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AdNews2 min readPopular Culture & Media Studies
Feeling The Feels In The Name Of Product
In marketing, as in art, emotion wins every time. It establishes a person to person connection. Brands often focus on sharing facts, including where to buy, discounts and store opening times. But audiences don’t want to be hit by an avalanche of fact
AdNews3 min read
Why Experience Runs Deeper
To reflect this issue’s feature that looks at experiential marketing, for the front cover we wanted to zone in on what sits at the very heart of it – experience. We stepped out on our normal agency-style cover and reached out to Sydney-based artist,
AdNews1 min read
Have You Been Framed?
Do you have a pic for our July edition? Email adnews@yaffa.com.au UnLtd’s Bail Out saw people including GroupM’s Vanessa Hunt, Wavemaker’s Peter Vogel and Starcom’s Stuart Jaffray spent the night in prison to raise funds for disadvantaged youth.
AdNews9 min read
Down In The Trenches With The New Girl
You can tell a lot about a person by the way they treat those who serve them. Michaela Futcher was working part-time at a cafe in Sydney’s Hunter Street while studying at the University of Sydney’s College of the Arts. Lawyers would come in for a qui
AdNews7 min read
Shaking Up The Modern Radio Business
Radio businesses are no longer strictly an audio experience. People now read their online publications, attend their live events and watch, or compete in, their esports competitions. The process of radio diversification has been underway for years, a
AdNews1 min read
Keeping The Old New
Radio has consistently defied predictions that new technologies would see its demise, and the arrival of smart speakers is no different. Global research firm Gartner predicts 30 per cent of searches will be done without a screen by 2020. And OC&C Str
AdNews1 min read
Chasing Millennials
A lot is said about how to connect with millenials, and Nova is betting on its online youth platform GOAT to help it do so. Launched last year, GOAT is a mobile-only news site covering topics from Australian politics to Game of Thrones. Peter Colosi
AdNews4 min readTechnology & Engineering
Embrace The ‘Age Of Ask’
Deepend Melbourne Pty Ltd was founded by Kath Blackham in 2010. Kath hadn’t worked in an agency previously and was keen to try a new way of working with clients and staff, which encouraged a more innovative way of thinking with better staff retention
AdNews16 min read
Why Experience Runs Deeper
The “experience of emotion leads to a memory”, NRMA GM of Customer Strategy and Experience Tina Morrell said during a recent CX Forum in Sydney. Speaking at the MaritzCX event, Morell explained how NRMA has learnt not to underestimate “feeling”, as w
AdNews3 min readTechnology & Engineering
The Sales Transformation At Seven
At our core, Seven West Media is a story-telling business. We tell stories that inform, inspire and entertain. Stories that are created and curated by our multi-platform portfolio of trusted brands, and are delivered to 17.5 million Australians every
AdNews2 min read
Meet The New Team
We have created a Strategy and Solutions team which is responsible for Strategy and Campaign Management nationwide. The team will be led by Strategy and Solutions Director Katie Finney who will report to Network Sales Director Natalie Harvey. Previou
AdNews2 min read
Natalie Harvey • Network Sales Director
What is your background in media? I started my career in media at Seven 17 years ago as office assistant to the CEO. I got excited about the bright lights of agency land and joined Mediacom. I loved working in agency (mostly because of the brownies f
AdNews2 min read
James Bayes • Network Head Of Digital Sales
How long have you been in TV? I joined Seven 18 months ago to establish the company’s commercial digital operation while we closed out the Yahoo!7 joint venture. I’ve spent more than 20 years working inside entertainment, media and technology busines
AdNews1 min read
Katie Finney • Strategy And Solutions Director
What is your background in media? I began my career straight out of university as a sales assistant at Seven. Over the past 17 years I have held several roles within sales in both Melbourne and Sydney, including sales executive, group sales manager a
AdNews2 min read
Lachlan Kent • Head Of Strategy
You were agency side for 10 years, how does publisher side differ? Swapping sides was a really interesting process for me. When you’re at an agency, you have this intimate knowledge of the patch of brands that you look after, but the avenues to bring
AdNews3 min read
Thinkerbell’s ‘Ultra Crisp’ campaign
Launching any new product comes with its own set of challenges, but when you are a beer brand launching a gluten-free, rice-based and low-carb alternative, it certainly becomes a little trickier. A five-year project launched by Hahn owner Lion, the b
AdNews4 min read
Political Ads Edition
I really hate being a hater, and there’s nothing worse than a troll. But, come on. While I understand that negativity has proven effective for countless politicians in the past, you also need to stand for something … don’t you? These spots just give

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