Introduction for Dutch Lady Milk Industries Berhad Dutch Lady Milk Industries Berhad made its business

to supply quality dairy and infant nutrition products to the nation. Today, Dutch Lady Malaysia ranked as the leading dairy producer in Malaysia. Generations of Malaysian have grown up on Dutch Lady dairy products as this product is well known product in Malaysia. While Dutch Lady Malaysia first established itself as a manufacturer of sweetened condensed milk, Dutch Lady Milk Industries Berhads extensive product range now spans from infant formula and growing up milk to fruit juice and yoghurt snacks. All product innovation rapidly developing infant and child formula range is backed by extensive research both locally and internationally. Royal FrieslandCampina, Dutch Ladys parent company in Netherlands, is constantly funding efforts to investigate and discover all the ways to upgrade child formula little range to next level. Dutch lady product range extends far beyond then other familiar product such as Dutch Lady UHT milk and Dutch Lady 123. Dutch Lady also manufactures healthy products such as fruit juices product, low fat product and yoghurt products. Dutch Lady makes successful goals in developing variety of enjoyable dairy products. Their innovative product developing steps has been lead to high demand from its customers. Quality products from Dutch Lady make it a leading company in Malaysia and a trustable name in dairy products. The demand for this companys main powder and liquid dairy products continue to be great and facilitated by effective advertisements, product innovations and perfect strategies in the market which lead to high sales.

Company Background Dutch Lady Milk Industries Berhad was incorporated in 1963. It was the first milk company in Malaysia which has been listed on Bursa Malaysia and the local stock exchange in 1968. The companys factory is located in Petaling Jaya with total employees around 600 people. Its holding company is Royal FrieslandCampina. Royal FrieslandCampina is a Dutch multinational corporation and also one of the largest milk companies in the world. Permodalan Nasional Berhad which is the second largest shareholder in company. Dutch Lady manufactures wide range of quality dairy products and fruit juices for the home and export market such as:i. ii. iii. iv. v. vi. vii. viii. ix. x. infant formula growing-up milk powdered milk condensed milk UHT milk sterilized milk pasteurized milk cultured milk yoghurt fruit juice drinks

The Companys dairy products have a strong demand among its consumer and its represented by strong brands such as:i. ii. iii. Dutch Lady Frisolac Friso

iv. v. vi.

Completa Omela Joy

This company believes in product innovation and also well supported by its holding company, Royal FrieslandCampina. This company always strives to improve its processes to deliver nutritious products of high quality to its consumers satisfaction. Dutch Lady is first company in the world which introduced growing up milk powder for children from ages one year to three years and ages four years to six years. These products are currently in market as Dutch Lady 123 and Dutch Lady 456. Dutch Lady also the largest purchaser of local fresh milk from Veterinary Services Department. Quality of a company's products is very important for every company. Thus, quality control and quality assurance are most considerations for them. Same goes to Dutch Lady Milk Industries Berhad. This company has continually been accredited with ISO 9001 certification since 1995. Strong hygiene process is also placed on food safety with HACCP (Hazard Analysis Critical Control Point) System covering all its plants. Dutch Lady also has in place ISO 14001 Environment Management System and OHSAS 18001 (Occupational Health and Safety Assessment Series). This companys products are all halal-certified and it is also make all race of customers choice. This company achieved very good revenue growth in 2011 of RM810 million which is 16% higher than the annual revenue for year 2010. In addition to Dutch Lady Malaysia, Royal FrieslandCampina has three other companies in Malaysia, which are FrieslandCampina Business Development Unit, CPI Sdn Bhd, a regional operational headquarters, FrieslandCampina Service Centre Asia Pacific Sdn Bhd, an MSCcertified SAP competence centre and FrieslandCampina Domo Asia, a sales representative office for its ingredients business.

