MNAA

Experiencing complicated times as far as museums and cultural management are concerned, different local contexts and different institutions had to adapt to the moment we are experiencing, either due to the pandemic or the state of alarm that prevails in most of the countries. It is in this context that the Museu Nacional de Arte Antiga, in Lisbon, adopted a series of relative measures based on the indications of closing doors given by the Portuguese Government. Although closed to the public, the MNAA remains active and the institution has adjusted its activity and communication plans to address not only confinement, but also the needs of the public. This reflection seeks to answer what activities and projects that the museum has been developing online, how its communication strategy has worked, what the public is receptive to these solutions presented and yet, what will be the other potential challenges that the institution may be facing at the moment and how it is dealing with them. Even though we know that not enough time has passed to present matured results on this topic, we will try to give the most complete and well-founded answers at the moment, taking into account not only the information that the museum provides, as well as supporting this analysis with the possible and very young existing bibliography, in the sense that this study can also serve as a tool for future work by the Museu Nacional de Arte Antiga based on this experience.