Neurocapitalism
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Translated by Jason Francis McGimsey Contents Translator’s Note . 1 Jason Francis McGimsey Foreword 3 Tiziana Terranova Foreword the English Edition 7 Politics, technique and co-research | The Cathedral and the Bazaar... more
Translated by Jason Francis McGimsey
Contents
Translator’s Note . 1
Jason Francis McGimsey
Foreword 3
Tiziana Terranova
Foreword the English Edition 7
Politics, technique and co-research | The Cathedral and the Bazaar
Introduction . 13
Marxian Cyborgs | The Three Parts: Producing, Living and Organizing
Part One: Producing 19
Deconstructing industrial production towards the digital production of
General Intellect
Innovation and General Intellect 23
From the Ford Model T to... | …LINUX: a giant leap forward |
Unix / LINUX: engines of the knowledge economy | Apple: innovation
according to biocognitive capitalism
End of Modern Times 37
Polling and Interrupt | “In the beginning was the Command Line...”
| The recovery of the client-server model | High-Frequency Trading
(HFT) | From Fordism to Toyotism: real time computing | The mirage of
Toyotism: lean production | Information technologies in cognitive labor
control and management | The firm’s core: marketing and CRM – the
customer centric strategy or the commodification of the social user | The
avant-garde mobile phone industry: from the customer experience to the
NSA scandal
Expropriation of Network Labor . 65
Investigation into large IT services companies | The international
division of digital labor | Business marketing and “ethics” |
Competitiveness, open space, profiling and other pathogens of cognitive
labor | Trade union decline and precarious work on the web: the French
example | Burnout and escape
Hackerspace and Fablab: New Battles Between
Copyright and Common Production? 79
First Evasion: Time Devouring Spaces . 85
Part Two: Living . 89
Bodies, perceptions and feelings in the space-time of biohypermediatic
society | Historical context and global risks | Technologies and the
production of subjectivity
Bodies “Forced to Bleed” . 97
The ‘70s: Disobedient Italy | The system of allergies and autoimmunity |
Acting on the symptoms, leaving the causes intact | In search of the lost DNA
The Turning Point of Biohypermedia 107
Human and machinic awareness | The cellphone, a biopolitical device
Criticism of “becoming-machine” | Genealogy of biohypermedia devices
Settlers of the New Frontier | Bring your own device | Switching and
the aristocracy of cognitive startups | Video games and the art of escape |
Robot intelligence and unconditional basic income
Second Evasion: E.waste 2.0 . 137
Part Three: Organizing . 143
The society of automatic control
Nomadic Subjectivity from the era
of Belonging to Mixed Identities . 151
The rise and decline of belonging | Neonomadism: mixed identity
society | The emotional machine set to work | The archaic god and
the technological Leviathan – sacred techne | Neurocapitalism: what
Foucault could not predict | Capital and body | Skeptical generations
Cooperation and Sharing Between
the Common and Financialization 177
Historical nemesis of capitalism | A house of cards... | ...of many surprise
| Affinity hanging in the balance | Fossil wars and false prophets | The
limits of hacker ethics | The referee of sharing economy | Learning the
common, the common of learning
The Paradigm of Decentralization 195
“Do-ocracy”: autonomous commons and capitalist integration | Unblock
the chain: the blockchain as algorithmic dystopia and tool of the
common | The digital commons and technologies of decentralization |
Loosely coupled movements. Towards a flexible and autonomous postcapitalist
organization
The Collapse of Baliverna . 207
Final Evasion: . 209
Acknowledgements 213
Glossary 217
Bibliography . 233
Minor Compositions Open Access Statement – Please Read
This book is open access. This work is not simply an electronic book; it is the open
access version of a work that exists in a number of forms, the traditional printed
form being one of them.
All Minor Compositions publications are placed for free, in their entirety, on the
web. This is because the free and autonomous sharing of knowledges and
experiences is important, especially at a time when the restructuring and increased
centralization of book distribution makes it difficult (and expensive) to distribute
radical texts effectively. The free posting of these texts does not mean that the
necessary energy and labor to produce them is no longer there. One can think of
buying physical copies not as the purchase of commodities, but as a form of
support or solidarity for an approach to knowledge production and engaged
research (particularly when purchasing directly from the publisher).
The open access nature of this publication means that you can:
• read and store this document free of charge
• distribute it for personal use free of charge
• print sections of the work for personal use
• read or perform parts of the work in a context where no financial transactions
take place
However, it is against the purposes of Minor Compositions open access approach
to:
• gain financially from the work
• sell the work or seek monies in relation to the distribution of the work
• use the work in any commercial activity of any kind
• profit a third party indirectly via use or distribution of the work
• distribute in or through a commercial body (with the exception of academic usage
within
educational institutions)
The intent of Minor Compositions as a project is that any surpluses generated from
the use of collectively produced literature are intended to return to further the
development and production of further publications and writing: that which comes
from the commons will be used to keep cultivating those commons. Omnia sunt
communia!
