Maharashtra State Eligibility Test For Lectureship: Conducted by University of Pune
Maharashtra State Eligibility Test For Lectureship: Conducted by University of Pune
Maharashtra State Eligibility Test For Lectureship: Conducted by University of Pune
Subject Subject
Code No.
50 Commerce
UNIVERSITY OF PUNE
Ganeshkhind, Pune-411007
SET (Commerce) / 3
[50] : COMMERCE
SYLLABUS AND SAMPLE QUESTIONS
Unit—I
Business Environment
Meaning and elements of Business Environment.
Economic environment. Economic Policies, Economic Planning.
Legal environment of business in India. Competition policy. Consumer protection, Environment
protection.
Policy Environment : Liberalization, privatisation and globalisation. Second generation reforms, Industrial
policy and implementation, Industrial growth and structural changes.
Unit—II
Financial & Management Accounting
Basic Accounting Concepts, Capital and Revenue, Financial Statements.
Partnership Accounts : Admission, Retirement, Death, Dissolution and Cash Distribution.
Advanced Company Accounts : Issue, forfeiture, Purchase of Business Liquidation. Valuation of
shares, Amalgamation, Absorption and Reconstruciton, Holding Company Accounts.
Cost and Management Accounting : Ratio Analysis, Funds Flow Analysis, Cash Flow Analysis,
Marginal Costing and Break-even analysis. Standard Costing, Budgetary Control. Costing for Decision-
making.
Responsibility Accounting.
Unit—III
Business Economics
Nature and uses of Business Economics. Concept of Profit and Wealth Maximization. Demand
Analysis and Elasticity of Demand. Curve Analysis Law.
Utility Analysis and Indifference of Returns and Law of variable proportions cost. Revenue.
Price determination in different market situations. Perfect competition, Monopolistic competition.
Monopoly. Price discrimination and oligopoly, Pricing strategies.
commerce_SET syllabus (03-09)
SET (Commerce) / 4
Unit—IV
Business Statistics & Data Processing
Data types, Data collection and analysis, sampling, need, errors and methods of sampling. Normal
distribution. Hypothesis testing. Analysis and Interpretation of Data.
Correlation and Regression. small sample tests- t-test f-test and chi-square test.
Data Processing—Elements. Data entry, Data processing and Computer applications.
Computer Application to Functional Areas—Accounting. Inventory control. Marketing.
Unit—V
Business Management
Principles of Management
Planning—Objectives, Strategies, Planning Process, Decision-making.
Organising, Organisational Structure, Formal and Informal Organisations.
Organisational Culture.
Staffing
Leading : Motivation, Leadership, Committees, Communication Controlling.
Corporate Governance and Business Ehtics.
Unit—VI
Marketing Management
The evolution of marketing. Concepts. Concept of marketing, Marketing mix. Marketing environment.
Elements of consumer behaviour, Market segmentation.
Product decisions.
Pricing decisions.
Distribution decisions.
Promotion decisions.
Marketing planning. Organising and Control.
Unit—VII
Financial Management
Capital Structure. Financial and Operating leverage.
Cost of Capital. Capital budgeting.
Working Capital Management.
Dividend Policy.
Unit—VIII
Human Resources Management
Concepts. Role and Functions of Human Resource Management.
Human Resource Planning. Recruitment and Selection.
Training and Development. Succession Planning.
Compensation : Wage and Salary Administration. Incentive and Fringe Benefits. Morale and
Productivity.
Performance Appraisal.
Industrial Relations in India. Health, Safety, Welfare and Social Security, Workers. Participation in
Management.
commerce_SET syllabus (03-09)
SET (Commerce) / 5
Unit—IX
Banking and Financial Institutions
Importance of Banking to Business, Types of Banks and Their Functions.
Reserve Bank of India. NABARD and Rural Banking.
Banking Sector Reforms in India, NPA, Capital Adequacy Norms.
E-banking.
Development Banking : IDBI, IFCI, SFCs, UTI, SIDBI.
Unit—X
International Business
Theoretical foundations of international business, Balance of Payments.
International liquidity, International Economic Institutions—IMF, World Bank, IFC, IDA, ADB.
World Trade Organisation—Its functions and policies.
Structure of India’s Foreign Trade : Composition and direction, EXIM Bank, EXIM Policy of India,
Regulation and promotion of Foreign Trade.
PAPER—III (B)
[ ELECTIVE/OPTIONAL ]
Elective—II : Marketing
Marketing Tasks, Concepts and Tools, Marketing Enrionment.
Consumer Behaviour and Market Segmentation.
Product decisions.
Pricing decisions.
Distribution decisions.
Promotion decisions.
Marketing researchs.
On-line marketing.
Direct Marketing : Social, ethical and legal aspects of marketing in India.
commerce_SET syllabus (03-09)
SET (Commerce) / 6
SAMPLE QUESTIONS
PAPER—II
1. Under the National Equity Scheme of SIDBI, the collateral insisted upon for soft loan is :
(A) land
(B) land and machine
(C) plant
(D) none of the above.
2. The process by which an individual organizes and interprets his impression of the environment
around him is known as :
(A) attitude
(B) perception
(C) personality
(D) value
3. According to the marketing concept, the different functional areas of the firm should blend
their efforts in order to maximize :
(A) profit
(B) sales
(C) market share
(D) customer satisfaction
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