Royal FrieslandCampina is a multinational that produces and markets natural, nutritious and high-quality dairy products and ingredients. Taste, health, convenience and reliability are its key characteristics. This company employs 21,000 people and has about 100 production and sales locations in 25 different countries. FrieslandCampina organises its activities into four major business groups, which are Consumer Products Europe, Consumer Products International, Cheese & Butter and Ingredients. The products range consists of consumer milk, milk in powder and concentrated form, dairy drinks, yoghurts, desserts, cream, coffee creamers, baby and infant food, cheese, butter and ingredients. Its most important and popular brands are Campina, Chocomel, Completa, Dutch Lady, Frisian Flag, Foremost, Betagen, Friesche Vlag, Fruttis, Fristi, Vifit, Landliebe, Milli, Mona, Optimel, Optiwell, Puddis, Pttys, Fruttis, NoyNoy, Peak, Rainbow, Yazoo, Appelsientje, DubbelFrisss, CoolBest, Debic, Frico, Milner, Buttergold, Valess, DMV, Kievit, Domo, Creamy Creation and Nutrifeed. Its business is based on a cooperative model. The 16,000 member dairy farmers of Zuivelcoperatie FrieslandCampina are the owners and the suppliers of the fresh milk to this company product.

Mission Dutch Lady Milk Industries Berhad mission is to helping Malaysians move forward in life with trusted dairy nutrition. It is one of secret of success for Dutch Lady Milk Industries Berhad. Their high quality product creates high value for the owner at the same time creates belief in customers as it is a part of their healthy life style. In other word, Dutch Lady Milk Industries Malaysia helps to produce healthy and smart generation to Malaysian.

Vision Dutch Lady Industries Berhad vision is to further strengthen our position as the leading dairy company in driving growth. As its vision, Dutch Lady Industries Berhad has continuously reviewed its processing steps and marketing skills to increase its business year by year.

Achievement and Strategic focus They achieve BLUE values:

B L U E

Believe in growth Look forward Unite as one team Excellence in execution)

This make this company grows bigger day by day. Strategic focus is a leadership in mainstream IFT, super grow Friso, leadership in DBB, profitable chilled, channel development strategy. This can help in growth of Dutch Lady Milk Industries Berhad.

Introduction of interview and background Our interview Mr. Sow Wei Chan, 45 years, is a sales manager in Dutch Lady Industries Berhad at Johor branch. He has 20 years working experience in food manufacturing company (FMCG). He works as sales representative and he also a modern trade manager in Southern Region. Before this, he works for other consumer product manufacturing companies which are Munchy, Dannone Dumex and Kao Malaysia. About his role and responsibility is managing a sales team consists of 5 salesmen below him and 30 merchandisers. His major task is to conduct on job training by following his salesman in improving their marketing skills and negotiation skill. Besides, he is also fully responsibility as an account manager for his sales team. He has to lead and guide his sales team everyday to reach their goal or sales target for the day. Due to key account mostly centralize control, coordination between HQ and sales team and make sure the promotion fully execute in the trade became his compulsory target. He also responsible to plan sales activities in local key outlet to boosts up the sales and he also need manage manpower to balanced work load between is sales team and merchandiser. He manage distributor including their inventory holding, ordering financial stability and returns. One of the Mr. Sow Wei Chans golden achievements was Dutch Lady Best Region 2010 Project which is a restructuring for chilled business. Since chilled business was not profitable at that time, Dutch Lady gave him opportunity to restructure the chilled business by convert all the current chilled merchandiser to his supervision. A total of additional 10 head counts to be merged with current 20 head counts. Due to different nature of business, he has to re-train all the merchandiser in a short period which is within 2 months. He also had roll out Merchandising Blitz by guiding the merchandisers batch to batch to understand chilled business, and training on merchandising

skill. Along the project goes, salesmen also get involved in this training as the merchandiser and at the same time strengthen their skills. His achievement in this project was gave great impact to this company.

Mr. Sow Wei Chans leadership style Autocratic style Mr. Sow Wei Chan as a sales manager, he always retrain and order his merchandiser to perform in best way and the way to best perform to achieve sales target. As an experienced sales manager for past 20 years in food manufacturing industry (FMCG), he believes that all his well-structured orders and instruction are the best way to obtain great sales targets. He always give instructions to his team to follow the way he follow on last time to achieve his goals. He also never asks and never listens to his group opinion on any new suggestions or feedbacks. Normally no group meeting is arranged when they start at morning. Meeting provided only when new product instructions and new promotions carried out. This meeting is just to make sure all of them receive complete information about a new product or latest promotion carried out. He also normally retrains the merchandiser one by one to avoid business time waste. Mr. Sow Wei Chan also let his salesmen to help him to retrain the merchandiser to improve their skill. As this step can save the time of training and can save overtime costs. He also a directive manager, because he make sure his team remember their companys mission and vision and the ways to achieve it. He tells his team about his expectation from them for every target sets for them. Standard performance and skill training provided to his entire team members to avoid any low performances and failure to achieve favorable target. The list of target achievement of his team will be pasted at office board as important information to his

team members to well perform in upcoming month on a monthly basis. He always standby with his next month target for his team to make sure them ready to perform well in next month which is better than current month. As he also follow transactional leadership style as he only focused on his team target. He always maintains his teams performance to provide a great result to his management. Suggestion and ideas from his team normally not welcome by him as he strongly believe his instruction and training for his team is a better way for them to perform well. He set rewards such as shopping vouchers, free movie tickets and monthly best performer prizes for his team members which are to make sure his salesmen work hard to achieve his sales targets.

