Particularly in trademark communication design, it is quite challenging for visual designers to generate an anticipated corporate trademark which is unique, recognizable, and serviceable. Appealing symbolic codes of leading businesses... more
Particularly in trademark communication design, it is quite challenging for visual designers to generate an anticipated corporate trademark which is unique, recognizable, and serviceable. Appealing symbolic codes of leading businesses such as shapes, sizes, and colors are often identical in infamous businesses’ trademarks. This therefore leads to a lawsuit on violating others’ intellectual property right. Though, trademark infringement which is not new has become a hot issue particularly in the developing countries in Asia. In 2013, Starbung Coffee – the local Thai street vendor – was sued by Starbucks Coffee Company over violating its trademark. The global coffee house insists that Starbung Coffee’s trademark was too comparable to its trademark. This created a confusion to its customers in which they thought Starbung Coffee is part of Starbucks Coffee. This study aims to highlighting thinking systems and thought ingredients are crucial factors that link to degrees of innovativeness in a given trademark design. Starbung Coffee’s trademark was analyzed through semiology. Relevant documents and in-depth interview data were also examined. Summary, the implication of this study is that trademark designers must therefore have a capability to counterbalance between utilizing creative and critical thinking systems and the employing new and existing knowledge in idea generation processes in order to prevent trademark infringement issues at all costs.
This article explores the role of synchronisation agents, and the current music business environment in Australasia more generally, in order to examine the various methods for music and image synchronisation and the extent to which the... more
This article explores the role of synchronisation agents, and the current music business environment in Australasia more generally, in order to examine the various methods for music and image synchronisation and the extent to which the process of synchronisation can assist artist managers in building and maximizing their clients’ musical careers. ‘Sync agents’ are similar to song publishers. However, while song publishers work to maximise revenue from the exploitation of the performance and mechanical copyright of songs and having the songs in their catalogue synchronised with visual imagery, sync(hronisation) agents just work with the latter. Chris Anderson’s ‘Long Tail’ theory (2006) provides the model for arguing that the exchange value of musical copyrights has decentralised and therefore, as aggregators, sync agents are in the best position to generate revenue from synchronising more songs with a lot more images. This contrasts with artists or artist managers who are poorly positioned to generate revenue via this means. The article reports on a research project involving the International Music Managers Forum that seeks to create new standards in relation to artist management practices in the contemporary dispersed media context.
