews with eight of their media relations practitioners helped validate the concepts and the results. Findings – The authors found five unique categories and functions of key messages: information concerned with dissemination, raison d’être concerned with purpose, categories concerned with positioning, resource management concerned with accounting for resources, and social relevance concerned with legitimacy. Findings also revealed varying levels of transmission and messag...

Purpose – The purpose of this paper is to introduce the concepts of key messages and key message integrity, and examines their viability for communication management scholars and practitioners in evaluating media relations activities. Key message integrity addresses not only what messages transfer, but also how well. Design/methodology/approach – The authors analyzed 18 nonprofit organizations’ key messages and the messages’ integrity levels using content analysis on one month of their news coverage. In-depth interviews with eight of their media relations practitioners helped validate the concepts and the results. Findings – The authors found five unique categories and functions of key messages: information concerned with dissemination, raison d’être concerned with purpose, categories concerned with positioning, resource management concerned with accounting for resources, and social relevance concerned with legitimacy. Findings also revealed varying levels of transmission and messag...