Global lockdown due to Covid crisis resulted in economic slowdown. Companies which were using technology enabled models were able to cope with the crisis better. This paper focusses on how the cloud kitchens were able to sustain their... more
Global lockdown due to Covid crisis resulted in economic slowdown. Companies which were using technology enabled models were able to cope with the crisis better. This paper focusses on how the cloud kitchens were able to sustain their business activities during the crisis and also, were among the business entities, which sailed through the crisis.
The intersection of a brand and customer today meets at brand activism where the relationship between a brand and its customers has become more than that of buying and selling. This paper aims to critically analyse the brand activism of... more
The intersection of a brand and customer today meets at brand activism where the relationship between a brand and its customers has become more than that of buying and selling. This paper aims to critically analyse the brand activism of popular Indian food delivery and restaurant aggregator app-Zomato and understand how brand activism influence customer perception associated with a brand. Major findings of this paper are that customers do expect brands to stand for social causes in the society but at the same time, brands are also expected to be true to their cause and evaluate their words and actions before sharing it with the target audience. Brand Activism is here to stay, and brands must make the right use of opportunity and trust of its customers. The combined ecosystem of aware customers and authentic brands will benefit the society at large.
Usability evaluation clarifies the user's comfortability, satisfaction, and experience with a product. The success of the product is solely dependent on the usability factor. Web applications are excellent channels to communicate between... more
Usability evaluation clarifies the user's comfortability, satisfaction, and experience with a product. The success of the product is solely dependent on the usability factor. Web applications are excellent channels to communicate between the customers and the suppliers, for satisfying users' needs. Particularly usability evaluation of web applications plays an important role in observing the design, content, and navigation of a website. These observations help to improve the design of a web application. A proper design and content management of a web application acts as a gateway to attract more customers to use their application. Customer satisfaction would also help increase business for that particular company. The restaurant recommender web application acts as a medium for customers and restaurants. These applications help the food industry to attract customers. If the mode of communication is not effective, restaurants fail to promote their food business to the customers. Previous research studies focused on business models, restaurant reviews, and offers provided by restaurant recommenders, instead of usability evaluation. The goal of this research study is to test the efficiency and effectiveness of zomato.com through usability Original Research Article
Global lockdown due to Covid crisis resulted in economic slowdown. Companies which were using technology enabled models were able to cope with the crisis better. This paper focusses on how the cloud kitchens were able to sustain their... more
Global lockdown due to Covid crisis resulted in economic slowdown. Companies which were using technology enabled models were able to cope with the crisis better. This paper focusses on how the cloud kitchens were able to sustain their business activities during the crisis and also, were among the business entities, which sailed through the crisis.
