BBA 101

Business Organisation & Management

Unit- I Introduction: Business Concept & Objectives, Social Responsibility of Business Establishment of New Business Meaning, Objectives & Principles of Organisation, Size o Business Unit, Factors determining Size, Measurement of Size, Concept of Optimum Size. Norms of Business Organisation: Sole Trade ship, Partnership Firm Business (Public & Private), Formation & Choice of Business Organization, Definition of Management, Its Nature of Purpose, Fayols Principles & Elements of Management, Recent Developments of Management Thought. Planning & Organising: Its nature & purpose types of plans. Planning steps & process. Management by Objectives (MBO), Decision Making, Forecasting, Organisational Design & Organisation Structure, Power & Distribution of Authority. Motivation, Leadership & Direction: Maslows Need Hierarchy Theory, Herzbergs Two Factor Theory, Job Enlargement & Job Enrichment, Special Motivation Techniques, Definition & Approaches to Leadership, The principal Tasks of Leadership Role & Principls of Direction. Controlling: Concept & Process of Control, Principles of Controlling, Types of Controls, Human Aspects of Controls.

Unit- II

Unit III

Unit- IV

Unit-V

Suggested Readings: 1. Stoner, James A.F. etc Management 6th ed. New Delhi, Prentice Hall India, 1998 2. Weihrich, H and Koontz. H., Management- A Global Perspective 10th ed. New York, McGraw Haill, 1994. 3. Agarwal, R.D. Organiztion and Management, New Delhi, Tata McGraw Hill 2000. 4. Sherlekar, S.A. and Sherlekar, V.S, Modern Business Organization & Management-Systems Approach Mumbai, Himalaya Publishing House, 2000.

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English Language & Communication Skills

Unit-I Significance of English Language: Different views, punctuation of English words, sound, symbols and attributes of good speech. Process, role, element, oral & written

Unit-II Communication: communication.

Unit-III Types of Communication: Effective communication dyadic communication.

verbal

and

written

Unit-IV Business Communication: Business communication and document preparation technical description. Unit-V Usage and Techniques: Essays, precise writing skills, presentation skill related to seminars, conferences, use of modern aids e.g. OHP, video conventions techniques. Suggested Readings: 1. Wren, P.C & Martin, H., English Grammar Composition. 2. Tondon, Seth, Agarwal, Maheswari, The Art of English Grammer & Composition. 3. Sinha, K.K., Business Communication.

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Micro Economics
Unit-I Introduction: Definition, Nature & scope of Economics, Micro Economics & Macro Economics, Subject matter of Micro. Theory of Consumer Behaviour: Marginal Utility Analysis, Indifference Curve Analysis-Meaning & Characteristics, Price Line, Budget Lie, Consumers Equilibrium, Income Effect, substitution Effect. Demand Analysis: Meaning, Type, Law of Demand, Its Exceptions, Demand Curve, Demand Schedule, Elasticity of Demand, Types & measurement. Production and Cost Analysis: Meaning & Importance, Factors of aProduction, Production Function, Meaning & Types of Cost, Short Run, Long Run cost curves. Market Analysis: Meaning of Market, Classification & size of Market, Perfect & Imperfect Competition, Monopoly, Oligopoly, Price determination under Monopoly & Perfect.

Unit-II

Unit-III

Unit-IV

Unit-V

Books Recommended: 1. Koustsoyiannis, A (1917), Modern, Micro Economics, London, Macmillan. 2. Ahuja H.L. (2001) Modern Economics, Theory & Practice S. Chand & Company, New Delhi

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Statistics for Business Decision

Unit-I Introduction: Meaning & Importance of Quantitative Techniques in Business. Data Analysis: Measures of Central Tendency & Dispersion, Skewnes & Kurtosis, Arithmetic, Geometric & Harmonic Mean, Mode, Median, Quartile & their Physical Significance, Range, Quartile Deviation, Mean Deviation, Standard Deviation, Measures of Skewness & Kurtosis. Probability Distribution: Two Types of Random Variables, Probability Distribution of Discrete Random, Variable, Binomial & Poisson Distribution, Probability distribution of Continuous Random Variable, Normal Distribution. Correlation & Regression: Scatter Diagram, Karl Pearsons Coefficient of Correlation Bank & Correlation, Coefficient, Determination of Simple Linear regression, Method of least square Lines of Regression & their Application. Index Number: Meaning & preparation of Simple & Weighted Index numbers. Cost of living index Laspyeres. Paasches & Index Number.

Unit-2

Unit-III

Unit-IV

Unit-V

Suggested Readings: 1. Business Statistics 2. Fundamentals of Statistics S.P. Gupta D.N. Elhance

BBA 105

Basic Accounting
Unit-I Conceptual framework- Meaning Concepts, Convention, Scope, Importance of Accounting. Recording: Account, Double Entry System of Bookkeeping, Rules of Bookkeeping, Journals.

