Self-production, participation of consumers in the production process of products for their own consumption, leads to consumers’ enhanced evaluations of the self-made products. Three experimental studies investigate how and why... more
Self-production, participation of consumers in the production process of products for their own consumption, leads to consumers’ enhanced evaluations of the self-made products. Three experimental studies investigate how and why self-production affects consumers’ product evaluations and reveal that not all production experiences create additional value for all consumers. In particular, Studies 1 and 2, using hypothetical stories and real experiences, show that only positive (vs. negative) production experiences enhance evaluations of self-made products over products made by others. Positive (but not negative) experiences decrease the psychological distance between the self and the product and strengthen identification with it. Study 3 manipulates self-construal (independent vs. interdependent) to investigate its role on evaluation of self-made products and products made with close others as a group (i.e., group-made). Consumers with independent self-construal evaluate self-made (vs. other-made) products more favorably only if the process is positive. However, consumers with interdependent self-construal evaluate self-made products more favorably even if the process is negative. Additionally, consumers with interdependent (vs. independent) self-construal exhibit more favorable evaluation of group-made products. Finally, even if consumers know how another person feels while making a product, other people's process emotions do not affect consumers’ product judgments as strongly as their own experienced process emotions.
Delhi witnessed unprecedented urbanisation in the last few decades. The population of Delhi grew from 17 Lacs in 1950’s to almost 170 Lacs in 2011. The increase of ten folds in the population resulted in the huge housing demand, where... more
Delhi witnessed unprecedented urbanisation in the last few decades. The population of Delhi grew from 17 Lacs in 1950’s to almost 170 Lacs in 2011. The increase of ten folds in the population resulted in the huge housing demand, where institutionalized (or formal) housing supply failed to meet this requirement. Delhi Development Authority (DDA), responsible for providing housing to the population of Delhi provided only 3.4 lac houses since its inception in 1957. As a result a new paradigm of housing type called “Unauthorised Colony” emerged. Unauthorised colonies are example of self-made housing bye-passing the formal system of planned development. These colonies are not categorized as slums, as in most of the cases the land ownership is bona fide and that the buildings are five storied pakka constructions. The magnitude of this informal housing phenomenon can be gauged by the fact that there are more than 1600 such unauthorised colonies in Delhi providing shelter for a large size of the population (with varying estimates of 30-60%). This paper discusses the emergence of unauthorised colonies in Delhi along with physical, social and economic aspects. This paper is based on the author’s ongoing Ph.D. on a related topic.
The paper focuses on contemporary phenomenon in Sofia townscape of prefabricated concrete housing where the architecture of modernism – the apartment buildings - coexists with elements of the Bulgarian Revival domestic yard of the 19th... more
The paper focuses on contemporary phenomenon in Sofia townscape of prefabricated concrete housing where the architecture of modernism – the apartment buildings - coexists with elements of the Bulgarian Revival domestic yard of the 19th century. The study is based on data collected from field work in three prefabricated concrete neighborhoods in Sofia. The counterparts of vine trellis, benches with table, flower beds, fences resemble the visual register of domestic yard of the Revival, which is not the world that surrounds us but the one created by Bulgarian literature, media and tourism industry. In the "collective unconscious", from where the creator of homemade artefacts derives their imagery, there is another architecture - pastoral paradise that intersects with the architecture of prefabricated concrete housing in certain places.
