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AdNews2 min read
Once More, Dear Friends, Into The Sewer
Should we shore up the breach in online etiquette with the carcass of journalistic ethics? Words written to hurt for all to see online can do significant damage. In advertising, all can be targets but early career people are most vulnerable to trolli
AdNews3 min readPsychology
Changing The Face Of Advertising
During the last couple of years, adland has recognised it has a problem: diversity. This is a problem that two young creatives, Ava Frawley and Jasmine Subrata, are hoping to tackle with their Changing the Face initiative. For the AdNews March editio
AdNews1 min read
Seven’s Star Pooch
Time in current role: I’ve been part of the Pooch Perfect dream team for about six months, but it feels like I’ve worked here my whole life. How would you describe what the company does? Much like Disneyland, we make dreams come true. We give pet st
AdNews7 min read
The Suit Who Writes Crime Fiction
Writing is an exercise in maybe. Maybe someone will read it. Maybe they won’t. Maybe they will like it. Maybe they won’t. You won’t know until words appear on paper (or pixels). And that’s the thing — getting the words down, and in the right order. S
AdNews10 min read
Publishing Finds Its Equilibrium
Following news of redundancies, staff at Fairfax Media’s Sydney and Melbourne newsrooms walked out for a full week of protests in 2017. The cuts, impacting more than 100 roles, were considered too deep for a company that had already lost close to 200
AdNews6 min read
Cracking The Influencer Market
How did the business come about? The Remarkables Group (TRG) was founded in 2012 as Australia’s first talent management agency solely dedicated to social influencers, then called bloggers. At the end of 2016, the original founder approached me to ch
AdNews15 min read
The Pursuit Of Creativity
In an increasingly tech-fuelled world that is overloaded with content, where eyeballs become harder to catch and attention spans continue to wane, it is creativity that cuts through the clutter. A standout idea can glue a brand into people’s minds. I
AdNews1 min read
Media Agencies Weigh In On The Role Creativity Plays In Their Work Today.
When we think of creativity in media agencies, some may jump to thoughts of creative flighting, trading and targeting. Yes, while this is true, creativity plays a much bigger role. Improved tech capabilities, access to data and more diverse talent po
AdNews4 min read
Measuring Magic
It has been almost three years since the industry was graced with Thinkerbell’s inception. Formed by ex-Cummins&Partners chief strategy officer and partner Adam Ferrier, and executive creative directors Jim Ingram and Ben Couzens, the agency has cast
AdNews4 min readPopular Culture & Media Studies
A Bigger, More Professional Team
A decade after We Are Social opened its Australian office, managing director Suzie Shaw says the agency is still riding the wave of growth in social media. The UK-founded business recently moved into new offices on Sydney’s Cleveland Street, complete
AdNews1 min read
Edu Pou • Executive Creative Director
What brought you to Australia? Moving to Australia needs little convincing. Creatively, I’ve always been a fan of the work coming out of here, and some of my favourite colleagues in Amsterdam and the US were Australian — I consider Eric Quennoy, ECD
AdNews1 min read
Gerry Cyron • Head Of Strategy
What’s the biggest challenge in your role? I think in any strategy role, finding a fresh and differentiated way of solving your client’s business problem can be challenging. However, proving and isolating the impact of social within the marketing com
AdNews2 min read
Suz Tucker • Editorial Director
What’s the main focus of your role? At the start of 2019, I visited my 90-year-old grandmother in Texas and in describing my job to her I said something to the effect of: I use the same principles and creative disciplines from the world of journalism
AdNews1 min read
A Sunburnt Country
Last year, we were delighted to create a tourism campaign for the Eurobodalla Shire, one of the most stunning places I’d ever seen. This year, we were devastated as we watched half of it burn to the ground. I reached out to the local councillor to se
AdNews1 min read
Koalas Of NYC
CC: A mate of mine recently got back from a holiday in New York. Apparently everywhere he went the locals greeted him with handshakes and hugs, showing their deep sympathy for the fire victims, especially the billion-odd “critters” lost in the disast

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