Unit-II

Unit-III

Classification & Summarizing: Ledger Posting and Preparation of trial balance, Managing & Importance of trial balance. Analyzing: Manufacturing, Trading, Profit and Loss Accounts and Preparation of balance sheet with adjustments. Depreciation accounting: Meaning and importance, Method of depreciation Straight lines and written down values.

Unit-IV

Unit-V

Suggested Readings: 1. Khan & Jain Management Accounting-TMH 2. S.N. Maheswari & S.K. Maheswari, An Introduction to Accountancy, Vikas Publishing House. 3. Williams, Haka,, & Bettner, Financial and Managerial Accounting, Tata MC Graw Hill.

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Computer Fundamental Theory

Unit-I Introduction to Computers: Definition of Electronic Computer, History, Generations, Characteristics and Application of Computers, Classification of Computers, Computer Hardware, CPU, RAM/ROM, Various I/O devices, Peripherals, Storage Media, Software Definition, Role and Categories, firmware and Human ware. Programming Language Classification & Program Methodology Computer Languages: Generation of Languages, Translators, Interpreters, Compilers, Compilers, Flow Charts, Dataflow Diagram, Assemblers, Introduction to 4 GLs, Digital Devices and Basic Network Concepts. Data Communication & Networks: Basic concepts of Computer Networks, Networking of computers-Introduction of LAN and WAN, Network Topologies. Internet and Web Technologies Internet & World Wide Web: Hypertext Markup Language, DHTML, WWW, Gopher, FTP, Telnet, Web Browsers, Net Surfing, Search Engines, Email. Concepts in Operating System, Office Tools and Data Management, Introductory concepts in operating system & Data Management: Elementary Concepts in Operating System, textual Vs GUI Interface, Introduction to DOS, MS Windows, Ms office Tools, MS WORD, MS EXCEL, MS Power Point. IT Industry Trends, Careers and Application in India: Application to IT to Areas like E-Commerce, Electronic Governance, Multimedia and Entertainment. Information Representation: Introduction to Information representation in Digital Media, Text, image, graphics, Animation, Audio, Video etc., Introduction to JPEG, MPEG, MP3 & AVI

Unit-II

Unit-III

Unit-IV

Unit-V

Unit-VI

Unit-VII

Suggested Readings: 1. D.S. Yadav Foundations of IT New Age, Delhi 2. Curtin, Information Technology: Breaking News, TMH 3. Rajaraman, Introduction to Computers PHI 4. Nelson, Data Compression BPB 5. Peter Nortans Introduction to Computers TMH 6. Leon & leon Fundamental of information Technology Vikas 7. Kanter, Managing Information System

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Organisational Behaviour
Unit I Organizational Behaviour: Concept and Approaches of OB, Influence of Socio-cultural environment of human behaviour, Models of Individual Behaviour, Personality, Perception, Learning, Motivation. Inter Personal and Group Behaviour: Interpersonal Behaviour, Individual Difference nature, Types and Causes, Group DynamicsFormal & Informal Groups, Group Cohesiveness. Problems of Human Relations: Conflict-Types & Causes, Conflict Management, Employee Grievance Handling Discipline, Counselling. Communication: Communication. Concept, Types, Process & Importance of

Unit-II

Unit-III

Unit-IV

Unit-V Organisational Development & Change: OD-Concept, Process & Techniques, Organisational Change-Need, Process, Resistance to Change, Overcoming Resistance to Change. Suggested Readings: 1. Luthans, Fred Organisational Behaviour IRWIN McGraw-Hill, 1998 2. Robbins, Stephen P. Organisational Behaviour Prentice Hall of India, 1998. 3. Singh Y.P., & Pradeep Kumar, Organisational Behaviour, Cyber Tech. Delhi. 4. Aquinas P.G., Organisational Behaviour, Excel Books, Delhi. 5. Ashwathappa K., Organisational Behaviour, Himalaya Publishing House.

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Business Communication
Unit-I Communication: Meaning & Importance of Communication, Essentials of an effective communication, Barriers to effective communication Channels of Communication. Types of Communication: Written or verbal communication, Formal & Informal Communication, Up-downward communication. Commercial Correspondence: Essentials of a good commercial correspondence Components of commercial correspondence, Different types of commercial correspondence & their drafting, Letter of Enquiry, Letter of credit order, complaint letter to insurance company & Banks. Official Correspondence: Essentials of a good official Correspondence Different types of official correspondence & their drafting official letters. Semi-official letters, Circulars, Memo, Equality, Unemployment education. Press Communication: Essentials of Press Communication-Different Types of Press Communication & their drafting Inviting Tenders, Press Note, Advertisements.

