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  • Paper - II M.B.A Syllabus Part-A Unit-I: Business Behaviour & Decisions

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    This document outlines the syllabus for an MBA program. It covers 9 units related to management topics like organizational behavior, human resource management, financial management, marketing management, production and operations management, and strategic management. It also includes a section on accounting, business environment, strategic HR management, advanced marketing management, and international financial management. The syllabus provides an overview of the key concepts and issues that will be examined in each of the subject areas.

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    Syllabus for Assistant Professor Entrance Exam in Management.

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    14 Management

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    This document outlines the syllabus for an MBA program. It covers 9 units related to management topics like organizational behavior, human resource management, financial management, marketing management, production and operations management, and strategic management. It also includes a section on accounting, business environment, strategic HR management, advanced marketing management, and international financial management. The syllabus provides an overview of the key concepts and issues that will be examined in each of the subject areas.

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    28 views6 pages

    Paper - II M.B.A Syllabus Part-A Unit-I: Business Behaviour & Decisions

    Uploaded by

    vasudevprasad
    This document outlines the syllabus for an MBA program. It covers 9 units related to management topics like organizational behavior, human resource management, financial management, marketing management, production and operations management, and strategic management. It also includes a section on accounting, business environment, strategic HR management, advanced marketing management, and international financial management. The syllabus provides an overview of the key concepts and issues that will be examined in each of the subject areas.

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    of 6

    Subject: MANAGEMENT

    Paper - II
    M.B.A Syllabus
    PART-A
    Unit-I: Business Behaviour & Decisions
    Demand Analysis,Production Function , Cost-output relations, Market structures,
    Pricing theories, Macro-Economics, National Income concepts, Monetary
    &Fiscal Policy, Balance of Trade and Balance of Payments, Business Cycle.
    Unit-II: Organizational Behaviour
    The concept and significance of organizational behaviour,Skills and roles in an
    organization, Classical, Neo-classical and modern theories of organizational
    structure, Organizational design, Understanding and Managing individual
    behaviour,Personality, Perception, Values, Attitudes, Learning, Motivation.
    Understanding and managing group behaviour, Processes, Inter-personal and
    group dynamics, Communication, Leadership, Change management, Conflict
    management and resolutions, Organizational development.
    Unit-III: Human Resource Management
    Concepts and perspectives in HRM,HRM in changing environment, Human
    resource planning- Objectives, Process and Techniques, Job analysis &Job
    description, Recruitment & Selection, Induction, Training and Development,
    Performance management systems, Potential assessment, Job evaluation,
    Compensation
    Management,
    Industrial
    Relations,Trade
    Unions,
    Disputeresolution and Grievance management, Labour Welfare and Social
    security measures, Challenges & Opportunities in HRM,International HRM
    dimensions.
    Unit-IV: Financial management
    Nature and Scope, Finance Functions, Objectives of Financial Management,
    Valuation concepts and valuation of securities, Capital budgeting decisions,
    Working Capital Management, Risk analysis, Capital structure and Cost of
    capital, Dividend policy Determinants, Long-term and short-term financing
    instruments,Mergers and Acquisitions
    Unit-V:Marketing Management
    Nature of Market, marketing & marketing management, Traditional & Modern
    Marketing, Concepts of marketing, Marketing Environment, Marketing
    Information Systems and Marketing research,Buyer Behaviour, Market
    Segmentation, Product decisions, Product mix, Product Life Cycle, New product
    1

    development, Branding and Packaging,


    Pricing methods and strategies.
    Promotion decisions-Promotion mix, Channel management, Vertical marketing
    systems,Services marketing, 7Ps of Services Marketing, Recent Trends in
    Marketing.
    Unit-VI: Production & Operations Management
    Nature, Characteristics, Significance and limitations of Production Management,
    Facility location, Layout planning and analysis, Production planning and
    control-production process analysis,
    Demand forecasting for operations,
    Determinants of product mix, Production scheduling, Work measurement, Time
    and motion study, Statistical Quality Control. Role and scope of Operations
    Research, Linear Programming, Sensitivity analysis, Duality, Transportation
    model, Inventory control, Queueing theory, Decision theory, Markov analysis,
    PERT /CPM.
    Unit-VII: Operations Research & Quantitative Techniques
    Probability theory, Probability distributions-Binomial, Poisson, Normal and
    Exponential, Correlation and Regression analysis, Sampling theory, Sampling
    distributions, Tests of Hypothesis, Large and small samples, t, z, F, Chi-square
    tests. Decision Theory, Assignment Models,
    Use of Computers in
    Managerial,applications, Technology issues and Data processing in organizations,
    Information systems, MIS and Decision making, System analysis and
    design,ERP, Trends in Information Technology, Internet and Internet-based
    applications.

    Unit-VIII: Strategic Management& International Business


    Concept of corporate strategy, Components of strategy formulation, Strategy
    implementation and Evaluation, Ansoff,s growth vector, BCG Model, Porter's
    generic strategies,SWOC Analysis, Competitor analysis, Strategic dimensions
    and group mapping, Industry analysis, Strategies in industry evolution,
    fragmentation, maturity, and decline, Competitive strategy and corporate strategy,
    Trans-nationalization of world economy, Managing cultural diversity, Global
    Entry strategies,Globalization of financial system and services, Managing
    international business, Theories of International Business,
    Competitive
    advantage of nations, Trade Blocks and WTO.

