Foundations and Trends® in Marketing
Editor-in-chief
Jehoshua Eliashberg
University of Pennsylvania
Print ISSN: 1555-0753
Online ISSN: 1555-0761
Publisher
Zac Rolnik
Indexed in: Cabell's International, EconLit/JEL, Electronic Journals Library, Emerging Sources Citation Index (ESCI), Google Scholar, INSPEC, PubGet, RePEc/IDEAS, SCOPUS, Ulrich's, Zentralblatt Math
About this journal
2023 Journal Impact Factor (Clarivate)
0.5
2023 Journal Citation Indicator (Clarivate)
0.13
Volume 18, Issue 1
TaeWoo Kim | Umair Usman | Aaron Garvey | Adam Duhachek
Artificial Intelligence in Marketing and Consumer Behavior Research
Volume 16, Issue 4
Shasha Lu | Hye-Jin Kim | Yinghui Zhou | Li Xiao | Min Ding
Audio and Visual Analytics in Marketing and Artificial Empathy
Volume 15, Issue 4
Sangkil Moon | Dawn Iacobucci
Social Media Analytics and Its Applications in Marketing
Volume 15, Issue 3
W. Jason Choi | Kinshuk Jerath
Privacy and Consumer Empowerment in Online Advertising
Volume 15, Issue 2
Dawn Iacobucci | Deidre Popovich
Studying Healthcare from a Marketing Perspective
Volume 13, Issue 1
Andrew T. Ching | Manuel Hermosilla | Qiang Liu
Structural Models of the Prescription Drug Market
Volume 12, Issue 3
Ingrid M. Martin | David W. Stewart
The Impact of Risk Communication on Consumption and Consumer Well-Being
Volume 12, Issue 2
Eric Arnould | Melea Press | Emma Salminen | Jack S. Tillotson
Consumer Culture Theory: Development, Critique, Application and Prospects
Volume 12, Issue 1
Huan Liu | Lara Lobschat | Peter C. Verhoef
Multichannel Retailing: A Review and Research Agenda
Volume 11, Issue 4
Koen H. Pauwels
Modeling Dynamic Relations Among Marketing and Performance Metrics
Volume 11, Issue 3
Dominique Rouziès | Vincent Onyemah
Sales Force Compensation: Trends and Research Opportunities
Volume 10, Issue 3
Carlos J. Torelli | Maria A. Rodas | Jennifer L. Stoner
The Cultural Meaning of Brands
Volume 10, Issue 2
Alladi Venkatesh | David Crockett | Samantha Cross | Steven Chen
Ethnography for Marketing and Consumer Research
Volume 7, Issue 2
Chi-yue Chiu | Letty Y.-Y. Kwan | Dongmei Li | Luluo Peng | Siqing Peng
Culture and Consumer Behavior
Volume 4, Issue 4
Gerrit H. van Bruggen | Berend Wierenga
Marketing Decision Making and Decision Support: Challenges and Perspectives for Successful Marketing Management Support Systems
Volume 4, Issue 3
Douglas Bowman | Hubert Gatignon
Market Response and Marketing Mix Models: Trends and Research Opportunities
Volume 4, Issue 2
Elie Ofek | Olivier Toubia
Marketing and Innovation Management: An Integrated Perspective
Volume 2, Issue 3–4
Morris B. Holbrook
Playing the Changes on the Jazz Metaphor: An Expanded Conceptualization of Music-, Management-, and Marketing-Related Themes
Foundations and Trends® in Marketing