Unit-II

Unit-III

Unit-IV

Unit-V

Suggested Readings Communication Management Contemporary Business Communication Business Communication

Parag Diwan Scot Ober T.N. Chhabra, Sun India Publication, Delhi

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Business Environment
Unit-I Introduction: Nature & Scope of Business, Environmental Analysis: Objectives, Process, Uses & Limitations. Different Environments of Business. Consumer Protection Act, 1986 The Monopolies and Restrictive Trade Practices Act 1969, Industries (Development and Regulation) Act 1951). Political & Socio-Cultural Environment: Political Institutions, Constitution of India, State Intervention, Government in Business, Social Responsibility of Business, Sustainable Development, Business Ethics, Corporate Governance. Economic Environment: Basic Economic Systems, Industrial Policy: Rationale & Objectives, Economic Liberalisation, Privatisation, Disinvestment, Pricing and Distribution controls.

Unit-II Unit-III

Unit-IV

Unit-VI

Suggested Readings: 1. Aswathappa, K. Essential of Business Environment 7th ed. Mumbai, Himalaya Publication House-2002 2. Cherunilam, f Business Environment 11th ed. Mumbai, Himalaya Publishing House-2002. 3. Taxman, Students Guide to Economic Laws, 2000 4. Gulshan & Kapoor, Business Law including Company Law, New Age.

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Macro Economics
Unit-I Introduction: Meaning, Nature and importance, social accounting: Its uses preparation of social accounts in closed and open economy. National Income: Meaning and concepts GNP, NNP, NI, PI, DI, Measurement of National Income, Definition & Function of Money. Trade Cycle: Meaning, characteristic, Phases, Theories of Trade cycle, climate theory, psychological theory, Under-consumption theory, Monetary theory, over - investment theory. Inflation: Definition, Inflating Gap, Inflation Process, demand pull and cost-push inflation, causes of inflation, control of inflation, Monetary measures, Fiscal measures, Non-monetary measures. Saving and Investment: Concept, Determinants of Saving, Saving : A Virture or Vice, Saving and Investment Equality, Unemployment Equilibrium.

Unit-II

Unit-III

Unit-IV

Unit-V

Suggested Readings: 1. Gupta, G.S. Macro Economics, Theory & Applications (2001). Tata McGrawHill Publishing Company Limited, New Delhi. 2. Bhaduri, Sunial macro Economics, Central Publishers, Kolkata.

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Financial Accounting
Unit-I Final Accounts of Company Methods of Presenting final Accounts: Horizontal, Vertical and summary Form of Presenting Income statement; Comparative and Common Size Statement. Company Accounts Accounting Treatment for Shares & Debentures Financial Statement of No-For-Profit Organizations Receipts and Payment Account, Income & Expenditure Account Use of Computers in Accounting Role of Computers in Accounting Financial Accounting Software: Tally Application of Tally: Practical

Unit-II

Unit-III

Unit-IV

Unit-V

Suggested Readings: 1. Financial Accounting by P.C. Tusian, Pearson Publication 2. Financial Accounting by S N Maheswari 3. Financial Accounting by S.M. Shukla 4. Financial Accounting by R. Narayanswamy, PHI 5. Financial Accounting by Ashok Benerjee, Excel Books

BBA 206

Business Mathematics
Unit-I Quadratic and Simultaneous EquationsMethods for solution, Nature of roots, simultaneous equation in two unknowns, simultaneous equations in three or more than three unknowns. ProgressionsArithmetical progression, geometrical progression and harmonical progression. SetsTypes, operation with sets, union, intersection, algebra of sets, Venn diagram, Application of set theory, Cartesian product. Matrices and determinantsDefinitions, types, algebra of matrices, multiplication, transpose, determinants, properties of determinants, Cramers rule, Adjoint, inverse of a matrix. InterestSimple interest, compound interest. LogarithmsCalculation of logarithm of a number, antilogarithm. Profit & loss and discount related problems. Suggested Reading: 1. Business Mathematics, Quazi Zameerudding, V.K. Khanna.S.K. Bhambri ( Vikas Publishing House) 2. Business Mathematics, Dinesh Khattar (CBS Publishers)

Unit-II

Unit-III

Unit-IV

Unit-V

Unit-VI

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Human Resource Management

Unit-I Introduction: Concept, Importance & Functions of Human Resource Management, Personnel management and Human Resource Management, Resource Planning. Employment of Personnel: Recruitment & Selection, Orientation, Placement, Promotion, Demotion & Transfer. Training & Development: Need, Importance, Techniques Performance Appraisal: Concept, Process, Importance & Methods, Job Enrichment & Job Enlargement. Remuneration: Need for a Wage Policy, Devising a Wage Structure; Individual & Group Incentive Plans, National Wage Policy, Wage determination & fixation of India.

Unit-II

Unit-III Unit-IV

Unit-V

Suggested Readings: 1. Mamoria, C.B. & Gankar, S.V. Personnel Management Himalaya Publishing House, 2001 2. PELippo, Edwin B., Personnel Management 3. Ahuja & Shukla, Human Resource Management, Kalyani Publishers. 4. Ashwathappa K., Human Resource and Personnel Management TMH.

