CITRAWIRA : Journal of Advertising and Visual Communication
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Point of Interest (center of attention) becomes important for identity on product labels for Sokaraja fried getuk packaging. On each label, Sokaraja fried getuk uses a different center of attention from one label to another. This study aims to determine the role of the center of interest in the fried getuk label. The research method used is descriptive qualitative research by extracting data from primary and secondary sources such as interviews and literature studies. Through the perspective of the theory of graphic elements and design principles as the unit of analysis for the label of getuk goreng Sukaraja. Based on data analysis, it was concluded that the Sokaraja Fried Getuk Label has the characteristics of traditional visual elements and is dominated by red. Aspects of typography tend to be serif, sans serif, and script, using symmetrical and asymmetrical compositions. Design principles such as unity, proportion, balance, rhythm, and emphasis are visual elements that are composed quite well.

Through a social advertisement or campaign, it is expected to be able to make people care more about the surrounding environment. One of them is more concerned about the river where now many rivers are affected by pollution. The concept of social advertising through a comprehensive campaign strategy through various media (Integrated Advertising Campaign). This design also uses a visual communication method approach based on existing facts, namely the problem of river pollution which has quite an impact on the river ecosystem environment. An important keyword as a slogan is "Kali Resik, Solo Apik” is a strategy to approach community participation to further strengthen campaign activities so that the message to be conveyed can be understood by the entire community. This social advertising campaign is not only aimed at the people of the riverbanks or riverbanks, but also all levels of society in the city of Surakarta.

The ethical dimension related to advertising ethics towards advertisements broadcast on television media often violates the rules. The case study of the Pantene advertisement version of "Anti Drandruf Ads" played by Anggun C. Sasmi and the online shop version of the Shopee advertisement with Korean artist Black Pink were criticized by KPI regarding broadcast hours and their effect on children. The perspective of this research is the ethical dimension by Kevin Johnston and Tanya Robertson, with descriptive qualitative research methods interpretive analysis of advertising criticism. The evaluative finding of advertising art criticism in this study is that the morality of advertising ethics by comparing it with other products orally is still considered reasonable but the advertising dimension is negative. In the case of the Shopee advertisement with the Black Pink artist, it contains elements of sexism that should not be consumed by children.

The concept of an advertisement aimed at modern society can no longer rely solely on the description of a product. Because basically people can find their own info from a product using their smartphone. Therefore, an advertisement must be designed in such a way that it really attracts potential consumers. Persuasive messages need to be packaged well in order to achieve the target to influence consumers to use the company's products. The research "Pembentukan Persuasif Dalam Struktur Naratif Pada Iklan Gopay Indonesia Versi Bumbu Rahasia Dari Bu Sisca Yang Bikin #LebihEnak " aims to find a persuasive formation of a product advertisement used by modern society, namely Gopay Indonesia e-money through narrative analysis of one of the advertising versions, namely Bumbu Rahasia dari Bu Sisca yang Bikin #Lebihenak. The research method used is descriptive qualitative by collecting data through documentation, observation, and literature study. This research uses narrative theory from Bordwell-Thompson which sees the narrative elements consist of plot and story, space, time, characters, and narrative. The results showed that the formation of persuasion to grow awareness and product introduction was formed from each narrative element. 

Sapit Bandeng is a typical food from the Gresik region, one of the producers is Mrs. Amiroh. This study aims to design a brand identity and promotion of milkfish sapit Mbok Amiroh-Gresik. The creation process carried out at the stage of making this work uses field research methods, namely direct observation, making alternative designs, selecting designs, applying designs, and final art work. The design is adapted from the illustration of Damar Kurung which is the mascot of Gresik City. This design resulted in the main logo and packaging designs as well as stationaries, merchandise, advertisements in the Jawa Pos newspaper, and mural advertisements on the walls as part of the promotional strategy.

Vinyl records have various cover designs according to the development of modern technology. This study discusses the use of visualization of the album cover design of the 1959-1971 Lokananta keroncong album which is contained in several visual elements, namely typography, illustrations, colors and layouts. Based on the analysis conducted, the use of visual elements complement each other by having their own characteristics. Photographic and computer techniques were used on the album cover.

Writing a Javanese script to make it easy to understand requires interactive learning media by designing interactive pop-up books for elementary school students in Surakarta. The design of a pop-up book in Javanese with a qualitative methodology to collect data through interviews with teachers, the education office, and references to the Javanese curriculum. Pop up book design methods, namely; 1 (first) determine the theme and content of the page, scriptwriting style, visual style, visualization techniques, making interactive pop-up book models. The 2nd (two) make the title design, color selection, design pages with attractive illustrations, as well as selecting materials that are suitable for use. The 3rd (three) determines the illustrations and pop-up techniques used on each page. Promotional media for the introduction of Javanese script pop up books to the public, through social media, namely; Youtube and Instagram, supported by media posters, x banners, and gifts in the form of drinking bottles and character magnets. The design of interactive Javanese pop-up books is visually attractive and has a positive impact on students to focus on learning better, as a teaching medium for teachers in the classroom.

Solo, a strategic city located on the axis of Central Java, is a city with high tourist and transit destinations because of its diverse tourism. This design uses the design thinking process method, starting from visual identity design, interface design to advertising design. While the data collection method used is a qualitative method in the form of observation, interviews, participatory and documentation analysis. Then for the design of the interface design using the principles of gestalt proximity and similarity. For the design of the ad design, it will use ambient media transit ads as a promotional medium. The result of the design is an online application platform in visual identity design, interface design, and advertising design for the application which is a platform that can help tourists in terms of accessing information and ordering tickets. And the results of the testing process can be used as an iterative process both in terms of application interface design or user experience in order to increase user satisfaction and application user effectiveness in accordance with community patterns in tourism.

Axis advertisement is an advertisement that uses a parody approach using cultural references and community habits, one of which is the Axis Serial Iritology advertisement. The issue in this study is about parody on Axis Serial Iritology television advertisement through format, structure, style, and advertising techniques with the aim of describing parody on Axis Serial Iritology television advertisements through advertising approach. The research method used is descriptive qualitative to analyze this advertisement based on the format, structure, style, and technique of advertising according to Vilanilam and Varghese. Advertising approach using problem-solution format, a slice of life, burlesque, and testimonial format is used in the Axis serial Iritology ad. The advertising structures used are vignette, comparison, and continue series, whereas the ad style used is dominantly comedy, however, there are some scenes that are inserted in fantasy style. The technique used in the Axis Iritology advertisement uses the touch of animation and special effects in the middle and end of the ad. Parody in advertisements can be the main attraction in presenting an ad.  

Natural disasters are disasters caused by an event or a series of events caused by nature, it’s as varied as the form of earthquakes, tsunamis, volcanic eruptions, floods, droughts, hurricanes, and landslides (Law number 4 of 2007). Based on data cited from the Indonesian Central Statistics Agency (BPS) in 2018 the number of people who died due to natural disasters was 6,053 people. This data shows that community preparedness to face the threat of disaster optimally is needed. The idea of creating a smartphone-based safety application design equipped with SOS signal sending capabilities is planned to create a disaster response community and rescue response by related parties to reduce disaster risk with the use of the structured application. The synergy between various parties such as the community and also the government in the smooth running of information as quickly as possible will be the key to the effectiveness of this application. People in situations facing natural disasters can reach safe places with the help of an application that has been embedded in the feature to find out safe places for self-evacuation. If there is an emergency the user can also send an SOS signal to the server which will be picked up immediately by the patrol on duty.