Support Minor Compositions / Purchasing Books
The PDF you are reading is an electronic version of a physical book that can be
purchased through booksellers (including online stores), through the normal book
supply channels, or Minor Compositions directly. Please support this open access
publication by requesting that your university or local library purchase a physical
printed copy of this book, or by purchasing a copy yourself.
If you have any questions please contact the publisher: minorcompositions@gmail.com.
Contents
Translator’s Note . 1
Jason Francis McGimsey
Foreword 3
Tiziana Terranova
Foreword the English Edition 7
Politics, technique and co-research | The Cathedral and the Bazaar
Introduction . 13
Marxian Cyborgs | The Three Parts: Producing, Living and Organizing
Part One: Producing 19
Deconstructing industrial production towards the digital production of
General Intellect
Innovation and General Intellect 23
From the Ford Model T to... | …LINUX: a giant leap forward |
Unix / LINUX: engines of the knowledge economy | Apple: innovation
according to biocognitive capitalism
End of Modern Times 37
Polling and Interrupt | “In the beginning was the Command Line...”
| The recovery of the client-server model | High-Frequency Trading
(HFT) | From Fordism to Toyotism: real time computing | The mirage of
Toyotism: lean production | Information technologies in cognitive labor
control and management | The firm’s core: marketing and CRM – the
customer centric strategy or the commodification of the social user | The
avant-garde mobile phone industry: from the customer experience to the
NSA scandal
Expropriation of Network Labor . 65
Investigation into large IT services companies | The international
division of digital labor | Business marketing and “ethics” |
Competitiveness, open space, profiling and other pathogens of cognitive
labor | Trade union decline and precarious work on the web: the French
example | Burnout and escape
Hackerspace and Fablab: New Battles Between
Copyright and Common Production? 79
First Evasion: Time Devouring Spaces . 85
Part Two: Living . 89
Bodies, perceptions and feelings in the space-time of biohypermediatic
society | Historical context and global risks | Technologies and the
production of subjectivity
Bodies “Forced to Bleed” . 97
The ‘70s: Disobedient Italy | The system of allergies and autoimmunity |
Acting on the symptoms, leaving the causes intact | In search of the lost DNA
The Turning Point of Biohypermedia 107
Human and machinic awareness | The cellphone, a biopolitical device
Criticism of “becoming-machine” | Genealogy of biohypermedia devices
Settlers of the New Frontier | Bring your own device | Switching and
the aristocracy of cognitive startups | Video games and the art of escape |
Robot intelligence and unconditional basic income
Second Evasion: E.waste 2.0 . 137
Part Three: Organizing . 143
The society of automatic control
Nomadic Subjectivity from the era
of Belonging to Mixed Identities . 151
The rise and decline of belonging | Neonomadism: mixed identity
society | The emotional machine set to work | The archaic god and
the technological Leviathan – sacred techne | Neurocapitalism: what
Foucault could not predict | Capital and body | Skeptical generations
Cooperation and Sharing Between
the Common and Financialization 177
Historical nemesis of capitalism | A house of cards... | ...of many surprise
| Affinity hanging in the balance | Fossil wars and false prophets | The
limits of hacker ethics | The referee of sharing economy | Learning the
common, the common of learning
The Paradigm of Decentralization 195
“Do-ocracy”: autonomous commons and capitalist integration | Unblock
the chain: the blockchain as algorithmic dystopia and tool of the
common | The digital commons and technologies of decentralization |
Loosely coupled movements. Towards a flexible and autonomous postcapitalist
organization
The Collapse of Baliverna . 207
Final Evasion: . 209
Acknowledgements 213
Glossary 217
Bibliography . 233
Minor Compositions Open Access Statement – Please Read
This book is open access. This work is not simply an electronic book; it is the open
access version of a work that exists in a number of forms, the traditional printed
form being one of them.
All Minor Compositions publications are placed for free, in their entirety, on the
web. This is because the free and autonomous sharing of knowledges and
experiences is important, especially at a time when the restructuring and increased
centralization of book distribution makes it difficult (and expensive) to distribute
radical texts effectively. The free posting of these texts does not mean that the
necessary energy and labor to produce them is no longer there. One can think of
buying physical copies not as the purchase of commodities, but as a form of
support or solidarity for an approach to knowledge production and engaged
research (particularly when purchasing directly from the publisher).
The open access nature of this publication means that you can:
• read and store this document free of charge
• distribute it for personal use free of charge
• print sections of the work for personal use
• read or perform parts of the work in a context where no financial transactions
take place
However, it is against the purposes of Minor Compositions open access approach
to:
• gain financially from the work
• sell the work or seek monies in relation to the distribution of the work
• use the work in any commercial activity of any kind
• profit a third party indirectly via use or distribution of the work
• distribute in or through a commercial body (with the exception of academic usage
within
educational institutions)
The intent of Minor Compositions as a project is that any surpluses generated from
the use of collectively produced literature are intended to return to further the
development and production of further publications and writing: that which comes
from the commons will be used to keep cultivating those commons. Omnia sunt
communia!
