The United Arab Emirates is clearly facing a multitude of challenges in curbing its greenhouse gas emissions to meet its pre-allotted framework of Kyoto protocol and COP21 targets due to its hunger for modernization, industrialization,... more
The United Arab Emirates is clearly facing a multitude of challenges in curbing its greenhouse gas emissions to meet its pre-allotted framework of Kyoto protocol and COP21 targets due to its hunger for modernization, industrialization, infrastructure growth, soaring population and oil and gas activity. In this work, we focus on the bonafide zero emission electric vehicles market penetration in the country's transport industry for emission reduction. We study the global electric vehicle market trends, the complementary battery technologies and the trends by manufacturers, emission standards across borders and prioritized advancements which will ultimately dictate the terms of future conditions for the United Arab Emirate transport industry. Based on our findings and analysis at every stage of current viability and state-of-transport-affairs, we postulate policy recommendations to local governmental entities from a supply and demand perspective covering aspects of technology, infrastructure requirements, change in power dynamics, end user incentives program, market regulators behavior and communications amongst key stakeholders.
This study examined market penetration strategy as a growth strategy for improving market share of MCN. Descriptive Survey method of research was used and primary data were obtained by the use of a structured questionnaire, interviews... more
This study examined market penetration strategy as a growth strategy for improving market share of MCN. Descriptive Survey method of research was used and primary data were obtained by the use of a structured questionnaire, interviews were conducted and observations were made. The sample size for the study was 83 respondents who were top management staff, middle management staff and lower management staff at MCN. Simple Random Sampling Technique was employed in the selection of the sample size. Data obtained were analysed by the use of Frequency Distribution Analytical method and Charts. In accordance with the purpose of the study, deterministic decision making matrix model which enables to choose the most appropriate option out of the alternatives by using numeric criteria, was used. The findings suggest that penetration strategy which has the highest pay off with the lowest risk be adopted to improve market share of MCN. The study also indicates that loyalty programs, free preview and discount pricing strategy have a significant influence in attracting competitors’ customers. Therefore, it is recommended that relatively low cost penetration strategy that ties customers to products through a dialogue approach be implemented to improve market share of MCN
Market Penetration is a business growth strategy in which a company executes initiatives to expand the customer base for its products and services within a certain market space. Market penetration can be both a measurement, and a... more
Market Penetration is a business growth strategy in which a company executes initiatives to expand the customer base for its products and services within a certain market space. Market penetration can be both a measurement, and a projection of how successful newcomer businesses have been, or will be, against the established competition.
Mega Market is a Thai corporation that penetrated the Vietnamese market in the field of fast-moving consumer goods. Mega Market has successfully and quickly opened its business branches mainly in two major cities of Vietnam, Hanoi and Ho... more
Mega Market is a Thai corporation that penetrated the Vietnamese market in the field of fast-moving consumer goods. Mega Market has successfully and quickly opened its business branches mainly in two major cities of Vietnam, Hanoi and Ho Chi Minh City. With the business strategy on commercial premises with a large area and wholesale based business strategy, with the size of investment capital and advantages of management capacity, few domestic enterprises can match and compete with MegaMarket in the same way. This article will provide useful assessment results for large foreign corporations to consider whether to penetrate the Vietnamese market in this way and it entails potential opportunities and risks.
RZ International Pvt. Limited is a new entrant in the energy drinks market. Gold Fogg is an FDA-certified energy drink brand. A study was conducted to understand the market for energy drinks in Ahmedabad, the taste and preferences of... more
RZ International Pvt. Limited is a new entrant in the energy drinks market. Gold Fogg is an FDA-certified energy drink brand. A study was conducted to understand the market for energy drinks in Ahmedabad, the taste and preferences of customers, the level of competition and the market for Gold Fogg energy drink in Ahmedabad. Two separate questionnaires were prepared for retailers and customers, respectively, at various restaurants and cafes. Blind tests were conducted as an experiment. This document explains in detail how the new product 'Gold Fogg energy drink' should be marketed to gain market share and increase its sales volume. It contains information on the present market situation, marketing objectives of the product and also the marketing actions to be taken to achieve the objectives. The paper draws on an exploratory research conducted over 170 respondents, including various segment of the population from customers to retailers at different cafes and restaurants with the help of direct interviews and a comprehensive questionnaire. Microsoft Excel, SPSS Software and other appropriate statistical tools have been used for data analysis.
The market penetration of female-hygiene-products Indian rural women market is one of the lowest in the world. The National Family Health Survey 2015-16 report shows that the usage of feminine hygiene products among Indian women is 48.5%... more
The market penetration of female-hygiene-products Indian rural women market is one of the lowest in the world. The National Family Health Survey 2015-16 report shows that the usage of feminine hygiene products among Indian women is 48.5% in rural India and 77.5% in urban India. In their 2016 survey conducted on adolescent girls in the rural parts of Bihar and Jharkhand, Nielson found that though 46% of the respondents had heard about feminine hygiene products, only 28% were using them regularly. Evidence suggests that there is a lack of resources, education, and awareness about personal hygiene in rural areas of the country, as well as personal inhibitions and social taboos associated with the purchase and use of hygiene products on the market. Hence, the need for the study was felt to understand the consumer behaviour of rural women towards feminine hygiene products. The independent variables measuring the behaviour are consumer awareness, attitude, and social influence, and the dependent variable is purchase intentions. The objective of the study is to understand the impact of consumers' awareness, attitudes, and social influence on the intentions to purchase hygiene products among women in rural areas, with reference to the villages in and around Coimbatore district. The data 4795 was collected from 170 rural women residing in the study area. The results shed light on factors influencing rural women's purchase decisions relating to feminine hygiene products.
