Transforming Type examines kinetic, or moving type, in a range of fields including film, television, typographic animation, and motion graphics, with examples including film and television title sequences, television idents, advertising,...
moreTransforming Type examines kinetic, or moving type, in a range of fields including film, television, typographic animation, and motion graphics, with examples including film and television title sequences, television idents, advertising, interactive poetry and experimental animation. Barbara Brownie addresses different kinds of kineticism and the issues that arise when type transforms itself, challenging the boundaries between type and image. She explores the extent to which existing typography theory can be applied to kinetic media, and attempts to provide a new typology of kinetic typography, enabling readers to define and describe contemporary practice.
"This remarkable book illuminates the rapidly evolving ecosystem of typography. On the pages of this carefully researched study, letterforms come alive as creatures with deep histories and unexpected behaviors." -- Ellen Lupton, Curator, Cooper Hewitt, Smithsonian Design Museum, USA
"Barbara Brownie's Transforming Type is an exciting and thoughtful look at typography that has been liberated from the printed page. Its range - including historical and contemporary references - is truly impressive. This book will fascinate anyone interested in the power of type and how it can be applied in new and cutting edge ways." -- Andrew Byrom, California State University, USA