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Business Laws
Unit-I Indian contract Act, Contract meaning, Essentials, consideration, capacity

Unit-II

Free consent, Void Agreement, Quasi contracts Performance, discharge,

Unit-III

Indian Partnership Act: Partnership: meaning, essentials, rights & obligations of Partners, dissolution of Partnership.

Unit-IV

Indian companies Act: Company: Formation (registration, incorporation) commencement of business, memorandum, Articles, Prospective

Unit-V

Shares, Directions, Meetings, Winding-up

Suggested Readings: Company Law, Avtar Singh Mercantile Law, Avtar Singh Mercantile Law, Rohini Goel (Taxman) Business Laws & Economic Legislations, V.R. Raju, HPH

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Management Accounting

Unit-I

Definitions, scope, function, importance & limitations of management. Accounting, distinction between management accounting, financial accounting & cost accounting, role.

Unit-II

Cash flow statement-Meaning, objectives, users and limitations of cash flow, CVP analysis, problems in cash flow analysis.

Unit-III

Differential costing/Increment analysis as tool of decision making-concept of incremental cost, sunk cost, relevant & irrelevant costs etc.

Unit-IV

Product and price decisions- Accepting the special order. Continue to operate or shut down.

Unit-V

Make or but decisions-Adding or dropping the product line sell now or process in future.

Suggested Readings: Cost Accounting N.K. Prashad Management Accounting Khan & Jain Management Accounting Nisar Ahmad, Anmol Publications Financial, Cost & Management Accounting, P. Periaswamy, HPH

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Marketing Management
Unit-I Meaning, Scope & Importance of Marketing, Old and New Concept of Marketing, Distinction between selling and marketing., Marketing Environment, Segmenting, Targeting and Positioning. Unit-II Marketing Mix. - Concept of Product, Consumer Product and Industry Product, Product Planning and Development, packaging, Branding, Concept of Product life cycle. Importance of Pricing, Functions in Marketing affecting the price of a product/ Service, Price Decisions- Initial Price setting, Discount etc. Distribution : Channel of distribution; Meaning and Importance, Factors affecting the choice of distribution channel, Distribution Middlemen : Their Role, Function and types Relating and wholesaling

Unit-III

Unit-IV

Unit-V Promotion: Promotion Mix, Advertising, Publicity, Sales Promotion and Personal Selling. References Kotler, Phillin Marketing Management, Analysis, Planning Implementation

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International Business
Unit-I Nature and Scope of International Business, types of international business, importance of international business, growing relevance of international Business. Introduction of International Trade, Meaning and Need of International Trade, Difference between Domestic and international Trade, Need for separate theory of International Trade, Theories of International Trade, Gains from international Trade/Foreign Trade. Government influence on trade:- Free Trade v/s protectionism, Balance of payment, Current Account and Capital Account, Disequilibrium in Balance of Payment, Its causes, consequences and cures. International Economic Institutions:- IMF, World Bank, WTO Foreign Exchange Market:- meaning and need, functions, Financing Foreign Trade:- payment terms:- Letter of Credit, Documents:- Bill of lading, Commercial Invoice.

Unit-II

Unit-III

Unit-IV Unit-V

Suggested Readings: 1. International Trade, Francis Cherunilam (Tata McGraw Hill) 2. International Business, Francis Cherunilam (PHI) 3. International Trade, Raj Agarwal (Excel Publications) 4. International Business, V. Sharan, Pearson Education)

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Financial Management
Unit-I Introduction: (8 Sessions) Concept of finance, Scope and Objectives; Profit Minimization Vs Wealth Maximization, Organization of Finance Function, Functions of Finance Manager, Time value of Money. Financing Decision: (10) (Sessions) Operating, Financial leverage and Combined, Cost of capital-Equity, Debt. Preference shares, Retained Earning and Weighted Average cost of Capital, Capital Structure Theories. Working Capital : (8) (Sessions) Concept, Factors affecting Working Capital Requirement Working Capital Finance and components of working capital, Overview of cash, Inventory and Receivables Management. Investment Decision (8) (Sessions) Capital Budgeting- Natures and Importance, Techniques of Capital Budgeting-Discounted and Non Discounted. Divided Decision- (6) (Session) Concept of retained earning and Plough back of profits, Walters and Gordons Model, Factor affecting dividend decision.