Mr. Sow Wei Chans leadership skills As a leadership, Mr. Sow Wei Chan has his own skills to manage his team to be success and achieve of target. The skills as:1) 2) 3) 4) Coaching skill Time management skill Strategic planning skill Creative problem solving skill

Coaching skill Mr. Sow Wei Chan needs to train his new and old merchandiser and also need to prepare them on their changes of responsibility. Dutch Lady had restructured the chilled business by convert all the current chilled merchandiser to his supervision. A total of additional 10 head counts to be merged with current 20 head counts.

Due to different nature of business, he needs to retrain all of the merchandiser in 20 months. He helps his team through his coaching skill to remove barriers to maximize the work performance from them. He knows that he needs to retrain his team to develop their working performance to a peak performance. He arrange all training tools which needed to retraining process to make sure all his trainee understand his instruction. Time frame set for all trainees to make sure he done his training process with the entire trainee as well. All instruction given by him follow by example to make sure trainee well understand the new ways of working process. He answers all questions which bring up by the trainees to make them comfortable with the training provided. Before he makes decision to start training, he always uses SMART principle. He makes sure trainees ability to perform. He always communicates with his team and tie specific task for them to their target of the month. He concentrates on his own target that needs to train his entire team members. He always works towards his target and always uses different ways to improve it. He always paying attention to his team for avoids them from drive to wrong performance. Since he keeps on to paying attention to them he knows all his team performance and skill. He also can send them for skill training as he knows faced by them.

Time management skill Mr. Sow Wei Chan really well in time management skill as he always manage to achieve his target in time. In his office, he write all goals and target of the month at his timetable to make sure follow as per planned. It is also to prevent him from forgetting any important task until the task became his problem in last minute. He always manages to do a task within given deadline. Normally he creates his timetable with most important things on first of list as he can do it earlier than deadline. He retrain his salesman at first as they can help him to retrain the merchandiser as there was only 2

months of time to retrain them. This step can help him to manage his time in retraining programs. Time management skill is a technique for managing or shifts all tasks to a designated time. It is the important thing of the leader must have because it can encompasses a broad range of things such as setting goals, planning and scheduling, prioritizing, delegating, and make a decision. That is the skill Sow Wei Chan has. He can control his workload in the team. He manage time to waste less time on doing the things his team to do so they have more time to do the things their want to do. By the time management skill, he can ensure his team can achieve the determined target of company. As a very talented manager, he always never forgets to spend his time for his family, as his family is as important as his job. He well manages his time for his job and his family. He works hard in the morning at office as he needs to settle his entire unfinished task by the day itself. So that, he can spends rest of his time for the day with his family peacefully.

Strategic planning skill Mr. Sow Wei Chan has great talent in strategic planning skill. As Dutch Lady products are well-known products, he knows that these products have a big demand from the customers. He assigns his team normally at new shopping complex to make sure the customers know that Dutch Ladys products are available there. The same way he sent additional merchandisers to hypermarket as there probably have a lot of Dutch Lady products customers. It is difficult to merchandiser work alone as they need to entertain many customers. At Dutch Lady product promotion period, Mr. Sow Wei Chan normally receive financial support from his management as he need to arrange his team at

many shopping places to promote these products. He always sent his salesmen to his customer places to replace old stock which going to expiry. This is to make sure all customers get fresh products at all the time. Selling expired product will be a big issue as it can bring many troubles to his team and to himself too. As he needs to retrain his team, he prepares training for his salesmen first as they can help him in order to retrain his merchandiser. He purchase stock for weekly needed as current sales start increase higher and higher. He train his salesmen to advise the managers of supermarket or hypermarket to keep extra stock as Dutch Lady product got demand among their customers. In addition, Mr. Sow Wei Chan creates a plan to achieve goals and decides where to focus and do the work step by step according to the planning. To achieve the goal, he builds a strategy base on the customers need between a companys ability to deliver a service or product. He not only plan, write or promise anything if he knows his team wont be able to execute and deliver flawlessly. He also develop a strategy from outside in involved by looking what customers say and behave about the company product. He doesnt ever develop a strategy without taking into consideration for words and actions from the companys customer. Beside that, he shares his strategy with his company and explains or present about the strategy with clearly communicate because he knows if he shares the idea, it is a hallmark of winning companies. At last, he ensures his team to keep growing and never become complacent.