    Unit-IX:Entrepreneurship Development
    Concepts-Types, Characteristics, Motivation, Competencies and its development,
    Innovation and Entrepreneurship, Small business-Concepts Government policy
    for promotion of small and tiny enterprises, Micro, Small & Medium Enterprises,
    Process of business opportunity identification, Detailed business plan.
    preparation, Managing small enterprises, Planning for growth, Sickness in Small
    Enterprises, Rehabilitation of sick enterprises,Intrapreneurship. ISO
    Certifications, New Age Entrepreneurs Women Entrepreneurs.
    Unit-X: Business Ethics & Corporate Governance
    Nature of Business ethics, Need and importance of business ethics, Competition
    issues, legal issues, philanthropic issues, Economic issues, framework for ethical
    decision making,
    Moral philosophies: Teleological, deontology, virtue ethics, ethics of care, ethics
    of egoism,
    Ethics in finance, HRM, Marketing, IT, & Production
    Corporate frauds & crimes, corporate disclosure, covert and overt ethical
    problems,
    Corporate Governance, meaning and definition, board composition, principles of
    corporate governance, Clause 49 of SEBI listing agreement, different committee
    recommendations, on corporate governance in India.
    PART B
    Strategic Functional Management
    Unit-1: Accounting for Managers
    Basics of Accounting:Role of Financial Accounting, Functions, Basic
    AccountingConcepts and Conventions underlying the preparation of Financial
    Statements, Double entry book keeping system, Books of Accounts &Trial
    Balance and Preparation of Profit &Loss Account and Balance Sheet,
    Rectification of errors.
    Accounting Standards and Policy:Introduction to Accounting Standards
    andAccounting Policy Choices, Revenue recognition, Inventory Valuation,
    Principles of Inventory Valuation, Fixed Assets and Depreciation Accounting and
    Principles Involved. Financial Reports, Notes on Accounting and Principles
    Involved. Contingent Liabilities andPost Balance Sheet Events.
    3

    Analysis and Interpretation of Financial Statements: Understanding the status


    andPerformance of Enterprise. Cash Flow Statement Funds Flow Statement and
    RatioAnalysis. Trend, inter firm, industry and recent reports of different
    companies for analysis.
    Unit-2: Business Environment & Legal System
    Nature of business Environment, Micro & macro Environmental Factors, Political
    and legal environment, Technical Environment, Socio-cultural Environment,
    Economic Environment, Physical Environment, Global Environment.
    Multi-National Corporations, Benefits & limitations, Approaches to Global
    business: Ethno-centric, Poly-centric, Geo-Centric, Regio-Centric. Routes of
    firms going global, Anti-Dumping,
    Business Laws: Competition Act, 2002, Patents Act, 2005, IT Act, 2000,
    FEMA, 1999, Consumer Protection Act, 1986, Environment Protection Act,
    1986.
    Unit-3: Strategic and International HRM
    Nature of Strategic HRM, Strategic role of HRM, Planning and Implementing
    Strategic HR policies, HR Strategies to increase firm performance.
    Managing Global Human Resources
    HR and the internationalization of business,improving international Assignments
    through selections, Training and maintaining international Employees, Cross
    cultural training, expatriation & repatriation.Developing international Staff and
    Multinational Teams,Multinational, Global, and Transnational Strategies,
    Strategic Alliances, Sustainable Global Competitive Advantage, Globally
    Competent Managers, Location of Production Facilities.
    Recent Techniques in HRM
    Employees for lease, Moon lighting by employees, Blue moon to full moon, Dual
    career groups, Flexi-time and Flexi-work, Training and Development:
    Organizations Educational Institutes, Management Participation in Employees
    Organization,Consumer Participation in Collective Bargaining, Collaborative
    Approach, Employees Proxy, HR accounting, Organizational Politics, Exit
    Policy and Practice, Future of HRM.
    Labour Legislations:
    Industrial disputes Act, Factories Act, Payment of Wages Act, Workmen
    Compensation Act, ESI & PF Act,
    4

    Unit: 4:Advanced Marketing management


    Individual Determinants of Consumer Behaviour
    Consumer needs & motivation, personality and self-concept, consumer
    perception, learning & memory, nature of consumer attitudes, consumer attitude
    formation and change.
    Introduction to Retailing
    Definition, functions of retailing, types of retailing, forms of retailing based on
    ownership. Retail theories, Wheel of Retailing, Retail life cycle.Retailing in
    India: Influencing factors, present Indian retail scenario. Retailing from the
    International perspective.
    Impact of IT in Retailing
    Non store retailing, The impact of Information Technology in retailing,
    Integrated systems and networking, EDI, Bar coding, Electronic article
    surveillance, Electronic shelf labels,
    Customer database management system.Legal aspects in retailing, Social issues
    in retailing, Ethical issues in retailing.
    Nature and Scope of International Marketing
    Features of International Marketing , Need for international Trade, International
    Marketing Environment, The basis of International Trade, Tariff and Non-Tariff
    barriers,International marketing intelligence: Requirement and Sources of
    Informations systems and marketing research Problems in International
    Marketing research.
    Unit: 5: Advanced Financial Management
    International Finance: Introduction, Meaning of International Finance, Issues
    involved in International business & Finance, Currency to be used, Credit
    worthiness, Methods of Payment,
    International Financial Management:Meaning of International Financial
    Management, Scope and significance of International financial management in
    international markets.
    Introduction to Investment Management: Meaning of Investment, Selection of
    Investment, Classification of Securities, Risk and Uncertainty, Types of Risks,
    Risk and Expected Return, Measurement of Portfolio Risk, Benefits of
    Diversification, Investment Strategies, Types of Companies and Stocks, Matrix
    approach in Investment Decision, Investment Avenues.
    International Financial Markets and Instruments: Forex Markets, Cash and
    spotExchange Markets, Euro Currency market. Capital and money markets
    5

    GDRs, ADRs,ADS - Bonds, FRNs -Cross currency rates and interest rate
    arbitrage, Problems on Basic Exchange Rate mechanism.

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