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Resumen: objetivo/contexto: en los últimos diez años, la etnografía se ha consolidado como un servicio central del portafolio de muchas empresas de investigación de mercados en Colombia que ofrecen a sus clientes etnografías de consumo.... more
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      MarketingColombiaSocial and Cultural AnthropologyConsumption Studies
Autoethnography has made significant gains as a method in marketing and consumer research but much confusion remains. This paper reviews the scope, methods and trajectory of autoethnography in marketing and consumer research. Broadly... more
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      AutoethnographyConsumer Ethnography
This research examines the effect of Consumer Ethnocentricity (CE) under conditions of persistent financial crisis. The conceptual underpinnings of CE imply that consumers, at least some, respond to foreign goods negatively based on the... more
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      EthnographyCosmopolitanismConsumer EthnographyConsumer Purchase Behavior
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      PsychologyEthnographyCosmopolitanismBusiness Anthropology
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    •   20  
      MarketingColombiaPolitical ScienceConsumption Studies