We often hear claims made about sport’s special status as a meritocratic ‘level playing field’, where sporting success is seen to be directly related to talent, and where discrimination and social inequalities can be dissolved through the...
moreWe often hear claims made about sport’s special status as a meritocratic ‘level playing field’, where sporting success is seen to be directly related to talent, and where discrimination and social inequalities can be dissolved through the cohesive power of sport. This is perhaps particularly relevant when it comes to ideas of ‘race’ and racism (Long 2000, St Louis 2004), where sport is often regarded as having some ‘inherent property that makes it a possible instrument of integration’ (Jarvie and Reid 1997: 211). These types of egalitarian ideologies that are embedded in sporting structures and cultures - in the UK at least – might suggest sport organisations would warmly embrace the principles of race equality. Indeed, high-profile and well supported anti-racism campaigns such as ‘Kick It Out’ in English Football point to something of a general consensus within British sport around the need to challenge racism and tackle inequalities associated with ideas of ‘race’ – both in sport itself (in terms of the diversity of its participants and representatives), and in wider society through sport (in contributing to wider community development, social inclusion and cohesion). There are a number of reasons why we should treat this anti-racist ‘consensus’ in sport sceptically, not least because the evidence around ethnic minority participation in sport in the UK and beyond indicate that ideas of ‘race’ have both a long-standing and on-going mediating influence on people’s involvement in sport – not only in terms of actual participation, but representation in the whole raft of positions in sport; be it officials, coaches, managers, volunteers, board members or administrators (see Long et al 2009). While there are obvious examples of ethnic minority achievement in sports across the world, the broader trends indicate the continued presence of racialised inequalities in sport. In this chapter I want try to address some of the reasons why race equality policies in UK sport seem to have limited impact since their formation. Elsewhere (Lusted 2009, Lusted & O’Gorman 2010, Lusted 2011) I have focused particularly on the structural and cultural conditions of English grass-roots football governance organisations that, I have suggested, do not lend themselves easily to embracing what are relatively ‘new’ race equality policies. I will take a slightly different approach here by exploring the ways in which these policies have been ‘sold’ to sports organisations – particularly national and local governing bodies. What factors have encouraged the formation of such policies at this particular moment? Why do sport organisations feel it necessary to engage with race equality when, for the majority of their histories, there is little evidence of any formal commitment to such ideals? It is important to understand the various mechanisms that have caused the rather sudden uptake of race equality policies among sport organisations because they can help indicate the underlying motivation behind such policy formation. As I will show, the mechanisms behind the adoption of race equality policies can differ quite considerably and are likely to help us predict the extent to which organisations will meaningfully engage with such policy aims and embed their principles into sport. Moreover, the chapter should be of interest to sport managers who are increasingly tasked with implementing race equality policies and initiatives – often with a range of targets associated with future funding contracts. A better understanding of the underlying motivation of an organisation in adopting race equality policies might help sport managers to implement changes that go further than the very basic rhetorical commitment to race equality that characterises many sport organisations in the UK.