Unit-II

Unit-III

Unit-IV

Unit-V

Suggested Reading:1. Financial Management, I.M Pandey (Vikas) 2. Financial Management and Policy, Van Horne (Pearson Education) 3. Financial Management, Khan & Jain (Tata McGraw-Hill) 4. Financial Management, R.P. Rustagi (Galgotia) 5. Financial Management, P. Chandra, TMH 6. Fundamentals of Financial Management, V. Sharam, Pearson Education

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Production & Operations Management

Unit-I Production and Production System Productivity, Types of Productivity, Productivity Index Techniques to improve productivity & benefits of Productivity to the organization. Site selection for plant location, factories that effect site selection process selection- Production process, benefits and draw backs of each process. Control for mass, batch and job production, flow process charts. Tools used in the Industry, Material handling equipments, Inventory planning, Maintenance Management, Types of maintenance plans, TPMJapanese approach. Forecasting technique for production planning, Product life Cycle PPC (Production planning and control) Time and motion study. Quality assurance certifications, ISO 9000 series, TQM Kaizen, Different types of statistical control models.

Unit-II

Unit-III

Unit-IV

Unit-V

Suggested Reading: 1. Chunawalla & Patel Production and operation Management , Himalaya Publishers 2. Agarwal & Babasubramanium Industrial Engineering. Pragati Prakashan 3. Nair N.G. Production and Operations Management , Tata Mac Grawhill 4. Ramamurthy P., Production and Operatinons Management, New Age International. 5. Water D., Operations Management, PHI

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Environmental Science
Unit-I The Multidisciplinary Nature of Environmental Studies Definition, scope and importance Need of public awareness of environmental degradation, Disaster Management, Floods, earthquake, cyclone and landslides. Natural Resources: Renewable and non-renewable Forest resources : Use and over-exploitation-deforestation. Case studies Timber extraction, mining, dams and their effects on forests and tribal people. Water resources : Use and over utilization of surface and ground water Floods, drought conflicts over water, dams-benefits and problems. Mineral resources : Use and exploitation, environmental effects of extraction and using mineral resources and case studies. Food resources : World food problems, changes caused by agriculture and overgrazing effect of modern agriculture, Fertilizerpesticide problems, water logging, salinity, and case studies. Energy resources : Growing energy needs, renewable and nonrenewable energy sources, use of alternate energy sources, case studies. Land resources : land as are source, land degradation, man induced landslides, soil erosion and desertification. Role of an individual in conservation of natural resources. Equitable use of resources for sustainable lifestyles. Ecosystems Concept of an ecosystem. Structure and function of an ecosystem. Producers, consumers and decomposers. Energy flow in the ecosystem. Ecological succession. Food chains, food webs and ecological pyramids. Introduction, types characteristic lectures, structure and function of the following ecosystem:a) Forest ecosystem b) Grassland ecosystem c) Desert ecosystem d) Aquatic ecosystem (ponds, streams, lakes, rivers, oceans, estuaries) Biodiversity and its Conservation Introduction-Definition: genetic, species and ecosystem diversity. Biogeographical classification of India. Value of biodiversity: consumptive use, productive use, social ethical, aesthetic and option values.

Unit-II

Unit-III

Unit-IV

 Unit-V

Biodiversity: global, national and local level. India as a mega-diversity nation. Hot spots of biodiversity. Threats to biodiversity: habitat loss, poaching of wildlife, man wildlife conflicts. Endangered and endemic species of India. Conservation of biodiversity: In situ and ex-situ conservation of biodiversity.

Environmental Pollution Definition, causes, effects and control measures of : Air pollution, water pollution, soil pollution, marine pollution, noise pollution thermal pollution, nuclear hazards. Solid waste management: causes, effect and control measures of urban and industrial wastes. Role of an individual in prevention of pollution. Pollution case studies. Social Issues and the Environment From unsustainable to sustainable development Urban problems related to energy Water conservation, rain water harvesting, watershed management. Resettlement and rehabilitation of people: its problems and concerns, Case studies. Environmental ethics: Issues and possible solutions. Climate change, global warming, acid rain, ozone layer depletion, nuclear accidents and holocaust, case studies. Wasteland reclamation. Consumerism and waste products. Environment protection. Air (Prevention and control of pollution) Act. Water (Prevention and control of pollution) Act. Wildlife Protection Act. Forest Conservation Act. Issues involved in enforcement of environmental Legislation. Public awareness. Human Population and the Environment Population growth, variation among nations. Population explosion- family welfare programme. Environment and human health. Human right Value Education HIV / AIDS Women & Child Welfare Role of Information Technology in Environment and human health.

Unit-VI

Unit-VII

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Income Tax Law & Practice

Unit-I Definition of Important Term used in Income Tax, Agricultural Income, Gross Total

Unit-II Types of Resident, Individuals, H.U.F., Firms & other Association of persons, Companies, Scope of Total Income on fee basis of Residence Exceptions from Tax. Unit-III Computations of Income under the Head Salaries Computation of Income under the Head House Property Computation of Income from Business & Profession. Unit-IV Computation of Income from Capital Gains & Other Sources. Computation of total Income of an individual clubbing & set of & carry forward of losses. Unit-V Deductions (u/s 80 D to SOU) Rebate & Relief Assessment of total income Suggested Reading: 1. Students Guide to Direct Taxes 2. Direct Taxes 3. Income tax law & Practice

Dr. V.K. Singhania Dinkare Pagare H.C. Mabhotra

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Research Methodology
Unit-I Meaning, Importance, Research in Management Functions, Research for Decision Makers. Research Design, Research Process, Defining the Research Problem & Formulation of Hypothesis. Data: Source of Data, Data Collection techniques, Designing & questionnaire, Questionnaire Vs Schedule, Sampling Scaling Techniques. Data Analysis, Statistical tools used in Data Analysis. Project Report Writing, Types of Reports, Layout of Research Report, Presentation and Submission of Reports.

