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    Barbie Case Study

    Uploaded by

    Div Kabra
    Barbie was created by Ruth Handler and launched in 1959. It represented American cultural beliefs like individualism, practicality, and career orientation. Playing with Barbie can teach cultural learning as it represents aspirations and rituals through accessories. However, critics argue that Barbie promotes unrealistic body standards and Americanization of other cultures by introducing Barbies of different nationalities. While Barbie aims to inspire girls, it may actually lower self-esteem by portraying unattainable ideals and not accurately representing cultural values.

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    Barbie Case Study

    Uploaded by

    Div Kabra
    124 views14 pages
    Barbie was created by Ruth Handler and launched in 1959. It represented American cultural beliefs like individualism, practicality, and career orientation. Playing with Barbie can teach cultural learning as it represents aspirations and rituals through accessories. However, critics argue that Barbie promotes unrealistic body standards and Americanization of other cultures by introducing Barbies of different nationalities. While Barbie aims to inspire girls, it may actually lower self-esteem by portraying unattainable ideals and not accurately representing cultural values.

    Original Description:

    Audit of the Barbie case

    Original Title

    Barbie Case study

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    Barbie was created by Ruth Handler and launched in 1959. It represented American cultural beliefs like individualism, practicality, and career orientation. Playing with Barbie can teach cultural learning as it represents aspirations and rituals through accessories. However, critics argue that Barbie promotes unrealistic body standards and Americanization of other cultures by introducing Barbies of different nationalities. While Barbie aims to inspire girls, it may actually lower self-esteem by portraying unattainable ideals and not accurately representing cultural values.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    124 views14 pages

    Barbie Case Study

    Uploaded by

    Div Kabra
    Barbie was created by Ruth Handler and launched in 1959. It represented American cultural beliefs like individualism, practicality, and career orientation. Playing with Barbie can teach cultural learning as it represents aspirations and rituals through accessories. However, critics argue that Barbie promotes unrealistic body standards and Americanization of other cultures by introducing Barbies of different nationalities. While Barbie aims to inspire girls, it may actually lower self-esteem by portraying unattainable ideals and not accurately representing cultural values.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 14

    Barbie Case

    Group 2

    Background
    Mattel

    was founded by Ruth and Elliot was manufactured by Mattel Inc.

    Handler and Harold Matt Matson


    Barbie

    and launched in 1959


    The Bild

    Idea of Barbie Lilli the inspiration

    Summary
    Two

    Side of a Coin vs. Negatives on Barbie

    Positive Self

    esteem Vs. Self Consciousness

    Q1.How does Barbie represent cultural beliefs, values and customs?


    o o o

    Barbie as an Icon Aspirations at the adolescence age Barbies Function

    Q2.What kind of cultural learning is involved with playing Barbies?

    Q3. How Barbie is/could be used in learning cultural rituals? What sorts of accessories are needed for these rituals?

    Learning cultural vaues


    o o o

    Family is Fundamental Your are somebody Women are enough on own

    Q4. What American core values can be associated with Barbie?


    o

    Individualism

    o
    o

    Practical
    Career Oriented

    o
    o

    Competitive
    Bold

    Q5. Some critics would maintain that the introduction of Barbies in different nationalities leads to the Americanization of cultures. What kind of cultural learning is involved for Barbie to teach young people new cultural values? Is this

    Americanization likely to occur? Why or


    why not ?

    The cultural learning from Barbie to teach young people new cultural values would be:

    Being independent Being bold

    Goal Oriented & focus on targets

    Yes, Americanization is occurring in other nationalities.

    Other cultures have started believing in the ideologies which are highlighted above.

    Q6. Is Barbie a good or poor role model for girls?


    Barbie

    is a good role model for girls

    Reasons

    Inspiration to young girls, make them

    believe that they can do anything


    Helps girls to see through their future Keeps them updated with the changes

    taking place around the world

    Do major league Barbie, teacher Barbie, paleontologist Barbie or NASCAR Barbie teach girls self esteem and confidence ? Why or why not?

    Barbie doesnt gives self esteem and confidence to girls


    gives wrong ideas that anything is possible Also known as sexual toy Portraits unrealistic image due to body measurements Misleads cultural values Difficult for parents to make kids understand who is ken

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