51 min listen
He helped invent the modern content marketing industry
He helped invent the modern content marketing industry
ratings:
Length:
51 minutes
Released:
Feb 9, 2021
Format:
Podcast episode
Description
According to some estimates, corporations across the world spend upwards of $42 billion a year on content marketing, and they do so with the philosophy that by acting like media companies, they can engender trust with potential customers and drive sales. One of the people who helped sell the corporate world on this marketing philosophy is Joe Pulizzi. In 2007, Joe founded the Content Marketing Institute, and through its constellation of articles, videos, courses, and conferences, it convinced thousands of executives that the frictionless distribution of the internet allowed virtually everyone to become a media company. I recently interviewed Joe about his journey. We discussed whether freelance journalists should take on content marketing gigs, which companies have been particularly good at content marketing, and whether we’re currently in a content bubble.
Released:
Feb 9, 2021
Format:
Podcast episode
Titles in the series (99)
How Google collaborates with news publishers: Google has a long and complicated relationship with news publishers. On the one hand, it sends billions of visitors to their websites every year through its main search engine, Google News, and other products. On the other hand, some publishers... by The Business of Content