corporate advantage
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Firm resources and capabilities provide a basis for competitive advantage over rivals. By providing a platform for profitable expansion or contraction of firm boundaries, they also underlie corporate advantage—where a corporate parent creates more value than its individual businesses could generate if they were not part of the corporate parent. This article clarifies our current understanding of resource redeployment—one mechanism through which resources might contribute to corporate advantage. Resource redeployment involves a partial or complete withdrawal of resources (and capabilities) from one use and reallocation to another opportunity inside the firm. It typically refers to redeployment of non-financial resources, such as tangible, intangible, and human capital, as we do so here. Capital might also be redeployed, but since its redeployment entails few or no sunk adjustment costs it deserves separate attention, and is only discussed briefly below to highlight similarities with resource redeployment. Resource redeployment represents an explicit preference for internal markets over external markets. Flexibility is a primary benefit for firms having potential for resource redeployment, if they can pursue opportunities more efficiently than firms relying on external markets. Having more flexibility to redeploy should inspire firms to enter markets at lower levels of expected performance and exit markets at higher levels of expected performance. More generally, firms should expand and retrench from markets more fluidly than firms lacking potential for efficient resource redeployment. While this mechanism for corporate advantage has been recently explicated in the literature, it has important precedents. Empirical examination of resource redeployment is just underway. Finally, it is important to clarify how corporate advantage tied to resource redeployment differs from other determinants of corporate advantage. Each of these issues is discussed below, along with future research opportunities.

The purpose of the literature review is to explain that stakeholder theories have the right role in the production of business and stakeholder values, the enhancement of stakeholder voices and the advocacy of stakeholders. The focus is on normative theory, the dimensions of stakeholder theory and business performance. Discussion of stakeholder theory is done descriptively in relation to power, legitimacy and their urgency related to stakeholder type in influencing company performance especially in maximizing value and financial performance of the company. The stakeholder concept has gained legitimacy among academics in various fields. stakeholder theory will provide benefits in relationships if understanding and integration of stakeholder concepts in management perceptions that their existence has a positive power in the build of corporate advantage

In this paper it is intuitively reasoned as to how effect of Green Brand on cutthroat leverage which consist company sale and its Advertisement, which leads to corporate advantage   in the form of change its consumer attitude and created in the area that would not only hold maximum value for any organization in general but also be the one to hold critical importance and a present challenge before all Corporate functions. This research  was chosen from various stores, shops and malls of  Delhi cities. A sum of 155 samples is accidentally chosen from city and after that similar online and offline survey was given to them, in which they indicate the view on market magnitude in the cities. This attempts to measure the attitude of customers when they purchase products how much they consider green in them which help in getting to measure leverage.

Organisational effectiveness (OE) theory provides a veritable framework for examining organisational performance. This theory has, however, made a very little inroad into construction management literature, and there are limited discussions on the domains within which construction firms can measure their OE. Besides this, the extent to which corporate OE determines a contractor's project performance is not fully understood, primarily, in the small and medium-sized enterprise (SME) contractor context. Based on data from 53 projects in higher institutions in Nigeria, this study evaluated the measures of corporate OE of SME contractors and examined the contributions of the corporate OE of the firms to their project performance. By factor analysis, it was discovered that the SME contractors' corporate OE can be measured using corporate advantage, firm experience, firm certification and firm owner background. Using canonical correlation, a significant relationship was found between the OE of the firms and the measures of project performance. The analysis further revealed that project cost and quality performances are bettered by increases in firm certification and experience, although time performance tends to worsen as a result. In addition to identifying the domains for measuring an SME contractor's OE, this study shows that better firm experience does not necessarily improve a contractors' project time performance. Construction stakeholders and the public should beware of firms that only boast of an excellent corporate advantage and ownership by prominent persons in the society, but without adequate experience and certification.   Keywords: Corporate Advantage, Firm Experience, Project Performance

RESUMOO presente estudo foi desenvolvido com base nas estratégias adotadas por corporações da área automobilística que pretendem alcançar diferencial competitivo através do uso design e dos investimentos em centros de pesquisa e desenvolvimento (P&D). O propósito deste trabalho foi identificar os fundamentos da gestão do design na cultura empresarial automobilística, aliada aos processos de design que estreitam o relacionamento entre marca e consumidor. Bem como, a inovação tecnológica oriunda da intensidade de P&D para o desenvolvimento de novos produtos e serviços na criação de um portfólio sólido perante os concorrentes. Nesse contexto, foi necessário destacar os benefícios da união entre design e gestão para a vantagem corporativa, assim como os tipos de inovação resultantes da cooperabilidade entre subsidiárias, fornecedores e atuantes da indústria automotiva. PALAVRAS-CHAVE: Gestão do Design, Pesquisa e Desenvolvimento, Indústria Automotiva ABSTRACTThe present study was developed based on the strategies adopted by automobile corporations that intend to achieve competitive differential through the use of design and investments in research and development centers (R&D). The purpose of this work was to identify the fundamentals of design management in the automotive business culture, allied to the design processes that narrow the relationship between brand and consumer, as well as the technological innovation derived from R&D intensity for the development of new products and services in creating a solid portfolio vis-à-vis competitors. In this context, it was necessary to highlight the benefits of the union between design and management for corporate advantage, as well as the types of innovation resulting from the cooperability between subsidiaries, suppliers and actuators of the automotive industry. KEYWORDS: Design Management, Research and Development, Automotive Industry

Performance is associated typically with a sustained growth rate. Corporate initiatives are dedicated to growth opportunities; however, the sustainable realization of growth has received little attention in literature, despite often being identified as a goal for managers, thereby ultimately leading to unrealized value. The assumption is that performance is sustained competitive advantage that produces a conglomerate surplus. While this is true, this study shows that performance is capability and execution that produces sustained corporate advantage as an outcome. Details emerge from the case study to provide clarity on performance aspects.

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings There are three potential drivers behind the decisions of firms to direct food which would otherwise go to waste towards those in need. These are: genuine caring for those in need, corporate advantage and, thirdly, maximizing process effectiveness. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.