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Zoom, an off-the-shelf solution waiting for a lockdown, is also an opportunity to check out yourself in action. Sneaking looks at your own moving image during a conference call was irresistible. Better than a mirror. Many have commented on how diffe

For the July-August edition, AdNews called on M&C Saatchi to create a cover that reflects our investigation into the world of sports rights and the resurrection of live sport. What were your initial thoughts on the sports rights brief at hand? Our

Time at the company: Six months (recently passed probation). How would you describe what the company does? Disrupts. What do you do day-to-day? Sniff butts. Define your job in one word: Ruff. I got into advertising because: I can’t be trusted alo

In search of the after hours creative pursuits of adland, we discover Steven Babbage with pots of acrylic, experimenting with different styles and techniques. Art meets commerce in the garage. Steven Babbage has always been keen on art and design. “I

Born in 2007, the same year as Apple’s first iPhone, programmatic advertising has begun to enter its coming of age as media buying shifts into the world of automation. While some question if it will ever be completely mature due to the ever-evolving

Aimee Buchanan’s four-year-old kept asking why she wasn’t at work. “I’ve had quite a few entertaining moments where my four-year-old has asked me if I’ve forgotten to go to work today,” says the CEO of OMD Australia. “My six-month-old is loving it be

Sports fans are the type of consumers brands want. They are fanatics, followers so welded to teams that their attention never waivers. This is not lost on media players who like to serve up sport to their audiences at regular times and then serve tho

The COVID-19 lockdown has shone a light on two things; our collective love of sport and the gaping chasms in our society. Sport therefore comes out of lockdown with a greater role than ever to gel communities, cultures and even nations. We all need t

Agility. It’s one of adland’s favourite buzzwords, yet how much it was practiced across the industry prior to the COVID-19 pandemic is probably not as much as it was preached. If anything, 2020 has been the year that put agile working to the test as

A confession. “I can’t stop listening to Neil Young. Not sure how my Apple music algorithm threw me into this world, but fair to say it’s a world I have gone deep into.” Justin Graham, the new Group CEO of M&C Saatchi, sends an email to staff every w