Unit-II

Unit-III

Unit-IV Unit-V

Suggested Reading 1. Kothari C.R., Research Methodology 2. Luch et al, Marketing Research 3. Berry G.C. Marketing Research

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Indian Economics
Unit-I Meaning of Economy, Meaning of Colonialism, British rule & Exploitation of India Nature of Indian Economy as a: Developing Economy Mixed Economy, Dualistic Economy. Public Sector, Private Sector, Co-operative Sector, Small-Scale Sector: Their Role, Performance & Importance. Poverty & Unemployment: Their Meaning & Indian Scenario Industrial Policy: Meaning & Objectives, Industrial Policy 1956 & 1991, Industrial Sickness in India.

Unit-II

Unit-III

Unit-IV Unit-V

Suggested Reading: 1. Dhingra, I.C, & Garg, V.K, Economic Development & Planning, Sultan Chand & Sons 2. Rudradutta & Sundaram, Indian Economy, HPH

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E-Commerce
Unit-I Introduction to e-commerce and its applications, types of e-commerce solutions, e-commerce framework, categorization (B2B, B2C, C2C, G2B, G2C) Introduction to e-commerce laws, transactions security, digital documents Electronic data interchange (EDI), EDI applications in business Electronic payment systems: Introduction to banking network in online commerce, digital economy, electronic funds transfer (EFT), SWIFT, smart cards, bar coding. Consumer search, information search and retrieval, information filtering, digital copyrights, public policy issues, internet governance, internet service providers, internet connectivity options. Internet marketing, commercial issues, infrastructure issues, social and cultural issues, dot coms, emerging trends.

Unit-II Unit-III

Unit-IV

Unit-V

Suggested Readings: 1. e-commerce, A managers guide to e-business by Parag Diwan and Anil Sharma, Excel Books 2. electronic commerce, A managers guide by Ravi Kalakota and Andrew B Whinston, Addison Wesley (Pearsons Publication) 3. Frontiers of e-commerce by Kalakota and Whinston, Pearsons publications 4. E-Commerce by Murthy, Himalaya Publishing House, Delhi

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Business Policy & Strategic Management

Unit-I Introduction: Nature and Scope of Business Policy, Concept of Corporate Strategy, Levels of Strategy, Strategic Decision Making and its Issues. Unit-II Strategic Management: The Process, Models and their importance. Strategists and their role in Strategic Management. Strategy Formulation: Hierarchy of Strategic Intent, Environmental Appraisal, Organisational Appraisal, Corporate and Business level Strategies, Strategic Analysis and Choice. Strategy Implementation: Aspects, Structural, Behavioral & Functional Implementation. Strategic Evaluation and Control: Control, Operational Control, Techniques of Control, Managing Strategic Change, Strategic Management Case Analysis Techniques.

Unit-III

Unit-IV

Unit-V

Suggested Readings: 1. Kazmi, A Business Policy & Strategic Management 2nd ed. New Delhi, Tata MC graw Hill, 2002. 2. Miller, A & Dess. G.G. Strategic Management 2nd ed. New York. McGraw Hill, 1996 3. Banerjee, B.P. Corporate Strategies New Delhi, Oxford University Press. 1999. 4. Pearce. J.A. & Robinson, R.B. Strategic Management 3rd ed. New Delhi ATTBS, 1997

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International Marketing
Unit-I Nature, Scope & Challenges in International marketing, Difference between international marketing and domestic marketing, international orientation. Unit-II Trends in Indias foreign trade, modes of entry into international market, institutional infrastructure for export promotion, EOU, EPZs, SEZs International marketing environment, international strategies related to product, price, promotion and distribution. International Economic institutions:- IBRD, IDA, IFC, IMF

Unit-III

Unit-IV

Unit-V Ex-im policy marketing protection & barriers, multinational corporation definition, types of MNCs, disadvantages and advantages of MNCs. Suggested Readings: 1. International Business Francis Cherunilam (PHI) 2. International Marketing, Sak Onkvisit & John J Shaw 3. International Marketing, RL Varshney & B. Bhattacharya (Sultan Chand) 4. International Business, Subba Rao (Himalaya Publishing House)

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Industrial Relations & Labour Laws

Unit-I Industrial Relations: Definition & Approaches of Industrial Relations, Industrial Conflicts, Types & Causes of Industrial Conflicts, Industrial Relation Policy. Unit-II Industrial disputes: Preventive Measures, Bipartite & Tripartite Bodies, Ethical Codes, Standing Orders, Grievance Procedure, Collective bargaining, Workers Participation in Management. The Factories Act, 1948: Scope Definitions, Approval of Licensing & Registration of Factories the Inspection Staff, Health Safety, Welfare, Working Hours of Adults, Employment of Women & Young persons Leave with Wages, Penalties & Procedure. The Industrial Disputes Act, 1917: Scope & Object, Definition, Authorities, Notice of change Regerence Settlement of Industrial Disputes, Strikes & Lock-outs, Lay off & Retrenchment.