Support Minor Compositions / Purchasing Books
The PDF you are reading is an electronic version of a physical book that can be
purchased through booksellers (including online stores), through the normal book
supply channels, or Minor Compositions directly. Please support this open access
publication by requesting that your university or local library purchase a physical
printed copy of this book, or by purchasing a copy yourself.
If you have any questions please contact the publisher: minorcompositions@gmail.com.
Tony D. Sampson is reader in digital media culture and communication based in East London, and deals with philosophy, digital culture and new media. His work focuses on an unconventional intersection where political analysis meets the... more
Tony D. Sampson is reader in digital media culture and communication based in East London, and deals with philosophy, digital culture and new media. His work focuses on an unconventional intersection where political analysis meets the theoretical aspects of digital media and social behaviour, shaping the world of our contemporary era. Writing on substantial components like viruses, virality in communication, contagion and behavioural imitation, the brain and neuroculture in this “rotten world” built on an accelerated bond of te- chnology and ideology of value and pro t driven markets, Sampson catches, with a forward looking attitude, some “substantial issues” of the clash between control and technology, society and individual or collective freedom, shaping him not only as a brilliant new media theorist but as an essential political thinker as well. To scan his new book ‘The Assemblage Brain’ (Minnesota Press, 2017) is therefore urgent to understand the important challenge we will face in a very near future.
Biography : : Tony D. Sampson is currently reader in digital media cultures and communication at the University of East London. His publications include The Spam Book, co-edited with Jussi Parikka (Hampton Press, 2009), Virality: Contagion Theory in the Age of Networks (University of Minnesota Press, 2012), The Assemblage Brain: Sense Making in Neuroculture (University of Minnesota Press, Dec 2016) and Affect and Social Media, co-edited with Darren Ellis and Stephen Maddison (Rowman and Little eld, 2018). Tony is the organizer of the Affect and Social Media conferences, a co-founder of the public engagement initiative Club Critical Theory in Southend, Essex and Director of the Emotion UX Lab at UEL. Current research explores a wide range of digital media culture related interests, specializing in social media, virality (socio-digital contagion), marketing power, network models, pass- on-power, the convergence between experience (UX) design and marketing, assemblage and affect theory, critical human computer interaction (c-HCI), digital activism and neuroculture (e.g. neuromarketing, neuroeconomics and neuroaesthetics).
Biography : : Tony D. Sampson is currently reader in digital media cultures and communication at the University of East London. His publications include The Spam Book, co-edited with Jussi Parikka (Hampton Press, 2009), Virality: Contagion Theory in the Age of Networks (University of Minnesota Press, 2012), The Assemblage Brain: Sense Making in Neuroculture (University of Minnesota Press, Dec 2016) and Affect and Social Media, co-edited with Darren Ellis and Stephen Maddison (Rowman and Little eld, 2018). Tony is the organizer of the Affect and Social Media conferences, a co-founder of the public engagement initiative Club Critical Theory in Southend, Essex and Director of the Emotion UX Lab at UEL. Current research explores a wide range of digital media culture related interests, specializing in social media, virality (socio-digital contagion), marketing power, network models, pass- on-power, the convergence between experience (UX) design and marketing, assemblage and affect theory, critical human computer interaction (c-HCI), digital activism and neuroculture (e.g. neuromarketing, neuroeconomics and neuroaesthetics).
- by Paolo Davoli and +2
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- Neuroscience, Neuropsychology, Political Philosophy, New Media
Dossier su Neurocapitalismo in basco. EGILEA I gorka bereziartua mitxelena Azala I joseba larratxe josevisky argazkiak I DANI BLANCO LARRUN hila betekari monogra fikoa · Argiaren 2.645 zenbakiarekin banatua. Jabea: Komunikazio Biziagoa... more
Dossier su Neurocapitalismo in basco.
EGILEA I gorka bereziartua mitxelena
Azala I joseba larratxe josevisky
argazkiak I DANI BLANCO
LARRUN hila betekari monogra fikoa · Argiaren 2.645 zenbakiarekin banatua.
Jabea: Komunikazio Biziagoa S.A.L. Helbidea: Zirkuitu ibilbidea, 15. pabiloia 20160 Lasarte-Oria Telefonoa: (00 34) 943 37 15 45
Posta elektronikoa: larrun@argia.eus Inprimategia: Antza Komunikazio Grafikoa
EGILEA I gorka bereziartua mitxelena
Azala I joseba larratxe josevisky
argazkiak I DANI BLANCO
LARRUN hila betekari monogra fikoa · Argiaren 2.645 zenbakiarekin banatua.
Jabea: Komunikazio Biziagoa S.A.L. Helbidea: Zirkuitu ibilbidea, 15. pabiloia 20160 Lasarte-Oria Telefonoa: (00 34) 943 37 15 45
Posta elektronikoa: larrun@argia.eus Inprimategia: Antza Komunikazio Grafikoa