Premium quality and premium price are the best unique selling proposition for repositioning Brownies Letopss. Positioning the product as a premium brand through high quality and price will build brand value and customer loyalty by sending a message that the product has high value. While a premium strategy may increase costs, higher prices can still allow for profits and help achieve the goal of providing customers with delicious, high-quality products.
Premium quality and premium price are the best unique selling proposition for repositioning Brownies Letopss. Positioning the product as a premium brand through high quality and price will build brand value and customer loyalty by sending a message that the product has high value. While a premium strategy may increase costs, higher prices can still allow for profits and help achieve the goal of providing customers with delicious, high-quality products.
Premium quality and premium price are the best unique selling proposition for repositioning Brownies Letopss. Positioning the product as a premium brand through high quality and price will build brand value and customer loyalty by sending a message that the product has high value. While a premium strategy may increase costs, higher prices can still allow for profits and help achieve the goal of providing customers with delicious, high-quality products.
Premium quality and premium price are the best unique selling proposition for repositioning Brownies Letopss. Positioning the product as a premium brand through high quality and price will build brand value and customer loyalty by sending a message that the product has high value. While a premium strategy may increase costs, higher prices can still allow for profits and help achieve the goal of providing customers with delicious, high-quality products.
Download as DOCX, PDF, TXT or read online from Scribd
Download as docx, pdf, or txt
You are on page 1/ 1
Question 6
Your business partner suggests repositioning the Brownies Letopss by creating a
unique selling proposition. Based on your experience, which positioning is a compelling,unique selling proposition? Justify your answer.
Based on my experience, the premium quality and premium price are the best compelling, unique selling proposition. As a company we have to create our brand value, not just for focus on the selling only. A premium quality can improve the name of company and make the consumer believe us, then come back to buy again our products and services. Besides that, the best way to position a product as a premium brand is with a high price. Price sends a psychological message related to value. Things that cost more are assumed to be of higher value. Things that cost less are assumed to be of lower value. For an example, the expensive brand of smart phone is Apple, which is more and more expensive every new version, but the customer still willing to buy it, because their believe with their brand and the value their create. So in our company, I would like to control the quality as well, and using the healthiest material to produce our goods because we have goal,which is selling the delicious and the premium quality product to our customer.Even if the cost might increase, we will transfer it to the price of product which is sell to our customer, so we still have enough profit to complete our business. The brand we have