Unit-III

Unit-IV

Unit-V The Workmens Compensation Act 1923: Object, Definition, Employers Liability for Compensation, Amount of Compensation, Appeals Unit-VI The Trade Union Act 1926: Object Definition, Registration, Rights & Liabilities of office Bearers Change of name. Amalgamation, Discussion & Returns. The Payment of Wages Act, 1936: Object, Definitions, Application of the Act, Deductions, Maintenance of Registers & Authorities Claims.

Unit-VII

Suggested Reading: Industrial relations Arun Monappa Bare Acts Industrial Law P.L. Malik

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Financial Markets & Institutions

Unit-1 (8 Sessions) An overview of financial institutions, Role of Financial Institution, fundamentals of financial Market, Functions of financial markets, recent trends in Indian financial Market. Unit-2 (6 Sessions) Types of financial institution, Money market & capital market institution, types of financial markets money markets, primary markets, secondary markets, overview of forward markets, option markets, forex market. Unit-3 (10 Sessions) Reserve Bank of India:- role & functions, commercial Ban role, functions, Structure & Performance. Unit-4 (6 Session) Development Bank:- Overview, Role & Functions.

Unit-5 (10 Session) Mutual Funds Introduction, Functions of mutual funds, management of other financial Institutions venture capital (concept function of venture capital) Suggested Reading:1. The Indian financial System, Vasant Desai (Himalaya Publishing House) 2. Management of Indian financial Institutions, R.M. Srivastava (Himalaya Publishing House) 3. Indian financial System by Khan & Jain.

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Advertising & Sales Management

Unit-I Advertising Management Introduction, Nature and Scope, role Social and Legal Aspects of Advertising. Advertising & Consumer Behaviour: The Marketing Communication Process, Communication Mix, Attitude Measurement, Problems in Measuring & Scaling. Message Strategy: Advertising Plan, Media Mix, Media Selection, Advertising Copy, Message tactics, Creative Approach, Measuring Advertising Effectiveness. Sales Management Definition & Objective, Theories of Selling, Personal Selling Process, The Sales organization: Purpose & types, Techniques for setting up a sales organization, Role & Responsibilities of a Sales Manager. Sales Force Management: Recruitment, Selection & Training, Controlling using Territories & Quotas, Sales Meetings & Contests, Evaluation & Supervision of Salesperson.

Unit-II

Unit-III

Unit-IV

Unit-V

Suggested Readings: 1. Advertising Management, Chunawala & Sethla 2. Advertising Management, Mohan Mahendroo 3. Sales Management, Richard R. Still, Edward W. Cundiff, Norman A.P. Govoni.

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Consumer Behaviour
Unit-I Consumers need and motives, Consumer as a perceiver and learner, Influence of personality and attitude on buying behaviour, Cultural, Social and conomic factors affecting consumer behaviour, Consumer attitude formation and change. Unit-II Factors affecting purchase decision, fundamental process of sensation, perception, emotion, motivation, cognition, consumer decisionmaking. Group influences: Role, status, norms, family influences life cycle effects, family decision making. Nicosia and Howard sheth model of consumer behaviour, VALS typology of market segmentation

Unit-III

Unit-IV

Unit-V Adoption and diffusion of innovation, cognitive dissonance, socio-economic and cultural aspects of Indian consumer market. Suggested Readings:Consumer Behaviour Consumer Behaviour Marketing and consumer behaviour Consumer behaviour in India perspective

Schiffman. LG and Kanuk, LL Louden Vyas, Sham, Babu Nair, R. Suja

BBA - 601

Management Information System

Unit-I Definitions of MIS, Meaning & role of MIS, comparison of manual and computerized information system, Types of information systems, Managerial use of information systems, Type of information systems, Managerial use of information systems, Sources & users of information system in the organization, framework of MIS, development of Information systems Information needs based on the hierarchy of management, Reasons for success and failure of information systems. Unit-IIHardware and software selection for implementation of information systems, Introduction to LAN, Wan, Types of softwares, operating systems, Introduction of databases - fields records, need for databases, users training, DSS systems, Executive information system Expert system. Unit-III Information systems planning to support long and short-range operations, Systems approach to development of information systems, Role of information systems in integrating the various functional departments in an organization. Systems analysis Systems development Life Cycle, Attributes of a systems Analyst. Top management support in MIS implementation, Tools used by the systems analyst DFD. Decision tables. Case studies related to MIS implementation in various organizations