Decision Making Skill Besides that, Mr. Sow Wei Chan have a better decision making skill as he always calm during make any solution and new strategic planning to improve his company sales. He always has a clear mind as he knows all his management needs and target. Every decision which taken by Mr. Sow is always followed by his management target. He try to committed with the problem as he need to find a better solution for solve every problems in best way. However, when the problem was broadened and the method ineffective, he researchers or used another way to find the solution. Moreover, he is not the people who easily to give up when encounter problems for which dont immediately see solutions. Hes team fortunate to have such team leader like him. He often to researches or requires extensive study of the problem. Sometimes, he needs an enough time to get the best idea to make a solution and prepare the action. He also dares to take risk as he knows that we learn by our mistakes. As a manager he get all information needed before make a decision as he do not want to be blame for his decision if it bring a negative outcome. Normally he tries to make a few solutions and implement the best solution which is he think the best within everything. If this solution is successful he will follow it as it can help him make his work easy.

Sow Wei Chans opinion on leadership and employee engagement According to him, autocratic leadership need to be implemented when sales team have different opinions. And sometimes, when problem need to be settle urgently, a leader need to have immediate solution to the team. Democratic leadership need to be implemented if the leader needs to build the teamwork within the member, let the team to share and learn each other. This is also help to motivate the team spirit. Free reign leadership need to roll out when you want to build individual confident level. We need to delegate some of task to the team and let team to solve by themselves. As a leader, we need to guide them thru their journey. He said I cant lead if I am not at the top. Leadership is not only applied for a manager with subordinate, it also can be applied to your peer. Leadership is power of influence where you can command people to complete the task, but he prefers to influence his salesmen to complete a task with willingness and the result will be different. To become a good leader, you must have some skill. That is because a leader is someone who helps their groups or others do and become better more than they ever thought possible. Leadership is a big factor influence on success in the workplace. It is a process whereby an individual influences other members of the group to achieve the aims and objectives of the group. In other words, leadership is a process that is related to the influence, where a leader-led managed to persuade them to change their attitudes and behaviors. In addition, the leadership associated with positive emotions between the leaders and the people he led. This means that those who led the leaders agreed to be influenced by them because of love, respect and admire the leader not because leaders have official authority over them or hold specific positions.

Moreover, a charismatic leader who has high confidence in the ability of themselves and also on the decisions they take. The people they lead also can feel the confidence of a leader. To practice the leadership style as a leader in the circumstances, we must have the following characteristics: i. We can identify the exact circumstances of those we lead - whether they have sufficient knowledge and skills and whether they are responsible for the courageous way that they developed to carry out their duties. ii. We can identify how the leadership style most appropriate to the circumstances of those we lead. iii. We can practice every leadership style correctly.

One of the factors faced by a leader is the fact that the people we lead constantly changing, it never last long. Therefore, a leader must always assess the condition of her whereabouts.

My conclusion about Sow Wei Chan We strongly believe that he is an insecure leader because insecure leader just think everything is about them, and as a result, every action, every piece of information, every decision is put through their filter of self-centeredness. When someone performs exceptionally well, they fear being outshone, and they often try to keep him for rising up. When someone on their team does poorly, they react in anger because it makes team look bad. More than anything else, insecure leaders desire the status quo-for everyone but themselves. They are like the company president who is reported to have sent a memo to the personnel manager with the following message Search the organization for alert, aggressive young leader capable of stepping into my shoes. And when you find them-fire them! When leaders are insecure, they often project that insecurity down to the people below them. So when work for an insecure

