Psychographic model is the model that explains consumer behavior towards decision making based on personality, values, attitudes, interests and lifestyles while behavioral model looks at benefits a consumer anticipates, the usage rate and... more
Psychographic model is the model that explains consumer behavior towards decision making based on personality, values, attitudes, interests and lifestyles while behavioral model looks at benefits a consumer anticipates, the usage rate and the patterns by consumers.
Both model, the psychographic and behavioral model, look at patterns other than demographic that explains why and how people make certain marketing choices during the point of comparing and scrutinizing products to the moment of decision making. With the both models, the drive to understand why people buy Aso ebi is better understood than the demographic model that only explains who the buyers are.
Psychographic attributes help marketers to understand personality and lifestyle influence on purchase of certain items, while behavioral model considers the habit of their purchase. Both in many ways have assisted producers and sellers of Aso ebi to get a deep knowledge to the Aso ebi syndrome for better trade and revenue benefits.
This paper analysis both models in the Aso-ebi syndrome- for marketers, producers and consumers. It examines the concept of Aso-ebi syndrome in Nigeria
