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    Built for Growth (Review and Analysis of Rubinfeld and Hemingway's Book)
    Built for Growth (Review and Analysis of Rubinfeld and Hemingway's Book)
    Built for Growth (Review and Analysis of Rubinfeld and Hemingway's Book)
    Ebook43 pages29 minutes

    Built for Growth (Review and Analysis of Rubinfeld and Hemingway's Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of Arthur Rubinfeld and Collins Hemingway's book: "Built for Growth: Expanding Your Business Around the Corner or Across the Globe". 

    This complete summary of the ideas from Arthur Rubinfield and Collins Hemingway's book "Built for Growth" shows that great national and international retail success stories don’t happen by accident. It isn’t just a case of opening a store, making that store run well and then duplicating that first store ad infinitum. Instead, retail brands that win long-term have been designed for rapid growth right from the outset. All of the necessary elements have been put in place first so growth becomes a natural part of the ongoing story rather than good fortune. In fact, retail businesses are great because they allow you to control your own destiny and to express your creativity. When you create a new retail business from the ground up, you build a market presence which is highly valuable. To get to this stage, however, a holistic approach will be required. You’ll need to conceive of a profitable retail concept and fine-tune your ideas in your local market first. Then you’ll need to understand how to expand from one market to another until you grow from one market to dominance and presence in regional, national and ultimately international markets. As your enterprise grows and evolves, you’ll need to keep your brand fresh and vibrant by continuing to innovate and try new things.

    Added-value of this summary: 
    • Save time 
    • Understand the key concepts 
    • Increase your business knowledge 

    To learn more, read "Built for Growth" and discover the key to retail success. 
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateFeb 15, 2013
    ISBN9782806238573
    Built for Growth (Review and Analysis of Rubinfeld and Hemingway's Book)

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      Book preview

      Built for Growth (Review and Analysis of Rubinfeld and Hemingway's Book) - BusinessNews Publishing

      Book Presentation: Built for Growth by Arthur Rubinfeld and Collins Hemingway

      Summary of Built for Growth (Arthur Rubinfeld and Collins Hemingway)

      Book Abstract

      MAIN IDEA

      Great national and international retail success stories don’t happen by accident. It isn’t just a case of opening a store, making that store run well and then duplicating that first store ad infinitum. Instead, retail brands that win long-term have been designed from rapid growth right from the outset. All of the necessary elements have been put in place first so growth becomes a natural part of the ongoing story rather than good fortune.

      In particular, there are four phases involved in growing a great retail business:

      Retail businesses are great because they allow you to control your own destiny and to express your creativity. When you create a new retail business from the ground up, you build a market presence which is highly valuable. To get to this stage, however, a holistic approach will be required. You’ll need to conceive of a profitable retail concept and fine-tune your ideas in your local market first. Then you’ll need to understand how to expand from one market to another until you grow from one market to dominance and presence in regional, national and ultimately international markets. As your enterprise grows and evolves, you’ll need to keep your brand fresh and vibrant by continuing to innovate and try new things.

      The holistic approach to growing your retail business involves three key steps:

      To ideate is to think about your retail concept in new and different ways and to imagine all the different possibilities. When you challenge your assumptions and step outside conventional practice, you ideate. You then create a business solution which embodies your retail concept and expresses both your values and your brand. In the creation step, you do research, develop your financial model and compile your operating plan. You then execute or

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