person, not only will have to work to deflect that individual insecurity from you, but will also have to work harder to break the chain and create security for the people who work for. At the same time, Mr. Sow Wei Chan is a good leader. He often reminded his team about the mission and vision and how to achieve it. He also explained to the group what he expected from this group. He will also ensure that the group will achieve monthly targets so that they will show better results in the following month. In addition, he also has extensive knowledge and experience related to this work. It is because he already has 20 years of experience in food manufacturing industry (FMCG). Mr. Sow Wei Chan also has his own skill to manage his team to be success and achieve of target set by company. The skills as coaching, time management, strategic planning and creative problem solving skill. He is also a divergent thinking person. That is because he will think the best way to solve a problem. He planned the strategy or how to get the best solution. Various ways that will be used to solve the problem. He is not always easy to give up. For him, the problem is one of the branches as well as highlight for him to spread the idea that there is more talent in his leadership. Moreover, he is also a leader who can win the hearts of his followers. Based on his actions, he gives rewards such as vouchers and monthly best performer to the group. This is one way to ensure his team work hard to get the benefits of each month. Indirectly, the company's goal will be achieved.

Conclusion Leadership is the features or the ability to nurture or encourage others to do something for a certain goal. "Others" is either the subordinate in the organization may be public or outside the organization. There are three main processes for building an outstanding leadership quality: iDisclosure Disclosure provided must be the concept of leadership as a whole. We must be exposed to various forms and models of leadership like autocratic, democratic, laissezfaire and others. With such knowledge, then we will be able to analyze the patterns of practice around the world and finally evaluate the positive elements contained in the patterns of leadership.

ii-

Training A series of training must be encountered to determine the extent to which the capabilities we have. Training either through formal or informal. Today, there are many workshops and seminars held to give leadership training to those who wish becoming a leader. Besides that, there are diploma courses organized by the leadership as BestPartner Training Centre of Professional Supervisory Management.

iii-

Experience Valuable experience is the important thing to complete the person by a good leader. Exposure and training just is not enough to build a good leader. Therefore, we must engage in activities that require team work. More and more experience, more mature a leader.

There are five functions of leadership that can ensure that the responsibilities of a leader can be implemented effectively, namely:

i.

Give empowerment or power Give empowerment or power is an aims to determine focus and organization goals. Organization created to meet specific goals set.

ii.

Maintenance Organization cannot be left to form his own goal but should always be reminded to prevent them getting the real attack is on track to achieve the desired destination.

iii.

Encourage Organization should provide the impetus and support staff to the responsibilities entrusted too honestly and effectively implemented.

iv.

Responsibility Responsibility was the task of balancing the responsibilities of leadership. If responsibility is not balanced, this will cause the employees were not happy and make them difficult to work.

v.

Monitor This is an important aspect of the leadership function. Good human resource management within the organization will enable management to select for the right job. The right leader selection will allow the output from it. the right man

organization obtain maximum

As an effective leaders, we must know what is the important thing to the company, what their opportunities, threats, strengths and weakness are. To know these things, a leader capable of or can be a quality leader. Characteristics of quality leaders is:-

i.

Know themselves Concept of a person answering the question, "Who am I?". One might answer that question by saying, "I am a Muslim, a teacher, a brother, ......." and so on. Such answers indicate a person has a lot of self-concept, of which he assesses himself. Selfconcept is one very strong influence on the ways in which he process any information about him. Therefore, it is very important in determining how the person looks at himself and how he looked at other individuals themselves. It is built from all the feelings and thoughts of all the talents, capacities, privileges, the strength and weaknesses, which are in themselves.

ii.

Committed A committed leader is a leader who tied himself to a schedule he established his own life in which he is sure that the table will produce positive rewards. When a leader has a commitment, he has the objectives and goals very clear. He worked hard, strong and hard to achieve his goal. Despite the many obstacles and challenges, he remains committed and determined and continue to fight as he was confident all would eventually be overcome.

iii.

Don't know everything As a leader, we cannot assume that we know about everything. This is a wrong impression. Now, most people would like the opinions and views to be considered by leaders when making decisions. They want their need, ideas and their concerns heard by the leaders. Before a decision is made, discussions should be conducted with them. At the meeting, leaders need to describe in general the changes made. Give them a chance to

voice their opinions about it. In addition, leaders should explain the steps to be taken to help them adapt to these changes. When this is done, their hearts will be more open to receiving a final decision will be implemented.

In addition, a creative problem solving knowledge is also necessary for a leader. A leader can solve the problem using the following method:-

Identify Problem

Plan for Implementation

Implement and Test

Collect Information

Select Best Solution

Review

Decide Cause

Identify Possible Solutions

In identify problem, a leader must explore the problem based on the objectives or goals of a company. This is to enable creative problem solving can be implemented. Next, collect the information as finding and gather data or fact. In this process, the leader must assess and review all data that pertains to the situation as whos and whats involved, when, where, how and why its important. All the data or facts, must be write down or list for consideration to review the objective.