Unit-IV

Unit-V

Suggested Reading:James O Brian: Management Information Systems Galgotia publications Rajaraman V Systems Analysis and design of Information system Eastern Economy Edition. Elias M. Awad Management Information Systems, Galgota publications David Olson Management Information System, tattoo Mac Grawhill Jawadekar W.S. Management Information Systems Tata Mac Grawhill

BBA - 602

Entrepreneurship & Small Business Management

Unit-I Introduction: The New Concept of Entrepreneur, Entrepreneurial Functions, Entrepreneurial skills, Nature and importance, Types of entrepreneurs, Women Entrepreneurs. Unit-II Entrepreneurship; Theories, Environment, Strategies and barriers of entrepreneurship; Creativity and innovation; Entrepreneurship Development Programmes. Establishing Small Scale Enterprise: Opportunities Scanning, Market Assessment for Small Scale Enterprise, Selection of site and choice of Technology; Project formulation and project report. Institutional Support for SSI; Incentives & Subsidies for Small units; Technological upgradation, Marketing & Financial management in Small Enterprises; Sickness in SSI sector.

Unit-III

Unit-IV

Suggested Readings:Shukla, M.B. Entrepreneurship and Small Business Management Kitab Mahal, Allahabda Sali, Bhanu. Entrepreneurship Development Desai Vasant. Management of Small Industry Desai, Vasant. Dynamics of entrepreneurial Development and Management.

BBA - 603

Project Management
Unit-I Project Management- Nature, concept, Process of project management, Different types of needs leading to different types of projects under BMRED (Balancing, Modernization, Replacement, Expansion and Diversification) Unit-II Project identification, generating and screeining of project ideas, market and demand analysis, preliminary screening of projects, monitoring of environment. Financial techniques for project appraisal and feasibility, Capital Budgeting-discounted cash flow and non-discounted cash flow methods, socal cost benefit analysis and economic rate of return. Project Financing:- Sources of development finance, Institutional finance to entrepreneurs, Project financing in India. Review and Administrative Aspects-Performance evaluation, abandonment analysis Behavioural issues in Project abandonment, administrative aspects of capital budgeting.

Unit-III

Unit-IV

Unit-V Project

Suggested Readings:1. Projects planning, analysis slection, implementation & review, prasanna Chandra (Tata Mc-Graw-hill) 2. Project management, Vasant Deasi (Himalaya publishing house)

BBA - 604

Rural Marketing
Unit-I Introduction: Importance of rural management, Agricultural and NonAgricultural Section of Economy. Unit-IIRural Development: Issues in rural development, Major problems of rural India, Schemes and policies for rural development. Unit-III Rural Marketing: Characteristics of rural consumers, Village economy sources, Marketing of seeds, fertilizers, pesticides and machinery Rural Finance: Rural Financial environment, Organization of rural credit supply, credit planning and implementation of credit programs for rural development, Saving and deposits mobilization in rural India, Financing of working capital and fixed capital, Monitoring, control and recovery of rural credit

Unit-IV

Unit-V Co-operative Management: Co-operation: meaning and objectives, Development of Co-operatives in rural areas, Co-operative credit societies, Co-operative marketing, Evolution of some successful cooperative organizations. Suggested Readings:Sadhu & Singh, :Fundamentals of Agricultural Economics Himalaya Publishing House. Desai R.G. Agricultural Economics Himalaya Publishing House Singh S, Rural Marketing Management Vikas Publishing House Singh, K., Rural Development Principles, Policies and Management Sage Publications

BBA - 605

Marketing Services
Unit-I Nature and Definitions of Services. Differences in goods Versus Services Marketing. Services marketing Mix. Trends in Services Marketing. Classification of Different Types of Services. Unit-II Positioning And Differentiation of Services, Positioning Process. Consumer Behavior in Services: Consumer Purchase Behavior in Services. Consumer Decision Making, Creating the service Product Stages in New Service Development, Service Blueprint. Distributing Services Distribution in Service Context, Services Distribution Planning, Options for Service Delivery, Key Intermediaries for Service Delivery and Strategies for Effective Service Delivery Marketing Research for Services, Marketing Planning for Services, Internal Marketing, Relationship Marketing.

Unit-III

Unit-IV

Suggested Readings:Service Marketing- The Indian Perspective By Ravi Shankar (Excel Books) Service Marketing People, Technology, Strategy By Christopher Lovelock & Jochen Wirlz (Pearson Education) Service Marketing By Christopher H. Lovelock (Prentice Hall of India) Service Marketing- Integrating Customer Focus Across the Firm By Valarie A. Zeithaml & Mary Jo Bitner. ( Tata Mc-Graw Hill)