After that, the leader must decide the cause of problem. In this step, the leader explores the facts or data to find all the problems and all the opportunities that happen. That is determining for the right problem. After identifying the problem, leader must find the possible solution. During this step, leader must thinking out of the box and generates the ideas. This is where the leaders explore their ideas to make a possible solution beside have the most fun. All the ideas should be listed and the best solution should be selected. Plan for implementation must be done. In this step, a leader must look at whos responsible, what has to be done by when, and what resources are available in order to realize this idea. In implement and test, sometimes the first solution does not work. If that happen, the leaders need to retrace their steps and start again. It is important that you attempt only one solution at any one time. That is because if you try several solutions at once, it can make it unclear which one actually corrected the problem.

Recommendation Everybody has strengths even an ineffective leader. Work to find them in the person you work for. Maybe it wont be easy. Maybe his (Mr. Sow Wei Chan) strengths arent qualities you value or admire. That doesnt matter. Find them and then think about how they might be assets to the team. Leader in front also need get to determine the direction. Good leader of organization need get to control mainly in two things which are direction and timing. As a leader, you may be able to model the behavior you desire in other, but you will not be able to go as quickly as you want.

Mr. Sow Wei Chan also can develop strong relationships with key people. The key to fulfillment isnt making every interaction with other go smoothly; it comes from developing strong relationships with them. Its more important to get along with people than to get ahead of them. If his make his goal to reach out to other and build relationships with them, his will derive fulfillment wherever his are. As a leader in the middle of an organization, being the recipient of communication is important, but equally or more important is communicating up. And that takes great effort because it doesnt occur naturally. It takes effort and intentionally. There are three leadership skills which are following by Sow Wei Chan to improve his work. Those are effective human relations skill, teamwork skill and communication skill. i. Effective human relations skill Mr. Sow Wei Chan needs to adopt effective human relations skill to make sure his team relationships between them. This is to make sure a better communication between them to avoid conflicts. He need guide his team to be always have open minded and accept whatever target achieve by them. He need to encourage his team as they need support and praise to make them feel they are doing well and need to upgrade them. As got a strong support by him, his team will perform well to make him proud of outcome. He need to concern about his team as they also got family and maybe them in a problem. We can advise our subordinates in solving their problem. Maybe we cant help them in financial problem, but maybe our solution for their problem can be a better way for them to be followed. In future they will trust us and will be open in discussing their problem as it improves relationship between us. He also needs to listen his team problem in their everyday sales. Listening is a better way to know what is happen and how to solve the problem. Is his instruction is

wrong and if knows after get feedback from his team. He need to admit wrong as it is a leaders strength. He also need to encourages his team to bring up feedback and solution if they think it is best way. At this time he needs to learn to listen as this make his team makes them feel important in the same time. He need to help is team to develop is team performance as they need to help each other in learning and training process. He also need to guide his team if they done a wrong things or make some fault. It also needs a polite way to make them realize and understand their weak points.

ii.

Teamwork Skills Teamwork skills are to make a team working together to achieve their target. Mr. Sow Wei Chan and his team need to know how to deal with changes and conflict. Mr. Sow also needs commitment towards his team as well as towards his target and goals. As a team they can share their responsibility as he no need to every time arranges relocating for merchandiser. He also need give a better time for his team to reach their target to improve their sale strategic as they still under retraining process. Mr. Sow and his team need to have a weekly meeting as they can share every single problem they meet in weekly. They also can share their achievement as other team member will working harder to get a better position in coming week. Every action taken needs a better support from his team. He need to discuss every single decision or solution before implement it with his team as he need his team support and help.

iii.

Communication Skill Communication skill is a very important skill as studies tell 70% of mistakes in the work place are a direct result of poor communication. Mr. Sow Wei Chan need to learn listens to his team members suggestion, problem the facing in their sales and their own. Listening is very important skill because we only know what is happen and why its happen after only we listen it from them. Questioning about a mistake which is happen also can help Mr. Sow Wei Chan to get root of problems and can find a better solution for solve it. Mr. Sow Wei Chan as a manager can build a better team if he improves his leadership skills. Better skill training will make a team achieve their goals and target easily as they rise together to their goals.

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